February 18, 2025 • 29 mins
Unlock the secrets to a simplified, yet powerful, LinkedIn lead generation strategy with Helen, our expert guest who has mastered the art of online engagement. You'll learn how to transform your LinkedIn profile into a 24/7 sales machine by focusing on client outcomes and clear communication, rather than self-promotion. Helen walks us through her straightforward daily routine: expand your network, engage meaningfully, and share valuable content. Her practical approach to connecting with 10 to 15 potential clients daily—without personalized notes—promises a high acceptance rate and attracts quality leads, making LinkedIn work for you without the time drain.
Experience a remarkable journey of resilience and innovation as we share the inspiring story of a woman who turned adversity into opportunity during the 2008-2009 recession. By shifting her career from reflexology to social media marketing, she leveraged LinkedIn to build a successful agency, illustrating the transformative power of authenticity and consistent engagement. We also explore the vibrant world of hosting a five-day LinkedIn challenge, where merging spirituality with strategy helps attract ideal clients. Discover how to connect with your Ideal Client Avatar on an energetic level, fostering genuine relationships and avoiding toxic engagements. Join us as we delve into the magic of aligning your professional journey with your personal values and vision.
Unlock the secrets to online business success with these FREE and low-cost resources from Nicole!
-Join our supportive FB Group to connect with like-minded entrepreneurs and get exclusive tips and advice: https://nicoletuxbury.com/facebook
-Get your copy of the Best of the Profit Machine Summit Book shipped to you to learn from 15+ experts on how to turn your online business into a Profit Machine for only $13! https://nicoletuxbury.com/profit-machine-summit-e-book/
- Get instant access to the Coaches Guide To Print on Demand Video Course + Spreadsheet for only $17: https://nicoletuxbury.com/product/coaches-guide-to-pod-with-resource-file/
Explore these amazing resources and start your journey to success today!
Ready to skyrocket your online business?
Book your call to discuss working together one-on-one with me to craft custom strategies and implement powerful systems that will help you smash your goals and unleash your business's full potential!
Don't wait – let's kickstart your journey to success right now!
Book your call with me today! https://nicoletuxbury.com/introcall📞✨...
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:01):
Hello there and welcome back to the next episode
of the Overcome Yourselfpodcast.
As you know, my name is Nicoleand I am so excited to be here
today with Helen, and Helen isgoing to be talking to us about
LinkedIn.
She's going to be talking to usabout her five-day challenges.
She's got so much gold, so I'mjust going to let her take it
(00:22):
away and tell us a little bitabout yourself, helen, and what
you do with your clients.
Speaker 2 (00:28):
Oh, thank you, Nicole .
Thank you so much for having me, by the way.
So I am, yes, most famous, Iguess, for helping entrepreneurs
get leads from LinkedIn, butwithout sending any DMs and
without spending all day onthere.
So my strategy is all very muchabout what's the maximum return
we can get from this platformwith the minimum effort.
Really, I'm talking, you know,three things to do every day
(00:51):
growing your audience, engagingwith your audience and putting
out content for your audience.
So, nice, simple, three things aday strategy.
And that means that thethousands so I've worked with
thousands, hundreds of thousandsof entrepreneurs now.
So I've been doing this fornearly a decade, nicole, um, and
I think that's what people want.
They want it to keep it niceand simple, and when I first
(01:14):
started teaching linkedin 10years ago now I couldn't believe
how complicated everyone elseseemed to make it, because I'd
always used it really simplyjust gone in, done my three
things a day, got out and wasgetting leads on there all the
time.
So I think my way is not theonly way to get leads from
LinkedIn.
Speaker 1 (01:31):
Put the dog in my way is not the only way to get
leads from LinkedIn.
Speaker 2 (01:35):
However, I do think it is the simplest way, without
sending loads of DMs.
That's just going to make youfeel a certain kind of way and
also upsets a lot of people aswell.
Speaker 1 (01:44):
You feel a certain kind of way and also upsets a
lot of people as well.
No, you're fine, that isamazing.
So tell me a little bit more,like, talk to me about um, talk
to me about linkedin, like, tellme a little bit more about your
(02:04):
super simple framework.
Speaker 2 (02:06):
Yeah, so for me, linkedin is like a gift from God
for an entrepreneur really.
It's just this huge searchableplatform full of people with
money, who have jobs, who areusually looking for some kind of
transformation, who areprobably sat there in their jobs
thinking is this, it, is thismy life now and I've got money
to spend.
They're used to solvingproblems with money and they
(02:29):
just tend to be like eitherprofessionals or entrepreneurs
themselves.
I mean, you know, homeless,jobless people don't tend to
hang out on LinkedInparticularly, so it's sort of
it's almost like if you talkabout you want, you don't just
want any clients, right, youwant great clients, and I always
think that's where the greatpeople hang out.
It's where the grownups are.
So for me it's like a nobrainer that you would sell your
(02:50):
products and service on there.
But I think the difference inmy stuff and the other stuff
that I've seen, of which I don'treally pay much attention to
but is that I make LinkedIn allabout your ideal client, not
about you.
And I think LinkedIn hastraditionally been used as a
kind of you know, a platform foryou to showcase how great you
are, you know, becauseoriginally it was out for
(03:10):
recruitment, whereas I use it toto use the headline and profile
, particularly the headline andthe profile about section, to
really talk to your ideal clientabout who they are, how they're
feeling, what outcomes theywant to achieve and then, and
only then, positioning you asthe person to solve their
(03:30):
problems and being really clearand really transparent about
your offers and your pricing, sothat you're not wasting time
with people who don't want whatyou offer or can't afford you.
So my mantra is always ultimatetransparency and honesty.
So, just being really clear,you know this is who I'm for.
This is what outcomes I deliver.
(03:51):
This is why you should chooseme and this is how much it's
going to cost you.
Basically, and once you've gotthat set up on your profile,
it's all about how can we get asmany people as possible to look
at this profile, because it'sgoing to be doing the sales for
you 24 seven.
It's like a 24 seven salesmachine for your business.
So then your job is to drive asmuch traffic as possible the
(04:13):
right traffic, but as muchtraffic as possible to that
profile.
So that's where the threethings comes in.
So adding, once you've got yourheadline and profile written
for your ideal client and it'sreally clear what you do and why
you do it, and you know.
You've got video on there ofyou talking to camera about you
know who you are and how you canhelp people.
You've got social proof andtestimonials on there.
(04:34):
You've got maybe a lead magnetor some other kind of call to
action on there as well.
So once you've got it set up,then it's just a daily activity.
It's about growing youraudience every day.
So asking, asking to connectwith 10 to 15 people a day, so
nothing massive, just going in,searching for the right types of
people, asking them to connect,not sending a personal note,
(04:54):
just asking them to connect, um,and you'll probably get I don't
know 30 to 40 to 50 acceptancerate.
So you think about business andmarketing in general, like
that's good, you're getting, youknow five to ten people looking
at this profile that you'vewritten just for them, you know.
So that is like just a machinefor your business, that just
that bit which takes literally Idon't know five minutes, ten
(05:18):
minutes, not even that fourminutes, I don't know, not very
long at all.
It's just running a search, thengoing down and pressing the
buttons and if you don't knowexactly who you're looking for
just look for people with goodjobs who've got loads of money
because they're going to be muchbetter clients, right?
So high earners in your area orhigh earners in a certain part
of the world, then the nextthing it's like so, if you're
growing your audience every day,it's like what, what do?
(05:39):
How can we engage with them?
