Paid Traffic Lab

Paid Traffic Lab

Each week we share the latest news and information in the world of paid media. Whether you are startup, established business or a consultant/expert you will discover ways to grow your business through paid advertising and stay on top of the constant changes happening as the platforms evolve. Paid Advertising is the fastest way to grow any business when done correctly. The Paid Traffic Lab Podcast provides the shortcuts you need to stay agile and leverage the growing opportunities in paid media. We also provide bonus training on the website related to each of the episodes linked within the show notes each week.... Show More

Episodes

July 1, 2020 18 min

Kevin dives deeper into the analytics, ad reporting, and the philosophy you should embrace to make the most of your campaigns and make decisions on how to scale.

 

Highlights

  • Understanding your analytics
  • Making reports
  • Google and Facebook Ads
  • How to scale
  •  

    Links and Resources from this Episode

  • paidtrafficlab@gmail.com
  • http://paidtrafficlab.com/
  • Spencer Shaw - https://podkick.com/

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    Click To Call is no longer for just Google Ads. In this episode, Kevin and Spencer talk about running Click To Call ads on Facebook and what you need to know.

     

    Highlights

  • Facebook click to call
  • Google ad credit
  • Running Facebook ads
  • Purchasing products online
  • Purchasing things to solve a problem
  • Google ads functionality
  • Running ads


  • Links and Resources from this Episode

  • paidtrafficlab@gmail.com
  • http://paidtrafficlab.com/
  • Spencer Shaw ...
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    June 17, 2020 21 min

    Kevin and Spencer explore the click to call options in Google and Facebook Ads. 


    Highlights
  • Running Google ads for local businesses
  • Showing your phone number in the ad
  • Costs per click and conversions
  • Transforming businesses
  • The call option 
  • Looking at the analytics of your business
  • The benefits of Google ads vs. Facebook ads
  • Tools for businesses
  •  

    Links and Resources from this Episode

  • paidtrafficlab@gmail.com
  • http://paidtrafficlab.com...
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    June 10, 2020 17 min

    Kevin and Spencer talk about how to profile and narrow down your target audience to improve your advertising performance.


    Highlights

  • Understanding your customer
  • Getting access to Facebook page
  • Using tools to get data
  • Increasing lifetime value 
  • Traffic volume
  • Understanding your audience better
  • Having a connection with our content

  • Links and Resources from this Episode

  • paidtrafficlab@gmail.com
  • http://paidtrafficlab.com/
  • Spencer Shaw htt...
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    June 3, 2020 16 min

    In this episode, Kevin and Spencer dive deeper into the details regarding the new Facebook Shops and the requirements in order to sell your products through shops.

     

    Highlights

  • Requirements needed
  • Facebook marketplace 
  • Benefits of using Amazon and Facebook
  • Facebook as a very easy payment portal 
  • About eCommerce businesses

  • Links and Resources from this Episode

  • paidtrafficlab@gmail.com
  • http://paidtrafficlab.com/
  • Spencer Shaw https://p...
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    Kevin and Spencer chat about how to get more traffic and sales through Instagram Stories and what you need to change in your ad strategy to do it.

     

    Highlights

  • Growing your business revenue through Instagram
  • Using Instagram stories
  • The actual content of the stories
  • Running Facebook ads
  • The campaign budget optimization
  • The organic side of Instagram
  • Running retargeting campaigns
  • Benefits of Snapchat

  • Links and Resources from this Episode
  • pa...
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    Spencer and Kevin talk about new features from Facebook to make it easier for businesses to do more social selling through their platforms beyond Facebook Marketplace.

     

    Highlights

  • Facebook and Instagram are the same company
  • Connecting your shop with Facebook
  • The new Facebook shops
  • The Shopify store and platform
  • Changing the way we shop
  • Adding shops to Instagram and Facebook

  • Links and Resources from this Episode
  • paidtrafficlab@gmai...
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    Spencer and Kevin talk about a few recent changes at Google in light of the current situation with Covid-19 and the need for more transparency in advertising.


    Highlights
  • How people are targeting you
  • Having an e-commerce business
  • Google shopping and Google ads
  • Our role as advertisers

  • Links and Resources from this Episode
  • paidtrafficlab@gmail.com
  • http://paidtrafficlab.com/
  • https://www.searchenginejournal.com/breaking-google-ads-to-...
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    In this episode, Spencer and Kevin talk about the latest news about Facebook's plans for Campaign Budget Optimization. Last year, they had been talking about their decision to make CBO mandatory. In this episode, they chat about why it makes sense to have both options available.


