April 10, 2026 • 25 mins
☆ other ways to SUPPORT THE SHOW☆
If you appreciate the free content and the work we put into this podcast, consider showing your support in a way that feels right to you. This could be by sharing episodes with friends, signing up for our newsletter, or making a small monthly contribution by clicking the Support the Show link. Your support keeps the podcast going and aligns with the values we share. Thank you for being a part of this movement!
☞ GET MAIL ☜☆ SIGN UP HERE! ☆
☞ FIND OTHER BUSINESS OWNERS IN OUR COMMUNITY SPACE ☜☆JOIN THE CONVERSATION☆
Have a question? Want to offer your opinion? Do you have an idea for a guest or topic? info@ja-wol.com or leave me a voice message!
Listen
Watch
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Saskia (00:00):
Hey, and welcome to Pattern Shift.
I'm Saskia a creative life andbusiness coach for fiber loving
makers, teachers, designers,shop owners, and all around
creatives.
I help you way find your nextstep, organize your business to
fit your life, and launch ideaswith joyful action.
Together we'll untangle thetricky bits like branding,
(00:22):
marketing, and sales, and buildsomething sustainable, soulful,
and truly.
You.
Speaker (00:30):
Today we are talking about artificial intelligence.
I know you're sick of it, but,um, I'd love to share, my
thoughts and with my thoughts.
Also a little bit about, the.
Ideas that my Business Circlepeople had around ai.
(00:51):
So every month I run a BusinessCircle, which is basically a
group coaching session, withpeople from the creative.§
Industry.
these are creative businessowners, and we talk about
different topics.
And today we talked about ai.
(01:11):
we landed on a topic and it tookover the whole session and it
turned into this reallyinteresting, Discussion about
what AI means to us, how ithelps us, what we fear, and I'd
love to share some of that withyou because I'm just really
curious about it.
And so I hope you will shareyour own thoughts and opinions
(01:34):
about this.
wherever you are listening tothe podcast, or just send me an
email info@ja-wol also Patternshift FM will lead you to all
the ways to get in touch withme.
AI as a tool for organizing, notcreating.
That's how I want to talk aboutthis.
(01:57):
definitely this is myperspective and I will weave in
some other thoughts as we go.
We're all entitled to our ownopinions, and that is actually
the underlying topic here iswhatever you do, as long as you
do it consciously and informed,you know that it fits your.
(02:22):
Brands and your business valuesand your goals, your good, and
that's kind of how I look ateverything I do with businesses
is who are you as a person?
what fits, what doesn't fit?
Who are you as a business owner?
Who are you talking to in yourbusiness?
(02:44):
Who's your clientele?
And what?
Conscious decisions do you makearound this.
And AI is a topic that, canreally sneak in and take over
without you giving it too muchthought.
And that's why we're doing thisepisode today so that you can
pause and reflect and I'll giveyou some questions at the end to
(03:07):
really do some work around it.
So that you are, a little bitmore prepared perhaps, and I
hope that's helpful for you.
Alright, so in the BusinessCircle session, my group
coaching, I do monthly.
there were four people includingmyself this week and.
(03:29):
We all had such a differentrelationship with ai.
a whole range from avoiding itcompletely because of very
conscious thoughts about it interms of, a critical view of it
in terms of how it can changesociety and, all that kind of
thing.
to someone who uses it daily,but in a very distinct way.
(03:56):
so I wanna talk about somethingthat I.
Struggle with as a smallbusiness owner, what I've
started to call AI paralysis.
It's something that is very realfor me, especially now that I am
updating my website with my, newcoaching offers.
(04:19):
What happens is that I.
Want to do something, and I knowthat AI can help me do it
faster, but I don't want to losemy own voice.
I actually also love creativewriting, but AI has really
changed that for me because.
(04:40):
If I don't use ai, it will takea long time.
One of the things I strugglewith is I think everything's
important.
Even in my high school reportcards, there was always a note
of she needs to, distinguishedbetween the actual topics and
(05:00):
everything else.
and that has been.
Difficult for me always.
And before ai, when I made mywebsite, I noticed it.
I, I noticed that I do, I canwrite in a very, I think,
engaging way.
but there's a lot of it.
It.
And so I solved that by hiring acopywriter.
(05:24):
I gave her my text and shenarrowed it down to the core
things in a way that still keptmy voice and still was mine
because.
Copywriting is also a craft, askill, something that you can
learn and something that you canbecome good at.
