Opinionated SEO - Digital Marketing News

Opinionated SEO - Digital Marketing News

Weekly review of everything SEO and digital marketing. The opinionated SEO, where we talk about recent news and updates in the digital marketing world of SEO, Paid Advertising, and Social Media that impact you as a marketer. I’ll also throw some of my 20 years as a digital marketer opinion into the mix. Episodes release each week and we try to keep them around 15-30 minutes. Show notes with links to all the stories are available if you want to dive deeper into each news item.


July 23, 2023 10 mins

I discuss my experience testing different AI systems prompting including Google Bard, OpenAI GPT-4 / GPT 3.5, Anthropic Claude 2, Llama 2, and Jasper to generate location-specific content. Most of this is based on the last 18 months of building out prompts, and now testing on models released over the last 4-6 weeks.

Google Bard

  • Released major update on July 13, 2023
  • Prompt strategy: Long paragraphs, numbered tasks, multiple i...
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Today I have Hassan on the podcast and we’re going to dive into his journey, which started with a lie to his parents! We’ll dive a bit into entrepreneurship, the merit of agencies as a way to jumpstart your career, AI, and some of the original research and work he’s doing in his current role.

Website: https://hassanuddeen.com/
Blog: https://hassanuddeen.com/blog/
LinkedIn: https://www.linkedin.com/in/hassan-uddeen/

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In this episode of The Opinionated SEO, we discuss an alternative to Google Analytics, specifically for those who don't want to switch to GA4. We introduce one of my favorite alternatives, which is a lightweight and open-source web analytics tool that is fully compliant with GDPR, CCPA, and PECR - Plausible Analytics.

Here are some key takeaways:
1. Plausible is a simple and intuitive alt...

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Welcome to episode 1 of Season 3 - 2023's first episode of the Opinionated SEO podcast! 

I'll be discussing Google's issues that I'm seeing.

  • Slow speed of Chrome browser
  • Decrease in ad revenue
  • Google Analytics 4
  • We also spoke about how Microsoft and Open AI's collaboration on Bing is quickly growing and may surpass Google in the future. 

Finally, we provided tips on how to use AI to help create...

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In this episode of the Opinionated SEO, I discuss the capabilities of and implications of chat GPT, the free AI-based service from Open AI.

I break down what GPT is, what it's good and bad at, how to craft requests correctly and how to avoid detection from search engine algorithms.

I believes that GPT offers great potential as a tool, but should never be trusted to replace human content writers, especially ...

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Raj Sharma is an award winning real estate agent and brokerage owner in Southern California - DRE# 01886334, and we chat about some of the marketing efforts he’s done and how they’ve evolved over the last few years with a bit of emphasis on his offline efforts. 

Some key areas Raj talks about:

  • What kind of marketing he has done in his 13 years of real estate profession?
  • What's changed in the last few years
  • What is wo...
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We have Gerald Murphy talking about everything SEO, marketing, AI content and also his work that he does at similar web as a senior solution business manager.
We dive into topics such as:

  • SERP features
  • New features coming out for SimilarWeb
  • Alternative search engines like TikTok
  • The evolution of SEO as a role
  • How we saw COVID and Google's real time reaction to the SERPs
  • User Behaviors and how you can leverage this as a marke...
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Today, I'm excited to interview Ashwin who is a full life cycle content marketer, currently working as the head of marketing at Optmyzr. We'll dive into topics like diversification of your content strategy, branded search, how to break into the industry, AI content and it's future with marketers, and a bonus question that Ashwin has never been asked in an interview before.

Ashwin Balakrishnan:
Writer, ma...

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I interview Jonny Rockz, aka Jonny Polanco about his latest single, marketing in the music industry, and his non profit he's working to help young artists get recording time.

Jonny has opened for the likes of Ice Cube, and his latest single just dropped yesterday. Listen to learn about how the industry has changed in the last 10 years and the types of marketing you can do in the music industry.

