July 4, 2025 • 40 mins
SUMMARY
In this episode, I share how I uses the Bullet Journal Method to run my creative business with more clarity, focus, and freedom. I explains how daily logs, weekly spreads, and project collections help me stay grounded, intentional, and flexible—without pressure or perfectionism. If you're curious about using your journal to support your business, this episode offers my honest perspective.
FULL SHOW NOTES WITH TAKEAWAYS + LINKS
BEST QUOTE FROM THE EPISODE:
“This is not a system for doing more. In fact, it's quite the opposite.”
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CONNECT WITH SASKIA
Creative business coach, Certified Bullet Journal Trainer, and host of Pattern Shift. Explore my workshops, community, and coaching programs via the links above or visit my website www.ja-wol.com
You know me as a guide, mentor and teacher, but I've also set off on a new adventure, coaching. Coaching gets a bad rep sometimes, but when it's done right, it can be really transformational. As part of my coaching education, I'll soon need to do real coaching sessions. And it could be a really great opportunity for you to experience it at no or low cost. If you've ever been curious about working with me in this way, now's the time. Just send me an email: info@ja-wol.com
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This is for you. You'll get six weeks of gentle prompts plus a cozy space to share and reflect with fellow creatives in the Ja, Wol Community – if you choose so– you can also get these prompts just in your email box. It starts July 19th, and you can sign up through jawol.myflodesk.com/bujobythesea
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:01):
All right.
So it's bright and early, Iliterally just woke up, I put on
my workout gear and I am goingto record an episode.
So if you think what's thatbeautiful voice, it's the time
of day.
Nothing to do with me.
Welcome everybody.
(00:21):
Welcome back to Patent Shift,the podcast for fiber-loving
business owners who are here tomake a change and not just
products or sell products.
My name is Saskia, and this ispart two of a three-part
miniseries on the bullet journalmethod.
It's a tool that I discoveredwhen I was feeling very
(00:45):
overwhelmed with two smallchildren and a small business.
Everything was small, but itfelt big, and I use it every
single day.
Now I'll tell you more aboutthat in a second and to keep my
(01:18):
business aligned intentional andhuman arts.
I help you way, find your nextstep, organize your business to
fit your life and launch ideaswith joy and action.
Let's untangle the yucky bitslike branding, marketing and
sales and build somethingsustainable, soulful and truly
you.
So grab your favorite brew tea,coffee or you know and let's
(01:41):
shift the pattern one stitch ata time.
And let's shift the pattern onestitch at a time.
So in the last episode, Ishared my personal bullet
journal story how I found thepractice and the methods when
everything just felt sooverwhelming, and how it helped
me build self-trust, organizeeverything and live in the
(02:04):
moment as well as plan for thefuture.
Today, I want to zoom out alittle bit and show you how I
use my bullet journal and themethod to actually run my
business.
This is not a system for doingmore.
In fact, it's quite theopposite.
Doing more, in fact, it's quitethe opposite.
(02:28):
It's a practice for choosingthe right things to do in the
right time for you, with a lotof clarity and focus, but also
flexibility.
So it's the perfect tool for meand, as a mentor, I would want
everyone to use the bulletjournal.
As a coach, it's up to you, youdecide and as a consultant, I
(02:50):
would strongly recommend usingthe bullet journal.
All right, here we go.
So I want to talk to you aboutthree different ways of using a
journal before we go on, becauseit makes a lot of difference.
So there's logging, which meanswriting down what happens as it
(03:16):
happens or after it happened,so it's just shortly noting what
the day or week has looked like, or month.
And then there's journaling,which usually is all about going
inward, looking within andreflecting and processing
(03:39):
thoughts.
And then there's planning,which is more focused on the
future, and organizing withinsome sort of system or grid to
know what to do and when to doit.
The bullet journal for me,brings all of that together into
(04:00):
one.
Sometimes I wish it didn't,because I love journals, I love
pens, I love all that kind ofstuff.
But the great thing about it isthat it all gets combined into
one and if you have your journalwith you, you have everything
(04:21):
with you.
That doesn't mean that I don'thave separate journals.
I still have my morning pagesin another journal, because that
is so different.
It is.
Morning pages are when, firstthing in the morning, you just
write down everything that comesto mind, no rhyme or reason,
(04:43):
just go.
It doesn't have to be pretty,you just basically everything
that got digested in the nightcomes on to paper.
Now it's your mind toilet, okay, I don't know how many people
think that is funny, but I do.
