September 20, 2024 • 51 mins
What if understanding the power of certainty could not only transform political campaigns but also revolutionize your business strategy? In this episode of Paid to Create, we break down the recent presidential debate between Trump and Harris, honing in on how mastering language and confidence can sway public opinion—and how these same tactics apply to business and marketing. We compare Trump’s bold, assured communication style with Harris’s more cautious approach, emphasizing how a clear stance and confident messaging can win over not just voters, but also your target audience.
Drawing parallels between political messaging and product marketing, we use Trump’s media tactics as a compelling case study. From leveraging platforms like TikTok to rethinking how age and branding play into public perception, this episode connects the dots between political campaigns and business strategies. How did Obama change the game with social media? How can you use those same lessons to connect with younger consumers and grow your business?
We also dive into personal branding, comparing figures like Trump, Zuckerberg, and Musk with Harris’s more subdued image, and discuss how your personal brand can influence your business success. Whether it’s engaging voters or customers, the art of sound bites, media influence, and clear communication remains the same. And for the business-minded, we dig into taxing unrealized gains and how policy impacts different socioeconomic groups—because yes, even taxes can teach you something about marketing.
This episode is packed with insights on political marketing, personal branding, and the essential strategies for engaging your audience—whether in the voting booth or the marketplace. Tune in and get ready to transform how you think about business, marketing, and influence.
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Episode Transcript
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Speaker 1 (00:00):
certainty is a very powerful marketing tool.
Like a lot of people who arevery confident, very certain
with what they're saying this iswhat we're going to do tend to
succeed more because they'restronger leaders.
But also people will followthat because they feel that
confidence.
It's a transfer of energy.
Speaker 2 (00:20):
It's attractive.
Speaker 1 (00:21):
Welcome everybody to another episode of Paid to
Create.
This is season two, episode one, and I'm your host, aj Roberts.
Alongside me is the wonderfulSarah Jenkins.
Yeah, we got that right.
You know interesting timesright now and we were alluding
to on the kind of previewepisode.
You know we just had the firstdebate in this presidential
(00:42):
election.
If you listen to this sometimein the future, trump versus
Harris, very interesting.
This is Harris's second mediaappearance, first time without
her running mate, first debatetogether.
Depending on which side you'reon, each side seems to have a
different view on who won thedebate.
If you break it down fromdebating standpoint, I think it
(01:07):
leans more towards Harris interms of the way that like the
structure of a debate.
Depending on what yourpolitical beliefs are, I think
both sides think they won.
People in the middle, I don'tthink, moved the needle either
way.
That's just my personal opinion.
But we were talking a little bitabout like from a marketing
perspective.
We're not going to go down thepolitical route, and we probably
(01:29):
will, because you can't, wecan't help sharing our own
thoughts.
But from a marketingperspective, I've analyzed this
before, especially with DonaldTrump, you know.
I mean there's a whole bookwritten on his tactics and the
way he uses, you know, languageand name calling and all these
different things.
And we see that he's a masterpractitioner and LLP trained by
David Banner, the same guy TonyRobbins was.
(01:51):
So I think I don't know how manyweeks out I don't think there's
that long to the election a fewmonths but it's coming up
pretty quick.
But between now and then we'regoing to look at from a
marketing perspective what couldthey do to sway people in the
middle, because I think that'sreally more of the truth in
(02:12):
terms of who's going to win.
We kind of know each side'sfundamental beliefs give or take
with stuff.
But if you were Harris rightnow and you know, and going up
against Trump, who really is amarketing maven he has an
incredible team, he always haswhat would your strategy be in
(02:33):
order to kind of move the needlemore in your favor, especially
with those people who are in themiddle?
Speaker 2 (02:40):
It's weird with people in the middle, because I
think they look back and allshe's been doing is saying you
know, back when trump was incharge, he, he really sucked and
everyone hated him.
So vote for me, and people inthe middle will generally look
at all the news is negativeabout trump.
Back then, I think, and justvote for her.
But what she's not doing, thatshe should be doing, is getting
decisive and getting strong inher statements.
If anything, trump is overlystrong in his statements, which
(03:03):
you know.
You know most people cangravitate towards and be like
well, I mean, that's what hethinks.
If he's right, he's right.
If he's wrong, he's wrong.
But she will do the wishy-washy.
You know we're going to changeand that's what people feel.
And it's about the people Yay,and it's like, well, she didn't
say anything.
Speaker 1 (03:28):
So she's not saying anything time.
If somebody's really on thefence, they're gonna go with the
one that holds their beliefscentered.
Yeah, so what I hear there isis really she needs to be.
She's to come out and be clearon her policies.
I know they just put up thatwebsite.
It was very thin on content.
Um, where the content come fromis a little questionable too.
Was it a copy and paste job?
Was Was it?
You know?
And, like you said, she hasbeen vice president for the last
(03:49):
three and three quarters of ayear.
And so if you go off of that andyou just say, well, what did
Biden and Harris like, run onwhen they came in and what have
they done, I think that thepeople in the middle are
wondering are we going to getfour more years like that?
Now, for some people, somepeople have done well.
The last four years Seems likea lot of people have not done so
(04:10):
well, and so if you leave it upto that and continue what you
were saying around, you knowTrump's a bad guy.
Trump's not good for thiscountry.
Vote for me, therefore.
That gets you attention andyour core base.
The people that are hardcore.
You know on the Democratic side, like they're going to vote for
(04:33):
you regardless and they aregoing to vote for you because
they don't want Trump to win.
But I think, like when youreally break it down, if you
vote for someone because youdon't want to vote for the other
person and you don't reallyknow, like Trump's already been
president, he didn't turn itinto a dictatorship.
He never hit a nuke button,even if he wanted to.
Arguably, the economy was betterfor the majority of people.
(04:55):
Arguably, you know, gas priceswere lower, food prices were
lower.
So the headlines, you know,right now the headlines show
that we're doing really welleconomically.
They show inflation is thelowest since 2011.
So we have all these headlines.
But, like for me, I think thatpeople in the middle are aware
(05:16):
that there's a lot of media bias.
People in the middle are awarethat, like what is being said
and it may be statisticallyfactual, but in terms of on the
ground, what people areexperiencing, I don't think they
align.
And I think that people in themiddle are looking for, like,
well, what would make that agood vote?
And I think to your point, ifthey don't know what you
(05:38):
actually stand for, because youflip flopped right.
Certainty is a very powerfulmarketing tool.
Like a lot of people who arevery confident, very certain
with what they're saying this iswhat we're going to do tend to
succeed more because they'restronger leaders.
But also people will followthat because they feel that
confidence it's a transfer ofenergy.
Speaker 2 (06:01):
It's attractive.
Speaker 1 (06:02):
And so we'll take guns, for example, like I saw a
video of her saying that shewould take the guns and she
would do it within, like thefirst, I think, 30 or 90 days.
Then her party comes out andsays oh, no, no, no, she's not
going to do that.
She has not come back out andsaid that.
Speaker 2 (06:18):
She did at the debate .
She said I'm not coming afteryour guns.
Speaker 1 (06:30):
I'm a gun owner too and I was like, well, that's
funny, so she said it in thedebate, but is that true?
Right, and again it's likebecause now you've got like,
let's say, I'm in the middle andI've seen both of those.
Well, which one do I actuallybelieve?
Why would you say that and thenchange your mind so close?
Right, other issues like thefracking, for example, like you
know, I think her explanation ofwhy she's changed her mind on
it generally makes sense.
I think we live in Californiaand here they're very
(06:53):
pro-environment and they'retrying to be ahead of the curve.
And they've said stuff like youknow everybody's going to drive
an electric car by 2027.
They're not, they can't, it'simpossible.
Like the electric system, thegrid here is not set up for that
(07:19):
.
They're not thinking there's abenefit to not banning, you know
, gas powered vehicles.
Right, and maybe eventually wemove towards it, but like the
aggressiveness of that deadline.
So I do understand theflip-flop there, but I think
what I heard you saying and Iagree with is that, like she has
yet to really take a strongstance in front of a camera, to
(07:42):
an audience, and be like this iswhat I'm going to do and this
is how it's going to be, like.
This is what I'm going to do,and this is how it's going to be
, and here's how I'm going to doit.
I think that, for those that arein the middle, they're waiting
for to see what is the oppositeto what Donald Trump has put out
.
And you know, I definitely, ifI was Harris, I would drop the
(08:03):
project.
You know, I think it's project2025 or something Trump has said
he's not for it.
He's said it many, many times.
They keep pushing that as ifit's his and he keeps rejecting
it without any hint that hehasn't even read it, according
to him.
So that again is like she'spushing against something that's
not true or he says is not true, but then again, ok, that's not
(08:27):
true, but at least it is adocument that you could read.
Like where's hers?
Speaker 2 (08:31):
If she has, if you have something, if he's, I'm not
for the something.
25, whatever, even though Ithink JD, the vice president,
did a forward for it orsomething.
Yeah, that's not encouraging tostep away from that.
That's what you picked,whatever, but away from that,
that's what you picked, butwhatever.
But if he has something, theseare the things that are our
goals, or these are our thingsthat we're going to nail down
and go like, even if he says it,he says it a lot and says it
for a long time we're goingafter border, we're going after
(08:52):
the economy, we're going afterthe wars that are happening in
the world.
He's got something he'sstanding for pretty strongly.
You know he's like I got myhand on the nuke button, but
it's more powerful than sayingwe'll just let wars happen and
they're none of our business.
So a document, whether youagree with it or not, she should
come out with something.
If you have in corporations, ifyou have your CEO, he has to
give you the quarterly goals andwhat's being done.
(09:13):
And there's accountability.
I think Trump's got moreaccountability because he's very
persistent on what he says he'sgoing to do and I don't hear
much statements when she talks.
Speaker 1 (09:21):
I think the one thing that Trump does very, very well
is misdirection and things thathe said or promises he made.
Oftentimes, when he said them,he very much.
I'll use the wall as an example, because it's the first thing
that came to my head.
He said that Mexico would payfor the wall.
(09:42):
Right, and then their presidentcame back and clarity making
come true in some way, shape ornot.
(10:08):
If something doesn't come true,he's very good at spinning it
so it doesn't sound as bad as itcould.
And unfortunately, I think onher side, she should learn a
little bit from him on that,because if this was her first
time running for president andwe hadn't seen anything from her
, you know like, okay, there'snothing to defend, but she ran
(10:31):
for president, she ran againstJoe Biden.
She said a lot of bad thingsabout Joe Biden.
She then accepted the VPposition.
She has said multiple timesthat she's the last person in
the room.
She was, you know, involved inmany of the things that Trump
keeps pointing.
She was, you know, involved inmany of the things that Trump
keeps pointing out Afghanistan,pull out the border, like all
these things and she has nocomeback for it, and to me it's
(10:53):
like whether you believe DonaldTrump or not, when she accuses
him or something, he always hasa comeback, and I actually think
that was one of the things withthe debate.
He did wrong was he kept likehaving to like respond to her,
and she did all the time.
But I do think that there aresome things she does need to
address in order to giveconfidence to people that are
(11:16):
not sure yet.
Because when you say you knowwhen you're supposed to be in
charge of the border and theboard has been open.
Like you know, trump sayingwhat he said about you know
eating the dogs and cats andstuff, and clearly they fat
checked him.
But he got that from the media.
He didn't.
He didn't just make that up offhis head.
I mean, he got it from newsstories.
(11:36):
Okay, it was debunked orwhatever, and his team should
have updated him and it seemedthat the speed they came back
with the fact check.
Well, clearly they had anexpectation that he might say
that.
So if they had that expectation, he does repeat himself, his,
his team should.
Yeah, so his team should havehad that, but he was wrong about
that as far as we know.
(11:56):
But he's not wrong about theother stuff he said don't even
think, though.
Speaker 2 (12:01):
maybe, if you're looking at two products and one
says this is the best thing foryou, blah, blah, blah doesn't
say much about it.
It will help you do a couple ofthings that you really want.
It looks good, it's shiny, it'sgot good graphics.
The other one says we havethese features and these
specific things.
You don't get these.
You know the checkbox.
You do and don't get.
Which one do you think is morepowerful when you're purchasing?
Say much or the one that givesyou specific can and cannots?
(12:22):
Sometimes, if she doesn't saysomething, she might have the
confidence, because we don'tknow what she's going to do.