So just doing 10 to 15 commentsa day on other people's posts,
not talking about yourself, nottalking about your business,
because your headline does thatfor you, because that follows
you around everywhere onLinkedIn, unlike the other
platforms where people have tofollow the breadcrumbs back, you
know to go to your profile,look at your.
You know your sort of couple oflines that you're allowed on
Facebook and Instagram.
With LinkedIn, that bit, thatelevator pitch, if you like,
(06:06):
follows you around everywhere.
So 10 to 15 comments a day onposts that you see in your feed.
You don't have to beparticularly ideal clients, but
just so that more people aregoing to see your headline these
talks about, we should say, youknow helping your ideal client,
achieve the outcomes by how youdo the thing that you do and
then how much you're going tocharge.
So you want to be 10 to 15comments a day means that I
(06:27):
don't know could range fromanything from 10 to a thousand
to a hundred thousand people,depending on you, know where
your comments land, who aregoing to see that headline and
if it's of interest to them,they'll click on it.
So this is driving people toyour profile, who is almost like
a micro expression of interestthat they are even clicking on
it.
Because if you know, if youhelp life coaches get more
(06:49):
clients using Facebook orwhatever you do, then if you're
not a life coach and you don'twant more clients and you don't
care about Facebook, then you'reprobably not going to click on
it.
So these clicks are reallypowerful.
They're like these microexpressions.
So adding comments every day,you just keep it simple, keep it
vanilla.
You don't want to look like ai,but you're also not writing a
big long essay.
(07:09):
You're not talking about your,your business, you're just
supporting what they're puttingout there.
Takes you what?
10 minutes?
Speaker 1 (07:16):
10 minutes.
This is a master class.
This is not a podcast episode.
Speaker 2 (07:20):
This is amazing and then, just finally, the other
thing is to put out posts everyday for your ideal client, which
we put out anyway on facebookand other places.
So whatever you're doingelsewhere, we can do all of that
on linkedin, so you can writeposts about who you are and what
you do business and personal atall.
You can put out social proofand testimonials.
You can do video on therethey've got a live, they've got
(07:42):
a short video feed now, like a,you know, like tiktok style
micro videos which are reallytaking off over there, and then
put your offers out, put yoursales posts out.
So that is, that is literallyit.
That is my strategy in.
You know, six minutes and itshould take you no longer than
30 minutes to do absolute masterclass, like you just gave it
all away.
Speaker 1 (08:02):
I think that, really, one of the most important
things that you address in likethis really short explanation
that you've given us is a partof the puzzle that's missing in
a lot of these other frameworks,and that's traffic.
Right, because you're puttingout all these offers, but if you
don't have traffic, who's goingto see it?
(08:22):
You know Exactly.
Speaker 2 (08:25):
You just found it in the void like exactly yeah
growth is the important piecethe growth, then the engagement,
then the content and theselling.
It's sort of in that order.
But when we do all three atonce, we're kind of like quantum
leaping this, and I think a lotof people think they're growing
their audience by putting outcontent, but they're not.
They're adding value andthey're engaging with their
audience, but they're notactually getting new eyes.
(08:45):
And if you think I've been inmarketing for 25 years and
that's all that marketing is,how can I get in front of new
people today?
So for me, linkedin is theeasiest way to do that.
My daughter she's 19 now whenshe was 17, she started her own
agency just doing the growth forpeople.
So she logs in.
(09:05):
She adds you can do 115 peoplea week, so she logs in.
She does 115 people a week, shelogs out and that's it.
And that alone is gettingpeople leads, getting people
clients.
And you know her agency's gone,absolutely mad.
She's.
She's great.
She's got about 30 40 clientsnow.
So she's doing great.
But it's because the stuff thatI teach is easy to do.
It's also easy not to do so.
But the growth is the importantbit, it's the traffic, it's the
, and what I love about LinkedInis it lets you see the growth
(09:28):
in your traffic, because theprofile views is one of the
metrics that shows on yourprofile.
So every time you log in youcan see how many profile views
you've had and you can see thatnumber going up.
So you can compete againstyourself not about other people,
but compete against yourselfand make sure that when you do
the things I tell you to do,you'll see your profile go up.
So you get that pause andeffect, which is quite rewarding
(09:49):
, even though it takes a whileto get leads on LinkedIn,
because people need to buildtrust and get to know you as
they should before they buy fromyou.
So it's a longer game.
Consistency always wins, butyou can see those profile views
going up really quick.
Speaker 1 (10:04):
That's amazing.
I love that you can see thepayoff right, because, like you
said a lot of times with theother social medias, you don't
see what's going on, and so it'skind of demoralizing when
you're like I don't see likes, Idon't see comments, but people
are looking right, right like.
(10:28):
When someone takes the time toread your post, that's a yes.
When someone takes the time toclick on your picture and look
at that profile, that's anotheryes.
If they read through theprofile, another yes.
So those are the yeses thatyou're getting along the way, um
, so yeah, those are supervaluable.
But I want to back it up alittle bit.
Helen, can you tell us a littlebit about your journey and how
you overcame yourself to get tothis point?
Because everything you've toldus is amazing.
Speaker 2 (10:50):
I know right for sure it's all been a complete
surprise to me.
I didn't have an entrepreneurialbone in my body.
Really.
I, you know, I just wanted toget married and have children,
and that's what I did.
So I spent my whole of my 20sbeing married and having
children and and then we wentinto a big recession in the UK
2008 and and 2009.
And by 2010, I found myselfsingle.
(11:11):
My husband's building businesshad gone, you know, to the wall.
Like a lot of others, I was ina lot of personal debt.
We had like a credit crisis aswell, where there was a lot of
like borrowing against thingsthat didn't really exist, and
anyway, so it was a mess.
I won't swear, but it was a mess.
But I just found myself in asituation where I was like
90,000 pounds in personal debtand no idea how I was going to
(11:33):
get out of it.
And I knew that I couldn't geta job to get out of it because
I've never really had a decentjob, because I've had my
children very young and I'd onlyyou know, I didn't have a
degree or anything.
So I just thought I thought howcan I go and and get clients
for my reflexology business?
So when I had a reflexologybusiness, I used to work with
(11:53):
mums and people trying to havebabies.
I was using social media to getclients, if that makes sense for
that business.
I was using Facebook andTwitter and when I was single, I
needed a way to do somethingthat didn't involve going around
and rubbing people's feet upfor cash, right, I needed to do
something that didn't involve megetting in the car and going
because I had these two littlegirls at home.
(12:14):
So I thought, well, I reallylove the social media side of
stuff, but how am I going to getclients for that when all the
people I hang around with onFacebook and Twitter are all?
Speaker 1 (12:24):
people like me.
Speaker 2 (12:25):
I was thinking, I need clients so I can do for
them what I do for myself.
So I opened up my laptop and Ifound LinkedIn, because I was
looking for networking and Ithought, well, this is weird.
It's like an online businessnetworking site.
So I just set up my.
I thought, if I can get 10clients off here and do their
social media for them, thenhappy days.
(12:45):
So I set up my first everLinkedIn profile, not knowing
how to use it.
I've never had any training onLinkedIn, I've never been to a
LinkedIn workshop, I've neverread a book on it.
I just opened it up and Ithought, right, if I can set
this up a bit like a website andthen I can get traffic to it,
then great.
So I set up my headline andprofile.
I think it was something likehelping small business owners in
Warrington, which is a smalltown where I live and you know,
(13:07):
sell more and look better onlineusing facebook and twitter.
Um, and then I wrote a profilethat talked to that person.
You know, are you a smallbusiness owner like, do you want
to get clients from social?
You don't know how to do it.
Like you know, do you wanteveryone?
Is everyone talking?
