Welcome back Marnie Stockman, Ed.D. and Nick Coniglio, authors of the phenomenal new book, The Business of You.
This episode provides a complete methodology for anyone doing the “right things” (good grades, internships, etc.) but still struggling to stand out or land the job they actually want. It's time to stop letting the world define your value and start defining it yourself.
The traditional career ladder is obsolete. We discuss why you must Run Your Life Like a Business, serving as your own CEO, Head of HR (identifying your core values), and Head of Marketing (crafting your personal brand).
We explore the essential difference between the old Credential Ladder (stacking titles) and the Value Ladder (generating value for others). Learn why you need a Personal Board of Advisors—specifically a Challenger—to push you.
Your competitive advantage is your Story. In a world of AI-scanned resumes, learn how to move from selling your story to genuinely sharing it. Finally, we cover the Power of Adaptability and why you must practice resilience using a pre-mortem to stress-test your plans before they fail.
“If you’re not intentionally taking care of what your persona is in the public, it will be done for you. People will make assumptions.”
Listen to Episode 67 for the full discussion.
Until next time, friends,
Chris
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