Speaker 1 (12:27):
Yeah, and that brings up a good point, because in
marketing, one of the things youhave to understand is the right
message to the right person,like at the right time.
Speaker 2 (12:34):
She's on TikTok.
Speaker 1 (12:37):
And I've heard that critique from a millennial
before and I do think in termsof marketing for Trump, that
would be a good play.
I think that they are ignoringa younger base and if we go back
to Obama, when Obama won, oneof the biggest reasons he was
able to win was he was able toget more people who have never
voted to vote for him from theyounger generation, because he
entered the world of socialmedia and his running opponent
(12:59):
didn't.
So he was able to win, not bychanging people's minds, he was
just able to get more people tovote for him.
And so you know, if everybodyvotes the same, but you have a
whole bunch more people votingfor you, you can kind of win.
Look at the last election withbiden and trump trump got more
votes than he did the firstelection and he still lost right
.
So, going into this, if we lookat that same thing and I've
(13:22):
heard this again from a youngRepublican talking about TikTok,
saying how Trump is not onthere and the Democrats are, and
they're on there in a big waywith the influencers, whether
they're paid or not, they'restill getting the message out
about the Democratic Party.
And again, another marketingthing most people believe the
thing they hear first, even ifthey later find out that it's
(13:44):
not true.
So if they're hearing all thisstuff from the Democratic side,
it doesn't really matter whatthe Republicans come back and
say after, because there is alarge percentage of those people
who will not change their mind.
Speaker 2 (13:56):
You heard it for the first time.
It's like you know, seeing awedding dress in the window the
first one you see your heartgets all melty and you get your
emotions towards it.
You see other dresses.
You're like this is not the one.
The one you try on first isusually the one you pick.
So if you hear something first,you give an attach to that.
Someone goes around about andgives you a different outcome.
I don't think you're ready forit.
You're still attached to thefirst one.
Speaker 1 (14:13):
Yeah, and then she has an age on her side.
You know, at the end of the day, like when you're, like, as you
age, you gain wisdom and yougain experience.
Speaker 2 (14:29):
Until it falls off that cliff.
Speaker 1 (14:31):
Well, until your mind starts to deteriorate, right.
That's why we're in thissituation in the first place,
right.
But what's interesting withthat is, when you think about it
, we don't really want young,young people running the country
, because when you're reallyyoung, you kind of have like
(14:52):
like.
I'll use my daughter as anexample, right, she has no fear,
she climbs everything and she'snever fallen and she's never
hurt herself.
So her climbing starts gettinghigher and higher and my fear
gets greater and greater,because I understand what's on
the other side of that.
I can verbally share that withher, but she doesn't understand
(15:12):
that she doesn't have a reality.
Her reality is her reality.
My point to that is is thatwhen you're trying to get voters
, that's not what they don'tconsider that they think who's
closer, who's more like me,who's going to do well for me,
and so if you're trying toconvince a bunch of young people
to vote for you and you'reyounger than your opposition,
(15:35):
you kind of have a leg up, and Ithink that, to go back to what
you were saying, that startedall this about getting on TikTok
.
I do think that for Trump, froma marketing standpoint, that is
probably one thing that he'snot done as well as he probably
could have, because I don't knowif it was the way he was
treated on Twitter, but likehe's not back on X the way he
was before, he's not back on,but he wouldn't with Elon Elon's
(15:55):
right behind him.
Speaker 2 (15:56):
So but maybe TikTok would.
I don't know, but I'm gettingtext messages too from
Democratic party and not theRepublican party.
Have said you should joinHarris right away and make sure
we're changing the world for thebetter.
And I'm like report, like whywould you text me?
I didn't give my number toanybody and I've never, you know
.
Speaker 1 (16:10):
Well, that's legal spam, because the politicians
don't get.
Is it legal?
They don't have the same rulesas a business?
And why isn't Trump using it aswell?
Well, that's a great question,Ryan, who's behind the camera?
Over there we were talkingabout the emails that we got
from Trump.
I never unsubscribed fromDonald Trump's list and I don't
get any emails, so I don't knowif Gmail is blocking it, Google,
(16:31):
like you know.
Who knows there could be thingsbehind that Carriers might be
blocking.
We don't know.
Speaker 2 (16:37):
Conspiracy theories, it's fine.
Speaker 1 (16:38):
Yeah, I mean, we don't know Right, but that does
raise a good question, like, isthere more he should be doing or
could be doing in terms of,like, reaching the audience?
I think that one of the thingsI've realized talking to people
on both sides um, I can't vote,so my opinion really doesn't
matter.
Um, I'm, I'm a uh, what wouldyou call it Permanent resident.
I don't have, I'm not a citizen, so not allowed to vote,
(17:00):
although I'm sure if I showed upthey would take my vote.
Um, but listen, I like tolisten to both sides, right, and
I always like to have, even ifI completely disagree with what
someone's saying, I want tounderstand why they're saying it
, because their opinion isformed by their reality.
What I've come to realize is, Ithink, both sides whoever wins,
the majority of both sides willbe in absolute shock.
Speaker 2 (17:24):
It surprised me when somebody wins and the other side
is like crying or angry.
I'm like why?
That's a vote you put in yourvote.
You didn't get your way andyou're so angry or upset.
That doesn't make sense to me.
Speaker 1 (17:35):
It's like an attitude like on the Democratic side.
It's like, well, trump's a badperson who would vote for him?
Like nobody's going to vote forhim.
So all we have to do is pointout that he's a bad person and
we don't need to do anythingelse.
That's how it feels.
I'm not saying that's what itis, but that's how it feels.
And on Trump's side, what he'skind of saying is when I was
running, everything was great.
They took over, went to hell ina handbag vote for me and
(17:58):
everybody believes that sostrongly.
The core that I think, like ifthe other side wins, they're
going to be like I don't, howdid this happen?
Right, so it was.
It was almost like a like it'snot in their wheelhouse.
That like it's actually veryclose.
It's a very close race andagain, the polls should show one
person ahead.
Who the hell knows?
(18:18):
But but the media?
If the media is manipulatingthat, shame on the media.
It's happened before, so itcould be happening.
But like if we take, if we takewhat we can at face value
across the board, it seems likeit's pretty.
Even so, the fact that bothsides are kind of like think
they're going to win, no matterwhat, is interesting, you know.
Speaker 2 (18:35):
Well, what Biden didn't do is he didn't put a
strong front.
I just haven't seen that partright, and I think the VP that
Harris picked is not going toshow the strong front.
He's always smiling withpuppies and stuff like that,
which is great for personal, butthen you've got Harris, who's
not saying much when she does doa speech.
But she does have a strongerpresence.
She does have a strong.
(18:55):
You know the way she behaves,the way she sets herself up,
what she wears, how she conductsherself.
It's stronger and seemsstronger than some of the stuff
that Trump does.
Speaker 1 (19:04):
She arguably plays the political game better, but I
do think that's one thing alsothat Trump could do from a
marketing perspective is startto play the political game a
little bit more.
I know he runs against that,against like the politics and
all that thing, but I think thereason he's become an enemy of
so many people is because, likewe're in business, like it's
(19:25):
better to be friends with peopleLike Even if you don't get
along Exactly Like there'sbetter to be friends with people
like even if you don't getalong Exactly Like there's a
benefit to all relationshipsRight.
And with him, I think, like youknow, he fell out of love with
the media, turned against themedia, so they have no
inclination to even try to helphim or even try to tell his side
(19:46):
of the story, help him or eventry to tell his side of the
story.
So oftentimes you know thatthat hurts him as well, because
even when he does do things thatare good or have have success,
you know, and and it's kind ofinteresting because, like for
most people still, even with theinternet, like, like they
believe what they see on TV,there's an authority to that
television, right.
(20:07):
And so if you have a bunch oflike you know, if there's 10
media channels and nine of themare saying you're not the right
guy, that's a lot to have toovercome with a lot of people.
Speaker 2 (20:18):
But I've actually been seeing the opposite of that
rhetoric in Imgur.
It's a you know news, funnypictures, puppies, whatever, and
then you go through thecomments like a Redditor, but
it's not less and lessdiscussion.
It's more little comments and apicture.
But a lot of people are sayingnow that the media is Republican
owned and it's driven towardsTrump, and I don't understand
that.
I don't see that for myself,but that's the conversation
(20:40):
that's happening on differentplatforms right now is that
Trump owns the media andRepublicans own the media, which
I'm like how, oh, that'sinteresting.
Speaker 1 (20:46):
I know it's the opposite of what we thought was
true, but I don't know nowTalking to comments, one of the
things I've noticed is that alot of the times and I don't go
like I'll click the comments,start to read them and I'm like,
oh you know, I got to get outof here.
All the funny ones are in thecomments when you click, and
(21:09):
it's very interesting.
And this brings up anotherthing.
Speaker 2 (21:12):
Why is someone who's not a US citizen care?
Speaker 1 (21:14):
Well, the world has a very different view on what's
going on over here than what isgoing on over here.
They have a very different view, like in terms of, like other
world leaders, what they wouldsay about Biden, versus like to
the rest of the world, and I'mthis is this like I still have
not grasped this, because we'recurrently in two wars, um, and
(21:34):
we were in zero wars before, andto me, any war is a crime
against humanity.
The amount of civilians thatdie.
Both people should be, like,held accountable for that.
Uh, especially with thetechnologies we have now, in my
opinion and I'm and I'm not inmilitary, never been in military
, so I don't understand that.
Probably enough to have acomment.
Speaker 2 (21:53):
It's okay that these are just opinions and most
people might not agree.
Speaker 1 (21:55):
To the rest of the world.
Joe Biden is one of the bestpresidents we've ever had.
What?
And you know I'm a big followerof Richard Branson.
He wrote a whole thing aboutthat.
Really, you know, employingpeople to vote for Harris.
The best, but because of thethings that like from a global
standpoint, the support he'sgiven Ukraine, the support we're
(22:18):
giving in the Middle East, likeall of these things, like the
joining back with the French forthe environmental pact or
whatever it is.
Like that like to the world,like they genuinely believe that
Biden was incredible for us, uh, for the country, and that
Trump wasn't.
And it's very interestingbecause, like it would be, we'll
(22:41):
never know, but like COVID wasa really big bump in the road,
because it was, it was on thelast year, it screwed everything
up.
You know, like everything we'rebeing told, Most of it has
turned out to like justbasically being like, well, we
didn't know, versus back then itwas a fact and you were evil if
you didn't follow theinformation, Um, and even with
(23:03):
that like no, nobody reallychanged their mind in terms of
like like the right things to do, the right things to have been
said.
You know, and it's justinteresting that how we like,
how the U S right and and Ishared this story with you like
my, my barber, um, is a Mexican,is a Mexican, the guy next to
(23:28):
him is Arabian, the guy next tohim is black.
So you know, quite a diversebarbershop and they will have
different customers and stuffthat sit in there.
Barbershop talk Nobody thatvoted Democrat in the last
election is voting Democrat thiselection, and I hear this all
(23:49):
the time.
But then when you look at thepolls and you look at all those
things and I have family memberswho are Democrats like they're
still very much supportive ofthe Democrats.
So there is a lot of people whohave flipped.
There is a lot of people, butmost of that is to do with their
personal economy.
Speaker 2 (24:08):
And.
Speaker 1 (24:09):
And so I do wonder, like on the global stage too,
would it benefit Trump, from amarketing standpoint, to
somewhat be aware of his persona, his image on a global scale?
Would that help him, you know,moving forward, I don't know.
Speaker 2 (24:27):
We had Andy usually votes Republican because of
their fiscal conservativenessand our business ownership and
stuff but he actually voted theopposite because he said I can't
look at my daughters and tellthem that I voted for Trump to
mistreat women and I was like Imean she, look at all the things
all the presidents have done orsaid they're going to do.
It's a tricky list to go downand look at your kids and say
you voted for that based on theone thing, one or the two things
(24:49):
that you don't agree with.
But okay, so he's he.
I think trump flipped a lot ofpeople back when he lost the
other way because of hisbehavior.
What he said about women it'sthat's half the nation, yeah how
does it know?
Speaker 1 (25:00):
yeah, I do think that I mean harris kind of has done
this.
But one of the things they coulddo from from a positioning
marketing standpoint too, isthere is a lot of negative
evidence for him for things thatmorally, publicly, people would
never agree with.