(05:46):
Now you think AI can do that foryou because it can really take
on your voice Well, yes.
And no, first of all it can, butyou'd have to be good at giving
AI the, the right prompts andyou have to know how to get
there.
so that's one.
(06:07):
You have to know something aboutit to make it do the work for
you that.
Could really still sound likeyou.
And even if you do, for me, I'mvery sensitive about those
things, especially when it comesto images and text.
I just start noticing patternsand I figure out this is ai,
(06:28):
this is not, this is ai, this isnot, and I have an opinion about
it.
and the opinion, is not alwaysfair because.
I know that small businessesreally don't have much time or
budget, and so it makes a lot ofsense that they use a tool like
ai, in a creative way.
(06:49):
But when it comes, when itclashes with our creativity,
that's when it comes, becomes alittle bit more complicated.
if you're not a creative, ifyou're about numbers and about
organizing and that kind ofthing, it's a little bit of a
different discussion perhaps.
but as creative.
People as creative businessowners, it becomes a little bit
(07:11):
more complicated, so.
This AI paralysis for me meansthat I want to get my own voice
across.
I want to do the writing.
I want it not to be completelyorganized.
It, there is a little bit of abad sense of humor in that
(07:33):
because that's who I am.
There's a little bit of a.
A sharp edge to it, becausethat's who I am.
Sometimes I'm a little bit ofthe tough love kind of type.
And that's important that, thatcomes across in, in the way that
I communicate to my, clients andpotential clients because they
are choosing to work with me andthey're not choosing to work
(07:56):
with an AI model.
So what happens is I freeze.
I want to start writing, butknowing that it'll take a lot of
time and it could be a lotfaster, I freeze.
And so I'm trying to deal withthat Now.
I'm trying to figure out waysto, to kind of hack that.
(08:17):
And especially with my A DHDbrain, it's, it seems like it's
extra complicated and I don'treally know how to explain that.
Yes.
Um, I might in the future.
So I need to realize for myselfthat the end result will be much
(08:38):
better if I do it myself and,and I will pay the price of time
to get to a better result.
Sometimes you pay the price, of.
Money to get to a better result.
I just had a brand shoot with aphotographer rather than doing
some selfies and, and having AIchange that for me.
(09:01):
I actually, did a smallworkshop, where this expert
showed us how to use a pictureof ourself in different settings
with ai.
I wasn't convinced.
So I just paid, serious money toa photographer who is going to
photograph me as I am.
(09:23):
and then she will take like thebetter I will choose, the better
versions.
And she, helped me to look mybest self.
So I guess.
That is a core thing here.
How can you show up as your bestself, like self?
and for me, that means that AIis great to help me organize and
(09:46):
filter and sort through what Ihave already created myself.
So I'm taking away the.
The creation, the creativityfrom the organizing, sorting and
filtering.
That's what I use AI for.
(10:07):
It makes a huge difference in,working in my business.
And the best example is what'shappening right now.
Three hours ago I had theBusiness Circle session.
It was an hour and a half.
I recorded it, I had ittranscribed by ai.
(10:29):
And then what I do is I sharenotes from that session on the
pattern shift Studio, that's ourplatform where we come together
and work together, when we'renot in a Zoom call.
I shared the transcriptionsthere, but I, it took me like 20
minutes to go through it andcorrect mistakes.
(10:50):
So we have two people in thisgroup who have a very similar
name, and the AI just turned itinto one person.
It also misquoted a lot, and hadI not made my own.
notes on paper.
And had I not immediatelystarted to work on this, I would
(11:12):
have not remembered who saidwhat, and I would've made
mistakes and, This is a greatexample of how you still have to
use your own brain, even if youuse it for these kind of
practical things, not reallycreating.
I translated it into English,that was just a click of a
(11:34):
button.
and then I decided I wanted todo a podcast episode about it.
So I go into, Claude and.
I give Claude the transcriptionsof our meeting and I say, I
wanna do a podcast about thisgive me a few talking points.
(11:56):
not a full script.
And so that's what I'm usingnow.
just a reminder of the thingsthat came up and, Getting it in
a sort of a storyline.
I'm already messing it up'causethis is just me talking about it
and just glancing at the notesevery now and then.
So creating the podcast, theorganizing around it has come
(12:18):
from an actual conversation andI'm turning it into an actual,
uh, podcast situation.
Um.
And that's why I say, um, a lot.