This was obviously years andyears ago, is everyone talking
about social media but you don'tknow where to start.
Would you like to have someoneto just do it for you?
(13:27):
If so, I can help.
You know I'm a single mom.
I run my own business, like you.
You know I'm looking for 10clients I can help with their
social accounts £250 a month,like.
If you'd like a space, let meknow.
And I went and connected witheverybody I could find in my
hometown who had a business andthey just started to message me
and say, hi, helen, can you helpme with my socials?
(13:49):
And yes, I can see.
It's 250 pounds a month andgreat.
And I got these 10 clients andsuddenly I was making two and a
half grand a month.
I was like, oh my god, this islife-changing for me, like this
is like unbelievable.
It really was, and it was onlyafter doing that for for a
number of years, my client.
I used to get all of these.
I grew the business I'mreturning to an agency and we
had some staff and everythingand it was doing great.
(14:09):
I was so miserable.
I hated having staff, I hatedhaving clients.
I hated, you know, having todeal with people all the time
and felt like I was working for10 different bosses and and then
you know, we grew it and youknow we turned over much more
then but, I,remember I met this guy and he
said to me how are you gettingall these clients?
You know that, you know whereare you getting all these like
you know, top of the rangeclients from that I was posting
(14:30):
about my social proof and I said, oh, they all come to me on
LinkedIn.
And he said, oh, on LinkedIn,right, what's your DMing
strategy?
And I was like now what she waslike.
He's like what are you sendingin the direct messages and
what's your personalizedcollection requests?
And you know how do you followup and how do you?
And I was like, oh, I don't doany of that.
I just do these three, threethings every day.
And they come to me.
And he said like this is kindof like middle-aged white guy in
(14:54):
a cheap suit, you know.
And he was like no, helen,that's not how it works.
And I was like listen, guy inthe cheap suit, that is how it
works.
It's been working.
I've been doing it for sixyears.
At that point I was like that'sexactly how it works.
I do these things on LinkedInevery day.
My audience grows, people do mycomments, I put out posts and
people see the posts and theysend me a message and they buy
from me.
And he was just like, don'tbelieve it.
(15:15):
And I wrote it all down.
I was on, I was in a golf clubat a networking event and I
wrote it on a napkin and I waslike, look, this is what you do.
You do your headline profile,do these three things a day off.
He went and then the next time Isaw him he was like Helen,
guess what?
I was like what strange man.
And he said I got a lead.
And I went yeah, no.
And he was like no, you don'tunderstand.
(15:37):
I've been on LinkedIn for ages.
I've got thousands ofconnections, I've been to loads
of LinkedIn training.
I've read all the books, I'vedone all the trainings, I've
bought all the courses.
I've never had a lead onLinkedIn.
And I did what you told me todo.
And it's somebody's come to meand they want to buy from me and
and you know, I've not even hadto sell to them because they've
, they've just, I've just doneexactly what you said to do.
And I was like, yeah, I know,that's how it works.
(15:59):
And he said, and I do owe thisguy a pint.
He said no, you don'tunderstand, you should teach
this.
And I was like, really.
I thought everybody would useLinkedIn like this, like I don't
really understand why it's socomplicated, and he said no,
helen, you've got to teach this.
And so I did.
So I started teaching online.
I started doing it likeone-to-one and then, once I got
sick of saying the same things,I did hundreds and hundreds of
(16:21):
one-to-ones don't get me wrong.
People all over the world.
I closed my agency down.
Work with all these differentpeople like business like big
businesses, small, likefreelancers, product business,
business to business, coaches,literally everything extroverts,
introverts UK, america,australia, new Zealand.
I was working all kinds of daysand nights, had no boundaries
(16:42):
then and I was just like this isjust working for everybody.
I should well truth.
The truth of the story is thenI got a massive tax bill and I
was like, oh my god, I've got tomake all of this money now.
But I did think you know what?
I'm saying the same thing tothese people.
I should just do see if I coulddo a group thing.
So I said I'm going to do thisthing called the LinkedIn
(17:03):
mastermind not a great name, Iknow and then, but it's, I think
.
Then I charged something like300 pounds and I sold it to
eight people.
But I did it and you know, andI filmed it as we went and I
made it up as we were going andI did a different video every
day let's do this, do that.
And then it just people justloved it.
So I learned I did it again, Ilaunched it again and sold it to
(17:24):
10 people and launched it againto 20 people and then I started
doing free five-day challengesso I could help more people for
free.
That couldn't afford to buy myother stuff.
But what happened was peoplewould do the free challenge.
Then they'd be like, right,let's buy the program, right.
So we started to do these freefive-day challenges.
We do six a year.
We're doing it for seven years.
We did more in covid.
(17:44):
We did about, we did them backto back when we were in lockdown
, but we've just done all ofthese sort of launches, as we
call it.
So we do these free five-daychallenges.
We get tens of thousands ofpeople in there.
Now I think we've got 12, 13000 people in the group.
People just go absolutely madfor it.
I do a live with wine everynight.
So like I do a live q a andhave a glass of wine.
In the old days I used to dolike, think, nearly a bottle of
(18:07):
wine, but anyway, nowadays I'm abit civilized and then I just
have a glass of wine.
Um, but you know, people justlove it.
I wear a silly hat and we getlike thousands of people in this
group and you know hundreds ofpeople on the call.
We give away prizes and stuffand you know it's just been
life-changing for me because Ijust I still can't believe it
really that it's something sosimple to me.
(18:29):
But when I teach it people arelike, wow, that's amazing, and
I'm like great.
So they go off and they do itand it works.
And then they're like, wow,I've got something really, you
know, good for my business thatis going to help me in my
business and I'm like great likeyou can have it like.
You can have it for free youknow, like I've taught it to you
today.
I teach it everywhere I go.
(18:50):
I'll teach it at a party ifsomeone wants to know.
I teach it in a free five-daychallenge.
I want everybody to knowbecause it was life-changing for
me.
But obviously some people wantto join the program.
They want to be part of thecommunity, they want to come to
the lives, the nuances, and Iteach all the business stuff as
well now because you know we'vemade over three million pounds
running, like running thisprogram.
(19:10):
So people want to know like,what's that like?
And and you know how do, howcan I do something like that and
that kind of thing.
So we have kind of grown.
We've expanded from just beingpure LinkedIn to being online
business marketing, really, um,but yeah, it's just been
completely life-changing for meand the best fun, like I just
love entrepreneurs.
(19:30):
I think we're all mad and crazyand just the best people to
hang out with.
I could probably make a lot ofmoney doing corporate training.
I used to do a lot of corporatetraining and consultancy and
it's big money and it's bigimpact, but I just it's not my
vibe.
I can do it and I get paid wellfor it, but I just love small
business owners, entrepreneurs,people who are just out there on
(19:52):
the front line, who I know.
If I can help and make an extratwo, five, ten grand a month.
This is life-changing forfamilies and I know this because
they dm me and tell me so and Icry and they cry and it's all
you know.
I mean it's like I can take mykids on holiday and it's amazing
and it's changed my life andI'm not stressed anymore.
Like to me that's the mostpowerful impact I can have.
(20:14):
So that's why I do everythingat a big scale so I can help
people, you know, for £3,000 andnot £30,000.
You know which I can get paiddoing consultancy.
So it's a bit of a labour oflove.
It's a, it's a mission reallynow because you know, I've got
four children.
I've got two daughters of myown and stepson and daughter.
(20:35):
They're all teenagers now andit's just really important for
them that they see that it'sabout helping as many people as
you possibly can.
We're getting you know reallygood at something and just
teaching it over and over againis really, really, really
powerful and valuable for me.
