Born to Be Made: Building the MUSCLE of Leadership with Dr. Bryan Deptula

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What it really takes to grow into the leader you're meant to be—on your terms, over time, and from the inside out.

As we head into the July 4th holiday, a time when we reflect on freedom, progress, and reinvention, it feels fitting to bring you this powerful new episode with Dr. Bryan Deptula, leadership expert and author of Leaders Are Born to Be Made.

Bryan is one of the most grounded, engaging, and purpose-driven voices I’ve come across. His philosophy? That leadership isn’t reserved for the chosen few. It’s a skill, one we can all build, train, and strengthen over time.

In our conversation, Bryan opens up about his own unlikely path from corporate sales leader to PhD, professor, and consultant. He shares how pivotal moments in his life—like a tough-love lesson from his godmother “Mama Sis” and a tent-bound self-reflection under the Indian River Inlet Bridge—helped him shed old versions of himself to grow into who he’s meant to become.

We dive deep into his MUSCLE framework:

• M: Me – Start with self-leadership
  
  
• U: Understanding – Grow your leadership intelligence
  
  
• S: Strategy – Align with vision, mission, and values
  
  
• C: Conflict – Use it productively
  
  
• L: Learning – Commit to growth
  
  
• E: Entrepreneurship – Own your path, whether you run a business or lead from within

This isn’t just theory, Bryan brings real-world experience, relatable stories, and an unfiltered look at what leadership looks like when it’s done with heart, humility, and a willingness to get uncomfortable.

He also reminds us that the best leaders are the ones who keep learning, keep failing forward, and keep living. As Bryan puts it: “Start leading by treating yourself as the most important individual you can work on first.”

This is a conversation for anyone at a crossroads, whether you’re a seasoned executive, a rising manager, or someone wondering what it takes to lead your own life a little better.

Books mentioned in this episode:

• Leaders Are Born to Be Made – Bryan Deptula
  
  
• Essentialism – Greg McKeown
  
  
• Team of Rivals – Doris Kearns Goodwin
  
  
• Unique Ability – Dan Sullivan
  
  
• Plus shoutouts to Adam Grant and the value of failing forward

Whether you're tuning in from the car, the beach, or your morning walk, I hope this one leaves you thinking a little differently about what it means to be a leader—starting with you.

🎧 Listen now wherever you get your podcasts.
 And let us know: What’s one part of your own leadership “muscle” you want to grow next?

Until next time, friends,
Chris