Okay, so once I finish thisrecording, I will use DS script,
(12:39):
which is my editing tool.
DS script also has ai.
It, helps to take out thethousands of ums I use because
that's the reality of me.
Talking and not reading from ascript is that I say a lot of,
um, and I have a lot ofdifferent words that I use over
(13:03):
and over again, and I never cutall of it out, but I cut some of
it out because it just, it flowsa little bit better.
So when we come back to using itfor, filtering, sorting,
summarizing, structuringgeneration options, and, not
(13:23):
using it for creativity, I wannasay that, it doesn't know.
Who you are, what you've lived,what you've been to, your
experiences from the past.
your specific, very specificpoint of view.
You can teach it a lot.
You can feed it a lot,especially if you do the work
around it, if you know moreabout it.
(13:47):
but that's a choice.
And so if you don't, if you'rejust.
skimming the top layer, yeah, itdoesn't really know who you are.
And so the, the soul of yourcreation, the Probably has a lot
to do with the imperfectionsthat you have with the ums.
(14:10):
You're saying, with the typosyou make in your newsletter,
like a typo right now is a signto me that someone is actually,
written the text in the, in thenewsletter, of course there will
be Smarty Pants who will put ina typo just to.
Fuck with you, but let's not gothere.
(14:32):
Um, so yeah, for me, I feel likethere's going to be a counter
movement where, you don't wantthe, the shiny images.
You don't want that kind ofveneer that's, on top of, your
emails or your posts on socialmedia.
(14:53):
People will start splitting upinto, that's for me, that's not
for me, and will make choicesabout it.
It's already happening to me.
I've had a few newsletters thatwere just full of AI generated
images, and it just doesn't, itdoesn't speak to me.
And so, I'd rather have one.
Picture or then seven AIgenerated images that are very
(15:18):
clearly just, yeah, I dunno,it's not for me.
Uh, but also that's not reallythe point.
You can make your own decision.
The thing with decisions is thatyou have to, think about it.
You have to really form anopinion about.
(15:41):
How you relate to it.
when people just, skim the topof it, what happens is that,
it's really clear that it's ai.
the same type of illustrationspop up everywhere.
people were talking in the, inthe Business Circle about this
event where people actuallydidn't come because the
(16:03):
promotional image was AI andpeople reacted against it.
and that's interesting.
Of course, this is in thecreative industry, so it's
probably a little bit morehighlighted in this industry
than somewhere else, but it'sreally interesting to think
about if you don't think about.
(16:24):
Using AI too much.
other people might, are theyyour people?
Who are you trying to reach?
And so moving into what thiswhole thing actually means for
your business is the branding.
How does your branding land thebranding landing?
(16:45):
What happened was in theBusiness Circle is that one of
the members said, after I said,one of my fears.
Before was that people mightstart asking AI questions about
branding and marketing and thatmy work, wouldn't be so
important anymore.
And then one of them in the, inthe group said, yeah, I might
(17:08):
actually ask AI about branding.
'cause I made a joke, like, ifyou dunno what branding is, you
can ask ai.
She's like, yeah, I might dothat.
And then she corrected herselfand said, no, wait, I'll
probably just go to the courseand, read it again and do the
exercises again.
Because doing the work actuallyingrains it in, in your knowing
(17:28):
for, I dunno what I'm saying,but yeah.
it is like writing by hand.
Helps you to remember thingsmore.
That's why I love the BullahJournal, quick Bullah Journal,
uh, promo here.
Um, so yeah, that wasinteresting to hear.
branding is so important.
So it's, there's work that youdo.
(17:50):
With yourself as a person, your,what are your values?
what's important to you?
How do you wanna live?
How do you wanna move throughthe world?
What kind of person do you wannabe?
And how does that translate toyour business?
So further on, how does thattranslate to how you are
communicating with your clientsor prospective clients?
(18:12):
what's the tone of voice?
What's your imagery?
Knowing who your client isspecifically means that you need
to know how to communicate tothem.
And that takes work.
That takes doing like astep-by-step process where you
look at yourself and then lookat your clients and then figure
(18:35):
this out.
Um.
Your verbal identity, the wordsyou use, the tone, the things
that you say, and you don't saycome from knowing who you are
and what you stand for.
AI can help you organize that.
Once you've found it, it cannotfind it for you.
So it's still the connection tothe human.
(18:57):
You as a human, but also yourclient is something that you
really need to do yourself.