So, yeah, it's been amazing.
What a journey.
Speaker 1 (20:54):
It's amazing.
Thank you for doing what you doand helping.
You know people like us, likeeveryone in the audience, and
you did mention that you havethis free five day challenge.
Is my audience invited?
Can you tell us a little bitmore about that?
Speaker 2 (21:09):
I just love to have your audience there.
So the five day challenge iscompletely free.
Yes, we're going to try andsell you the mastermind.
Don't be surprised when thathappens, you know, on the
Wednesday.
But you know what it is triedand tested.
It's we've been running it like, like I say, 40 or 50 times.
We've done it now and it's anexperience.
(21:29):
You know we put on great events.
It's like it's like going ontour.
For me it's like being Beyoncefor a week.
It's like, you know, it's likeshowing on hundreds of people on
the lives, and I just love theenergy of it.
It's fast and furious, you know.
It's five days of training, butit's taking action and putting
stuff out there and takingaction out on LinkedIn as well.
So it's not just learning, it'simplementing and executing,
(21:52):
which is my thing.
You know.
You meet me at an event.
I'll be like have you put anoffer out today?
It's all about doing, notlearning, which is why I try and
keep the learning as quick.
You've learned it, you know.
So now it's about implementing.
Well, what does that actuallymean and what does that look
like and how can I get that donetoday, you know.
So I'm very much about, in themoment implementation, because
you know and I know that's,that's where we get.
(22:14):
you know we get a result.
So the five is completely free.
Like I said, we'll try and sellto you, obviously, but most
people don't buy and that's okay.
So it's designed for you tocome and find out more about
yourself, more about yourbusiness, more about your
mindset, more about how toposition yourself, and then we
put it out on LinkedIn, just infront of all those lovely people
(22:35):
with money.
Speaker 1 (22:37):
Yes, yes, I love that .
And my in front of all thoselovely people with money.
Yes, yes, I love that.
And my coach the other lastweek on our coaching call she
said it's kind of like when yougo to Costco like you get a free
sample, you don't get offendedif someone's like, hey, you want
to buy the whole box.
Like if you loved it, you buythe box, and if you didn't,
that's fine, you just go to thenext little sample right now.
Yeah, as I say, it's not my jobto convince you to buy right
(22:58):
now.
Speaker 2 (22:58):
You might not be ready to buy right now, but my
job just to keep showing up.
We, honestly, we do the samechallenge over and over again.
Lots of people come many, manytimes.
People once have already joinedmy program.
They still come.
Everyone loves.
Everyone loves challenge week.
What can I say?
You know, my whole family knowwhen it's challenge week.
My husband knows when it'schallenge like it's like it's a
thing.
So we do challenge week, yeah,six times a year.
So there will always be onecoming up.
(23:19):
So whenever you're listening tothis, click on that link and
it'll just give you the nextavailable date.
And I would love for yourpeople to come and tell me where
you've come from when I do thelive on the Monday and I'm like
where you've all come from.
Tell us if you are like hashtagteam Nicole.
That would be amazing awesome.
Speaker 1 (23:38):
That's what we use.
Hashtag team Nicole, I lovethat well.
Thank you so much for joiningme today.
Helen, do you have any lastminute, like last tip that you
want to leave the audience with?
I mean, you've given us so muchalready, I think the.
Speaker 2 (23:54):
The real power, though, in the work that I do is
the ideal client work.
So if I was going to give youone tip, it would be to go deep
on your ICA ideal client avatar.
Really, when we really so, theway I do ideal client avatar
work is we co-create a humanbeing.
So they've got a name, they'vegot an age, they've got a life,
like they're not a 30 to40-year-old woman, you know what
(24:17):
I mean.
They a 30 to 40 year old woman.
You know I mean they are.
There's emma, she's 37, youknow like you know.
So we really create them.
You know, we create them in our, our minds, eye, um, and then
ultimately, once we create them,we connect to them on an
energetic level.
So I'm like super woo, so Ilike switch off now if you're
not into any of this stuff.
But actually creating an idealclient as a human being in the
(24:39):
quantum field and connectingwith them energetically, then we
can use linkedin as it's purelya bridge.
You know, if you do believe inmanifesting and the universe and
all that good stuff, thencreating an ideal client is
creating a visual.
You know, it's creatingsomething that you want to
manifest into your real life.
(25:00):
So, when we have set thatintention, then we do the
strategy.
On linkedin, those two things,the spirituality and the
strategy, really, really knittogether in my world and I think
manifesting is great andstrategy is great.
But if you can set the intentionto manifest your dream client
using linkedin, then use mystrategy to create the bridge
into the reality, into the youknow, the human world that we
(25:22):
live in, and I always say, likeconnect into your ideal client
and then ask the universe tocompel them towards you.
So it's not going out andtrying to find people, it's like
get people.
You know you want people to belike.
I just felt like I just had togo on LinkedIn and then I just
saw your post and then I justfelt like I just had to go on
LinkedIn and then I just sawyour post, and then I just felt
(25:42):
like you were the person to toconnect with, and it's like when
we can really magnetize clientstowards us.
I think that is the missingpiece for me in business.
It's dream clients, soul levelclients, not just any old client
.
We've all got clients thatwe've hated in the past, right?
None of those clients, yeah.
No toxic clients that make youfeel sick before the call.
No clients that make you don'twant to open their whatsapps
(26:05):
right?
Only soul level clients thatfeel like this was like a meant
to be energetic connection.
That's the difference.
It's not just about any clients, it's about dream, dream
clients and I think that's whatI like.
That's what I'd like for you totake away from this.
Listening to this is like Idon't want you to find any
clients on LinkedIn.
I want you to find the dreamsoul of the clients for you on
(26:27):
LinkedIn, and it starts withcreating an intention of who you
want to attract to you and thentaking the action on LinkedIn.
I think doing it in that orderis how we make this really a
really powerful co-creationexperience for the business.
Speaker 1 (26:42):
I love that and to bring back, like my big thing is
gratitude.
That is so helpful in beinggrateful, like you can be
grateful for that client, and soyou have a vision in your head
of who she is or he is and whatthey do and what they look like,
what they like, what they don'tlike, and I mean that's only
going to help you in creatingcontent right like, and that's
it so when clients come to me.
Speaker 2 (27:03):
So you know, a one-to-one client comes to me
like can you go and review mylinkedin post?
It's maybe not landing.
And I was like, well before Ido that, I want you to go and
connect with your ideal clientfor 10 minutes and then come
back to me and tell me what doesshe need to hear right now from
you so she can trust you thatyou can help her solve a problem
.
And then, when you do it thatway around, it's suddenly it's
like oh, of course my content'snot landing.
(27:25):
It's because I'm writing itfrom my head and not my heart.
So like, yeah, there's a,there's a just, and this is
quite new for me to be talkingabout.
To be honest, it's like there'sa definite.
I feel like I really want to bein that position of
spirituality and strategy andhow we can bring those two
things together.
So, yeah, you probably weren'texpecting that from me when it
(27:47):
comes to linkedin, right, butit's, you know it, it's just a
bridge.
You know, I truly believe thatlinkedin is is a gift from god
and and is a way for us to bringthose dream people to us.
So really enjoy the opportunityto us.
So really enjoy the opportunityand, like I say, be grateful for
the opportunity.
I always say, like we don'thave to post on LinkedIn, we get
to post on LinkedIn.
We don't have to find newclients on LinkedIn, we get to.
(28:08):
You know it's free, you don'teven need a premium account,
it's free and it takes you 20minutes, half an hour a day.
