116. DIYing your PR for your product based business - with Gloria Chou

If you’ve ever thought PR was only for big brands with deep pockets—this episode is your permission slip to think again.

This week, I’m chatting with the incredible Gloria Chou, PR coach, former US diplomat, and the queen of helping small product-based businesses get featured in major outlets without relying on expensive PR agencies.

She breaks down her simple “CPR Method™” (no, not that kind of CPR!) that thousands of founders have used to land press—many on their very first pitch.

If you’re a product-based founder who wants to get seen, heard, and remembered—without shouting into the social media void—this conversation is for you.

💡 In this episode, we cover:

• Why PR is totally doable for e-commerce brands (even if you’ve never pitched before)

• The biggest myths that stop founders from getting visible

• What makes a product pitch-worthy—and how to find your unique angle

• Gift guide pitching tips (and when to start)

• Gloria’s CPR Method™ for writing non-sleazy, cold pitches that actually get replies

• Easy, low-lift ways to start getting media-ready this month

Gloria's Resources mentioned:

👉 Watch Gloria’s free masterclass: learn.gloriachoupr.com/masterclassbygloria

📲 Want Gloria’s free PR pitch templates and starter tools?
DM “JODIE” to @gloriachoupr on Instagram and she’ll send them straight to your inbox!

Whether you’re just getting started or looking to amplify your brand beyond ads and socials, this episode will show you how to make your business press-worthy—on your own terms.

Tools & Platforms Mentioned:

• HARO (Help A Reporter Out) – respond to real journalist requests

• Google Alerts – get pinged when someone writes about your niche

• Perplexity AI – research journalists and publications quickly

• Substack – follow freelance journalists and see what stories they’re working on

• Source of Sources – an alternative to HARO that compiles journalist requests

• Bonus: LinkedIn & Google – for building a DIY media list (yes, the old-school way still works!)

🎧 Tune in now and let us know your biggest takeaway!

Listen to the full episode here: www.jodieminto.com/podcast