Sustaining Success: Thriving as a Creator in an Evolving Landscape - Creatorpalooza Austin 2025

Passionfruit has brought together some of the best voices in the online creator space during SXSW 2025 in Austin to discuss important issues all creators are facing.

Going viral is one thing—staying relevant and financially stable is another. This conversation dives into the business of being a creator, from brand deals to digital rights to mental health.

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Host:

Shira Lazar https://whatstrending.com/

Guests:

Shaine Griffin https://www.sagaftra.org/shaine-griffin

Christy Carlson Romano https://www.instagram.com/thechristycarlsonromano

Dr. Joel Bervell https://joelbervell.com/

Patrick Janelle https://www.untitledsecret.com/

Passionfruit is a news site, multimedia brand, and community space for creator labor issues. In an industry estimated to be worth half a trillion dollars by 2027, the majority will go to platforms, distributors, brands, and other corporate interests that rely on creators to produce an endless stream of new content. We are dedicated to advocating for the rights and fair treatment of online content creators, provide resources, news, and advocacy. Every worker in this space deserves Sustainability, Accountability, Equity, and Transparency: a SEAT at the table of the creator economy.

How can you get involved? Like and share this episode, subscribe, leave a comment...all that good stuff.

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