There's a lot of people whopublicly would never agree with
(25:23):
that, just like a lot of peoplewho go to church on Sunday.
It's the only one day a weekthat they, you know, follow,
that, they try.
So, even though a lot of peoplewould be like, ah, he's a guy,
that's what happens in lockerrooms.
You know, we all know that'ssomewhat true.
Right, it's changing and it haschanged significantly.
(25:44):
Awareness brings change.
People are becoming moreconscious, more caring, more.
You know, more, more you knowunderstanding of the other side,
of how it would make thatperson feel.
So that's all changing.
But you know, when you'redonald's age, you got a long
history.
You know he he's been sued morethan anybody else and I think
(26:05):
he sued more people than anybodyelse.
So I did say I heard it was inthe like guinness book of world
records how much, like how manytimes, he's been sued.
I don't know if that's true ornot, I didn't look it up.
Um, right, you're gonna have tostart fact checking stuff so we
don't get trouble.
Um, these are opinions, but mypoint to that is is like it
plays into a lot like is he agood employee employer, right,
(26:25):
like she?
She brought up in the debate theamount of people who were
Republican, that against him.
Now, that worked for him, youknow, and his response was
brilliant Well, I fired thosepeople.
Why would they be for me?
But when you look at that, youstart to go, ok, like, what's
this guy's personality?
And I think that that's a pieceof and I think the reason for
this is the reason the Democratsdon't go to certain places is
(26:47):
because politics was never likethis before Trump changed the
game of politics.
It was never there was athey're good and bad.
Yeah, it was kind of like youknow, like war is supposed to
have rules, right, and you knowgentlemen, handshakes, and you
know we don't attack each otherat night, and like there was
these rules right and Trumpdoesn't play by any of those
(27:07):
rules.
They're probably hesitant to do.
That.
I do think would help thedemocratic party and help
Harris's to actually play hisgame a little bit, because I
think there's this like level oflike well, that's not how
things are done and we don't dothat.
But it's like if you're in afight with someone, right, and
(27:31):
let's say you're in the UFC andyou, you know, you're not
allowed to like, you're notallowed to knee a downed
opponent, right, you're notallowed to knee a downed
opponent, right, you're notallowed to knee an opponent in
the head.
But if you got, like, a dirtyshot in there, like, and then
you keep getting dirty shots andthere's no like negative for
that person, like, are you goingto keep allowing that person to
(27:54):
do what they're not supposed todo?
Or are you going to say youknow what, you want to play that
game, like, we'll play thatgame and beat you.
And I think that it's one ofthose things that I'm not
talking about coming down toTrump's level, because obviously
he's a master at what he's amaster at Right, and so you're
always going to lose if you'renot.
But what I'm talking about isjust like understanding how he
plays the game she keepmentioning.
(28:15):
You know, he's just going to doa lot of name calling.
Now, he didn't actually do muchname calling.
I haven't heard of it.
It's one of his favorite things.
But he does that on purpose.
Yeah, because he associates itlike Sleepy Joe.
It's playground rhetoric.
And the question is was hewrong?
You know like Nerdy Ned overthere can't play softball
playground thing so you got tolook at it and say, like, are
(28:38):
there certain things that weshould be doing that we're not
doing?
Because, like this is politics?
Because he's not doing thatthat's my point like he's not
looking at this and going, okay,we're playing politics here and
there's these rules and there'sthings we can say and there's
things we can't say.
He's going out there and sayinghow do I win?
And I think at some point theyneed to to like listen to the
feedback they're getting aboutthings and actually play that.
(28:59):
Like her not doing mediainterviews because they're
worried that she won't look goodyou know whether that's true or
not, we don't know the truth,but it doesn't look good when
your opponent is willing to goon and do an interview with
someone that clearly doesn'tlike them, that clearly is going
to ask them tough questions.
But you're not right.
It kind of gives your opponentthe advantage, because if again,
if you're again, we're talkingabout people in the middle here,
(29:21):
like they're going to look atthat and they're going to be
like, well, he's willing tolisten to the other side, he's
willing to sit down with theother side, like where has she
been?
And I, and I think that that's,you know, something that's
super interesting.
But again, most people don'tpay attention to this stuff.
They just read headlines.
Speaker 2 (29:36):
But they're paying attention to the wrong thing.
If you look at Kamala, shelooks good, she's proper, she
gives everyone the hug andhandshake and looks you in the
eye and kisses her kids on stageor whatever, and it looks very
friendly and good.
And then Trump doesn't give oneof his daughters a handshake
and he's a little more formaland his wife isn't going to give
a speech.
They're very different, alittle.
Okay, I'm not talking about meand you, that's for sure, but
(29:57):
other people we might know.
It's a huge benefit.
You think differently, you actdifferently, you behave
differently.
You're not the status quo, youdon't follow regime.
You have your own thoughts andyour own way of doing things.
That's why you are so good atmarketing.
That's why I was good atleading whole teams and stuff,
because I do do thingsdifferently.
Not normal, not the standard.
So, having the negative, trumpdidn't even hug her daughter.
(30:18):
Well, maybe he's focused onsomething else, it doesn't
matter.
You're pulling him apart.
When you look at MarkZuckerberg, you look at Elon
Musk all the people that aregeniuses, that have done amazing
things in their life, are notsocially normal.
They're not following protocolof running their teams or
(30:40):
wearing his parenting and hisfamily lineage.
He knows what to do withcertain things better than
anyone else, and he doesn't carewhat you think about that, the
way he does them.
Speaker 1 (30:48):
Yeah, he almost leans into his quirks, like leans
into, you know, and I think thatthat's something that is
potentially missing with Harris.
It's like I feel like you canget a pretty good idea who
Donald Trump is.
Right, you can watch TV show,you can read his books.
There's a lot of stuff outthere on him.
(31:10):
I mean I just read a bookcalled the Cult of Trump.
It's against Trump, it's notfor Trump, it's against Trump.
It's written by a guy who wasin a cult who now helps people
(31:38):
detransition from a cult.
Very well written.
Some of the stuff I go well, Imean, yeah, that's part of
building a culture, you know,that's why the word culture
exists.
So not everything is always anegative, but you know, trump
does very, very well at hittingcertain points.
Oh yeah, with Harris, like Ihonestly don't know who she is
other than what is said to beher record as a California
governor and her record for thelast three and a half years.
But I didn't really see her.
Like I often like the wholetime I'm like where is this lady
?
And I think a lot of that's onpurpose.
(31:58):
They never have both of them inthe same place.
You know that kind of stuff.
But, like, the real questionnow is is like, who is she and
what is she?
Is she leaning into that?
I don't know, because, again,she's not on TV, she's not doing
stuff.
The rallies from what I've seen,every rally has the same speech
right, which is fine.
If you're a great speaker,oftentimes you'll have a core
(32:20):
speech that you give and yougive it and you get better and
better and better at it.
But I want that.
I don't have that.
In these situations, what arewe learning?
And that's really for me, Ifeel like I could tell someone
the positives and negatives ofDonald Trump With Harris.
I don't really know, because Idon't feel like I know her
beyond what her political recordis and I don't think that
(32:43):
really speaks to who somebodytruly is as a person.
Speaker 2 (32:45):
Not if she's not strong in her convictions enough
to say them.
If you've got Trump, well,first of all he's a movie star.
He's used to being a showman,he's an entertainer and
entrepreneur.
So when he has the hat,everyone's a hat.
He's got the um, the, the dance.
We've seen the Trump dance oh,yeah, yeah, yeah it's the
funniest thing ever to see awhole audience doing the Trump
dance like they've developedthemselves like, oh, we love
(33:07):
that dance.
We're just going to do it too,because we're part of that team.
Harris has nothing that makesher with the others there's.
No, I don't know, you're not onher team yeah she's the wannabe
president with mixed convictionsand won't have take a stance on
things.
But you don't, she's not the we, she's not the, here's what
(33:29):
we're gonna do.
She's saying what I'm gonna doit's not trump, so it's okay to
be safe, like I think that'ssomething that's interesting.
Speaker 1 (33:35):
You, you bring up the hats, the merchandise right.
The merch, Like merch, hasalways been kind of a part of
political elections Car stickers, yard things.
Trump took it further with thehats.
I mean, there is stores sellingflags, hats, t-shirts like
actual physical shops that youcan walk into on the internet
(33:57):
Endless amounts of things.
Speaker 2 (33:59):
Theme songs he got Kid Rock to do a theme song for
him.
Yeah, his own personal song.
Speaker 1 (34:03):
I mean there's books.
Speaker 2 (34:04):
I want a theme song.
Speaker 1 (34:05):
There's books, positive books, negative books.
There's endless stuff.
Tuesday I was telling you thatI'd never seen a Harris-Waltz
yard sign or anything.
Since Tuesday I've seen three.
There were three houses next toeach other.
Surprise, surprise, but that'sit.
Like I've not seen car stickers, flags, I've not seen anything.
(34:27):
Now, I'm not saying that thatmeans that there's no support,
but it is interesting thatpeople who support Trump almost
see it like showing Americanpride and they're willing to go
out and they're willing to showeverybody that they support
Trump.
I don't get the sense on the onthe democratic side that
(34:49):
they're proud of Harris.
They want to show support, theywant to fly the flag, they want
it's.
It's interesting and I don'tknow because I haven't looked
into it, I haven't talked toenough people, but it's very
interesting because a lot of thetimes, perception is reality
and in marketing we've learnedwhen you launch a product, the
(35:11):
more buzz you have, the morepeople that are talking about it
, the better.
It launched us Because peopleassume that it must be important
.
You must pay attention, theymust do this.
So I'm curious, like with likepeople who don't necessarily
like, a lot of people didn'twatch the debate right.
A lot of people who are votingwon't watch the debate.
A lot of people who are votingdon't read anything but a
headline.
But with all the buzz thatTrump has, does that lead them
(35:38):
to think that he would be thebetter choice?
Because there's more peoplethat seem to be on his side,
like from a from a, like peopleare proud when they're a Trump,
like a lot of there's a lot ofproud Trump supporters.
I don't feel like there's a lotof proud Harris supporters, and
maybe that's because we're WestCoast.
We were just in Florida but wewere right in Malago area.
(35:58):
So, again, most of that stuffis all red down there.
So maybe we're just not goingto the right places.
But it's super interestingbecause when you think about it
like, is there even Harris Waltzmerch?
Like where would you go?
I've not seen a shop.
I've not seen a store.
I've not seen it availableanywhere, you know.
So I mean, I'm sure it is andif I was looking for it, no,
(36:20):
they're not.
But at the same time, these arefundamental things.
When you look at building acampaign, when you look at
building support, it's freeadvertising.
Speaker 2 (36:30):
Well, why do we go to celebrities for their take on
politics?
Why?
Speaker 1 (36:33):
Because people believe celebrities-.
Speaker 2 (36:35):
Their job is to get on camera and fool you.
That's their job.
To act, to pretend they'resomebody they're not.
That's their whole job.
Speaker 1 (36:40):
With stature right.
People believe you know if theyhave.
Speaker 2 (36:42):
Because they're movie stars, you believe them If you
have 250 million followers.
Speaker 1 (36:46):
You probably have.
You probably have.
Speaker 2 (36:47):
But he's playing the game.
You talk to any movie star.
You wanted their politicaladvice, or whatever.
Then you talk to Trump, who wasa movie star and you, he's
giving you political advice.
Speaker 1 (36:55):
They're very outstanding about it, very
outspoken yeah, that's a greatpoint, and I think that that's
something that we we do have toremember too is is um, you know,
with trump, he's done a lot ofdifferent things.
You know, he's not been apolitician his whole life.
Does that make him better forthe role than someone who has?
You know, when you look at the,the, the government, you look
(37:19):
at the government, you know, orthe country, like should it be
ran like a business or should itbe ran more?
You know, I think Trump'sstandpoint is make America great
.
The Democratic standpoint israise everybody in the world up
together, and so, when it comesto giving money overseas, trump
(37:43):
is less inclined to do so,harris is more inclined to do so
.
So part of that comes down totwo like your worldviews, your
world beliefs, you know.
Do you think we should behelping people overseas before
we help our own?
You know, et cetera, et cetera.
But the interesting thing whenyou look, when you look at
celebrity and you look at thosekind of things, and you look at
(38:05):
politicians, it's pretty scarythat, like Taylor Swift has more
influence and more followersthan the actual president will,
and who anyone, and who is incharge.
