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In this episode of OYSTER-ology, host and the Foodwalker, Kevin Cox, engages in an insightful conversation with Daniel Rodriguez, the founder of Currently Wine Co., a wine brand committed to high quality wine intended to perfectly suit oysters while at the same time using proceeds to enrich select environmental causes including oyster restoration. Daniel shares his journey from a B2B tech CMO to a passionate wine entrepreneur. Detailing his transition, Daniel emphasizes his goal to combine his love for wine with purpose-driven initiatives that address environmental sustainability. They discuss the nuances of wine and oyster pairings, particularly focusing on the importance of Sauvignon Blanc as an ideal match for oysters. Daniel elaborates on the significant changes he made to the company, Currently Wine Co., which includes developing an innovative 90% lighter wine bottle packaging to reduce carbon footprint, celebrating coastal lifestyle branding, and intentional wine sourcing and production. The episode encapsulates how consumer choices can drive environmental change without sacrificing quality, punctuating the evolving relationship between wine, oysters, and sustainable practices. His modern approach to lighter yet superior tasting wine experience coupled with a younger, Instagram-ready esthetic, is refreshing and new in what he thinks of as an old-school thinking wine industry.
00:00 Introduction to Wine and Oysters
00:26 Meet Daniel: From Tech to Wine
01:04 The Birth of a Wine Brand
03:14 A Purpose-Driven Wine Company
05:55 Transitioning to ProudPour
08:32 Challenges and Innovations
11:41 Environmental Impact and Packaging
18:05 The Perfect Pairing: Wine and Oysters
31:16 Future Plans and Conclusion
Links:
Currently Wine Co website (https://currentlywine.com/)
Tin Cup Chalice, by Jimmy Buffett (link to YouTube Music) (https://music.youtube.com/watch?v=yoyWAOuQWHw)
Oyster Master Guild (https://oystermasterguild.com)
Originals: How Non-Conformists Move the World, by Adam Grant, Penguin Books 2017
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