PSI can help you with that.
and the same is for your visualidentity that, some promotional
images feel wrong, and that isbecause it hasn't been.
Thought through in the same wayas one of the members of the
(19:20):
Business Circle said, I useCanva to make images, but I do
it ex on purpose, really overthe top, like, frogs in space.
very, very I am.
A different example because.
You know, privacy.
But yeah, do it over the topspecifically so that it's clear
(19:40):
that it's ai or even mention it.
Like, I love that people say,this is mentioned.
I love that people say this ismade by ai, or not made by ai.
This podcast was sorted,filtered, summarized, structured
by AI and created by me.
(20:01):
I think that's something that'simportant to be clear and,
transparent about it.
And this connects to my personalvalues.
So my three, Biggest core valuesthat I use in business and life
is Curiosity, creativity, andCare.
So, let's use them to filterand, as an example of how you
(20:24):
can do this work yourself.
So curiosity, if I, If I putthat next to ai, it means to me
know enough to make a consciouschoice.
So even if you don'tparticularly are interested in
ai, I think it's important toknow.
Some about it to be informed sothat you can make an informed
(20:46):
choice so that you can make aconscious choice.
creativity.
Where does AI stop and where doyou begin thinking about This
has really helped me to make adistinction, and how I can work
smarter instead of harder.
But also be the creative personthat I am and show up as that
person, to my clients andpotential clients.
(21:10):
And then care, goes right intothat, just to be honest about it
and transparent and, so thatthey know what they're getting.
Because at some point we don'treally know the difference
anymore.
that's what I think is going tohappen, that you don't really
know, where the information hascome from.
It's going faster and faster.
(21:32):
And, um, I used this as anexample in our talk before is
when I had my yarn shop, therewas, there were a lot of people
that, um.
Were uncomfortable using, creditcards or, even, there were a
bunch of people uncomfortableusing bank cards to pin to use,
(21:56):
cards for payment.
They just wanted to doeverything in cash because they
felt like that was safer.
Yeah, I thought that they wouldhave a hard time when, time
speeds up and, the everythingthat's digital is speeding up
and at some point they wouldprobably not be able to keep up
(22:17):
with it.
AI is so much faster that justhaving general, information
about it and general, knowledgeabout it is something that we.
I believe we all should have sothat we can make a conscious
choice.
So in terms of way finding andwho you are, the question is how
(22:43):
do you distinguish yourself fromthe rest?
very much a branding question aswell.
You can only.
Know that and answer that if youknow who you are.
And that is work, that is humanwork.
and that's work that I do withclients.
I do that human work wayfinding.
Coaching, where we figure outwho you are and what's happening
(23:07):
for you, where you're stuck,where you wanna go, all of that.
And then we do also do workaround your business and your
branding and connect it alltogether.
depending on where you are, youmight wanna do way finding
one-on-one coaching or do myintensive, WOL wayfinding
organizing and launching.
(23:27):
Intensive, which is a six part,coaching course hybrid where we
use the course that I made, toget you through those steps, in
six, one-on-one sessions where Itake you by the hand and I help
you do all that work.
That's how my work comes in hereand that's why I don't worry
(23:51):
about AI taking over my work.
Of course, you can ask questionsabout branding and marketing, to
ai.
Of course, you can even getcoached by ai, but.
Their sense of humor is not asgood as mine is.
And, I will sometimes ask youuncomfortable questions.
(24:12):
I will not, always say yes toeverything, depending on what
we're doing.
So it's going to be, aninteresting future and.
I invite you to think aboutthis, and I have three questions
for you write down the followingthings.
(24:32):
What is my biggest questionabout AI right now?
And then proceed to answer thequestion.
What is my biggest fear and howdo I actually want to use it or
not?
use your bullet of journal oranother piece of paper and a
pen, to do that work.
(24:54):
And take some time to reallyconnect with yourself.
Don't get the answers fromoutside.
Get them from inside.
I hope this was helpful.
Please let me know, in thecomments or email me.
if you wanna know more aboutthis kind of stuff, find me on
pattern shift FM and reach out.
(25:15):
Next I will do the show notes.
I will not write them myself.
I have done this talking and Iwill let AI organize it and put
it in show notes.
I feel like show notes are notlike a blog.
A blog should be written by me.
And show notes is more of atranscription type thing.
I think that's okay to let thatbe organized by ai.
(25:39):
Alright, bye.
Hey, and welcome to Pattern Shift.
