Pattern Shift
Hi! My name is Saskia de Feijter and welcome to the Pattern Shift podcast. In this podcast, I support overwhelmed small business owners in the fiber and needlecraft industry, helping them set up and organize their businesses for growth and personal well-being. Together, we can be a force for good and a counterbalance to fast fashion, helping makers craft garments and accessories slowly and more sustainably. You can be part of that change and make a profit in the process.
Episodes
We trade perfection for a real-time chat about how our brains and bodies shape creative work, from travel calm to the need for negative space away from screens. Along the way we unpack neurodivergence, boundaries, and why coaching can be the container that helps you hear yourself think.
• letting go of perfectionism and choosing honesty over polish
• finding calm through slower inputs and solo travel ...
You’ve seen the button. “Book a free discovery call.” And something about it feels a little prickly — like clicking it means you’re walking into a lion’s den with no way out. I used to feel exactly the same way. Now I’m on the other side of it, and I want to invite you in properly.
In this short episode I walk through what a discovery call actually is — and what it isn’t. It’s not a sales pitch. It’s not a test you c...
☆ other ways to SUPPORT THE SHOW ☆
If you appreciate the free content and the work we put into this podcast, consider showing your support in a way that feels right to you. This could be by sharing episodes with friends, signing up for our newsletter, or making a small monthly contribution by clicking the Support the Show link. Your support keeps the podcast going and aligns with the values we share. ...
I'm getting personal in this episode of Pattern Shift — recorded from my brand new praktijk in Rotterdam. I trace why I bootstrapped from 300 euros, refused investors, never built a conventional team, and kept rebuilding the brand. I name Pathological Demand Avoidance directly and connect it to my lifelong distrust of the ready-made — in business, fashion, and a painting I found on the side of the road last wee...
We share a clear, kinder way to do marketing: repeat your message with integrity so the right people can finally hear it. From the mere exposure effect to mini campaigns across platforms, we turn silence into timing and boredom into a positive signal.
• owning the creative life and business coach identity
• why one-off posts fail to reach people
• the wedding metaphor for attention and delivery
...
In this cozy year-end episode, I guide you through a gentle intention-setting practice inspired by wishes shared inside the Business Circle. This isn’t about goals or productivity — it’s about creating an inner compass for 2026 that feels supportive, spacious, and doable. If you’re craving more ease, courage, stillness, or time to create, this episode will help you clarify what you truly want for the year ahead.
Am I my brand? And does branding even matter when I’m a tiny, one-person creative business?
In this episode, I untangle the belief that branding is mostly fonts, logos, and pretty photos, and I lean on Brand the Change to explore branding as direction – a compass for how you show up, what you say yes to, and how people experience your work.
I share examples from the knitting world, some brands that randomply popped up...
- How I separate ideas from tasks, plan by energy, and keep marketing simple -
Planning doesn’t have to kill creativity. In this episode, I share how I plan with a neurodivergent, creative brain—lightly. Using examples from some of my clients, I separate ideas from tasks, choose one daily priority, and use soft time blocks guided by energy instead of the clock. I talk about how Bullet Journaling® supports me (withou...
I’ve noticed that many smart, creative people avoid coaching because they think it’s only for people who are lost, unsure or corporate CEO's. In this episode of Pattern Shift, I challenge that idea. I share my own stories as both a coach and a client, from working with ADHD and lifestyle coaches on my weightloss journey to helping my clients rediscover joy in their creative work.
With humor, honesty, and a healt...
SUMMARY
Season 2 kicks off with a fresh perspective: I’m reflecting on how my work has evolved from selling yarn to coaching creative business owners—and how all the different parts of my ecosystem now align. This episode introduces the Business Clarity Quiz, YouTube expansion, and what’s next for the Pattern Shift podcast.
FULL SHOW NOTES WITH TAKEAWAYS + LINKS
BEST QUOTE FROM THE EPISODE
Clarity, confidence, and calm… one bullet at a time.