You know, something that I wasjust thinking is that I think,
unfortunately, neither of themhave a good VP selection Right,
(38:29):
and I think it hurts both ofthem.
I wonder if, technically, youshouldn't have VPs, the person
who loses should be the VP,because, I mean, the house is
split, senate is split.
Speaker 2 (38:45):
If you've got let's say you did you got a democratic
party that elected democraticpresident and then that person
dies the vice president.
It's not going to turn thewhole country now Republican
that's true, you don't wantthat's.
Speaker 1 (38:53):
that's why.
Yeah, that's true, that's true.
I was just thinking from astandpoint of like actually
having you know two differentopinions and having to come up
with the best solution.
You know, I think you have awhip.
Yeah, that's true, that's true.
Speaker 2 (39:08):
Don't get rid of the whip.
Yeah they're important Right.
Speaker 1 (39:12):
So is there anything that either of them could do?
Do you think that would givethem like a significant home run
, like if this happened, thatwould be the end of this, or do
you think it's going to be anail biter?
Speaker 2 (39:23):
It's hard because Kara's got the political thing.
She's a politician, she's doneit for a long time.
That's her whole wheelhouse.
He has been a movie star, anentrepreneur and an entertainer
his whole life.
So you have to be careful whenhe says something.
If he meant it or if he's justsaying what will work for him,
or he knows it will work for himbecause you're the audience and
he's the actor.
You have to be careful withwhat he says.
He knows what he's going toactually do With Harris.
(39:44):
She doesn't say she's going todo anything, because that's a
very political statement.
You're not voting forconfidence in certain things.
She's going for diversity andyeah, like raising everyone up
and that's cute, but you need toactually have the cultural
rules in place for that too, andyou don't know what you're
voting for with her.
So it's tricky and the vicepresidents don't have any real
power until the president dies,which it does happen.
We've had a couple assassinatedand one assassination attempt.
Speaker 1 (40:05):
Yeah, that's true, I agree with you.
I think that.
Speaker 2 (40:09):
She's consistent, like marketing.
So if we're marketing a product, we're going to be consistent.
When we text, when we email,when we do a webinar and when we
do our sales page or ourlanding page and our funnels and
our email lists and our cardabandon, it's going to be
consistent.
Harris is consistent, but ifyou're not saying what the
product is, ever nobody's goingto stick with it.
Speaker 1 (40:25):
Yeah, I feel like it's like when you talk
marketing, you're at differentlevels where you've got inbound
marketing, outbound marketing.
I feel like that's the argumentthat these, like we got.
We got a younger party thatuses younger marketing in terms
of, like, social media and so on.
Then we have an older partythat is still very much direct
mail, like you know, the old,the old hat kind of stuff.
(40:45):
So I think you have the splitthere.
I think that interesting.
With Harris, I don't think we'regoing to get much more Um, and
I and I think to your point,it's a political standpoint.
That's politics, right?
I do think we know what she'sgoing to do, because I think
it's just a continuation of whatwe have.
Will she have to make someadjustments so that things do
(41:07):
improve and that people do feellike what is being reported is
actually true?
Because right now, there's adisconnect between you know, if
inflation is the lowest since2011,?
Like, how is it that interestrates are still so high?
How is it that people havemaxed out their credit?
Like, how is inflation?
Because when you go to thegrocery store, like things are
(41:28):
three times the cost.
So you're telling meinflation's at the lowest, then
why are the costs still threetimes right Now?
That could be explained,probably, with, like, if you
broke down the costs and whatthings are, costs of goods, and
I mean, you look, you know,houses used to cost eight grand
right and now the same house isworth 800 grand right.
So inflation has gone up, moneygoes up.
(41:51):
Things change, like that, right.
A lot of people don'tunderstand why it's happening.
So maybe it's an educationalthing.
I don't, but I think for her,like, what, what could
potentially help her is to comeout very clearly with her
policies, right?
The trouble is is that most ofthe things she's said, different
than what they currently ran on, are very similar to what Trump
(42:15):
wants to do, right, so it'skind of like, well, if he has a
good idea, and you're borrowingit, like, why would?
For the war For Trump, I thinkthe way he really can win is to
not worry about her and toreally focus on, like, all of
those question marks with himand and and like address the
(42:38):
things that he, he avoids, right, because oftentimes there are
things, even if you like him,that you're like, you can't deny
that, right.
So you have to explain that.
But I think at this point thetruth is, I don't think much
more is going to change, and so,unless one of them said
something that was completelylike off the rails, I just don't
(43:03):
think much is going to change.
I think what it's going to comedown to is just people in the
middle looking at it and beinglike you know, do you trust that
Trump is not going to likeTrump's already been in Right,
so to say, he's going to be adictator and he's never going to
leave.
That's a bold statement.
Speaker 2 (43:21):
Who do you think votes?
Do you think younger peoplevote more often than older
people?
Do you think older people votemore often?
Speaker 1 (43:25):
No, I think older people do.
So I think that I think that'sa great I've go.
Trump could win if he startedgoing after the younger people.
I reckon, because I reckon that, because I but they might not
believe him, you know, becauseit could be a little too little,
too late.
So what can they do?
I don't know.
(43:51):
Harris has to really convincethe people in the middle that
she's out for them, like thesteel workers, the metal workers
, like she has to really commit,convince the unions and
convince, you know, a lot ofthese groups of people that are
because I think they're waitingand they're not putting their
support behind her.
You know she's going andspeaking to them and and they're
not, they're still like we'renot, we're not saying who we're
voting for, and I think a lot ofthat is because they've yet to
see either person reallyconvince them that they're going
to help them.
So that's where she shouldfocus.
And I think you're right, Ithink Trump, if he focused on
(44:12):
the younger generation andreally came up with a strong
marketing plan which, believe itor not, is actually probably
easier than her task, right?
Because younger people are lesslikely to be rooted in their
opinions.
They go either way theiropinions.
Um, you know they go either way.
Um, and she gives them enoughsound bites.
You know even that, likeencouraging people to go to
donald's uh rallies, that's asound bite you could take and
(44:33):
just push out there, you know.
So she gives him stuff on asilver platter, but he kind of
gives them stuff too, or has.
I mean, he's got a long historyof stuff they could go back and
pull clips I just put on thetrump hat.
Speaker 2 (44:45):
I'm sure why.
He said to show bipartisanshipand I was like, well, but you
just put on the Trump hat.
Are you laughing?
Speaker 1 (44:52):
Because really you still have Definitely.
So that's the thing, right?
Whoever wins, you still got towork with the other side.
Speaker 2 (44:57):
What's a lot of fun is you don't know who they're
going to vote for.
Speaker 1 (45:01):
Voting is a.
You have to get them on yourside, otherwise you'll never get
anything done.
So winning is just the firstpart of this game.
To that point, harris probablyhas a better chance of getting
shit done because she plays thegame.
Trump probably is going to bemet with stronger opposition
when he gets to the housebecause he makes enemies of
people.
So but that's that's after they, that's after they get elected.
(45:23):
That's the tough thing before.
I think you right, I think it'syoung votes for Trump he has to
go after and for Harris, it'sall those, it's all the you know
, workers and groups of peoplethat have massive, massive power
over lots and lots of people.
Speaker 2 (45:39):
They're obviously not reaching everybody, because we
had that one where the oneperson that has predicted
correctly every single electionlost one.
Guess which one it was Last one.
Speaker 1 (45:53):
The one that Trump won.
Oh yeah, well, yeah, I mean.
Yeah, I mean Hillary declared.
Hillary went to bed she thoughtshe'd won, the whole thing that
was.
I mean, that came out of theblue, you know, and so I do
understand, like the whole youknow, trump saying I don't know
how I lost.
It's like there's a lot ofquestions.
I think there's always beenquestions.
I don't think it's the first.
(46:14):
Trump's not the first person toquestion it either.
That's the side that he mightgo into history and pull clips
and stuff of previous stuff.
Unfortunately, we are in the erawhere more people are aware,
more information is out there,more stuff can get shared.
This has never been the casebefore.
When Obama became president,that was the first time social
media was used.
Now social media is used likeall the time, to the point of
(46:39):
people like even YouTube starsand TikTok stars are getting
paid money to say things thatthey don't even realize is
biased one way or the other.
So it's really interesting.
But I think I think from amarketing standpoint, I think
Harris needs clarity.
I think she needs to get veryclear on what she's run on.
She needs the conviction thatshe's going to be the best man
(47:00):
for the job, or woman for thejob you know Trump needs, trump
needs to come out, I think.
I think Trump does need toaddress that younger audience
and really explain to them howhe's going to help them, cause I
think the younger generationinterestingly enough, I think
the younger generation andyou've got, you know, your
daughters are what?
16 and 15 now, uh, 18, 18 and17.
Yeah, um, they do think verydifferently.
(47:22):
They do think about likeeverybody should be loved and
everybody should be taken.
They have a very different viewon that kind of stuff and maybe
you can share cause.
Like you, you have two kids atthat age and they, they, their
views are vastly different thanyours.
Speaker 2 (47:36):
They're still kids, they're 18.
So I'm, as an adult, and 17,.
She's got a good grip on somesocial media stuff and how some
of the politics work.
Her school taughtught logic andargument, which is really fun
and really bad for me as themother.
But the girls don't see thepresident helping or hurting
them in any way.
Because they're kids, they said, oh, that's an adult thing,
that's a high country thing.
They don't even think of localoffice at all.
(47:56):
The kids don't think of thatstuff.
Who they vote for as president.
They don't think it's going toimpact them.
Speaker 1 (48:01):
There's probably enough votes there that if one
of Taylor Swift told them to,that's true, yeah, but that
doesn't get them to the polls.
You know, that's the otherthing.
Like it doesn't get them to thepolls, and so that's something
that's interesting too.
Like, if Trump becomespresident because of the whole
(48:21):
election thing, I really do hopewe get a simple system.
I still do not understand whythere's not something you log
into with your social securitynumber, vote and it's done.
There's no reason to have to goto a polling station.
They don't check IDs, so it'snot an identification thing.
And why are we still using cardsto write on and counting votes?
There's no reason for this.
(48:41):
The internet could be hacked,but yeah.
But if everybody has a socialsecurity number and we have, we,
we know who's dead, and so,once it's done, you run social
security numbers against livingpeople.
If it was, if that socialsecurity number was entered more
than once, you know.
But the only downside to that,I guess, is you could go around
and collect everybody's numbersand vote for them, pay them like
(49:02):
there's all.
But you could do that in anysituation.
But I, but I just I think it'sso complicated to get to the
polls that, like you know, your18 year old daughter is on the
day to vote.
She's not going out of her wayto vote.
If it's not at Starbucks, she'sain't go vote, you know she's
American, she should be proudAmerican.
Speaker 2 (49:18):
She should go vote and she'll be like.
Why Like?
Speaker 1 (49:20):
yeah, I think you're right.
I think if I bet you, if eitherof them really took an interest
in.
Speaker 2 (49:26):
What's Trump going to do for kids?
Biden said he's going to takeaway their school loans
potentially, and for kids thatare getting school loans,
they're thinking of that intheir future.
Speaker 1 (49:32):
Well, that was, that was good until it wasn't right.
Right, it worked until theyrealized they couldn't do it.
Speaker 2 (49:41):
But then what is?
What is Trump going?
To do for kids or like adultyoung adults.
He doesn't mention much.
He's a little higher thinking,a little more war, economy and
stuff like that.
I think the teens are turninginto adults to understand gas
money, but not how it works inpolitics.
Speaker 1 (49:50):
Even taxes, right, because they're not they're not
earning enough to pay anythingyet.
And then what do they care ifthe billionaires get taxed?
It doesn't matter to them.
And unfortunately, when we lookat the number of billionaires
to the number of people whodon't make billions, they're
very few compared to very manyright.
So to that point, if thatthought process plays through,
(50:15):
like there's issues like thatthat like matter to like the
taxing unrealized gains.
Well, that matters to peoplewho have stocks, that matters to
people who have retirementfunds, that matters to people
who have investments.
It doesn't matter to theregular person who lives
paycheck to paycheck becausethey have nothing to tax.
So, again, it's a good bite for.
Speaker 2 (50:32):
For the people that have that can't afford it.
That's not going to work.
Oh no, no, no.