I'm Saskia a creative life andbusiness coach for fiber loving
makers, teachers, designers,shop owners, and all around
creatives.
I help you way find your nextstep, organize your business to
fit your life, and launch ideaswith joyful action.
Together we'll untangle thetricky bits like branding,
(00:22):
marketing, and sales, and buildsomething sustainable, soulful,
and truly.
You.
Speaker (00:30):
Today we are talking about artificial intelligence.
I know you're sick of it, but,um, I'd love to share, my
thoughts and with my thoughts.
Also a little bit about, the.
Ideas that my Business Circlepeople had around ai.
(00:51):
So every month I run a BusinessCircle, which is basically a
group coaching session, withpeople from the creative.§
Industry.
these are creative businessowners, and we talk about
different topics.
And today we talked about ai.
(01:11):
we landed on a topic and it tookover the whole session and it
turned into this reallyinteresting, Discussion about
what AI means to us, how ithelps us, what we fear, and I'd
love to share some of that withyou because I'm just really
curious about it.
And so I hope you will shareyour own thoughts and opinions
(01:34):
about this.
wherever you are listening tothe podcast, or just send me an
email info@ja-wol also Patternshift FM will lead you to all
the ways to get in touch withme.
AI as a tool for organizing, notcreating.
That's how I want to talk aboutthis.
(01:57):
definitely this is myperspective and I will weave in
some other thoughts as we go.
We're all entitled to our ownopinions, and that is actually
the underlying topic here iswhatever you do, as long as you
do it consciously and informed,you know that it fits your.
(02:22):
Brands and your business valuesand your goals, your good, and
that's kind of how I look ateverything I do with businesses
is who are you as a person?
what fits, what doesn't fit?
Who are you as a business owner?
Who are you talking to in yourbusiness?
(02:44):
Who's your clientele?
And what?
Conscious decisions do you makearound this.
And AI is a topic that, canreally sneak in and take over
without you giving it too muchthought.
And that's why we're doing thisepisode today so that you can
pause and reflect and I'll giveyou some questions at the end to
(03:07):
really do some work around it.
So that you are, a little bitmore prepared perhaps, and I
hope that's helpful for you.
Alright, so in the BusinessCircle session, my group
coaching, I do monthly.
there were four people includingmyself this week and.
(03:29):
We all had such a differentrelationship with ai.
a whole range from avoiding itcompletely because of very
conscious thoughts about it interms of, a critical view of it
in terms of how it can changesociety and, all that kind of
thing.
to someone who uses it daily,but in a very distinct way.
(03:56):
so I wanna talk about somethingthat I.
Struggle with as a smallbusiness owner, what I've
started to call AI paralysis.
It's something that is very realfor me, especially now that I am
updating my website with my, newcoaching offers.
(04:19):
What happens is that I.
Want to do something, and I knowthat AI can help me do it
faster, but I don't want to losemy own voice.
I actually also love creativewriting, but AI has really
changed that for me because.
(04:40):
If I don't use ai, it will takea long time.
One of the things I strugglewith is I think everything's
important.
Even in my high school reportcards, there was always a note
of she needs to, distinguishedbetween the actual topics and
(05:00):
everything else.
and that has been.
Difficult for me always.
And before ai, when I made mywebsite, I noticed it.
I, I noticed that I do, I canwrite in a very, I think,
engaging way.
but there's a lot of it.
It.
And so I solved that by hiring acopywriter.
(05:24):
I gave her my text and shenarrowed it down to the core
things in a way that still keptmy voice and still was mine
because.
Copywriting is also a craft, askill, something that you can
learn and something that you canbecome good at.
(05:46):
Now you think AI can do that foryou because it can really take
on your voice Well, yes.
And no, first of all it can, butyou'd have to be good at giving
AI the, the right prompts andyou have to know how to get
there.
so that's one.
(06:07):
You have to know something aboutit to make it do the work for
you that.
Could really still sound likeyou.
And even if you do, for me, I'mvery sensitive about those
things, especially when it comesto images and text.
I just start noticing patternsand I figure out this is ai,
(06:28):
this is not, this is ai, this isnot, and I have an opinion about
it.
and the opinion, is not alwaysfair because.
I know that small businessesreally don't have much time or
budget, and so it makes a lot ofsense that they use a tool like
ai, in a creative way.
(06:49):
But when it comes, when itclashes with our creativity,
that's when it comes, becomes alittle bit more complicated.
if you're not a creative, ifyou're about numbers and about
organizing and that kind ofthing, it's a little bit of a
different discussion perhaps.
but as creative.