Let me take a sip.
(05:03):
I've got a dry throat, okay.
So having everything into onejournal at least everything that
I need for my business isreally, really convenient.
So I say when I say everything,I mean that I do plan in my
(05:26):
bullet journal and I plan outthe week.
Mostly I plan per week and thenI have my digital calendar.
For me, the basis of that is mydigital calendar is where I
plan in the future, and everymonth I look into my digital
(05:47):
planner.
Actually, every new bulletjournal I look into the future.
I need a sound.
If I had a fancy editor, theywould put a really fancy sound
here.
So, yeah, then it's really ateam.
(06:08):
It's really teamwork with thedigital calendar and my bullet
journal.
Everything that I'm talkingabout here is how I do it and
it's really really close to theoriginal methods.
There's only slight differences, but it's supposed to have
slight differences because youcan make it so that it works for
(06:31):
you.
So there's a bullet journal,there's a digital calendar and
then there's my morning pages.
I might also have a one line aday notebook and not use it very
often, and I have a traveler'snotebook that I sometimes use
(06:52):
when traveling, but they're notpart of my day-to-day.
You know tool set kits.
So let's talk about the bulletjournal and how I use it.
I think what's important to talkabout is this whole myth of the
perfect system.
I don't really believe there isa perfect system.
(07:14):
If there was, everybody wasusing it, we wouldn't have any
trouble planning our days, weeks, months, work, personal life
Everything would run smoothly.
It's bound to be challengingsometimes, and what I've been
trying to do is to really becreative and find ways to make
(07:37):
it my own.
So bullet journaling so far hasbeen close to very close to
perfect.
As I told you in the lastepisode, I have tried other
things, but this is just such asimple and honest tool.
It's a notebook that basicallystays on my desk.
(08:00):
There's pens here, everythingthat I need is here.
I don't travel much for work.
I can just leave it on my deskfor the whole day having the
puppy and she's growing everyone.
She's becoming so big sheactually looks like a dog now.
(08:21):
But that's not the topic,saskia, stay to the topic.
So what's been different is thatI haven't been in my workroom
or in my office or studio spaceor whatever you want to call it.
I haven't been here muchbecause I'm on call most of the
(08:44):
day.
I'm on call most of the day andI have been taking a tote with
me up and down the stairsbecause we have a four level
house with my journal in it, soit has actually been traveling
quite a bit and so have my legs,and so that's a little
different now.
But usually I just and sothat's a little different now
(09:22):
but usually I just I had it onmy desk and not necessarily
first thing in the morning, butas soon as my workday starts I
open my bullet journal and Ilook back to what I have logged
the day before, what I wrotedown, and I will look at it and
reflect on it.
And the reflection in thebeginning is like you have to
actually it's a verb, but aftera while it's just so natural you
kind of scan over what youwrote and you just know what the
(09:43):
next step is.
This episode is not aboutteaching you how to bullet
journal.
It's about me explaining to youhow I use it, and sometimes
that needs a little bit ofexplanation of the system.
So I'll do bits of explanation.
And what you need to know inthis moment is that a daily log
(10:03):
is where you log what happensthrough the day or what's going
to happen, and you focus ontasks, events, notes and
feelings, and you've gotdifferent bullets for that, and
bullets are like icons that youput in front of the thing you're
(10:28):
going to write.
So a task is a dot.
When you finish a task, you cancross out the dots.
When you need to move it toanother day, you turn it into an
arrow.
When it's not applicableanymore, you cross it out, and
then there's an open circle foran event.
There's um, um I don't knowwhat that name is in English, I
(10:55):
need to look this up.
Uh, oh, yeah, I do An equalsign, I guess that's what it's
called.
Equal.
Equal to two lines, like one ontop of the other, and that is
where you can note your feelings, and those could be how you
feel mentally or physically orhow you felt about something
(11:17):
that just happened in the eventyou went to.
So, let's say, I went to a yarnfair and you note it, with an
open circle, a yarn fairlocation, and then you can log
how you felt about it so amazingto see all my old friends and
(11:38):
then you can add some actionsreach out to this and this
business for working together,and that's kind of how you build
your day.
So in the morning, when I startmy work, I sit down, I look at
the day before I check off whatI have done, if I haven't done
that already, because you dothat through the day as well.
I move whatever and we callthat migrate in bullet journal
(12:03):
language.
I migrate whatever I haven'tfinished to the next day.