Like we should be grateful forthis, not complaining that we,
you know, we've got to find timeto do it.
It's like wow, look at theworld we live in, where we've
got this computer in our hands.
That means that we canmagnetize dream clients to us.
I mean, yeah, gratitude isagain the missing piece, I think
(28:29):
, in a lot of people's businessstrategy.
So, yeah, interesting combo.
Speaker 1 (28:34):
I love that.
Well, like I said, thank you somuch, helen.
This has just been absolutelyamazing.
Not a podcast episode at all.
This is an absolute masterclass in dominating your
business and getting leads inreally like really taking
advantage of LinkedIn becauseit's there.
A lot of people take it forgranted, a lot of people thought
it was like for careers, forcorporate people, and your
(28:57):
people are out there and likeshe's I love what Helen said
about that the people with jobsright, the people with really
good jobs, that they're active,they're always on the computer
those are the people that are onLinkedIn.
So I absolutely love thisepisode and we will see you next
time here on Overcome Yourself,the podcast.
Speaker 2 (29:13):
Thanks, bye sorry about the dog.
Hello there and welcome back to the next episode
of the Overcome Yourselfpodcast.
As you know, my name is Nicoleand I am so excited to be here
today with Helen, and Helen isgoing to be talking to us about
LinkedIn.
She's going to be talking to usabout her five-day challenges.
She's got so much gold, so I'mjust going to let her take it
(00:22):
away and tell us a little bitabout yourself, helen, and what
you do with your clients.
Speaker 2 (00:28):
Oh, thank you, Nicole .
Thank you so much for having me, by the way.
So I am, yes, most famous, Iguess, for helping entrepreneurs
get leads from LinkedIn, butwithout sending any DMs and
without spending all day onthere.
So my strategy is all very muchabout what's the maximum return
we can get from this platformwith the minimum effort.
Really, I'm talking, you know,three things to do every day
(00:51):
growing your audience, engagingwith your audience and putting
out content for your audience.
So, nice, simple, three things aday strategy.
And that means that thethousands so I've worked with
thousands, hundreds of thousandsof entrepreneurs now.
So I've been doing this fornearly a decade, nicole, um, and
I think that's what people want.
They want it to keep it niceand simple, and when I first
(01:14):
started teaching linkedin 10years ago now I couldn't believe
how complicated everyone elseseemed to make it, because I'd
always used it really simplyjust gone in, done my three
things a day, got out and wasgetting leads on there all the
time.
So I think my way is not theonly way to get leads from
LinkedIn.
Speaker 1 (01:31):
Put the dog in my way is not the only way to get
leads from LinkedIn.
Speaker 2 (01:35):
However, I do think it is the simplest way, without
sending loads of DMs.
That's just going to make youfeel a certain kind of way and
also upsets a lot of people aswell.
Speaker 1 (01:44):
You feel a certain kind of way and also upsets a
lot of people as well.
No, you're fine, that isamazing.
So tell me a little bit more,like, talk to me about um, talk
to me about linkedin, like, tellme a little bit more about your
(02:04):
super simple framework.
Speaker 2 (02:06):
Yeah, so for me, linkedin is like a gift from God
for an entrepreneur really.
It's just this huge searchableplatform full of people with
money, who have jobs, who areusually looking for some kind of
transformation, who areprobably sat there in their jobs
thinking is this, it, is thismy life now and I've got money
to spend.
They're used to solvingproblems with money and they
(02:29):
just tend to be like eitherprofessionals or entrepreneurs
themselves.
I mean, you know, homeless,jobless people don't tend to
hang out on LinkedInparticularly, so it's sort of
it's almost like if you talkabout you want, you don't just
want any clients, right, youwant great clients, and I always
think that's where the greatpeople hang out.
It's where the grownups are.
So for me it's like a nobrainer that you would sell your
(02:50):
products and service on there.
But I think the difference inmy stuff and the other stuff
that I've seen, of which I don'treally pay much attention to
but is that I make LinkedIn allabout your ideal client, not
about you.
And I think LinkedIn hastraditionally been used as a
kind of you know, a platform foryou to showcase how great you
are, you know, becauseoriginally it was out for
(03:10):
recruitment, whereas I use it toto use the headline and profile
, particularly the headline andthe profile about section, to
really talk to your ideal clientabout who they are, how they're
feeling, what outcomes theywant to achieve and then, and
only then, positioning you asthe person to solve their
(03:30):
problems and being really clearand really transparent about
your offers and your pricing, sothat you're not wasting time
with people who don't want whatyou offer or can't afford you.
So my mantra is always ultimatetransparency and honesty.
So, just being really clear,you know this is who I'm for.
This is what outcomes I deliver.
(03:51):
This is why you should chooseme and this is how much it's
going to cost you.
Basically, and once you've gotthat set up on your profile,
it's all about how can we get asmany people as possible to look
at this profile, because it'sgoing to be doing the sales for
you 24 seven.
It's like a 24 seven salesmachine for your business.
So then your job is to drive asmuch traffic as possible the
(04:13):
right traffic, but as muchtraffic as possible to that
profile.
So that's where the threethings comes in.
So adding, once you've got yourheadline and profile written
for your ideal client and it'sreally clear what you do and why
you do it, and you know.
You've got video on there ofyou talking to camera about you
know who you are and how you canhelp people.
You've got social proof andtestimonials on there.
(04:34):
You've got maybe a lead magnetor some other kind of call to
action on there as well.
So once you've got it set up,then it's just a daily activity.
It's about growing youraudience every day.
So asking, asking to connectwith 10 to 15 people a day, so
nothing massive, just going in,searching for the right types of
people, asking them to connect,not sending a personal note,
(04:54):
just asking them to connect, um,and you'll probably get I don't
know 30 to 40 to 50 acceptancerate.
So you think about business andmarketing in general, like
that's good, you're getting, youknow five to ten people looking
at this profile that you'vewritten just for them, you know.
So that is like just a machinefor your business, that just
that bit which takes literally Idon't know five minutes, ten
(05:18):
minutes, not even that fourminutes, I don't know, not very
long at all.
It's just running a search, thengoing down and pressing the
buttons and if you don't knowexactly who you're looking for
just look for people with goodjobs who've got loads of money
because they're going to be muchbetter clients, right?
So high earners in your area orhigh earners in a certain part
of the world, then the nextthing it's like so, if you're
growing your audience every day,it's like what, what do?
(05:39):
How can we engage with them?
So just doing 10 to 15 commentsa day on other people's posts,
not talking about yourself, nottalking about your business,
because your headline does thatfor you, because that follows
you around everywhere onLinkedIn, unlike the other
platforms where people have tofollow the breadcrumbs back, you
know to go to your profile,look at your.
You know your sort of couple oflines that you're allowed on
Facebook and Instagram.
With LinkedIn, that bit, thatelevator pitch, if you like,
(06:06):
follows you around everywhere.
So 10 to 15 comments a day onposts that you see in your feed.
You don't have to beparticularly ideal clients, but
just so that more people aregoing to see your headline these
talks about, we should say, youknow helping your ideal client,
achieve the outcomes by how youdo the thing that you do and
then how much you're going tocharge.
So you want to be 10 to 15comments a day means that I
(06:27):
don't know could range fromanything from 10 to a thousand
to a hundred thousand people,depending on you, know where
your comments land, who aregoing to see that headline and
if it's of interest to them,they'll click on it.
So this is driving people toyour profile, who is almost like
a micro expression of interestthat they are even clicking on
it.