    Highlights
  • Changes in ad prices
  • The campaign budget optimization
  • Waiting for the optimization to happen
  • Running traffic
  • Google analytics and e-commerce

  • L...
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    April 29, 2020 13 min

    As COVID_19 started to peak during March, Kevin and Spencer saw dramatic changes to advertising costs across platforms. While Google and Facebook reported an increase in profits for Q1 2020, they are hoping to at least stay even for Q2 while more businesses are still holding advertising budgets during the shutdown and layoffs. They continue to see lower ad costs for clients that have continued advertising and expect this to continu...

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    While you may not be promoting your business as much as you had in the past, now is one of the best times to be running paid traffic to your content to build retargeting audiences once the economy opens back up and starts to recover.


    Highlights
  • Content and earned media
  • Looking for content that people are searching for
  • Retargeting to your website
  • Facebook ads and Google ads
  • Ad costs

  • Links and Resources from this Episode
  • paidtrafficlab...
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    Kevin speaks with Jules Dan from Australia on how to best leverage storytelling in your marketing. Have you ever heard a great story and felt, “Wow! I'm inspired and ready to take action!”....But then your time to shine in front of your audience comes and you lose their interest. Why is that? Today, you'll learn how to start crafting stories that make doing business with you a no-brainer, while feeling emotionally connected...

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    April 8, 2020 26 min

    Spencer and Kevin talk about how to survive the recession and actually come out better than your business was before by continuing to market throughout the downturn, and how to accelerate your recovery to bypass your competition.


    Highlights
  • Talking about a blog post from socialbakers.com about marketing in a recession
  • Are we in a very challenging time?
  • Three types of recession
  • The impact of income reduction
  • Retailers are going to be i...
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    In this episode, Spencer and Kevin talk about how to adapt your business to the pandemic and why now is the best time to be investing in your marketing strategy.


    Highlights
  • Why now is the best time to market your business
  • The coronavirus today
  • How to market and communicate with your audience at this time
  • The work from home environment
  • Restaurants transitioning to delivery services 
  • Doing things proactively
  • This is the time to create con...
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    Spencer and Kevin talk about what online and local businesses can do to change their business models to survive the quarantine period. Stay tuned to listen to their insights!

     

    Highlights
  • What you can do as a small business owner
  • Zoom as a tool
  • Everybody in quarantine now
  • Smalls businesses working only by delivery service
  • Making a change and innovating
  • The biggest change that you can implement 

  • Links and Resources from this Episode
  • pai...
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    In this episode, Spencer and Kevin talk about the Bloomberg Ad Campaigns that he spent $500M and then dropped out of the race, and the impact of the novel coronavirus on businesses and what opportunities come out of the adverse conditions. Enjoy!


    Highlights
  • The Bloomberg update
  • Running ads for a campaign
  • Coronavirus affecting businesses globally 
  • A big challenge for the healthcare system
  • Small businesses will suffer the most
  • Working fr...
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    Spencer and Kevin talk about the issues that come up in Google Analytics, not only tracking Taboola, but any traffic where the visitor doesn't go beyond the landing page. With the latest changes, we are not able to track the time spent on the page and how far they scrolled to better understand engagement from content visits by site the ads are placed on in Taboola. Be sure to stay tuned until the end and listen to their insight...

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    Spencer and Kevin look at Mike Bloomberg's presidential ad campaigns and what to learn from over $50 million spent in ads in less than 30 days to jumpstart his late entrance into the 2020 election race. Stay tuned!


    Highlights
  • Ad campaigns
  • Running a ton of ads
  • Retargeting audiences 
  • Call to action for ads
  • Mike Bloomberg’s ads
  • How to run a massive amount of ads

  • Links and Resources from this Episode
  • paidtrafficlab@gmail.com
  • http:/...
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    February 26, 2020 17 min

    Spencer puts Kevin in the hotseat asking him 3 questions about advertising.  Spencer put Kevin on the spot, but that brought out some great answers that may help your business. Be sure to stay tuned and enjoy this episode!


    Highlights
  • FB groups and new platforms for putting out ads
  • Growing a group very quickly
  • People that are afraid to join FB groups
  • Advertising for FB groups
  • Approaching retargeting

  • Links and Resources from this Episo...
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    February 19, 2020 14 min

    Kevin and Spencer talk about the common unanswerable questions people ask about advertising and how to ask better questions by adding context or getting specific answers by running the advertising, evaluating, and improving the performance specific to your own offers. Stay tuned and learn from this episode!


    Highlights
  • How much does a FB ad cost?
  • The amount of money that we spend on ads
  • Cost per click
  • Clients, ads, and metrics
  • Look at ...
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