But before I migrate it I askmyself a couple of questions to
make sure that it still fitswith my intention and if it
still makes sense to actuallymigrate it.
And these questions, which I'mnot going into at the moment,
(12:27):
are magic because they help youfilter out all the BS and they
help you turn.
I don't actually ask them in mymind anymore because I just
know now when I look at it.
It's really weird how that works, but they help you turn your
what lots of people make, to-dolists, and they're so long and
(12:47):
they're so pressuring andthey're so like suffocating.
And these never-ending to-dolists, if you use like a
calendar version, you have totake it with you and the bullet
journal method really helps youto look at that list and decide
(13:09):
does that even align with what Ineed or want this moment of my
life?
That means if you it's apractice, you really have to
practice it.
But after a while you end upwith just a few things to do
every day because you learnwhat's realistic and you learn
(13:31):
what can be done and it takes somuch pressure and stress off
your shoulders.
It's been a huge change for me.
Really, honestly, the pagesjust tell you you're taking on
too much because you've beenmoving this task for three weeks
now.
It's time to really reflect onit and think about it.
(13:52):
Does it make sense to keepdoing this right now, or do you
have to find an alternative?
Or do it another month and thenyou also migrate it, but you
migrate it to another month.
Okay, I realized that thismight.
If you don't know the bulletjournal method.
This might all be a littleabstract, but I encourage you to
just listen to this and takethe vibe of it with you.
(14:17):
What you could also do is havea look on bulletjournalcom, and
there's some really good clipsand explanations there.
Of course, I do the workshop,so if you want to learn how to
actually do it, you can go topatternshiftfm and find all the
information there.
If you just want a little moreinformation, I would say read a
(14:41):
little bit more on my websitefirst and then go to
bulletjournalcom.
Please don't, if you want toknow, don't go to Pinterest or
TikTok or Instagram, because thebullet journal term has been
watered down by watercolor.
I would say it's the beautifulart journals that are out there
(15:08):
using the word bullet journalare sometimes crossovers, by the
way.
So sometimes they are bulletjournals but they're not the
core methods.
It's really pretty to look at,but it's been scaring a lot of
people off because they think ithas to look pretty.
It really, really, reallydoesn't.
(15:29):
It really doesn't.
Mine doesn't look pretty.
The prettiest thing about mybullet journal is when I pick a
pretty color ink.
That's about it and that's notwhat it's intended for.
It's intended to help you, notto get in the way, and of course
I have to say we're allcreatives here.
(15:51):
If you want to do it creativelyand have those really pretty
pages with all the details andeverything, go ahead Absolutely.
But I'm talking about themethod, the tool that helps you,
and all you need is the abilityto write, basically, and a
paper and a pen.
(16:12):
It doesn't have to be anythingfancy.
It can be really, really cheap.
So that's what I love about ittoo.
A lot of information is alsoavailable for free, so it's very
open to everyone.
So my daily log is the core ofeverything.
I will start the day and I willput down the date.
(16:32):
I'll put next to date in theleft-hand corner, and this
varies a little bit, but at themoment I put the date in the
left-hand corner month first,because that's easier to find
when you're flipping throughyour pages.
Then I put one dot in themiddle of the page and it's the
(16:56):
dot is like a big dot for action, and then under that I make a
little space for my intentionfor the day.
Make a little space for myintention for the day.
So your intention is a veryimportant part of the bullet
journal method.
Every new journal starts withwriting down an intention for
(17:17):
the duration of using thatparticular journal.
So whatever is alive for you,whatever is important to you
that will help you, as some sortof a compass, to make decisions
Am I doing this or am I notdoing this?
(17:38):
Am I focusing on this?
Am I pursuing this?
All the ideas that I have, arethey in alignment with my
intention?
So that's probably what I takemost time on in bullet
journaling thinking about thatintention.
But once you have one, youcould still have it in the next
(18:04):
bullet journal if it's stillalive for you.
So for me, my intention is allabout.
I try to bring it down in oneword, but there's a whole story
below it.
There's a whole page writtenSymbiosis.
I think it's really importantthat my family life and my work
(18:26):
work together in a way that isreally helping me, and it's also
in alignment with myneurodivergence and my health
things that are going on.
So I want to be in a constantstate of bringing things
together creatively in a waythat works for me.
(18:48):
What's been interesting is thatgetting the puppy made me
realize that it's not going tobe just for now, for a short
while.
Everything's going to bedifferent from now on, so I have
to be really intentional abouthow to kind of literally rebuild
my days.
