Today's Deep dive podcast provides an overview of Search Engine Optimization (SEO), detailing how Google's automated crawlers discover content primarily through links from other websites. The podcast establishes that the most critical strategies for improving a site’s search presence fall into two categories: technical foundation and content quality. For content, the emphasis is on creating material that is unique, reliable, and user-focused, while technically, site creators must ensure crawlability (by making resources like CSS and JavaScript accessible) and logical site structure. The sources also advise on optimizing elements that influence a search result's appearance, such as writing descriptive title links and using Search Console to monitor performance.
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