Summer tends to shake things up — especially if you’ve got kids at home, your routine is out the window, or you’re simply craving a break from the usual hustle. That’s why I’m hosting a gentle 6-week journaling challenge, right inside the Ja, Wol Community.
BuJo by the Sea is a relaxed, Bullet Journal–inspired journey.
Each day, from July 19 to August 30, you’ll...
SUMMARY
In this episode, I share how I uses the Bullet Journal Method to run my creative business with more clarity, focus, and freedom. I explains how daily logs, weekly spreads, and project collections help me stay grounded, intentional, and flexible—without pressure or perfectionism. If you're curious about using your journal to support your business, this episode offers my honest perspective.
FULL SHOW NOTES...
SUMMARY
In this mostly unscripted episode, I share how Bullet Journaling helped me move from burnout to clarity. Before it became a tool in my business, it was a lifeline in my personal life. This is not a tutorial—it’s a story of how I found my footing again, and why I still use this method today. And I announce an exciting challenge I'm working on!
FULL SHOW NOTES WITH TAKEAWAYS + LINKS
In this super honest solo episode, I unpack a limiting belief that’s followed me for years: “I can’t help others with their business if mine isn’t thriving.” As I deepen my coaching journey and reflect on what true success means, I’m realizing how deeply ingrained this belief is—and how untrue it actually is. I share the honest behind-the-scenes of my work, money mindset, slow growth, and how I’m redefining success ...
SUMMARY
It’s a special one—episode 100! In this celebratory and cozy episode, I take you behind the scenes of how Pattern Shift came to be, how it has evolved, and what I’ve learned over five years of podcasting. From awkward beginnings and unexpected pivots to heartfelt listener stories and slow growth reflections, this episode is full of gratitude, reflection, and a few eclairs.
If you’ve ever wondered how a small p...
SUMMARY
In this episode, we dive into the final step of the Ja, Wol framework—Launch. Sharing your work with the world can feel scary, vulnerable, and overwhelming, but it doesn’t have to be. Launching isn’t about hype or hustle; it’s about connection and care. I talk about why launching feels so hard (especially for neurodivergent brains), how to rethink launching as a slow rhythm instead of a one-time event, and wa...
☆ other ways to SUPPORT THE SHOW ☆
If you appreciate the free content and the work we put into this podcast, consider showing your support in a way that feels right to you. This could be by sharing episodes with friends, signing up for our newsletter, or making a small monthly contribution by clicking the Support the Show link. Your support keeps the podcast going and aligns with the values we share. ...
SUMMARY
When your business starts to feel off, it’s often a sign that you’ve drifted from your “why.” In this thoughtful and gently playful episode, I talk about reconnecting with your purpose—what lights you up, what matters to you, and why you started in the first place.
Whether you’re feeling stuck in the daily swirl or just getting started with your business, this episode is your invitation to pause, reflect, and ...
SUMMARY
When big life changes come along—like, say, getting a new puppy—our business rhythm often needs to shift too. In this warm and reflective episode, I talk about how I’m preparing for a new season that will require more flexibility and care.
I share what went into the decision to welcome a Finnish Lapphund puppy into our home, and how I’ve been mentally and practically adjusting my business in advance. ...
In this episode, recorded on the go, I take you through a fiber-filled weekend, exploring the world of weaving with linen, learning about its rich history, and navigating the craft of slow marketing at a creative fair. From her experience in a weaving workshop with Eva Klee at Clay Handwoven to networking with fellow business owners at Crea Weekend, she shares insights on learning curves, personal growth, and the po...
Popular Podcasts
Hey Jonas! The official Jonas Brothers podcast. Hosted by Kevin, Joe, and Nick Jonas. It’s the Jonas Brothers you know... musicians, actors, and well, yes, brothers. Now, they’re sharing another side of themselves in the playful, intimate, and irreverent way only they can. Spend time with the Jonas Brothers here and stay a little bit longer for deep conversations like never before.
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by Audiochuck Media Company.
The World's Most Dangerous Morning Show, The Breakfast Club, With DJ Envy, Jess Hilarious, And Charlamagne Tha God!
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
The official podcast of comedian Joe Rogan.