(19:09):
One of the things I have beendoing is taking that tote with
me from the kitchen to theliving room, to my office space
and all those movementsthroughout the day, whereas
before I would just go down forlunch and go back up to the
office again.
So that's your intention and itcould be anything.
(19:31):
So then in the day-to-day I alsolook at my daily intentions,
and those are more of a personalcheerleading.
I would say to me, like howhave I been feeling generally?
What do I need to pay attentionto?
So it could be something likefocus on drinking water or enjoy
(19:53):
the small moments or allowyourself rest, or those kinds of
things.
Last week I had slow and steadywins the race.
I just need a little bit of anextra support throughout the day
and I think about what that isin the shape of a sentence, and
then I write it down.
(20:14):
After that, I'll write down allthe events that I know that are
going to happen.
I look to my weekly spread forthat and I also check my digital
calendar, because when I'mmaking appointments with family
and friends, they all go in thedigital calendar.
(20:36):
At any point that can change.
So every day I reference mydigital calendar.
Then I will look at whathappened the day before and I'll
move all the tasks, the actionsthat I didn't do, to the day of
today unless I decide, usingthe filters, the questions that
(20:59):
it's not supposed to be today.
And then I flip back to my weekand I look at the things that I
can add to the day, and that'show I start.
So I have a little bit of astartup section, a dashboard, if
you will, and then, when theday progresses, I'll add notes,
(21:21):
feelings, thoughts which arenotes, notes, feelings, thoughts
which are notes.
I'll just log the day as itgoes and sometimes at the end of
the day when I have the energyto do it, I will go through it
and I will check everything offthat needs checking off.
But usually I'll bring that tothe next day when I start again
and do that whole cycle again.
(21:42):
So that's for my daily logs,the backbone of everything.
Oh, I forgot one important thing.
I put down the big dot at thetop of the page because there's
only one priority, your priority.
The word says it, it's just onething.
(22:04):
So a priority list of seventhings is not a priority list.
So I put the most importantthing to the top and if I feel
like I'm really busy withdifferent projects, I might
write down a priority for eachproject.
But that helps me to focus onthe most important thing.
(22:26):
What's the thing that brings mybusiness forward today is a
question that I ask myself if Idon't have a very clear priority
.
So what will bring my businessforward today?
I'm talking about business lifemixed, but I have to say my
(22:47):
bullet journal, the focus is alittle bit more on business,
because that needs a little bitmore planning.
Okay, so stepping into the nextpart, my weekly overviews, my
weekly spreads part.
(23:14):
My weekly overviews, my weeklyspreads.
So every Monday morning is thestart of a new week and also the
start of a new day Monday.
So every Monday morning I makea weekly spread, and on the
left-hand side, a spread meanstwo pages when you open your
journal, two pages next to eachother.
On the left-hand side I willreflect on the week before.
I will just write a page.
(23:36):
If I have time and patience,I'll just write about it, and if
I don't have time or patience,I'll use the bullets and the
notes to shortly note down allthe things that have happened.
And if you write down in shortsentences and words and using
(23:57):
the bullets, we call that rapidlogging.
That's the language in bulletjournaling for the way you write
things down quickly.
So sometimes I do it in rapidlogging style, but usually I'll
reflect with longer, long-formjournaling and I'll keep it to
one page.
(24:18):
Then, on the right-hand sidethis is where I do things a
little bit differently.
This is where I do things alittle bit differently.
I split that up into sixhorizontal parts for the days of
the week and the sixth one issplit down the middle between
Saturday and Sunday, because Idon't have much in the weekend
(24:38):
and I don't want much in theweekend.
So the days are like banners.
The five parts that are leftare actually also split down the
middle and I have the events onthe left hand side so I can
quickly see what's going on thisweek and what appointments I
have tasks on the right handside so I can quickly see these
(25:02):
are all the things I want to dothis week.
So when a week starts I'll goback to my collections.
So collections are pages whereyou collect one topic, items or
a project or things like that.
So you collect the tasks youneed to do in a collection
(25:26):
before you spread them out overyour months, weeks and days.
I refer back to that.
I decide what needs to be donethis week and I kind of
guesstimate at what day it wouldbe best to do this week, and
then I put it in that dayDoesn't mean that it gets done
(25:48):
exactly that day, because everyday I reflect back to the week
and I look at all the tasks andI'm like, okay, today I really
actually can do this, but thisI'll have to do it tomorrow.
