Paid Traffic Lab

Paid Traffic Lab

Each week we share the latest news and information in the world of paid media. Whether you are startup, established business or a consultant/expert you will discover ways to grow your business through paid advertising and stay on top of the constant changes happening as the platforms evolve. Paid Advertising is the fastest way to grow any business when done correctly. The Paid Traffic Lab Podcast provides the shortcuts you need to stay agile and leverage the growing opportunities in paid media. We also provide bonus training on the website related to each of the episodes linked within the show notes each week.

Episodes

August 12, 2020 14 min

Kevin shares some of his experiences of clients being almost hacked through phishing and actually losing close to $12k overnight by a hacker in Vietnam.

 

Highlights

  • Getting hacked
  • What to do if you get hacked
  • Facebook taking action
  • Realizing how you got hacked
  • What you can do to prevent this scenario
  • Changing your password periodically
  •  

    Links and Resources from this Episode

  • paidtrafficlab@gmail.com
  • http://paidtrafficlab.com/
  • Spencer...
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    Kevin and Spencer talk about what you should be doing with your business now even though the world is turned upside-down with COVID-19 and the upcoming elections.

     

    Highlights

  • Why you shouldn’t give up right now and why things are great right now
  • All working from home
  • Getting traffic to your website
  • Types of marketing activities
  • It all depends on the audience
  • Increasing your conversion rates
  •  

    Links and Resources from this Episode

  • paidt...
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    Spencer and Kevin talk about Kevin's first impressions of TikTok Ads, which targeting options are available, and who will benefit the most from running ads currently.

     

    Highlights

  • All about TikTok
  • Running Ads in TikTok
  • Start running ads in this platform
  • What are the ad types
  • Categories at TikTok
  • Optimization and split test for TikTok 
  •  

    Links and Resources from this Episode

  • paidtrafficlab@gmail.com
  • http://paidtrafficlab.com/
  • Spenc...
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    Kevin and Spencer talk about some things to consider when growing your business through online advertising such as Facebook, Google, and Instagram Ads.

     

    Highlights

  • Paying ads
  • Growing your business
  • Retargeting audiences
  • Running ads 
  • Understanding your metrics
  • Using multiple ads platforms
  •  

    Links and Resources from this Episode

  • paidtrafficlab@gmail.com
  • http://paidtrafficlab.com/
  • Spencer Shaw - https://podkick.com/

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    Kevin and Spencer share how to improve your campaigns by structuring them to give more balanced traffic across the ad placements rather than FB Mobile Newsfeed getting most of the traffic in Automatic Placements.

     

    Highlights

  • How you might be hurting yourself
  • Videos ads
  • Instagram and Instagram Stories
  • Looking at stats
  • People reached with Instagram
  • Starting a new campaign
  • Facebook stories and Instagram stories


  • Links and Resources from t...

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    Kevin and Spencer talk about the merits of not using Campaign Budget Optimization.

     

    Highlights

  • CBO vs. Non-CBO
  • Running CBO
  • Campaign Budget Optimization
  • Running small campaigns
  • Not using CBO
  • Benefits of the CBO
  • Improving campaigns


  • Links and Resources from this Episode

  • paidtrafficlab@gmail.com
  • http://paidtrafficlab.com/
  • Spencer Shaw - https://podkick.com/

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    Kevin dives deeper into the analytics, ad reporting, and the philosophy you should embrace to make the most of your campaigns and make decisions on how to scale.

     

    Highlights

  • Understanding your analytics
  • Making reports
  • Google and Facebook Ads
  • How to scale
  •  

    Links and Resources from this Episode

  • paidtrafficlab@gmail.com
  • http://paidtrafficlab.com/
  • Spencer Shaw - https://podkick.com/

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    Click To Call is no longer for just Google Ads. In this episode, Kevin and Spencer talk about running Click To Call ads on Facebook and what you need to know.

     

    Highlights

  • Facebook click to call
  • Google ad credit
  • Running Facebook ads
  • Purchasing products online
  • Purchasing things to solve a problem
  • Google ads functionality
  • Running ads


  • Links and Resources from this Episode

  • paidtrafficlab@gmail.com
  • http://paidtrafficlab.com/
  • Spencer Shaw ...
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    June 17, 2020 21 min

    Kevin and Spencer explore the click to call options in Google and Facebook Ads. 


    Highlights
  • Running Google ads for local businesses
  • Showing your phone number in the ad
  • Costs per click and conversions
  • Transforming businesses
  • The call option 
  • Looking at the analytics of your business
  • The benefits of Google ads vs. Facebook ads
  • Tools for businesses
  •  

    Links and Resources from this Episode

  • paidtrafficlab@gmail.com
  • http://paidtrafficlab.com...
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    June 10, 2020 17 min

    Kevin and Spencer talk about how to profile and narrow down your target audience to improve your advertising performance.


