Episode 7: Dr. Abby Jakob – Turning a Small-Town Cold Start into Big Success, Authenticity in Personal Branding, Neurolens Tech, and Navigating Opportunities for a Growing Business

Dr. Abby Jakob is living out her dreams as a successful optometrist and business owner in the heart of her small hometown in Kingsville, Ontario. In this episode, Abby talks about opening her own cold-start practice, leading with courage, letting your personality shine through on social media, and building strong patient relationships. Plus, Abby and Trevor discuss how Neurolens has been a game changer for her patients and strategies to keep up with the pace of a growing business.

Timestamps

[00:02:13] Returning to her hometown

[00:04:42] Influence from playing sports

[00:08:04] Having fun on social media

[00:09:27] The value of authenticity

[00:11:49] Musical passions

[00:15:19] Holding on to your dreams

[00:17:06] Book recommendations for business

[00:20:09] Rising to the challenge and opening a cold start

[00:21:38] Neurolens and new technology for treating patients

[00:25:49] Learning from other independent optometrists

[00:28:24] Intra-office recall for patient acquisition

[00:29:56] Managing business expansion

[00:32:47] Work-life balance

[00:46:43] Partnership with local brewery

[00:52:20] Negotiating and customer service

[00:54:38] Considerations for opening multiple practices

[00:58:20] Business consultations with Abby your patients

[00:37:11] Positive feedback

[00:38:37] Keeping up with a busy practice

[00:42:29] Delegation as a business mindset

[00:44:21] This or That

Mentioned in this episode:

• “The E-Myth Optometrist: Why Most Optometry Practices Don't Work and What to Do About It” by Michael E. Gerber

• “Coffee Self-Talk: 5 Minutes a Day to Start Living Your Magical Life” by Kristen Helmstetter

• “The Five Dysfunctions of a Team” by Patrick Lencioni

• “Never Split the Difference: Negotiating As If Your Life Depended On It” by Chris Voss
• Eye Recommend - Eye Recommend is a cooperative and a growing network of independent optometrists dedicated to personalized and comprehensive eye care.
• Neurolens - offers lenses to alleviate eye strain by addressing misalignment, providing comfort and clarity for extended screen use.
• Grove Brewing Company

To book a business consultation with Dr. Abby and Dr. Richard Kattouff, contact [e-mail]

Subscribe for the latest updates from Optometry Unleashed at ⁠www.optometryunleashed.ca/newsletter⁠.

Thank You to our Sponsor(s)

⁠⁠⁠HOYA Vision Canada⁠⁠⁠

Enjoy the show? Please Follow, Like and Subscribe.