The week is almost like areally short task list of the
week and I take the tasks andput them in my days as they roll
(26:10):
along, and this also reallylooks like a calendar more than
anything else, and I need that.
I need my appointments to bevisual and everywhere, and I
need to write them down multipletimes, otherwise I will
definitely forget.
So that's super, super helpfulfor me just to have that
(26:34):
repetition of writing eventsdown in the month and then in
the week and then the day.
It's been a day and nightdifference for me because I just
simply will not rememberotherwise.
Going back to the collections,this is more about project
(26:56):
planning.
So long-term projects like mypodcast newsletter or my
community, my course building,working on learning how to do
coaching, all those types ofthings I'll have a collection
(27:17):
separate for that and that is aspread as well two pages next to
each other, and what I'll do ison the left-hand side I will
have a block, a square, arectangle, and I'll put the
specific goals for that projectthere and my specific intentions
(27:41):
for the project.
So for Yavol, marketing andSales, my goals are simplify the
website, a more definedecosystem of products and
services on my website andstreamline my program and I've
put down.
Ambassador and community lead.
(28:01):
Organic outreach Ooh, big words, big words.
Saskia, that was a good day.
So, as you can see, these arenot very fancy goals in terms of
they're not smart goals, whichis interesting because I do
teach about smart goals, but Ialso teach that you need to use
what works for you.
(28:22):
So what aART goal will havenumbers in it, like website,
simplified by August 2025, orsomething like that.
For me, I've learned that if Imake it too strict, I would just
go doesn't really work for me.
So I want to hold them lightlyand I want to hold them as a
(28:43):
direction that I'm going in.
I'll see what happens on theway and usually I'll get really
motivated and do some thingsreally fast and other things
will take me longer, but it's ageneral direction I want to go
in.
And then my intention issupporting myself, my needs,
between brackets, by supportingothers, their needs, and slow
(29:08):
and ethical marketing.
So those are my intentions, andintentions also are very close
to your core values for yourbusiness and your life.
Then, below that, so that'sreally clear, because that has
like a line around it, so that'slike the dashboard of my
collection, my project, and thenbelow that, I'll just brain
(29:32):
dump a bunch of tasks that cometo mind, this I need to do to be
able to get to those goals.
And then on the other page, theright page, I'll just write
down notes, so I have this wholething together, of course.
Then you say what if you runout of space?
Well, just open a new, you justflip the page and keep writing.
(29:57):
And sometimes you have to starta new page halfway through your
notebook because you filled upeverything else.
But that's great because youhave an index.
And then you just put the date,the number of the page in your
index and you can find it andthe title is the first thing you
see.
So the Yavol Marketing andSales Collection could go
(30:21):
throughout my bullet journal andI'll go to the index and find
the pages where I can find theinformation.
So that's how I do projectplanning.
And then, of course, every monthI look at my collections and
see which of the tasks needmoving to this month and which
(30:41):
ones can stay and be done later.
And then when I do my week Ilook back to the month, and then
when I do my day I look back tothe week.
If that makes sense, I alsohave a page for my pets where I
keep their vaccinations andtheir anti-worms and fleas and
other bugs and things like that,and I have a bunch of
(31:05):
collections.
I have physical health, mentalhealth.
Then I have the Business Circleprogram, business Circle
membership.
I've got the Yavo communitymembership.
The podcast yeah, that's themain project that I want to
share with you.
I can have some secrets, can'tI?
(31:28):
So then it leaves the part ofreflection, and reviewing the
reflection is a continuouspractice throughout the method.
It's something that you do on aweekly, daily and monthly basis
and it doesn't need much time.
As I said, sometimes it's justyou look at a task and you
(31:52):
already know what to do with it,but sometimes you're stuck and
then you just need to do somemore work to figure out what to
do or how to do things, and youcan use long do or how to do
things, and you can use longform journaling to do that, like
(32:14):
I do at the beginning of everyweek, looking back at the week.
If you do morning pages, that'sreally helpful and you can take
what you get from that intoyour bullet journal as well.
Every month I do the reflectionas well.
How did the month go.
How was I feeling?
What was going on with my health?
Did I have enough time to hangout with friends?
Did I actually do the things Iwas supposed to do?
(32:36):
Why am I ignoring thisseemingly simple task?
Why am I not doing it?
Because that's key.
You start to see patternscoming up Like why am I so bad
at doing this?
And it seems so simple and soeasy to do.
(33:00):
And then you really sit with itand then you could actually
take action on it.