Speaker 1 (50:35):
I'm not saying it's good at all, but there's less
people who have to face thatsituation than there is who
don't, and because of that thosepeople, they couldn't really
care about that issue, right?
So if you're running where hey,we're going to tax these people
to pay for this stuff andyou're not in that bracket,
that's going to get taxed,you're all for taxing those
people because that means you'renot getting taxed.
Speaker 2 (50:56):
I think one of them should come out with a snack
that has all encompassing sweetthings, solid things like a
trail mix, and be like oh, thisis how, how I'm going to be as
president Good for everybody inevery way.
Speaker 1 (51:09):
I think that's a great place to end it Right.
I think that's a great place toend it All right.
Everyone, thanks so much forlistening.
We'll see you on the nextepisode of Pay to Create.
certainty is a very powerful marketing tool.
Like a lot of people who arevery confident, very certain
with what they're saying this iswhat we're going to do tend to
succeed more because they'restronger leaders.
But also people will followthat because they feel that
confidence.
It's a transfer of energy.
Speaker 2 (00:20):
It's attractive.
Speaker 1 (00:21):
Welcome everybody to another episode of Paid to
Create.
This is season two, episode one, and I'm your host, aj Roberts.
Alongside me is the wonderfulSarah Jenkins.
Yeah, we got that right.
You know interesting timesright now and we were alluding
to on the kind of previewepisode.
You know we just had the firstdebate in this presidential
(00:42):
election.
If you listen to this sometimein the future, trump versus
Harris, very interesting.
This is Harris's second mediaappearance, first time without
her running mate, first debatetogether.
Depending on which side you'reon, each side seems to have a
different view on who won thedebate.
If you break it down fromdebating standpoint, I think it
(01:07):
leans more towards Harris interms of the way that like the
structure of a debate.
Depending on what yourpolitical beliefs are, I think
both sides think they won.
People in the middle, I don'tthink, moved the needle either
way.
That's just my personal opinion.
But we were talking a little bitabout like from a marketing
perspective.
We're not going to go down thepolitical route, and we probably
(01:29):
will, because you can't, wecan't help sharing our own
thoughts.
But from a marketingperspective, I've analyzed this
before, especially with DonaldTrump, you know.
I mean there's a whole bookwritten on his tactics and the
way he uses, you know, languageand name calling and all these
different things.
And we see that he's a masterpractitioner and LLP trained by
David Banner, the same guy TonyRobbins was.
(01:51):
So I think I don't know how manyweeks out I don't think there's
that long to the election a fewmonths but it's coming up
pretty quick.
But between now and then we'regoing to look at from a
marketing perspective what couldthey do to sway people in the
middle, because I think that'sreally more of the truth in
(02:12):
terms of who's going to win.
We kind of know each side'sfundamental beliefs give or take
with stuff.
But if you were Harris rightnow and you know, and going up
against Trump, who really is amarketing maven he has an
incredible team, he always haswhat would your strategy be in
(02:33):
order to kind of move the needlemore in your favor, especially
with those people who are in themiddle?
Speaker 2 (02:40):
It's weird with people in the middle, because I
think they look back and allshe's been doing is saying you
know, back when trump was incharge, he, he really sucked and
everyone hated him.
So vote for me, and people inthe middle will generally look
at all the news is negativeabout trump.
Back then, I think, and justvote for her.
But what she's not doing, thatshe should be doing, is getting
decisive and getting strong inher statements.
If anything, trump is overlystrong in his statements, which
(03:03):
you know.
You know most people cangravitate towards and be like
well, I mean, that's what hethinks.
If he's right, he's right.
If he's wrong, he's wrong.
But she will do the wishy-washy.
You know we're going to changeand that's what people feel.
And it's about the people Yay,and it's like, well, she didn't
say anything.
Speaker 1 (03:28):
So she's not saying anything time.
If somebody's really on thefence, they're gonna go with the
one that holds their beliefscentered.
Yeah, so what I hear there isis really she needs to be.
She's to come out and be clearon her policies.
I know they just put up thatwebsite.
It was very thin on content.
Um, where the content come fromis a little questionable too.
Was it a copy and paste job?
Was Was it?
You know?
And, like you said, she hasbeen vice president for the last
(03:49):
three and three quarters of ayear.
And so if you go off of that andyou just say, well, what did
Biden and Harris like, run onwhen they came in and what have
they done, I think that thepeople in the middle are
wondering are we going to getfour more years like that?
Now, for some people, somepeople have done well.
The last four years Seems likea lot of people have not done so
(04:10):
well, and so if you leave it upto that and continue what you
were saying around, you knowTrump's a bad guy.
Trump's not good for thiscountry.
Vote for me, therefore.
That gets you attention andyour core base.
The people that are hardcore.
You know on the Democratic side, like they're going to vote for
(04:33):
you regardless and they aregoing to vote for you because
they don't want Trump to win.
But I think, like when youreally break it down, if you
vote for someone because youdon't want to vote for the other
person and you don't reallyknow, like Trump's already been
president, he didn't turn itinto a dictatorship.
He never hit a nuke button,even if he wanted to.
Arguably, the economy was betterfor the majority of people.
(04:55):
Arguably, you know, gas priceswere lower, food prices were
lower.
So the headlines, you know,right now the headlines show
that we're doing really welleconomically.
They show inflation is thelowest since 2011.
So we have all these headlines.
But, like for me, I think thatpeople in the middle are aware
(05:16):
that there's a lot of media bias.
People in the middle are awarethat, like what is being said
and it may be statisticallyfactual, but in terms of on the
ground, what people areexperiencing, I don't think they
align.
And I think that people in themiddle are looking for, like,
well, what would make that agood vote?
And I think to your point, ifthey don't know what you
(05:38):
actually stand for, because youflip flopped right.
Certainty is a very powerfulmarketing tool.
Like a lot of people who arevery confident, very certain
with what they're saying this iswhat we're going to do tend to
succeed more because they'restronger leaders.
But also people will followthat because they feel that
confidence it's a transfer ofenergy.
Speaker 2 (06:01):
It's attractive.
Speaker 1 (06:02):
And so we'll take guns, for example, like I saw a
video of her saying that shewould take the guns and she
would do it within, like thefirst, I think, 30 or 90 days.
Then her party comes out andsays oh, no, no, no, she's not
going to do that.
She has not come back out andsaid that.
Speaker 2 (06:18):
She did at the debate .
She said I'm not coming afteryour guns.
Speaker 1 (06:30):
I'm a gun owner too and I was like, well, that's
funny, so she said it in thedebate, but is that true?
Right, and again it's likebecause now you've got like,
let's say, I'm in the middle andI've seen both of those.
Well, which one do I actuallybelieve?
Why would you say that and thenchange your mind so close?
Right, other issues like thefracking, for example, like you
know, I think her explanation ofwhy she's changed her mind on
it generally makes sense.
I think we live in Californiaand here they're very
(06:53):
pro-environment and they'retrying to be ahead of the curve.
And they've said stuff like youknow everybody's going to drive
an electric car by 2027.
They're not, they can't, it'simpossible.
Like the electric system, thegrid here is not set up for that
(07:19):
.
They're not thinking there's abenefit to not banning, you know
, gas powered vehicles.
Right, and maybe eventually wemove towards it, but like the
aggressiveness of that deadline.
So I do understand theflip-flop there, but I think
what I heard you saying and Iagree with is that, like she has
yet to really take a strongstance in front of a camera, to
(07:42):
an audience, and be like this iswhat I'm going to do and this
is how it's going to be, like.
This is what I'm going to do,and this is how it's going to be
, and here's how I'm going to doit.
I think that, for those that arein the middle, they're waiting
for to see what is the oppositeto what Donald Trump has put out
.
And you know, I definitely, ifI was Harris, I would drop the
(08:03):
project.
You know, I think it's project2025 or something Trump has said
he's not for it.
He's said it many, many times.
They keep pushing that as ifit's his and he keeps rejecting
it without any hint that hehasn't even read it, according
to him.
So that again is like she'spushing against something that's
not true or he says is not true, but then again, ok, that's not
(08:27):
true, but at least it is adocument that you could read.
Like where's hers?
Speaker 2 (08:31):
If she has, if you have something, if he's, I'm not
for the something.
25, whatever, even though Ithink JD, the vice president,
did a forward for it orsomething.
Yeah, that's not encouraging tostep away from that.
That's what you picked,whatever, but away from that,
that's what you picked, butwhatever.
But if he has something, theseare the things that are our
goals, or these are our thingsthat we're going to nail down
and go like, even if he says it,he says it a lot and says it
for a long time we're goingafter border, we're going after
(08:52):
the economy, we're going afterthe wars that are happening in
the world.
He's got something he'sstanding for pretty strongly.
You know he's like I got myhand on the nuke button, but
it's more powerful than sayingwe'll just let wars happen and
they're none of our business.
So a document, whether youagree with it or not, she should
come out with something.
If you have in corporations, ifyou have your CEO, he has to
give you the quarterly goals andwhat's being done.
(09:13):
And there's accountability.
I think Trump's got moreaccountability because he's very
persistent on what he says he'sgoing to do and I don't hear
much statements when she talks.
Speaker 1 (09:21):
I think the one thing that Trump does very, very well
is misdirection and things thathe said or promises he made.
Oftentimes, when he said them,he very much.
I'll use the wall as an example, because it's the first thing
that came to my head.
He said that Mexico would payfor the wall.
(09:42):
Right, and then their presidentcame back and clarity making
come true in some way, shape ornot.
(10:08):
If something doesn't come true,he's very good at spinning it
so it doesn't sound as bad as itcould.
And unfortunately, I think onher side, she should learn a
little bit from him on that,because if this was her first
time running for president andwe hadn't seen anything from her
, you know like, okay, there'snothing to defend, but she ran
(10:31):
for president, she ran againstJoe Biden.
She said a lot of bad thingsabout Joe Biden.
She then accepted the VPposition.
She has said multiple timesthat she's the last person in
the room.
She was, you know, involved inmany of the things that Trump
keeps pointing.
She was, you know, involved inmany of the things that Trump
keeps pointing out Afghanistan,pull out the border, like all
these things and she has nocomeback for it, and to me it's
(10:53):
like whether you believe DonaldTrump or not, when she accuses
him or something, he always hasa comeback, and I actually think
that was one of the things withthe debate.
He did wrong was he kept likehaving to like respond to her,
and she did all the time.
But I do think that there aresome things she does need to
address in order to giveconfidence to people that are
(11:16):
not sure yet.
Because when you say you knowwhen you're supposed to be in
charge of the border and theboard has been open.
Like you know, trump sayingwhat he said about you know
eating the dogs and cats andstuff, and clearly they fat
checked him.
But he got that from the media.
He didn't.
He didn't just make that up offhis head.
I mean, he got it from newsstories.
(11:36):
Okay, it was debunked orwhatever, and his team should
have updated him and it seemedthat the speed they came back
with the fact check.
Well, clearly they had anexpectation that he might say
that.
So if they had that expectation, he does repeat himself, his,
his team should.
Yeah, so his team should havehad that, but he was wrong about
that as far as we know.
(11:56):
But he's not wrong about theother stuff he said don't even
think, though.
Speaker 2 (12:01):
maybe, if you're looking at two products and one
says this is the best thing foryou, blah, blah, blah doesn't
say much about it.
It will help you do a couple ofthings that you really want.
It looks good, it's shiny, it'sgot good graphics.
The other one says we havethese features and these
specific things.
You don't get these.
You know the checkbox.
You do and don't get.
Which one do you think is morepowerful when you're purchasing?
Say much or the one that givesyou specific can and cannots?
(12:22):
Sometimes, if she doesn't saysomething, she might have the
confidence, because we don'tknow what she's going to do.
Speaker 1 (12:27):
Yeah, and that brings up a good point, because in
marketing, one of the things youhave to understand is the right
message to the right person,like at the right time.
Speaker 2 (12:34):
She's on TikTok.
Speaker 1 (12:37):
And I've heard that critique from a millennial
before and I do think in termsof marketing for Trump, that
would be a good play.
I think that they are ignoringa younger base and if we go back
to Obama, when Obama won, oneof the biggest reasons he was
able to win was he was able toget more people who have never
voted to vote for him from theyounger generation, because he
entered the world of socialmedia and his running opponent
(12:59):
didn't.
So he was able to win, not bychanging people's minds, he was
just able to get more people tovote for him.