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Wade Carlson is an SEO professions based out of Orange County, CA.
From his time in the Coast Guard to working at Space-X, he's moved across several verticals and areas within marketing.
He talks about his first passion projects, local SEO, advice for SEO beginners, and we discuss the most interesting man in the world.

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On today’s show, I wanted to talk briefly about a free tool called ahrefs. Many of you have probably already heard of them, but I’m not sure if everyone knows they have a free version you can use by connecting your Google Search Console data. It allows those specific sites to have access to some features in ahrefs.

Go to https://ahrefs.com/webmaster-tools and you can sign up there.
Let me know what you think!

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On today’s show I have Ryan Ricketts. I’ve actually known Ryan for six years now, and we’ve worked at several companies together.
I wanted  him on the show because he's moved between several verticals as well as from different types of agencies and to in-house.

He also gives away his best link building tactic he used for real estate!
Contact Ryan
https://slickettsdigital.com/ or on

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June 3, 2022 4 mins

There are a number of common SEO misconceptions or myths. Some of these include the belief that SEO is all about stuffing keywords into content, your keyword density, that link building is the only important SEO tactic. And many, many more,  but let's first talk about domain names. 

I'll start off by saying you can rank any site with any domain name. Within reason. Names should be memorable and easy to remember, ...

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February 15, 2022 40 mins

Today I wanted to talk about AI content and my tests on its success as a viable option for creating content that ranks on search engines.

I’ll start with some background on the latest publicly available AI system, an example output that I pick apart, some additional example outputs, and then my opinion on how to utilize an AI system to write content.

See the full show notes / blog post with tons of examples, transcript, and links @ h...

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Today is February 10th and I wanted to talk about Screaming Frog as well as the new Search Console URL Inspection API. 

Full Blog Post / Show Notes: https://opinionatedseo.com/s2e20

Let’s jump right in, what is screaming frog and what can you do with it?

Let’s start at the beginning, it’s free but limited, and you don’t run it online. The paid version is 149 pounds / year, or about $200 US dollars. So you are talking about $16 a month...

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Today I’ll be recapping the Google Office Hours with Google’s John Mueller from January 28th, 2022. As always, I’ll provide a synopsis of the question and answer, my opinion, and a link to the question in the video. The video ran an hour, I’ll try to summarize this for you in about ten minutes.

Full blog post, show notes, and transcript @ https://opinionatedseo.com/s2e19

How does Google recognize paid links?

They have a lot of factors...

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See Full Blog Post / Transcript / Show Notes @ https://opinionatedseo.com/s2e18

I wanted to talk about something that came up recently that I’ve mentioned before but is worth devoting some time to.

Three things – 

1: Acronyms and abbreviations

2: Link Juice

3: Domain Authority

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A New meta tag and Walmart is making big moves into the Metaverse 

Full Show Notes / Blog Post @ https://opinionatedseo.com/s2e17

Last Friday, January 21st, 2022, Google Search Central released a new tag.

This tag called indexifembedded, you can tell Google you'd still like your content indexed when it's embedded through iframes and similar HTML tags in other pages, even when the content page has the noindex tag.There are a ...

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Today I’ll be recapping the Google Office Hours with Google’s John Mueller from January 21st, 2022. As always, I’ll provide a synopsis of the question and answer, my opinion, and a link to the question in the video. The video ran an hour, I’ll try to summarize this for you in about 15 minutes.

Full Show Notes / Blog @

Questions seemed to focus a bit on internationalization, and internal link...

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Today I wanted to focus a bit on privacy and security. This is central to every marketer and I think it’s something we should be considering heavily.

Full Show Notes Blog Post @ https://opinionatedseo.com/s2e15

The biggest name right now in private browsing is duck duck go who is averaging 105 million queries per month so far in January 2022. Duck Duck Go is actually the #2 search engine on mobile in the U.S., Canada, Australia and t...

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