So if you know that you feeluncomfortable about something or
you feel like you lackknowledge or you need
accountability, then you canactually do something about it
and learn more, or ask a friendto check in with you if you've
(33:20):
actually done it, or ask forhelp if you need it, instead of
just mindlessly pulling it alongin a heavy, heavy bag on a
string and no, you don't wantthat.
So the reflection serves thatpurpose of looking at all the
(33:41):
things you're doing and havebeen doing, and how do they
align with your purpose.
Are you still going in thedirection that you want to be
going in?
So I think I've explained whythe bullet journal works so well
for me.
What's the most important thingfor you to know is that it
really is a practice.
(34:02):
A lot of these steps come sonaturally to me now that they
take absolutely no effort, butit's been something that I've
been building on for years now.
I've studied to become aprofessional bullet journalist,
I guess, and I'm a certifiedtrainer by the Bullet Journal
(34:23):
Company and one of the first inthe world and first in the
Netherlands, I'm proud to say.
If you need help, I can teachyou.
Just go to patternshiftfm toget more information.
It's a practice, but it alsostarts out really simple and the
beauty about it is that itdoesn't start out.
It's not the kind of thingwhere you need to study to grasp
(34:47):
something that's really complex.
No, you actually start bylogging every day and once you
get that, you take the next stepand then you take the next step
and then you gradually justgrow into it and it takes hardly
any effort at all if you do itthat way.
But if you want yourself tohave this perfect system going
(35:12):
from day one, that can be alittle disappointing If you
don't want to take a workshop oryou can't afford to do a
workshop.
The Bullet Journal Method bookis great.
Go to the website.
It has a lot of information andtry to build on it.
Don't try to make it perfectall at once.
(35:34):
It will never be, because itchanges and my daily logs look
different than what they didbefore.
So just I wanted to share thatwith you and to actually make it
easier for you to get startedwith this.
I thought of something fun.
This episode is part of abigger project and I'll tell you
(35:58):
a little bit about it now, butnext week's episode is going to
be more in detail about it.
It's called Bujo by the Sea andit's a six week free summer
journaling challenge and it'sdesigned to help you build
clarity and confidence, onebullet at a time.
So what you'll do is start todo daily logs and put your toe
(36:23):
in the water Bujo by the Sea.
Put your toe in the water BlueJournal by the sea.
Put your toe in the water andfeel what the water's like and
just have a little bit of asense of is this for me or is it
not for me?
I promise you you'll getsomething from it.
I've got something plannedthat's really fun and has a
theme to it and has structure toit.
(36:44):
We love structure, don't we?
We love the chaos within thestructure, I love the freedom
within the structure, and bulletjournaling is just that.
So I'll invite you to join Bujoby the Sea.
You can already sign up.
It's a challenge it's just goingto be for the summer, and you
(37:04):
can either do it by joining thecommunity for the duration of
the challenge for a really lowprice, but then you'll have
other people doing it with youand connect with other people
and you can share things.
Or you can sign up for themailing list and you'll just get
your prompts on a daily basisin your mailbox and you'll find
(37:25):
the link to signing up in theshow notes and on patternshiftfm
, or go directly toyawelmyflowdeskcom.
Slash bujo by the C.
Thanks for listening toPatternshift.
If today's episode sparkedsomething for you, I'd love to
hear about it.
Or, better yet, help you takethe next step.
You'll find links to myprograms, community and more
(37:48):
support for your creativebusiness at patternshiftfm.
Until next time, keep creatingwith care and trust your own
pace, and don't forget to eatand stitch your fibers.
All right.
So it's bright and early, Iliterally just woke up, I put on
my workout gear and I am goingto record an episode.
So if you think what's thatbeautiful voice, it's the time
of day.
Nothing to do with me.
Welcome everybody.
(00:21):
Welcome back to Patent Shift,the podcast for fiber-loving
business owners who are here tomake a change and not just
products or sell products.
My name is Saskia, and this ispart two of a three-part
miniseries on the bullet journalmethod.
It's a tool that I discoveredwhen I was feeling very
(00:45):
overwhelmed with two smallchildren and a small business.
Everything was small, but itfelt big, and I use it every
single day.
Now I'll tell you more aboutthat in a second and to keep my
(01:18):
business aligned intentional andhuman arts.
I help you way, find your nextstep, organize your business to
fit your life and launch ideaswith joy and action.
Let's untangle the yucky bitslike branding, marketing and
sales and build somethingsustainable, soulful and truly
you.