People as creative businessowners, it becomes a little bit
(07:11):
more complicated, so.
This AI paralysis for me meansthat I want to get my own voice
across.
I want to do the writing.
I want it not to be completelyorganized.
It, there is a little bit of abad sense of humor in that
(07:33):
because that's who I am.
There's a little bit of a.
A sharp edge to it, becausethat's who I am.
Sometimes I'm a little bit ofthe tough love kind of type.
And that's important that, thatcomes across in, in the way that
I communicate to my, clients andpotential clients because they
are choosing to work with me andthey're not choosing to work
(07:56):
with an AI model.
So what happens is I freeze.
I want to start writing, butknowing that it'll take a lot of
time and it could be a lotfaster, I freeze.
And so I'm trying to deal withthat Now.
I'm trying to figure out waysto, to kind of hack that.
(08:17):
And especially with my A DHDbrain, it's, it seems like it's
extra complicated and I don'treally know how to explain that.
Yes.
Um, I might in the future.
So I need to realize for myselfthat the end result will be much
(08:38):
better if I do it myself and,and I will pay the price of time
to get to a better result.
Sometimes you pay the price, of.
Money to get to a better result.
I just had a brand shoot with aphotographer rather than doing
some selfies and, and having AIchange that for me.
(09:01):
I actually, did a smallworkshop, where this expert
showed us how to use a pictureof ourself in different settings
with ai.
I wasn't convinced.
So I just paid, serious money toa photographer who is going to
photograph me as I am.
(09:23):
and then she will take like thebetter I will choose, the better
versions.
And she, helped me to look mybest self.
So I guess.
That is a core thing here.
How can you show up as your bestself, like self?
and for me, that means that AIis great to help me organize and
(09:46):
filter and sort through what Ihave already created myself.
So I'm taking away the.
The creation, the creativityfrom the organizing, sorting and
filtering.
That's what I use AI for.
(10:07):
It makes a huge difference in,working in my business.
And the best example is what'shappening right now.
Three hours ago I had theBusiness Circle session.
It was an hour and a half.
I recorded it, I had ittranscribed by ai.
(10:29):
And then what I do is I sharenotes from that session on the
pattern shift Studio, that's ourplatform where we come together
and work together, when we'renot in a Zoom call.
I shared the transcriptionsthere, but I, it took me like 20
minutes to go through it andcorrect mistakes.
(10:50):
So we have two people in thisgroup who have a very similar
name, and the AI just turned itinto one person.
It also misquoted a lot, and hadI not made my own.
notes on paper.
And had I not immediatelystarted to work on this, I would
(11:12):
have not remembered who saidwhat, and I would've made
mistakes and, This is a greatexample of how you still have to
use your own brain, even if youuse it for these kind of
practical things, not reallycreating.
I translated it into English,that was just a click of a
(11:34):
button.
and then I decided I wanted todo a podcast episode about it.
So I go into, Claude and.
I give Claude the transcriptionsof our meeting and I say, I
wanna do a podcast about thisgive me a few talking points.
(11:56):
not a full script.
And so that's what I'm usingnow.
just a reminder of the thingsthat came up and, Getting it in
a sort of a storyline.
I'm already messing it up'causethis is just me talking about it
and just glancing at the notesevery now and then.
So creating the podcast, theorganizing around it has come
(12:18):
from an actual conversation andI'm turning it into an actual,
uh, podcast situation.
Um.
And that's why I say, um, a lot.
Okay, so once I finish thisrecording, I will use DS script,
(12:39):
which is my editing tool.
DS script also has ai.
It, helps to take out thethousands of ums I use because
that's the reality of me.
Talking and not reading from ascript is that I say a lot of,
um, and I have a lot ofdifferent words that I use over
(13:03):
and over again, and I never cutall of it out, but I cut some of
it out because it just, it flowsa little bit better.
So when we come back to using itfor, filtering, sorting,
summarizing, structuringgeneration options, and, not
(13:23):
using it for creativity, I wannasay that, it doesn't know.
Who you are, what you've lived,what you've been to, your
experiences from the past.
your specific, very specificpoint of view.
You can teach it a lot.
You can feed it a lot,especially if you do the work
around it, if you know moreabout it.
(13:47):
but that's a choice.
And so if you don't, if you'rejust.
skimming the top layer, yeah, itdoesn't really know who you are.
