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Julie Qiu is a globally recognized oyster educator, writer, strategist, and industry advocate. She is the creator of the influential website In A Half Shell, a founding partner of Oyster Master Guild, and a longtime champion of elevating oyster appreciation and oyster service around the world. Kevin Cox sits down with Julie to unpack OMG’s mission to elevate oyster culture through education and certification. Julie shares her journey from brand strategist to renowned oyster sommelier, discusses the concept of merroir, the creation of her In A Half Shell website, and reveals how OMG aims to make oysters accessible to all. With insights into tasting techniques, global oyster trends, and the four-level certification process, this episode is a must-listen for anyone passionate about oysters and seafood.
00:00 Introduction to Oyster Textures and Podcast Welcome
00:37 Diverse Perceptions of Oysters
00:54 Introducing Julie Qiu: The Oyster Sommelier
01:30 Julie's Journey and Philosophy
16:31 The Concept of Merroir
21:29 Tasting and Appreciating Oysters
31:14 Introduction to Oyster Master Guild
33:28 The Four Levels of Oyster Master Guild
35:31 Oyster Service Excellence and Certification
37:20 The Importance of Storytelling in Oyster Culture
40:27 Global Reach and Community of Oyster Master Guild
41:57 Oyster Sommelier and Accessibility
45:20 Gen Z and the Future of Oysters
48:00 The Evolution of Oyster Dining
49:57 Quickfire Questions with Julie Qiu
56:41 Conclusion and Final Thoughts
Links:
Oyster Master Guild (https://www.oystermasterguild.com)
In A Half Shell (https://www.instagram.com/inahalfshellist/)
Julie on Instagram (https://www.instagram.com/inahalfshell)
Credits
- Guest: Julie Qiu
- Host: Kevin Cox
- Digital Deckhand: Chet Jipty
Production of: OYSTER-ology Podcast
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