So grab your favorite brew tea,coffee or you know and let's
(01:41):
shift the pattern one stitch ata time.
And let's shift the pattern onestitch at a time.
So in the last episode, Ishared my personal bullet
journal story how I found thepractice and the methods when
everything just felt sooverwhelming, and how it helped
me build self-trust, organizeeverything and live in the
(02:04):
moment as well as plan for thefuture.
Today, I want to zoom out alittle bit and show you how I
use my bullet journal and themethod to actually run my
business.
This is not a system for doingmore.
In fact, it's quite theopposite.
Doing more, in fact, it's quitethe opposite.
(02:28):
It's a practice for choosingthe right things to do in the
right time for you, with a lotof clarity and focus, but also
flexibility.
So it's the perfect tool for meand, as a mentor, I would want
everyone to use the bulletjournal.
As a coach, it's up to you, youdecide and as a consultant, I
(02:50):
would strongly recommend usingthe bullet journal.
All right, here we go.
So I want to talk to you aboutthree different ways of using a
journal before we go on, becauseit makes a lot of difference.
So there's logging, which meanswriting down what happens as it
(03:16):
happens or after it happened,so it's just shortly noting what
the day or week has looked like, or month.
And then there's journaling,which usually is all about going
inward, looking within andreflecting and processing
(03:39):
thoughts.
And then there's planning,which is more focused on the
future, and organizing withinsome sort of system or grid to
know what to do and when to doit.
The bullet journal for me,brings all of that together into
(04:00):
one.
Sometimes I wish it didn't,because I love journals, I love
pens, I love all that kind ofstuff.
But the great thing about it isthat it all gets combined into
one and if you have your journalwith you, you have everything
(04:21):
with you.
That doesn't mean that I don'thave separate journals.
I still have my morning pagesin another journal, because that
is so different.
It is.
Morning pages are when, firstthing in the morning, you just
write down everything that comesto mind, no rhyme or reason,
(04:43):
just go.
It doesn't have to be pretty,you just basically everything
that got digested in the nightcomes on to paper.
Now it's your mind toilet, okay, I don't know how many people
think that is funny, but I do.
Let me take a sip.
(05:03):
I've got a dry throat, okay.
So having everything into onejournal at least everything that
I need for my business isreally, really convenient.
So I say when I say everything,I mean that I do plan in my
(05:26):
bullet journal and I plan outthe week.
Mostly I plan per week and thenI have my digital calendar.
For me, the basis of that is mydigital calendar is where I
plan in the future, and everymonth I look into my digital
(05:47):
planner.
Actually, every new bulletjournal I look into the future.
I need a sound.
If I had a fancy editor, theywould put a really fancy sound
here.
So, yeah, then it's really ateam.
(06:08):
It's really teamwork with thedigital calendar and my bullet
journal.
Everything that I'm talkingabout here is how I do it and
it's really really close to theoriginal methods.
There's only slight differences, but it's supposed to have
slight differences because youcan make it so that it works for
(06:31):
you.
So there's a bullet journal,there's a digital calendar and
then there's my morning pages.
I might also have a one line aday notebook and not use it very
often, and I have a traveler'snotebook that I sometimes use
(06:52):
when traveling, but they're notpart of my day-to-day.
You know tool set kits.
So let's talk about the bulletjournal and how I use it.
I think what's important to talkabout is this whole myth of the
perfect system.
I don't really believe there isa perfect system.
(07:14):
If there was, everybody wasusing it, we wouldn't have any
trouble planning our days, weeks, months, work, personal life
Everything would run smoothly.
It's bound to be challengingsometimes, and what I've been
trying to do is to really becreative and find ways to make
(07:37):
it my own.
So bullet journaling so far hasbeen close to very close to
perfect.
As I told you in the lastepisode, I have tried other
things, but this is just such asimple and honest tool.
It's a notebook that basicallystays on my desk.
(08:00):
There's pens here, everythingthat I need is here.
I don't travel much for work.
I can just leave it on my deskfor the whole day having the
puppy and she's growing everyone.
She's becoming so big sheactually looks like a dog now.
(08:21):
But that's not the topic,saskia, stay to the topic.
So what's been different is thatI haven't been in my workroom
or in my office or studio spaceor whatever you want to call it.
I haven't been here muchbecause I'm on call most of the
(08:44):
day.