And so the, the soul of yourcreation, the Probably has a lot
to do with the imperfectionsthat you have with the ums.
(14:10):
You're saying, with the typosyou make in your newsletter,
like a typo right now is a signto me that someone is actually,
written the text in the, in thenewsletter, of course there will
be Smarty Pants who will put ina typo just to.
Fuck with you, but let's not gothere.
(14:32):
Um, so yeah, for me, I feel likethere's going to be a counter
movement where, you don't wantthe, the shiny images.
You don't want that kind ofveneer that's, on top of, your
emails or your posts on socialmedia.
(14:53):
People will start splitting upinto, that's for me, that's not
for me, and will make choicesabout it.
It's already happening to me.
I've had a few newsletters thatwere just full of AI generated
images, and it just doesn't, itdoesn't speak to me.
And so, I'd rather have one.
Picture or then seven AIgenerated images that are very
(15:18):
clearly just, yeah, I dunno,it's not for me.
Uh, but also that's not reallythe point.
You can make your own decision.
The thing with decisions is thatyou have to, think about it.
You have to really form anopinion about.
(15:41):
How you relate to it.
when people just, skim the topof it, what happens is that,
it's really clear that it's ai.
the same type of illustrationspop up everywhere.
people were talking in the, inthe Business Circle about this
event where people actuallydidn't come because the
(16:03):
promotional image was AI andpeople reacted against it.
and that's interesting.
Of course, this is in thecreative industry, so it's
probably a little bit morehighlighted in this industry
than somewhere else, but it'sreally interesting to think
about if you don't think about.
(16:24):
Using AI too much.
other people might, are theyyour people?
Who are you trying to reach?
And so moving into what thiswhole thing actually means for
your business is the branding.
How does your branding land thebranding landing?
(16:45):
What happened was in theBusiness Circle is that one of
the members said, after I said,one of my fears.
Before was that people mightstart asking AI questions about
branding and marketing and thatmy work, wouldn't be so
important anymore.
And then one of them in the, inthe group said, yeah, I might
(17:08):
actually ask AI about branding.
'cause I made a joke, like, ifyou dunno what branding is, you
can ask ai.
She's like, yeah, I might dothat.
And then she corrected herselfand said, no, wait, I'll
probably just go to the courseand, read it again and do the
exercises again.
Because doing the work actuallyingrains it in, in your knowing
(17:28):
for, I dunno what I'm saying,but yeah.
it is like writing by hand.
Helps you to remember thingsmore.
That's why I love the BullahJournal, quick Bullah Journal,
uh, promo here.
Um, so yeah, that wasinteresting to hear.
branding is so important.
So it's, there's work that youdo.
(17:50):
With yourself as a person, your,what are your values?
what's important to you?
How do you wanna live?
How do you wanna move throughthe world?
What kind of person do you wannabe?
And how does that translate toyour business?
So further on, how does thattranslate to how you are
communicating with your clientsor prospective clients?
(18:12):
what's the tone of voice?
What's your imagery?
Knowing who your client isspecifically means that you need
to know how to communicate tothem.
And that takes work.
That takes doing like astep-by-step process where you
look at yourself and then lookat your clients and then figure
(18:35):
this out.
Um.
Your verbal identity, the wordsyou use, the tone, the things
that you say, and you don't saycome from knowing who you are
and what you stand for.
AI can help you organize that.
Once you've found it, it cannotfind it for you.
So it's still the connection tothe human.
(18:57):
You as a human, but also yourclient is something that you
really need to do yourself.
PSI can help you with that.
and the same is for your visualidentity that, some promotional
images feel wrong, and that isbecause it hasn't been.
Thought through in the same wayas one of the members of the
(19:20):
Business Circle said, I useCanva to make images, but I do
it ex on purpose, really overthe top, like, frogs in space.
very, very I am.
A different example because.
You know, privacy.
But yeah, do it over the topspecifically so that it's clear
(19:40):
that it's ai or even mention it.
Like, I love that people say,this is mentioned.
I love that people say this ismade by ai, or not made by ai.
This podcast was sorted,filtered, summarized, structured
by AI and created by me.
(20:01):
I think that's something that'simportant to be clear and,
transparent about it.
And this connects to my personalvalues.
So my three, Biggest core valuesthat I use in business and life
is Curiosity, creativity, andCare.
So, let's use them to filterand, as an example of how you
(20:24):
can do this work yourself.
