16 part 2: The Impact of Global Logistics on the Subscriber Experience

Nick Agnetti and Jason Rowland continue their conversation with John Roman from BattlBox and John Haji from SubSummit dive deep into the unique logistics and customer experience challenges facing subscription box companies. From the importance of delivery timing and tracking visibility to how post-checkout anxiety impacts churn, the panel shares firsthand insights from years of experience in the subscription space. They explore how expectations differ between traditional eCommerce and subscription models, why synchronized delivery matters for mystery and discovery boxes, and the critical role of DDP (Delivered Duties Paid) in global shipping. Plus, they discuss the power of community in shaping brand loyalty and how transparency can turn shipping hiccups into opportunities for trust.

Whether you’re launching a subscription box or scaling one globally, this is a must-listen conversation on making the post-purchase experience a competitive advantage.

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John Haji | LinkedIn

John is a subscription guru and a serial entrepreneur with a decade's worth of experience in the subscription space. He co-founded SubSummit in 2016, the first and only conference devoted exclusively to those who work in or alongside the subscription commerce industry. SubSummit connects today's industry leaders, innovators, and partners who are driving the rapid evolution of how consumers discover, buy, and experience new products.

His background in think tanks paired with his entrepreneurial spirit has positioned him for success within the subscription industry. John has a passion for creative thinking, strategy, design, eCommerce, and more. Prior to starting SubSummit, he also co-founded and served as COO of Gentleman's Box, the first premier subscription service for men which was acquired by Rove Companies in 2020.

As a father of three, John balances his professional and personal life with grace and humor. He has been recognized by Crain's Detroit as one of the "40 Under 40" award recipients in 2019 for his outstanding achievements and contributions.

John Roman | LinkedIn

After leading several successful sales organizations in the telecommunications and software space for almost a decade, John began investing in companies predominately in the eCommerce arena. A college friend was launching BattlBox in early 2015 and John knew he had to be involved, so he invested in it, offering advisement in a limited capacity.

BattlBox started to see exponential growth and the demand for John’s time increased. In early 2016, John made the decision to step away from his then sales leadership role with a software company to join the BattlBox team in a full-time capacity. In July 2019, The BattlBox Group acquired Carnivore Club, an artisanal meat subscription box.

BattlBox continued to see exponential growth with the strategy of leading with content and community. This eventually lead to their Netflix original series ‘Southern Survival’ in July 2020.

In October of 2021, BattlBox and Carnivore Club were acquired by Emerge Brands for$18.95M. In April 2023, John lead a group that purchased back BattlBox from Emerge for $7.17M.

John currently serves as Chief Executive Officer for BattlBox.