Because if you know, if youhelp life coaches get more
(06:49):
clients using Facebook orwhatever you do, then if you're
not a life coach and you don'twant more clients and you don't
care about Facebook, then you'reprobably not going to click on
it.
So these clicks are reallypowerful.
They're like these microexpressions.
So adding comments every day,you just keep it simple, keep it
vanilla.
You don't want to look like ai,but you're also not writing a
big long essay.
(07:09):
You're not talking about your,your business, you're just
supporting what they're puttingout there.
Takes you what?
10 minutes?
Speaker 1 (07:16):
10 minutes.
This is a master class.
This is not a podcast episode.
Speaker 2 (07:20):
This is amazing and then, just finally, the other
thing is to put out posts everyday for your ideal client, which
we put out anyway on facebookand other places.
So whatever you're doingelsewhere, we can do all of that
on linkedin, so you can writeposts about who you are and what
you do business and personal atall.
You can put out social proofand testimonials.
You can do video on therethey've got a live, they've got
(07:42):
a short video feed now, like a,you know, like tiktok style
micro videos which are reallytaking off over there, and then
put your offers out, put yoursales posts out.
So that is, that is literallyit.
That is my strategy in.
You know, six minutes and itshould take you no longer than
30 minutes to do absolute masterclass, like you just gave it
all away.
Speaker 1 (08:02):
I think that, really, one of the most important
things that you address in likethis really short explanation
that you've given us is a partof the puzzle that's missing in
a lot of these other frameworks,and that's traffic.
Right, because you're puttingout all these offers, but if you
don't have traffic, who's goingto see it?
(08:22):
You know Exactly.
Speaker 2 (08:25):
You just found it in the void like exactly yeah
growth is the important piecethe growth, then the engagement,
then the content and theselling.
It's sort of in that order.
But when we do all three atonce, we're kind of like quantum
leaping this, and I think a lotof people think they're growing
their audience by putting outcontent, but they're not.
They're adding value andthey're engaging with their
audience, but they're notactually getting new eyes.
(08:45):
And if you think I've been inmarketing for 25 years and
that's all that marketing is,how can I get in front of new
people today?
So for me, linkedin is theeasiest way to do that.
My daughter she's 19 now whenshe was 17, she started her own
agency just doing the growth forpeople.
So she logs in.
(09:05):
She adds you can do 115 peoplea week, so she logs in.
She does 115 people a week, shelogs out and that's it.
And that alone is gettingpeople leads, getting people
clients.
And you know her agency's gone,absolutely mad.
She's.
She's great.
She's got about 30 40 clientsnow.
So she's doing great.
But it's because the stuff thatI teach is easy to do.
It's also easy not to do so.
But the growth is the importantbit, it's the traffic, it's the
, and what I love about LinkedInis it lets you see the growth
(09:28):
in your traffic, because theprofile views is one of the
metrics that shows on yourprofile.
So every time you log in youcan see how many profile views
you've had and you can see thatnumber going up.
So you can compete againstyourself not about other people,
but compete against yourselfand make sure that when you do
the things I tell you to do,you'll see your profile go up.
So you get that pause andeffect, which is quite rewarding
(09:49):
, even though it takes a whileto get leads on LinkedIn,
because people need to buildtrust and get to know you as
they should before they buy fromyou.
So it's a longer game.
Consistency always wins, butyou can see those profile views
going up really quick.
Speaker 1 (10:04):
That's amazing.
I love that you can see thepayoff right, because, like you
said a lot of times with theother social medias, you don't
see what's going on, and so it'skind of demoralizing when
you're like I don't see likes, Idon't see comments, but people
are looking right, right like.
(10:28):
When someone takes the time toread your post, that's a yes.
When someone takes the time toclick on your picture and look
at that profile, that's anotheryes.
If they read through theprofile, another yes.
So those are the yeses thatyou're getting along the way, um
, so yeah, those are supervaluable.
But I want to back it up alittle bit.
Helen, can you tell us a littlebit about your journey and how
you overcame yourself to get tothis point?
Because everything you've toldus is amazing.
Speaker 2 (10:50):
I know right for sure it's all been a complete
surprise to me.
I didn't have an entrepreneurialbone in my body.
Really.
I, you know, I just wanted toget married and have children,
and that's what I did.
So I spent my whole of my 20sbeing married and having
children and and then we wentinto a big recession in the UK
2008 and and 2009.
And by 2010, I found myselfsingle.
(11:11):
My husband's building businesshad gone, you know, to the wall.
Like a lot of others, I was ina lot of personal debt.
We had like a credit crisis aswell, where there was a lot of
like borrowing against thingsthat didn't really exist, and
anyway, so it was a mess.
I won't swear, but it was a mess.
But I just found myself in asituation where I was like
90,000 pounds in personal debtand no idea how I was going to
(11:33):
get out of it.
And I knew that I couldn't geta job to get out of it because
I've never really had a decentjob, because I've had my
children very young and I'd onlyyou know, I didn't have a
degree or anything.
So I just thought I thought howcan I go and and get clients
for my reflexology business?
So when I had a reflexologybusiness, I used to work with
(11:53):
mums and people trying to havebabies.
I was using social media to getclients, if that makes sense for
that business.
I was using Facebook andTwitter and when I was single, I
needed a way to do somethingthat didn't involve going around
and rubbing people's feet upfor cash, right, I needed to do
something that didn't involve megetting in the car and going
because I had these two littlegirls at home.
(12:14):
So I thought, well, I reallylove the social media side of
stuff, but how am I going to getclients for that when all the
people I hang around with onFacebook and Twitter are all?
Speaker 1 (12:24):
people like me.
Speaker 2 (12:25):
I was thinking, I need clients so I can do for
them what I do for myself.
So I opened up my laptop and Ifound LinkedIn, because I was
looking for networking and Ithought, well, this is weird.
It's like an online businessnetworking site.
So I just set up my.
I thought, if I can get 10clients off here and do their
social media for them, thenhappy days.
(12:45):
So I set up my first everLinkedIn profile, not knowing
how to use it.
I've never had any training onLinkedIn, I've never been to a
LinkedIn workshop, I've neverread a book on it.
I just opened it up and Ithought, right, if I can set
this up a bit like a website andthen I can get traffic to it,
then great.
So I set up my headline andprofile.
I think it was something likehelping small business owners in
Warrington, which is a smalltown where I live and you know,
(13:07):
sell more and look better onlineusing facebook and twitter.
Um, and then I wrote a profilethat talked to that person.
You know, are you a smallbusiness owner like, do you want
to get clients from social?
You don't know how to do it.
Like you know, do you wanteveryone?
Is everyone talking?
This was obviously years andyears ago, is everyone talking
about social media but you don'tknow where to start.
Would you like to have someoneto just do it for you?
(13:27):
If so, I can help.
You know I'm a single mom.
I run my own business, like you.
You know I'm looking for 10clients I can help with their
social accounts £250 a month,like.
If you'd like a space, let meknow.
And I went and connected witheverybody I could find in my
hometown who had a business andthey just started to message me
and say, hi, helen, can you helpme with my socials?
(13:49):
And yes, I can see.
It's 250 pounds a month andgreat.
And I got these 10 clients andsuddenly I was making two and a
half grand a month.
I was like, oh my god, this islife-changing for me, like this
is like unbelievable.
It really was, and it was onlyafter doing that for for a
number of years, my client.
I used to get all of these.
I grew the business I'mreturning to an agency and we
had some staff and everythingand it was doing great.
(14:09):
I was so miserable.
I hated having staff, I hatedhaving clients.
I hated, you know, having todeal with people all the time
and felt like I was working for10 different bosses and and then
you know, we grew it and youknow we turned over much more
then but, I,remember I met this guy and he
said to me how are you gettingall these clients?