So curiosity, if I, If I putthat next to ai, it means to me
know enough to make a consciouschoice.
So even if you don'tparticularly are interested in
ai, I think it's important toknow.
Some about it to be informed sothat you can make an informed
(20:46):
choice so that you can make aconscious choice.
creativity.
Where does AI stop and where doyou begin thinking about This
has really helped me to make adistinction, and how I can work
smarter instead of harder.
But also be the creative personthat I am and show up as that
person, to my clients andpotential clients.
(21:10):
And then care, goes right intothat, just to be honest about it
and transparent and, so thatthey know what they're getting.
Because at some point we don'treally know the difference
anymore.
that's what I think is going tohappen, that you don't really
know, where the information hascome from.
It's going faster and faster.
(21:32):
And, um, I used this as anexample in our talk before is
when I had my yarn shop, therewas, there were a lot of people
that, um.
Were uncomfortable using, creditcards or, even, there were a
bunch of people uncomfortableusing bank cards to pin to use,
(21:56):
cards for payment.
They just wanted to doeverything in cash because they
felt like that was safer.
Yeah, I thought that they wouldhave a hard time when, time
speeds up and, the everythingthat's digital is speeding up
and at some point they wouldprobably not be able to keep up
(22:17):
with it.
AI is so much faster that justhaving general, information
about it and general, knowledgeabout it is something that we.
I believe we all should have sothat we can make a conscious
choice.
So in terms of way finding andwho you are, the question is how
(22:43):
do you distinguish yourself fromthe rest?
very much a branding question aswell.
You can only.
Know that and answer that if youknow who you are.
And that is work, that is humanwork.
and that's work that I do withclients.
I do that human work wayfinding.
Coaching, where we figure outwho you are and what's happening
(23:07):
for you, where you're stuck,where you wanna go, all of that.
And then we do also do workaround your business and your
branding and connect it alltogether.
depending on where you are, youmight wanna do way finding
one-on-one coaching or do myintensive, WOL wayfinding
organizing and launching.
(23:27):
Intensive, which is a six part,coaching course hybrid where we
use the course that I made, toget you through those steps, in
six, one-on-one sessions where Itake you by the hand and I help
you do all that work.
That's how my work comes in hereand that's why I don't worry
(23:51):
about AI taking over my work.
Of course, you can ask questionsabout branding and marketing, to
ai.
Of course, you can even getcoached by ai, but.
Their sense of humor is not asgood as mine is.
And, I will sometimes ask youuncomfortable questions.
(24:12):
I will not, always say yes toeverything, depending on what
we're doing.
So it's going to be, aninteresting future and.
I invite you to think aboutthis, and I have three questions
for you write down the followingthings.
(24:32):
What is my biggest questionabout AI right now?
And then proceed to answer thequestion.
What is my biggest fear and howdo I actually want to use it or
not?
use your bullet of journal oranother piece of paper and a
pen, to do that work.
(24:54):
And take some time to reallyconnect with yourself.
Don't get the answers fromoutside.
Get them from inside.
I hope this was helpful.
Please let me know, in thecomments or email me.
if you wanna know more aboutthis kind of stuff, find me on
pattern shift FM and reach out.
(25:15):
Next I will do the show notes.
I will not write them myself.
I have done this talking and Iwill let AI organize it and put
it in show notes.
I feel like show notes are notlike a blog.
A blog should be written by me.
And show notes is more of atranscription type thing.
I think that's okay to let thatbe organized by ai.
(25:39):
Alright, bye.
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
Betrayal Weekly
Betrayal Weekly is back for a new season. Every Thursday, Betrayal Weekly shares first-hand accounts of broken trust, shocking deceptions, and the trail of destruction they leave behind. Hosted by Andrea Gunning, this weekly ongoing series digs into real-life stories of betrayal and the aftermath. From stories of double lives to dark discoveries, these are cautionary tales and accounts of resilience against all odds. From the producers of the critically acclaimed Betrayal series, Betrayal Weekly drops new episodes every Thursday. If you would like to share your story, you can reach out to the Betrayal Team by emailing them at betrayalpod@gmail.com and follow us on Instagram at @betrayalpod and @glasspodcasts. Please join our Substack for additional exclusive content, curated book recommendations, and community discussions. Sign up FREE by clicking this link Beyond Betrayal Substack. Join our community dedicated to truth, resilience, and healing. Your voice matters! Be a part of our Betrayal journey on Substack.