117. What's working in e-commerce right now (in 2025)

 Let’s be honest—the current e-commerce landscape can feel like a bit of a rollercoaster. Between rising ad costs, shifting Meta campaign structures, and US tariff shocks that are impacting all of us selling into the States… it’s a lot.

But amidst all that, I’m seeing some brands absolutely thrive—and in today’s episode, I’m walking you through exactlywhat they’re doing differently.

These aren’t theories or “trends” pulled from a blog post. This is what I’m seeing first-hand from the women inside my mastermind—founders who are scaling right now and, in many cases, hitting their biggest months ever.

Inside this episode, I share:

💡 Why baby and children’s product brands are holding strong and even growing

🛍️ How one women’s accessories brand launched a single printed tee and sold out in days

⚙️ What’s working with Meta’s new Advantage+ Sales campaigns (formerly Advantage+ Shopping)

💻 The growing importance of founder-led content, beautiful branding, and high-converting websites

📈 The key traits I’m seeing across the businesses that are growing fast right now

If you’ve been wondering where to focus—or what’s actually working in 2025—this episode will give you the clarity and direction you need.

 

Join Me Live: Free Mastermind Open House

Want to hear straight from the women behind these results?

You’re invited to my free Open House—a behind-the-scenes peek into my high-touch mastermind, The 7-Figure Scale Collective.

You’ll hear directly from current and past members who are scaling their brands (many to $100K+ months)—sharing exactly what’s working for them, how they’re navigating challenges like tariffs and ad shifts, and the moves that are really moving the needle.

This isn’t a webinar or a sales pitch. It’s a real, transparent conversation with product-based founders who are doing the work and getting the result

Save your spot now:

 

RETAIL FEST TICKET GIVEAWAY – WIN A FREE TICKET

Heading to the Gold Coast for Retail Fest? Or want to?

I’ve got TWO free Retail Fest tickets (valued at $997 each!) up for grabs—and entering is super simple.

Here’s how to enter:

1️⃣ Follow me on Instagram @jodieminto

2️⃣ Follow @retail_global

3️⃣ Head to https://www.jodieminto.com/retailfest and submit your details

🎉 Winners will be announced Friday, 16th May 2025

 

Links & Resources

Check out the full episode page:
www.jodieminto.com/podcast

Follow me on Instagram:
@iamjodieminto

 Explore how we can work together:
www.jodieminto.com/work-with-me