You know that, you know whereare you getting all these like
you know, top of the rangeclients from that I was posting
(14:30):
about my social proof and I said, oh, they all come to me on
LinkedIn.
And he said, oh, on LinkedIn,right, what's your DMing
strategy?
And I was like now what she waslike.
He's like what are you sendingin the direct messages and
what's your personalizedcollection requests?
And you know how do you followup and how do you?
And I was like, oh, I don't doany of that.
I just do these three, threethings every day.
And they come to me.
And he said like this is kindof like middle-aged white guy in
(14:54):
a cheap suit, you know.
And he was like no, helen,that's not how it works.
And I was like listen, guy inthe cheap suit, that is how it
works.
It's been working.
I've been doing it for sixyears.
At that point I was like that'sexactly how it works.
I do these things on LinkedInevery day.
My audience grows, people do mycomments, I put out posts and
people see the posts and theysend me a message and they buy
from me.
And he was just like, don'tbelieve it.
(15:15):
And I wrote it all down.
I was on, I was in a golf clubat a networking event and I
wrote it on a napkin and I waslike, look, this is what you do.
You do your headline profile,do these three things a day off.
He went and then the next time Isaw him he was like Helen,
guess what?
I was like what strange man.
And he said I got a lead.
And I went yeah, no.
And he was like no, you don'tunderstand.
(15:37):
I've been on LinkedIn for ages.
I've got thousands ofconnections, I've been to loads
of LinkedIn training.
I've read all the books, I'vedone all the trainings, I've
bought all the courses.
I've never had a lead onLinkedIn.
And I did what you told me todo.
And it's somebody's come to meand they want to buy from me and
and you know, I've not even hadto sell to them because they've
, they've just, I've just doneexactly what you said to do.
And I was like, yeah, I know,that's how it works.
(15:59):
And he said, and I do owe thisguy a pint.
He said no, you don'tunderstand, you should teach
this.
And I was like, really.
I thought everybody would useLinkedIn like this, like I don't
really understand why it's socomplicated, and he said no,
helen, you've got to teach this.
And so I did.
So I started teaching online.
I started doing it likeone-to-one and then, once I got
sick of saying the same things,I did hundreds and hundreds of
(16:21):
one-to-ones don't get me wrong.
People all over the world.
I closed my agency down.
Work with all these differentpeople like business like big
businesses, small, likefreelancers, product business,
business to business, coaches,literally everything extroverts,
introverts UK, america,australia, new Zealand.
I was working all kinds of daysand nights, had no boundaries
(16:42):
then and I was just like this isjust working for everybody.
I should well truth.
The truth of the story is thenI got a massive tax bill and I
was like, oh my god, I've got tomake all of this money now.
But I did think you know what?
I'm saying the same thing tothese people.
I should just do see if I coulddo a group thing.
So I said I'm going to do thisthing called the LinkedIn
(17:03):
mastermind not a great name, Iknow and then, but it's, I think
.
Then I charged something like300 pounds and I sold it to
eight people.
But I did it and you know, andI filmed it as we went and I
made it up as we were going andI did a different video every
day let's do this, do that.
And then it just people justloved it.
So I learned I did it again, Ilaunched it again and sold it to
(17:24):
10 people and launched it againto 20 people and then I started
doing free five-day challengesso I could help more people for
free.
That couldn't afford to buy myother stuff.
But what happened was peoplewould do the free challenge.
Then they'd be like, right,let's buy the program, right.
So we started to do these freefive-day challenges.
We do six a year.
We're doing it for seven years.
We did more in covid.
(17:44):
We did about, we did them backto back when we were in lockdown
, but we've just done all ofthese sort of launches, as we
call it.
So we do these free five-daychallenges.
We get tens of thousands ofpeople in there.
Now I think we've got 12, 13000 people in the group.
People just go absolutely madfor it.
I do a live with wine everynight.
So like I do a live q a andhave a glass of wine.
In the old days I used to dolike, think, nearly a bottle of
(18:07):
wine, but anyway, nowadays I'm abit civilized and then I just
have a glass of wine.
Um, but you know, people justlove it.
I wear a silly hat and we getlike thousands of people in this
group and you know hundreds ofpeople on the call.
We give away prizes and stuffand you know it's just been
life-changing for me because Ijust I still can't believe it
really that it's something sosimple to me.
(18:29):
But when I teach it people arelike, wow, that's amazing, and
I'm like great.
So they go off and they do itand it works.
And then they're like, wow,I've got something really, you
know, good for my business thatis going to help me in my
business and I'm like great likeyou can have it like.
You can have it for free youknow, like I've taught it to you
today.
I teach it everywhere I go.
(18:50):
I'll teach it at a party ifsomeone wants to know.
I teach it in a free five-daychallenge.
I want everybody to knowbecause it was life-changing for
me.
But obviously some people wantto join the program.
They want to be part of thecommunity, they want to come to
the lives, the nuances, and Iteach all the business stuff as
well now because you know we'vemade over three million pounds
running, like running thisprogram.
(19:10):
So people want to know like,what's that like?
And and you know how do, howcan I do something like that and
that kind of thing.
So we have kind of grown.
We've expanded from just beingpure LinkedIn to being online
business marketing, really, um,but yeah, it's just been
completely life-changing for meand the best fun, like I just
love entrepreneurs.
(19:30):
I think we're all mad and crazyand just the best people to
hang out with.
I could probably make a lot ofmoney doing corporate training.
I used to do a lot of corporatetraining and consultancy and
it's big money and it's bigimpact, but I just it's not my
vibe.
I can do it and I get paid wellfor it, but I just love small
business owners, entrepreneurs,people who are just out there on
(19:52):
the front line, who I know.
If I can help and make an extratwo, five, ten grand a month.
This is life-changing forfamilies and I know this because
they dm me and tell me so and Icry and they cry and it's all
you know.
I mean it's like I can take mykids on holiday and it's amazing
and it's changed my life andI'm not stressed anymore.
Like to me that's the mostpowerful impact I can have.
(20:14):
So that's why I do everythingat a big scale so I can help
people, you know, for £3,000 andnot £30,000.
You know which I can get paiddoing consultancy.
So it's a bit of a labour oflove.
It's a, it's a mission reallynow because you know, I've got
four children.
I've got two daughters of myown and stepson and daughter.
(20:35):
They're all teenagers now andit's just really important for
them that they see that it'sabout helping as many people as
you possibly can.
We're getting you know reallygood at something and just
teaching it over and over againis really, really, really
powerful and valuable for me.
So, yeah, it's been amazing.
What a journey.
Speaker 1 (20:54):
It's amazing.
Thank you for doing what you doand helping.
You know people like us, likeeveryone in the audience, and
you did mention that you havethis free five day challenge.
Is my audience invited?
Can you tell us a little bitmore about that?
Speaker 2 (21:09):
I just love to have your audience there.
So the five day challenge iscompletely free.
Yes, we're going to try andsell you the mastermind.
Don't be surprised when thathappens, you know, on the
Wednesday.
But you know what it is triedand tested.
It's we've been running it like, like I say, 40 or 50 times.
We've done it now and it's anexperience.
(21:29):
You know we put on great events.
It's like it's like going ontour.
For me it's like being Beyoncefor a week.
It's like, you know, it's likeshowing on hundreds of people on
the lives, and I just love theenergy of it.
It's fast and furious, you know.
It's five days of training, butit's taking action and putting
stuff out there and takingaction out on LinkedIn as well.
So it's not just learning, it'simplementing and executing,
(21:52):
which is my thing.