And so you know, if everybodyvotes the same, but you have a
whole bunch more people votingfor you, you can kind of win.
Look at the last election withbiden and trump trump got more
votes than he did the firstelection and he still lost right
.
So, going into this, if we lookat that same thing and I've
(13:22):
heard this again from a youngRepublican talking about TikTok,
saying how Trump is not onthere and the Democrats are, and
they're on there in a big waywith the influencers, whether
they're paid or not, they'restill getting the message out
about the Democratic Party.
And again, another marketingthing most people believe the
thing they hear first, even ifthey later find out that it's
(13:44):
not true.
So if they're hearing all thisstuff from the Democratic side,
it doesn't really matter whatthe Republicans come back and
say after, because there is alarge percentage of those people
who will not change their mind.
Speaker 2 (13:56):
You heard it for the first time.
It's like you know, seeing awedding dress in the window the
first one you see your heartgets all melty and you get your
emotions towards it.
You see other dresses.
You're like this is not the one.
The one you try on first isusually the one you pick.
So if you hear something first,you give an attach to that.
Someone goes around about andgives you a different outcome.
I don't think you're ready forit.
You're still attached to thefirst one.
Speaker 1 (14:13):
Yeah, and then she has an age on her side.
You know, at the end of the day, like when you're, like, as you
age, you gain wisdom and yougain experience.
Speaker 2 (14:29):
Until it falls off that cliff.
Speaker 1 (14:31):
Well, until your mind starts to deteriorate, right.
That's why we're in thissituation in the first place,
right.
But what's interesting withthat is, when you think about it
, we don't really want young,young people running the country
, because when you're reallyyoung, you kind of have like
(14:52):
like.
I'll use my daughter as anexample, right, she has no fear,
she climbs everything and she'snever fallen and she's never
hurt herself.
So her climbing starts gettinghigher and higher and my fear
gets greater and greater,because I understand what's on
the other side of that.
I can verbally share that withher, but she doesn't understand
(15:12):
that she doesn't have a reality.
Her reality is her reality.
My point to that is is thatwhen you're trying to get voters
, that's not what they don'tconsider that they think who's
closer, who's more like me,who's going to do well for me,
and so if you're trying toconvince a bunch of young people
to vote for you and you'reyounger than your opposition,
(15:35):
you kind of have a leg up, and Ithink that, to go back to what
you were saying, that startedall this about getting on TikTok
.
I do think that for Trump, froma marketing standpoint, that is
probably one thing that he'snot done as well as he probably
could have, because I don't knowif it was the way he was
treated on Twitter, but likehe's not back on X the way he
was before, he's not back on,but he wouldn't with Elon Elon's
(15:55):
right behind him.
Speaker 2 (15:56):
So but maybe TikTok would.
I don't know, but I'm gettingtext messages too from
Democratic party and not theRepublican party.
Have said you should joinHarris right away and make sure
we're changing the world for thebetter.
And I'm like report, like whywould you text me?
I didn't give my number toanybody and I've never, you know
.
Speaker 1 (16:10):
Well, that's legal spam, because the politicians
don't get.
Is it legal?
They don't have the same rulesas a business?
And why isn't Trump using it aswell?
Well, that's a great question,Ryan, who's behind the camera?
Over there we were talkingabout the emails that we got
from Trump.
I never unsubscribed fromDonald Trump's list and I don't
get any emails, so I don't knowif Gmail is blocking it, Google,
(16:31):
like you know.
Who knows there could be thingsbehind that Carriers might be
blocking.
We don't know.
Speaker 2 (16:37):
Conspiracy theories, it's fine.
Speaker 1 (16:38):
Yeah, I mean, we don't know Right, but that does
raise a good question, like, isthere more he should be doing or
could be doing in terms of,like, reaching the audience?
I think that one of the thingsI've realized talking to people
on both sides um, I can't vote,so my opinion really doesn't
matter.
Um, I'm, I'm a uh, what wouldyou call it Permanent resident.
I don't have, I'm not a citizen, so not allowed to vote,
(17:00):
although I'm sure if I showed upthey would take my vote.
Um, but listen, I like tolisten to both sides, right, and
I always like to have, even ifI completely disagree with what
someone's saying, I want tounderstand why they're saying it
, because their opinion isformed by their reality.
What I've come to realize is, Ithink, both sides whoever wins,
the majority of both sides willbe in absolute shock.
Speaker 2 (17:24):
It surprised me when somebody wins and the other side
is like crying or angry.
I'm like why?
That's a vote you put in yourvote.
You didn't get your way andyou're so angry or upset.
That doesn't make sense to me.
Speaker 1 (17:35):
It's like an attitude like on the Democratic side.
It's like, well, trump's a badperson who would vote for him?
Like nobody's going to vote forhim.
So all we have to do is pointout that he's a bad person and
we don't need to do anythingelse.
That's how it feels.
I'm not saying that's what itis, but that's how it feels.
And on Trump's side, what he'skind of saying is when I was
running, everything was great.
They took over, went to hell ina handbag vote for me and
(17:58):
everybody believes that sostrongly.
The core that I think, like ifthe other side wins, they're
going to be like I don't, howdid this happen?
Right, so it was.
It was almost like a like it'snot in their wheelhouse.
That like it's actually veryclose.
It's a very close race andagain, the polls should show one
person ahead.
Who the hell knows?
(18:18):
But but the media?
If the media is manipulatingthat, shame on the media.
It's happened before, so itcould be happening.
But like if we take, if we takewhat we can at face value
across the board, it seems likeit's pretty.
Even so, the fact that bothsides are kind of like think
they're going to win, no matterwhat, is interesting, you know.
Speaker 2 (18:35):
Well, what Biden didn't do is he didn't put a
strong front.
I just haven't seen that partright, and I think the VP that
Harris picked is not going toshow the strong front.
He's always smiling withpuppies and stuff like that,
which is great for personal, butthen you've got Harris, who's
not saying much when she does doa speech.
But she does have a strongerpresence.
She does have a strong.
(18:55):
You know the way she behaves,the way she sets herself up,
what she wears, how she conductsherself.
It's stronger and seemsstronger than some of the stuff
that Trump does.
Speaker 1 (19:04):
She arguably plays the political game better, but I
do think that's one thing alsothat Trump could do from a
marketing perspective is startto play the political game a
little bit more.
I know he runs against that,against like the politics and
all that thing, but I think thereason he's become an enemy of
so many people is because, likewe're in business, like it's
(19:25):
better to be friends with peopleLike Even if you don't get
along Exactly Like there'sbetter to be friends with people
like even if you don't getalong Exactly Like there's a
benefit to all relationshipsRight.
And with him, I think, like youknow, he fell out of love with
the media, turned against themedia, so they have no
inclination to even try to helphim or even try to tell his side
(19:46):
of the story, help him or eventry to tell his side of the
story.
So oftentimes you know thatthat hurts him as well, because
even when he does do things thatare good or have have success,
you know, and and it's kind ofinteresting because, like for
most people still, even with theinternet, like, like they
believe what they see on TV,there's an authority to that
television, right.
(20:07):
And so if you have a bunch oflike you know, if there's 10
media channels and nine of themare saying you're not the right
guy, that's a lot to have toovercome with a lot of people.
Speaker 2 (20:18):
But I've actually been seeing the opposite of that
rhetoric in Imgur.
It's a you know news, funnypictures, puppies, whatever, and
then you go through thecomments like a Redditor, but
it's not less and lessdiscussion.
It's more little comments and apicture.
But a lot of people are sayingnow that the media is Republican
owned and it's driven towardsTrump, and I don't understand
that.
I don't see that for myself,but that's the conversation
(20:40):
that's happening on differentplatforms right now is that
Trump owns the media andRepublicans own the media, which
I'm like how, oh, that'sinteresting.
Speaker 1 (20:46):
I know it's the opposite of what we thought was
true, but I don't know nowTalking to comments, one of the
things I've noticed is that alot of the times and I don't go
like I'll click the comments,start to read them and I'm like,
oh you know, I got to get outof here.
All the funny ones are in thecomments when you click, and
(21:09):
it's very interesting.
And this brings up anotherthing.
Speaker 2 (21:12):
Why is someone who's not a US citizen care?
Speaker 1 (21:14):
Well, the world has a very different view on what's
going on over here than what isgoing on over here.
They have a very different view, like in terms of, like other
world leaders, what they wouldsay about Biden, versus like to
the rest of the world, and I'mthis is this like I still have
not grasped this, because we'recurrently in two wars, um, and
(21:34):
we were in zero wars before, andto me, any war is a crime
against humanity.
The amount of civilians thatdie.
Both people should be, like,held accountable for that.
Uh, especially with thetechnologies we have now, in my
opinion and I'm and I'm not inmilitary, never been in military
, so I don't understand that.
Probably enough to have acomment.
Speaker 2 (21:53):
It's okay that these are just opinions and most
people might not agree.
Speaker 1 (21:55):
To the rest of the world.
Joe Biden is one of the bestpresidents we've ever had.
What?
And you know I'm a big followerof Richard Branson.
He wrote a whole thing aboutthat.
Really, you know, employingpeople to vote for Harris.
The best, but because of thethings that like from a global
standpoint, the support he'sgiven Ukraine, the support we're
(22:18):
giving in the Middle East, likeall of these things, like the
joining back with the French forthe environmental pact or
whatever it is.
Like that like to the world,like they genuinely believe that
Biden was incredible for us, uh, for the country, and that
Trump wasn't.
And it's very interestingbecause, like it would be, we'll
(22:41):
never know, but like COVID wasa really big bump in the road,
because it was, it was on thelast year, it screwed everything
up.
You know, like everything we'rebeing told, Most of it has
turned out to like justbasically being like, well, we
didn't know, versus back then itwas a fact and you were evil if
you didn't follow theinformation, Um, and even with
(23:03):
that like no, nobody reallychanged their mind in terms of
like like the right things to do, the right things to have been
said.
You know, and it's justinteresting that how we like,
how the U S right and and Ishared this story with you like
my, my barber, um, is a Mexican,is a Mexican, the guy next to
(23:28):
him is Arabian, the guy next tohim is black.
So you know, quite a diversebarbershop and they will have
different customers and stuffthat sit in there.
Barbershop talk Nobody thatvoted Democrat in the last
election is voting Democrat thiselection, and I hear this all
(23:49):
the time.
But then when you look at thepolls and you look at all those
things and I have family memberswho are Democrats like they're
still very much supportive ofthe Democrats.
So there is a lot of people whohave flipped.
There is a lot of people, butmost of that is to do with their
personal economy.
Speaker 2 (24:08):
And.
Speaker 1 (24:09):
And so I do wonder, like on the global stage too,
would it benefit Trump, from amarketing standpoint, to
somewhat be aware of his persona, his image on a global scale?
Would that help him, you know,moving forward, I don't know.
Speaker 2 (24:27):
We had Andy usually votes Republican because of
their fiscal conservativenessand our business ownership and
stuff but he actually voted theopposite because he said I can't
look at my daughters and tellthem that I voted for Trump to
mistreat women and I was like Imean she, look at all the things
all the presidents have done orsaid they're going to do.
It's a tricky list to go downand look at your kids and say
you voted for that based on theone thing, one or the two things
(24:49):
that you don't agree with.
But okay, so he's he.
I think trump flipped a lot ofpeople back when he lost the
other way because of hisbehavior.
What he said about women it'sthat's half the nation, yeah how
does it know?
Speaker 1 (25:00):
yeah, I do think that I mean harris kind of has done
this.
But one of the things they coulddo from from a positioning
marketing standpoint too, isthere is a lot of negative
evidence for him for things thatmorally, publicly, people would
never agree with.
There's a lot of people whopublicly would never agree with
(25:23):
that, just like a lot of peoplewho go to church on Sunday.
It's the only one day a weekthat they, you know, follow,
that, they try.
So, even though a lot of peoplewould be like, ah, he's a guy,
that's what happens in lockerrooms.
You know, we all know that'ssomewhat true.
Right, it's changing and it haschanged significantly.
(25:44):
Awareness brings change.
People are becoming moreconscious, more caring, more.
You know, more, more you knowunderstanding of the other side,
of how it would make thatperson feel.
So that's all changing.
But you know, when you'redonald's age, you got a long
history.
You know he he's been sued morethan anybody else and I think
(26:05):
he sued more people than anybodyelse.
