121. Outsourcing your Meta ads - the real cost breakdown (and how you could be losing thousands each month)

 🎙️ Episode 121: How Much Is Outsourcing Your Ads Management Really Costing You?

If you’re currently paying someone to run your Meta Ads, or considering it, this episode is a must-listen.

Jodie breaks down a real client case study and the numbers behind why outsourcing often costs e-commerce founders more than they realise. It’s not just the monthly fee. It’s the profit you’re handing over… and the control you’re giving up.

📌 In this episode, we cover:

• Why outsourcing your Meta Ads can quietly drain your profits

• A real example: $2K ad spend + $2K agency fee + 25% cost of goods = a net loss

• The hard truth about ROAS (and why 2.5x still might not be enough)

• Why most small brands don’t need an agency, they need strategy, support, and confidence

• The simple reason you should never outsource the biggest revenue driver in your business

• Why managing your own ads isn’t as scary (or as hard) as you think

• What to do instead if you want profitable, consistent results

💡 Key takeaway:

Outsourcing sounds appealing, but for most e-commerce founders, it’s a profit leak. Ads are too important to hand over, especially when they drive up to 80% of your sales.

🔗 Want to learn how to confidently manage your own ads?

Join eComm Ads Academy

Doors are open now and the next live round starts 2 June 2025.

Inside, you’ll get:

• 8 weeks of coaching and ad account support

• Lifetime access to 50+ bite-sized video lessons

• Real-time campaign reviews and feedback

• Plug-and-play templates and a custom ChatGPT ad-writing tool

📲 Got questions? DM Jodie on Instagram @iamjodieminto

Visit the full episode page here. www.jodieminto.com/podcast