    Highlights

  • Understanding your customer
  • Getting access to Facebook page
  • Using tools to get data
  • Increasing lifetime value 
  • Traffic volume
  • Understanding your audience better
  • Having a connection with our content

  • Links and Resources from this Episode

  • paidtrafficlab@gmail.com
  • http://paidtrafficlab.com/
  • Spencer Shaw htt...
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    June 3, 2020 16 min

    In this episode, Kevin and Spencer dive deeper into the details regarding the new Facebook Shops and the requirements in order to sell your products through shops.

     

    Highlights

  • Requirements needed
  • Facebook marketplace 
  • Benefits of using Amazon and Facebook
  • Facebook as a very easy payment portal 
  • About eCommerce businesses

  • Links and Resources from this Episode

  • paidtrafficlab@gmail.com
  • http://paidtrafficlab.com/
  • Spencer Shaw https://p...
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    Kevin and Spencer chat about how to get more traffic and sales through Instagram Stories and what you need to change in your ad strategy to do it.

     

    Highlights

  • Growing your business revenue through Instagram
  • Using Instagram stories
  • The actual content of the stories
  • Running Facebook ads
  • The campaign budget optimization
  • The organic side of Instagram
  • Running retargeting campaigns
  • Benefits of Snapchat

  • Links and Resources from this Episode
  • pa...
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    Spencer and Kevin talk about new features from Facebook to make it easier for businesses to do more social selling through their platforms beyond Facebook Marketplace.

     

    Highlights

  • Facebook and Instagram are the same company
  • Connecting your shop with Facebook
  • The new Facebook shops
  • The Shopify store and platform
  • Changing the way we shop
  • Adding shops to Instagram and Facebook

  • Links and Resources from this Episode
  • paidtrafficlab@gmai...
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    Spencer and Kevin talk about a few recent changes at Google in light of the current situation with Covid-19 and the need for more transparency in advertising.


    Highlights
  • How people are targeting you
  • Having an e-commerce business
  • Google shopping and Google ads
  • Our role as advertisers

  • Links and Resources from this Episode
  • paidtrafficlab@gmail.com
  • http://paidtrafficlab.com/
  • https://www.searchenginejournal.com/breaking-google-ads-to-...
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    In this episode, Spencer and Kevin talk about the latest news about Facebook's plans for Campaign Budget Optimization. Last year, they had been talking about their decision to make CBO mandatory. In this episode, they chat about why it makes sense to have both options available.


    Highlights
  • Changes in ad prices
  • The campaign budget optimization
  • Waiting for the optimization to happen
  • Running traffic
  • Google analytics and e-commerce

  • L...
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    April 29, 2020 13 min

    As COVID_19 started to peak during March, Kevin and Spencer saw dramatic changes to advertising costs across platforms. While Google and Facebook reported an increase in profits for Q1 2020, they are hoping to at least stay even for Q2 while more businesses are still holding advertising budgets during the shutdown and layoffs. They continue to see lower ad costs for clients that have continued advertising and expect this to continu...

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    While you may not be promoting your business as much as you had in the past, now is one of the best times to be running paid traffic to your content to build retargeting audiences once the economy opens back up and starts to recover.


    Highlights
  • Content and earned media
  • Looking for content that people are searching for
  • Retargeting to your website
  • Facebook ads and Google ads
  • Ad costs

  • Links and Resources from this Episode
  • paidtrafficlab...
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    Kevin speaks with Jules Dan from Australia on how to best leverage storytelling in your marketing. Have you ever heard a great story and felt, “Wow! I'm inspired and ready to take action!”....But then your time to shine in front of your audience comes and you lose their interest. Why is that? Today, you'll learn how to start crafting stories that make doing business with you a no-brainer, while feeling emotionally connected...

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    April 8, 2020 26 min

    Spencer and Kevin talk about how to survive the recession and actually come out better than your business was before by continuing to market throughout the downturn, and how to accelerate your recovery to bypass your competition.


    Highlights
  • Talking about a blog post from socialbakers.com about marketing in a recession
  • Are we in a very challenging time?
  • Three types of recession
  • The impact of income reduction
  • Retailers are going to be i...
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    In this episode, Spencer and Kevin talk about how to adapt your business to the pandemic and why now is the best time to be investing in your marketing strategy.


    Highlights
  • Why now is the best time to market your business
  • The coronavirus today
  • How to market and communicate with your audience at this time
  • The work from home environment
  • Restaurants transitioning to delivery services 
  • Doing things proactively
  • This is the time to create con...
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