This week on Online Store Success, I’m joined by the brilliant Madison Paige – business growth specialist, TEDx speaker, and host of the Small Business Growth Podcast.
Madison has spent the last nine years helping product-based brands create ride-or-die online communities that actually drive sales. In this episode, we dive into what’s working right now on organic social media, and how e-commerce founders can show up online in a way that feels purposeful, profitable and sustainable.
If you’ve been posting regularly but still feel like it’s not clicking, this conversation is for you.
Madison walks us through her 4 content pillars that help product-based businesses grow without burnout:
-
Connection content
-
Expertise content
-
Engagement content
-
Promotional content
Whether you’re just starting out or rebuilding your strategy, you’ll walk away with fresh ideas and practical ways to show up for your audience in 2025.
We chat about:
-
What community means for e-commerce brands today (and why it matters more than ever)
-
The difference between visibility and actual connection
-
How to create content that encourages real conversation and trust
-
Tips to sell in your content without feeling pushy
-
Signs your community is working (even if you’re not viral)
-
What to focus on if you’re feeling stuck or burnt out with socials
This is a grounded, energising listen full of smart strategy and doable shifts.
🎧 Listen to Madison’s podcast:
Small Business Growth Podcast on Spotify
📲 Connect with Madison Paige:
Instagram – @thisismadisonpaige
Madison's Website
Grab your ticket for Retail Fest 2026 here.
💡 Want help growing your e-commerce brand sustainably?
Check out how we can work together
Until next week,
Jodie
🌸
P.S.
If you loved this chat, a quick rating or review helps more founders find us and grow their business with clarity and confidence.
Popular Podcasts
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.
24/7 News: The Latest
The latest news in 4 minutes updated every hour, every day.
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.