So I did say I heard it was inthe like guinness book of world
records how much, like how manytimes, he's been sued.
I don't know if that's true ornot, I didn't look it up.
Um, right, you're gonna have tostart fact checking stuff so we
don't get trouble.
Um, these are opinions, but mypoint to that is is like it
plays into a lot like is he agood employee employer, right,
(26:25):
like she?
She brought up in the debate theamount of people who were
Republican, that against him.
Now, that worked for him, youknow, and his response was
brilliant Well, I fired thosepeople.
Why would they be for me?
But when you look at that, youstart to go, ok, like, what's
this guy's personality?
And I think that that's a pieceof and I think the reason for
this is the reason the Democratsdon't go to certain places is
(26:47):
because politics was never likethis before Trump changed the
game of politics.
It was never there was athey're good and bad.
Yeah, it was kind of like youknow, like war is supposed to
have rules, right, and you knowgentlemen, handshakes, and you
know we don't attack each otherat night, and like there was
these rules right and Trumpdoesn't play by any of those
(27:07):
rules.
They're probably hesitant to do.
That.
I do think would help thedemocratic party and help
Harris's to actually play hisgame a little bit, because I
think there's this like level oflike well, that's not how
things are done and we don't dothat.
But it's like if you're in afight with someone, right, and
(27:31):
let's say you're in the UFC andyou, you know, you're not
allowed to like, you're notallowed to knee a downed
opponent, right, you're notallowed to knee a downed
opponent, right, you're notallowed to knee an opponent in
the head.
But if you got, like, a dirtyshot in there, like, and then
you keep getting dirty shots andthere's no like negative for
that person, like, are you goingto keep allowing that person to
(27:54):
do what they're not supposed todo?
Or are you going to say youknow what, you want to play that
game, like, we'll play thatgame and beat you.
And I think that it's one ofthose things that I'm not
talking about coming down toTrump's level, because obviously
he's a master at what he's amaster at Right, and so you're
always going to lose if you'renot.
But what I'm talking about isjust like understanding how he
plays the game she keepmentioning.
(28:15):
You know, he's just going to doa lot of name calling.
Now, he didn't actually do muchname calling.
I haven't heard of it.
It's one of his favorite things.
But he does that on purpose.
Yeah, because he associates itlike Sleepy Joe.
It's playground rhetoric.
And the question is was hewrong?
You know like Nerdy Ned overthere can't play softball
playground thing so you got tolook at it and say, like, are
(28:38):
there certain things that weshould be doing that we're not
doing?
Because, like this is politics?
Because he's not doing thatthat's my point like he's not
looking at this and going, okay,we're playing politics here and
there's these rules and there'sthings we can say and there's
things we can't say.
He's going out there and sayinghow do I win?
And I think at some point theyneed to to like listen to the
feedback they're getting aboutthings and actually play that.
(28:59):
Like her not doing mediainterviews because they're
worried that she won't look goodyou know whether that's true or
not, we don't know the truth,but it doesn't look good when
your opponent is willing to goon and do an interview with
someone that clearly doesn'tlike them, that clearly is going
to ask them tough questions.
But you're not right.
It kind of gives your opponentthe advantage, because if again,
if you're again, we're talkingabout people in the middle here,
(29:21):
like they're going to look atthat and they're going to be
like, well, he's willing tolisten to the other side, he's
willing to sit down with theother side, like where has she
been?
And I, and I think that that's,you know, something that's
super interesting.
But again, most people don'tpay attention to this stuff.
They just read headlines.
Speaker 2 (29:36):
But they're paying attention to the wrong thing.
If you look at Kamala, shelooks good, she's proper, she
gives everyone the hug andhandshake and looks you in the
eye and kisses her kids on stageor whatever, and it looks very
friendly and good.
And then Trump doesn't give oneof his daughters a handshake
and he's a little more formaland his wife isn't going to give
a speech.
They're very different, alittle.
Okay, I'm not talking about meand you, that's for sure, but
(29:57):
other people we might know.
It's a huge benefit.
You think differently, you actdifferently, you behave
differently.
You're not the status quo, youdon't follow regime.
You have your own thoughts andyour own way of doing things.
That's why you are so good atmarketing.
That's why I was good atleading whole teams and stuff,
because I do do thingsdifferently.
Not normal, not the standard.
So, having the negative, trumpdidn't even hug her daughter.
(30:18):
Well, maybe he's focused onsomething else, it doesn't
matter.
You're pulling him apart.
When you look at MarkZuckerberg, you look at Elon
Musk all the people that aregeniuses, that have done amazing
things in their life, are notsocially normal.
They're not following protocolof running their teams or
(30:40):
wearing his parenting and hisfamily lineage.
He knows what to do withcertain things better than
anyone else, and he doesn't carewhat you think about that, the
way he does them.
Speaker 1 (30:48):
Yeah, he almost leans into his quirks, like leans
into, you know, and I think thatthat's something that is
potentially missing with Harris.
It's like I feel like you canget a pretty good idea who
Donald Trump is.
Right, you can watch TV show,you can read his books.
There's a lot of stuff outthere on him.
(31:10):
I mean I just read a bookcalled the Cult of Trump.
It's against Trump, it's notfor Trump, it's against Trump.
It's written by a guy who wasin a cult who now helps people
(31:38):
detransition from a cult.
Very well written.
Some of the stuff I go well, Imean, yeah, that's part of
building a culture, you know,that's why the word culture
exists.
So not everything is always anegative, but you know, trump
does very, very well at hittingcertain points.
Oh yeah, with Harris, like Ihonestly don't know who she is
other than what is said to beher record as a California
governor and her record for thelast three and a half years.
But I didn't really see her.
Like I often like the wholetime I'm like where is this lady
?
And I think a lot of that's onpurpose.
(31:58):
They never have both of them inthe same place.
You know that kind of stuff.
But, like, the real questionnow is is like, who is she and
what is she?
Is she leaning into that?
I don't know, because, again,she's not on TV, she's not doing
stuff.
The rallies from what I've seen,every rally has the same speech
right, which is fine.
If you're a great speaker,oftentimes you'll have a core
(32:20):
speech that you give and yougive it and you get better and
better and better at it.
But I want that.
I don't have that.
In these situations, what arewe learning?
And that's really for me, Ifeel like I could tell someone
the positives and negatives ofDonald Trump With Harris.
I don't really know, because Idon't feel like I know her
beyond what her political recordis and I don't think that
(32:43):
really speaks to who somebodytruly is as a person.
Speaker 2 (32:45):
Not if she's not strong in her convictions enough
to say them.
If you've got Trump, well,first of all he's a movie star.
He's used to being a showman,he's an entertainer and
entrepreneur.
So when he has the hat,everyone's a hat.
He's got the um, the, the dance.
We've seen the Trump dance oh,yeah, yeah, yeah it's the
funniest thing ever to see awhole audience doing the Trump
dance like they've developedthemselves like, oh, we love
(33:07):
that dance.
We're just going to do it too,because we're part of that team.
Harris has nothing that makesher with the others there's.
No, I don't know, you're not onher team yeah she's the wannabe
president with mixed convictionsand won't have take a stance on
things.
But you don't, she's not the we, she's not the, here's what
(33:29):
we're gonna do.
She's saying what I'm gonna doit's not trump, so it's okay to
be safe, like I think that'ssomething that's interesting.
Speaker 1 (33:35):
You, you bring up the hats, the merchandise right.
The merch, Like merch, hasalways been kind of a part of
political elections Car stickers, yard things.
Trump took it further with thehats.
I mean, there is stores sellingflags, hats, t-shirts like
actual physical shops that youcan walk into on the internet
(33:57):
Endless amounts of things.
Speaker 2 (33:59):
Theme songs he got Kid Rock to do a theme song for
him.
Yeah, his own personal song.
Speaker 1 (34:03):
I mean there's books.
Speaker 2 (34:04):
I want a theme song.
Speaker 1 (34:05):
There's books, positive books, negative books.
There's endless stuff.
Tuesday I was telling you thatI'd never seen a Harris-Waltz
yard sign or anything.
Since Tuesday I've seen three.
There were three houses next toeach other.
Surprise, surprise, but that'sit.
Like I've not seen car stickers, flags, I've not seen anything.
(34:27):
Now, I'm not saying that thatmeans that there's no support,
but it is interesting thatpeople who support Trump almost
see it like showing Americanpride and they're willing to go
out and they're willing to showeverybody that they support
Trump.
I don't get the sense on the onthe democratic side that
(34:49):
they're proud of Harris.
They want to show support, theywant to fly the flag, they want
it's.
It's interesting and I don'tknow because I haven't looked
into it, I haven't talked toenough people, but it's very
interesting because a lot of thetimes, perception is reality
and in marketing we've learnedwhen you launch a product, the
(35:11):
more buzz you have, the morepeople that are talking about it
, the better.
It launched us Because peopleassume that it must be important
.
You must pay attention, theymust do this.
So I'm curious, like with likepeople who don't necessarily
like, a lot of people didn'twatch the debate right.
A lot of people who are votingwon't watch the debate.
A lot of people who are votingdon't read anything but a
headline.
But with all the buzz thatTrump has, does that lead them
(35:38):
to think that he would be thebetter choice?
Because there's more peoplethat seem to be on his side,
like from a from a, like peopleare proud when they're a Trump,
like a lot of there's a lot ofproud Trump supporters.
I don't feel like there's a lotof proud Harris supporters, and
maybe that's because we're WestCoast.
We were just in Florida but wewere right in Malago area.
(35:58):
So, again, most of that stuffis all red down there.
So maybe we're just not goingto the right places.
But it's super interestingbecause when you think about it
like, is there even Harris Waltzmerch?
Like where would you go?
I've not seen a shop.
I've not seen a store.
I've not seen it availableanywhere, you know.
So I mean, I'm sure it is andif I was looking for it, no,
(36:20):
they're not.
But at the same time, these arefundamental things.
When you look at building acampaign, when you look at
building support, it's freeadvertising.
Speaker 2 (36:30):
Well, why do we go to celebrities for their take on
politics?
Why?
Speaker 1 (36:33):
Because people believe celebrities-.
Speaker 2 (36:35):
Their job is to get on camera and fool you.
That's their job.
To act, to pretend they'resomebody they're not.
That's their whole job.
Speaker 1 (36:40):
With stature right.
People believe you know if theyhave.
Speaker 2 (36:42):
Because they're movie stars, you believe them If you
have 250 million followers.
Speaker 1 (36:46):
You probably have.
You probably have.
Speaker 2 (36:47):
But he's playing the game.
You talk to any movie star.
You wanted their politicaladvice, or whatever.
Then you talk to Trump, who wasa movie star and you, he's
giving you political advice.
Speaker 1 (36:55):
They're very outstanding about it, very
outspoken yeah, that's a greatpoint, and I think that that's
something that we we do have toremember too is is um, you know,
with trump, he's done a lot ofdifferent things.
You know, he's not been apolitician his whole life.
Does that make him better forthe role than someone who has?
You know, when you look at the,the, the government, you look
(37:19):
at the government, you know, orthe country, like should it be
ran like a business or should itbe ran more?
You know, I think Trump'sstandpoint is make America great
.
The Democratic standpoint israise everybody in the world up
together, and so, when it comesto giving money overseas, trump
(37:43):
is less inclined to do so,harris is more inclined to do so
.
So part of that comes down totwo like your worldviews, your
world beliefs, you know.
Do you think we should behelping people overseas before
we help our own?
You know, et cetera, et cetera.
But the interesting thing whenyou look, when you look at
celebrity and you look at thosekind of things, and you look at
(38:05):
politicians, it's pretty scarythat, like Taylor Swift has more
influence and more followersthan the actual president will,
and who anyone, and who is incharge.
You know, something that I wasjust thinking is that I think,
unfortunately, neither of themhave a good VP selection Right,
(38:29):
and I think it hurts both ofthem.
I wonder if, technically, youshouldn't have VPs, the person
who loses should be the VP,because, I mean, the house is
split, senate is split.
Speaker 2 (38:45):
If you've got let's say you did you got a democratic
party that elected democraticpresident and then that person
dies the vice president.
It's not going to turn thewhole country now Republican
that's true, you don't wantthat's.
Speaker 1 (38:53):
that's why.
Yeah, that's true, that's true.
I was just thinking from astandpoint of like actually
having you know two differentopinions and having to come up
with the best solution.