You know.
You meet me at an event.
I'll be like have you put anoffer out today?
It's all about doing, notlearning, which is why I try and
keep the learning as quick.
You've learned it, you know.
So now it's about implementing.
Well, what does that actuallymean and what does that look
like and how can I get that donetoday, you know.
So I'm very much about, in themoment implementation, because
you know and I know that's,that's where we get.
(22:14):
you know we get a result.
So the five is completely free.
Like I said, we'll try and sellto you, obviously, but most
people don't buy and that's okay.
So it's designed for you tocome and find out more about
yourself, more about yourbusiness, more about your
mindset, more about how toposition yourself, and then we
put it out on LinkedIn, just infront of all those lovely people
(22:35):
with money.
Speaker 1 (22:37):
Yes, yes, I love that .
And my in front of all thoselovely people with money.
Yes, yes, I love that.
And my coach the other lastweek on our coaching call she
said it's kind of like when yougo to Costco like you get a free
sample, you don't get offendedif someone's like, hey, you want
to buy the whole box.
Like if you loved it, you buythe box, and if you didn't,
that's fine, you just go to thenext little sample right now.
Yeah, as I say, it's not my jobto convince you to buy right
(22:58):
now.
Speaker 2 (22:58):
You might not be ready to buy right now, but my
job just to keep showing up.
We, honestly, we do the samechallenge over and over again.
Lots of people come many, manytimes.
People once have already joinedmy program.
They still come.
Everyone loves.
Everyone loves challenge week.
What can I say?
You know, my whole family knowwhen it's challenge week.
My husband knows when it'schallenge like it's like it's a
thing.
So we do challenge week, yeah,six times a year.
So there will always be onecoming up.
(23:19):
So whenever you're listening tothis, click on that link and
it'll just give you the nextavailable date.
And I would love for yourpeople to come and tell me where
you've come from when I do thelive on the Monday and I'm like
where you've all come from.
Tell us if you are like hashtagteam Nicole.
That would be amazing awesome.
Speaker 1 (23:38):
That's what we use.
Hashtag team Nicole, I lovethat well.
Thank you so much for joiningme today.
Helen, do you have any lastminute, like last tip that you
want to leave the audience with?
I mean, you've given us so muchalready, I think the.
Speaker 2 (23:54):
The real power, though, in the work that I do is
the ideal client work.
So if I was going to give youone tip, it would be to go deep
on your ICA ideal client avatar.
Really, when we really so, theway I do ideal client avatar
work is we co-create a humanbeing.
So they've got a name, they'vegot an age, they've got a life,
like they're not a 30 to40-year-old woman, you know what
(24:17):
I mean.
They a 30 to 40 year old woman.
You know I mean they are.
There's emma, she's 37, youknow like you know.
So we really create them.
You know, we create them in our, our minds, eye, um, and then
ultimately, once we create them,we connect to them on an
energetic level.
So I'm like super woo, so Ilike switch off now if you're
not into any of this stuff.
But actually creating an idealclient as a human being in the
(24:39):
quantum field and connectingwith them energetically, then we
can use linkedin as it's purelya bridge.
You know, if you do believe inmanifesting and the universe and
all that good stuff, thencreating an ideal client is
creating a visual.
You know, it's creatingsomething that you want to
manifest into your real life.
(25:00):
So, when we have set thatintention, then we do the
strategy.
On linkedin, those two things,the spirituality and the
strategy, really, really knittogether in my world and I think
manifesting is great andstrategy is great.
But if you can set the intentionto manifest your dream client
using linkedin, then use mystrategy to create the bridge
into the reality, into the youknow, the human world that we
(25:22):
live in, and I always say, likeconnect into your ideal client
and then ask the universe tocompel them towards you.
So it's not going out andtrying to find people, it's like
get people.
You know you want people to belike.
I just felt like I just had togo on LinkedIn and then I just
saw your post and then I justfelt like I just had to go on
LinkedIn and then I just sawyour post, and then I just felt
(25:42):
like you were the person to toconnect with, and it's like when
we can really magnetize clientstowards us.
I think that is the missingpiece for me in business.
It's dream clients, soul levelclients, not just any old client
.
We've all got clients thatwe've hated in the past, right?
None of those clients, yeah.
No toxic clients that make youfeel sick before the call.
No clients that make you don'twant to open their whatsapps
(26:05):
right?
Only soul level clients thatfeel like this was like a meant
to be energetic connection.
That's the difference.
It's not just about any clients, it's about dream, dream
clients and I think that's whatI like.
That's what I'd like for you totake away from this.
Listening to this is like Idon't want you to find any
clients on LinkedIn.
I want you to find the dreamsoul of the clients for you on
(26:27):
LinkedIn, and it starts withcreating an intention of who you
want to attract to you and thentaking the action on LinkedIn.
I think doing it in that orderis how we make this really a
really powerful co-creationexperience for the business.
Speaker 1 (26:42):
I love that and to bring back, like my big thing is
gratitude.
That is so helpful in beinggrateful, like you can be
grateful for that client, and soyou have a vision in your head
of who she is or he is and whatthey do and what they look like,
what they like, what they don'tlike, and I mean that's only
going to help you in creatingcontent right like, and that's
it so when clients come to me.
Speaker 2 (27:03):
So you know, a one-to-one client comes to me
like can you go and review mylinkedin post?
It's maybe not landing.
And I was like, well before Ido that, I want you to go and
connect with your ideal clientfor 10 minutes and then come
back to me and tell me what doesshe need to hear right now from
you so she can trust you thatyou can help her solve a problem
.
And then, when you do it thatway around, it's suddenly it's
like oh, of course my content'snot landing.
(27:25):
It's because I'm writing itfrom my head and not my heart.
So like, yeah, there's a,there's a just, and this is
quite new for me to be talkingabout.
To be honest, it's like there'sa definite.
I feel like I really want to bein that position of
spirituality and strategy andhow we can bring those two
things together.
So, yeah, you probably weren'texpecting that from me when it
(27:47):
comes to linkedin, right, butit's, you know it, it's just a
bridge.
You know, I truly believe thatlinkedin is is a gift from god
and and is a way for us to bringthose dream people to us.
So really enjoy the opportunityto us.
So really enjoy the opportunityand, like I say, be grateful for
the opportunity.
I always say, like we don'thave to post on LinkedIn, we get
to post on LinkedIn.
We don't have to find newclients on LinkedIn, we get to.
(28:08):
You know it's free, you don'teven need a premium account,
it's free and it takes you 20minutes, half an hour a day.
Like we should be grateful forthis, not complaining that we,
you know, we've got to find timeto do it.
It's like wow, look at theworld we live in, where we've
got this computer in our hands.
That means that we canmagnetize dream clients to us.
I mean, yeah, gratitude isagain the missing piece, I think
(28:29):
, in a lot of people's businessstrategy.
So, yeah, interesting combo.
Speaker 1 (28:34):
I love that.
Well, like I said, thank you somuch, helen.
This has just been absolutelyamazing.
Not a podcast episode at all.
This is an absolute masterclass in dominating your
business and getting leads inreally like really taking
advantage of LinkedIn becauseit's there.
A lot of people take it forgranted, a lot of people thought
it was like for careers, forcorporate people, and your
(28:57):
people are out there and likeshe's I love what Helen said
about that the people with jobsright, the people with really
good jobs, that they're active,they're always on the computer
those are the people that are onLinkedIn.
So I absolutely love thisepisode and we will see you next
time here on Overcome Yourself,the podcast.
Speaker 2 (29:13):
Thanks, bye sorry about the dog.
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!