You know, I think you have awhip.
Yeah, that's true, that's true.
Speaker 2 (39:08):
Don't get rid of the whip.
Yeah they're important Right.
Speaker 1 (39:12):
So is there anything that either of them could do?
Do you think that would givethem like a significant home run
, like if this happened, thatwould be the end of this, or do
you think it's going to be anail biter?
Speaker 2 (39:23):
It's hard because Kara's got the political thing.
She's a politician, she's doneit for a long time.
That's her whole wheelhouse.
He has been a movie star, anentrepreneur and an entertainer
his whole life.
So you have to be careful whenhe says something.
If he meant it or if he's justsaying what will work for him,
or he knows it will work for himbecause you're the audience and
he's the actor.
You have to be careful withwhat he says.
He knows what he's going toactually do With Harris.
(39:44):
She doesn't say she's going todo anything, because that's a
very political statement.
You're not voting forconfidence in certain things.
She's going for diversity andyeah, like raising everyone up
and that's cute, but you need toactually have the cultural
rules in place for that too, andyou don't know what you're
voting for with her.
So it's tricky and the vicepresidents don't have any real
power until the president dies,which it does happen.
We've had a couple assassinatedand one assassination attempt.
Speaker 1 (40:05):
Yeah, that's true, I agree with you.
I think that.
Speaker 2 (40:09):
She's consistent, like marketing.
So if we're marketing a product, we're going to be consistent.
When we text, when we email,when we do a webinar and when we
do our sales page or ourlanding page and our funnels and
our email lists and our cardabandon, it's going to be
consistent.
Harris is consistent, but ifyou're not saying what the
product is, ever nobody's goingto stick with it.
Speaker 1 (40:25):
Yeah, I feel like it's like when you talk
marketing, you're at differentlevels where you've got inbound
marketing, outbound marketing.
I feel like that's the argumentthat these, like we got.
We got a younger party thatuses younger marketing in terms
of, like, social media and so on.
Then we have an older partythat is still very much direct
mail, like you know, the old,the old hat kind of stuff.
(40:45):
So I think you have the splitthere.
I think that interesting.
With Harris, I don't think we'regoing to get much more Um, and
I and I think to your point,it's a political standpoint.
That's politics, right?
I do think we know what she'sgoing to do, because I think
it's just a continuation of whatwe have.
Will she have to make someadjustments so that things do
(41:07):
improve and that people do feellike what is being reported is
actually true?
Because right now, there's adisconnect between you know, if
inflation is the lowest since2011,?
Like, how is it that interestrates are still so high?
How is it that people havemaxed out their credit?
Like, how is inflation?
Because when you go to thegrocery store, like things are
(41:28):
three times the cost.
So you're telling meinflation's at the lowest, then
why are the costs still threetimes right Now?
That could be explained,probably, with, like, if you
broke down the costs and whatthings are, costs of goods, and
I mean, you look, you know,houses used to cost eight grand
right and now the same house isworth 800 grand right.
So inflation has gone up, moneygoes up.
(41:51):
Things change, like that, right.
A lot of people don'tunderstand why it's happening.
So maybe it's an educationalthing.
I don't, but I think for her,like, what, what could
potentially help her is to comeout very clearly with her
policies, right?
The trouble is is that most ofthe things she's said, different
than what they currently ran on, are very similar to what Trump
(42:15):
wants to do, right, so it'skind of like, well, if he has a
good idea, and you're borrowingit, like, why would?
For the war For Trump, I thinkthe way he really can win is to
not worry about her and toreally focus on, like, all of
those question marks with himand and and like address the
(42:38):
things that he, he avoids, right, because oftentimes there are
things, even if you like him,that you're like, you can't deny
that, right.
So you have to explain that.
But I think at this point thetruth is, I don't think much
more is going to change, and so,unless one of them said
something that was completelylike off the rails, I just don't
(43:03):
think much is going to change.
I think what it's going to comedown to is just people in the
middle looking at it and beinglike you know, do you trust that
Trump is not going to likeTrump's already been in Right,
so to say, he's going to be adictator and he's never going to
leave.
That's a bold statement.
Speaker 2 (43:21):
Who do you think votes?
Do you think younger peoplevote more often than older
people?
Do you think older people votemore often?
Speaker 1 (43:25):
No, I think older people do.
So I think that I think that'sa great I've go.
Trump could win if he startedgoing after the younger people.
I reckon, because I reckon that, because I but they might not
believe him, you know, becauseit could be a little too little,
too late.
So what can they do?
I don't know.
(43:51):
Harris has to really convincethe people in the middle that
she's out for them, like thesteel workers, the metal workers
, like she has to really commit,convince the unions and
convince, you know, a lot ofthese groups of people that are
because I think they're waitingand they're not putting their
support behind her.
You know she's going andspeaking to them and and they're
not, they're still like we'renot, we're not saying who we're
voting for, and I think a lot ofthat is because they've yet to
see either person reallyconvince them that they're going
to help them.
So that's where she shouldfocus.
And I think you're right, Ithink Trump, if he focused on
(44:12):
the younger generation andreally came up with a strong
marketing plan which, believe itor not, is actually probably
easier than her task, right?
Because younger people are lesslikely to be rooted in their
opinions.
They go either way theiropinions.
Um, you know they go either way.
Um, and she gives them enoughsound bites.
You know even that, likeencouraging people to go to
donald's uh rallies, that's asound bite you could take and
(44:33):
just push out there, you know.
So she gives him stuff on asilver platter, but he kind of
gives them stuff too, or has.
I mean, he's got a long historyof stuff they could go back and
pull clips I just put on thetrump hat.
Speaker 2 (44:45):
I'm sure why.
He said to show bipartisanshipand I was like, well, but you
just put on the Trump hat.
Are you laughing?
Speaker 1 (44:52):
Because really you still have Definitely.
So that's the thing, right?
Whoever wins, you still got towork with the other side.
Speaker 2 (44:57):
What's a lot of fun is you don't know who they're
going to vote for.
Speaker 1 (45:01):
Voting is a.
You have to get them on yourside, otherwise you'll never get
anything done.
So winning is just the firstpart of this game.
To that point, harris probablyhas a better chance of getting
shit done because she plays thegame.
Trump probably is going to bemet with stronger opposition
when he gets to the housebecause he makes enemies of
people.
So but that's that's after they, that's after they get elected.
(45:23):
That's the tough thing before.
I think you right, I think it'syoung votes for Trump he has to
go after and for Harris, it'sall those, it's all the you know
, workers and groups of peoplethat have massive, massive power
over lots and lots of people.
Speaker 2 (45:39):
They're obviously not reaching everybody, because we
had that one where the oneperson that has predicted
correctly every single electionlost one.
Guess which one it was Last one.
Speaker 1 (45:53):
The one that Trump won.
Oh yeah, well, yeah, I mean.
Yeah, I mean Hillary declared.
Hillary went to bed she thoughtshe'd won, the whole thing that
was.
I mean, that came out of theblue, you know, and so I do
understand, like the whole youknow, trump saying I don't know
how I lost.
It's like there's a lot ofquestions.
I think there's always beenquestions.
I don't think it's the first.
(46:14):
Trump's not the first person toquestion it either.
That's the side that he mightgo into history and pull clips
and stuff of previous stuff.
Unfortunately, we are in the erawhere more people are aware,
more information is out there,more stuff can get shared.
This has never been the casebefore.
When Obama became president,that was the first time social
media was used.
Now social media is used likeall the time, to the point of
(46:39):
people like even YouTube starsand TikTok stars are getting
paid money to say things thatthey don't even realize is
biased one way or the other.
So it's really interesting.
But I think I think from amarketing standpoint, I think
Harris needs clarity.
I think she needs to get veryclear on what she's run on.
She needs the conviction thatshe's going to be the best man
(47:00):
for the job, or woman for thejob you know Trump needs, trump
needs to come out, I think.
I think Trump does need toaddress that younger audience
and really explain to them howhe's going to help them, cause I
think the younger generationinterestingly enough, I think
the younger generation andyou've got, you know, your
daughters are what?
16 and 15 now, uh, 18, 18 and17.
Yeah, um, they do think verydifferently.
(47:22):
They do think about likeeverybody should be loved and
everybody should be taken.
They have a very different viewon that kind of stuff and maybe
you can share cause.
Like you, you have two kids atthat age and they, they, their
views are vastly different thanyours.
Speaker 2 (47:36):
They're still kids, they're 18.
So I'm, as an adult, and 17,.
She's got a good grip on somesocial media stuff and how some
of the politics work.
Her school taughtught logic andargument, which is really fun
and really bad for me as themother.
But the girls don't see thepresident helping or hurting
them in any way.
Because they're kids, they said, oh, that's an adult thing,
that's a high country thing.
They don't even think of localoffice at all.
(47:56):
The kids don't think of thatstuff.
Who they vote for as president.
They don't think it's going toimpact them.
Speaker 1 (48:01):
There's probably enough votes there that if one
of Taylor Swift told them to,that's true, yeah, but that
doesn't get them to the polls.
You know, that's the otherthing.
Like it doesn't get them to thepolls, and so that's something
that's interesting too.
Like, if Trump becomespresident because of the whole
(48:21):
election thing, I really do hopewe get a simple system.
I still do not understand whythere's not something you log
into with your social securitynumber, vote and it's done.
There's no reason to have to goto a polling station.
They don't check IDs, so it'snot an identification thing.
And why are we still using cardsto write on and counting votes?
There's no reason for this.
(48:41):
The internet could be hacked,but yeah.
But if everybody has a socialsecurity number and we have, we,
we know who's dead, and so,once it's done, you run social
security numbers against livingpeople.
If it was, if that socialsecurity number was entered more
than once, you know.
But the only downside to that,I guess, is you could go around
and collect everybody's numbersand vote for them, pay them like
(49:02):
there's all.
But you could do that in anysituation.
But I, but I just I think it'sso complicated to get to the
polls that, like you know, your18 year old daughter is on the
day to vote.
She's not going out of her wayto vote.
If it's not at Starbucks, she'sain't go vote, you know she's
American, she should be proudAmerican.
Speaker 2 (49:18):
She should go vote and she'll be like.
Why Like?
Speaker 1 (49:20):
yeah, I think you're right.
I think if I bet you, if eitherof them really took an interest
in.
Speaker 2 (49:26):
What's Trump going to do for kids?
Biden said he's going to takeaway their school loans
potentially, and for kids thatare getting school loans,
they're thinking of that intheir future.
Speaker 1 (49:32):
Well, that was, that was good until it wasn't right.
Right, it worked until theyrealized they couldn't do it.
Speaker 2 (49:41):
But then what is?
What is Trump going?
To do for kids or like adultyoung adults.
He doesn't mention much.
He's a little higher thinking,a little more war, economy and
stuff like that.
I think the teens are turninginto adults to understand gas
money, but not how it works inpolitics.
Speaker 1 (49:50):
Even taxes, right, because they're not they're not
earning enough to pay anythingyet.
And then what do they care ifthe billionaires get taxed?
It doesn't matter to them.
And unfortunately, when we lookat the number of billionaires
to the number of people whodon't make billions, they're
very few compared to very manyright.
So to that point, if thatthought process plays through,
(50:15):
like there's issues like thatthat like matter to like the
taxing unrealized gains.
Well, that matters to peoplewho have stocks, that matters to
people who have retirementfunds, that matters to people
who have investments.
It doesn't matter to theregular person who lives
paycheck to paycheck becausethey have nothing to tax.
So, again, it's a good bite for.
Speaker 2 (50:32):
For the people that have that can't afford it.
That's not going to work.
Oh no, no, no.
Speaker 1 (50:35):
I'm not saying it's good at all, but there's less
people who have to face thatsituation than there is who
don't, and because of that thosepeople, they couldn't really
care about that issue, right?
So if you're running where hey,we're going to tax these people
to pay for this stuff andyou're not in that bracket,
that's going to get taxed,you're all for taxing those
people because that means you'renot getting taxed.
Speaker 2 (50:56):
I think one of them should come out with a snack
that has all encompassing sweetthings, solid things like a
trail mix, and be like oh, thisis how, how I'm going to be as
president Good for everybody inevery way.
Speaker 1 (51:09):
I think that's a great place to end it Right.
I think that's a great place toend it All right.
Everyone, thanks so much forlistening.
We'll see you on the nextepisode of Pay to Create.
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