I'm on call most of the day andI have been taking a tote with
me up and down the stairsbecause we have a four level
house with my journal in it, soit has actually been traveling
quite a bit and so have my legs,and so that's a little
different now.
But usually I just and sothat's a little different now
(09:22):
but usually I just I had it onmy desk and not necessarily
first thing in the morning, butas soon as my workday starts I
open my bullet journal and Ilook back to what I have logged
the day before, what I wrotedown, and I will look at it and
reflect on it.
And the reflection in thebeginning is like you have to
actually it's a verb, but aftera while it's just so natural you
kind of scan over what youwrote and you just know what the
(09:43):
next step is.
This episode is not aboutteaching you how to bullet
journal.
It's about me explaining to youhow I use it, and sometimes
that needs a little bit ofexplanation of the system.
So I'll do bits of explanation.
And what you need to know inthis moment is that a daily log
(10:03):
is where you log what happensthrough the day or what's going
to happen, and you focus ontasks, events, notes and
feelings, and you've gotdifferent bullets for that, and
bullets are like icons that youput in front of the thing you're
(10:28):
going to write.
So a task is a dot.
When you finish a task, you cancross out the dots.
When you need to move it toanother day, you turn it into an
arrow.
When it's not applicableanymore, you cross it out, and
then there's an open circle foran event.
There's um, um I don't knowwhat that name is in English, I
(10:55):
need to look this up.
Uh, oh, yeah, I do An equalsign, I guess that's what it's
called.
Equal.
Equal to two lines, like one ontop of the other, and that is
where you can note your feelings, and those could be how you
feel mentally or physically orhow you felt about something
(11:17):
that just happened in the eventyou went to.
So, let's say, I went to a yarnfair and you note it, with an
open circle, a yarn fairlocation, and then you can log
how you felt about it so amazingto see all my old friends and
(11:38):
then you can add some actionsreach out to this and this
business for working together,and that's kind of how you build
your day.
So in the morning, when I startmy work, I sit down, I look at
the day before I check off whatI have done, if I haven't done
that already, because you dothat through the day as well.
I move whatever and we callthat migrate in bullet journal
(12:03):
language.
I migrate whatever I haven'tfinished to the next day.
But before I migrate it I askmyself a couple of questions to
make sure that it still fitswith my intention and if it
still makes sense to actuallymigrate it.
And these questions, which I'mnot going into at the moment,
(12:27):
are magic because they help youfilter out all the BS and they
help you turn.
I don't actually ask them in mymind anymore because I just
know now when I look at it.
It's really weird how that works, but they help you turn your
what lots of people make, to-dolists, and they're so long and
(12:47):
they're so pressuring andthey're so like suffocating.
And these never-ending to-dolists, if you use like a
calendar version, you have totake it with you and the bullet
journal method really helps youto look at that list and decide
(13:09):
does that even align with what Ineed or want this moment of my
life?
That means if you it's apractice, you really have to
practice it.
But after a while you end upwith just a few things to do
every day because you learnwhat's realistic and you learn
(13:31):
what can be done and it takes somuch pressure and stress off
your shoulders.
It's been a huge change for me.
Really, honestly, the pagesjust tell you you're taking on
too much because you've beenmoving this task for three weeks
now.
It's time to really reflect onit and think about it.
(13:52):
Does it make sense to keepdoing this right now, or do you
have to find an alternative?
Or do it another month and thenyou also migrate it, but you
migrate it to another month.
Okay, I realized that thismight.
If you don't know the bulletjournal method.
This might all be a littleabstract, but I encourage you to
just listen to this and takethe vibe of it with you.
(14:17):
What you could also do is havea look on bulletjournalcom, and
there's some really good clipsand explanations there.
Of course, I do the workshop,so if you want to learn how to
actually do it, you can go topatternshiftfm and find all the
information there.
If you just want a little moreinformation, I would say read a
(14:41):
little bit more on my websitefirst and then go to
bulletjournalcom.
Please don't, if you want toknow, don't go to Pinterest or
TikTok or Instagram, because thebullet journal term has been
watered down by watercolor.
I would say it's the beautifulart journals that are out there
(15:08):
using the word bullet journalare sometimes crossovers, by the
way.
So sometimes they are bulletjournals but they're not the
core methods.
It's really pretty to look at,but it's been scaring a lot of
people off because they think ithas to look pretty.
It really, really, reallydoesn't.
(15:29):
It really doesn't.
Mine doesn't look pretty.
The prettiest thing about mybullet journal is when I pick a
pretty color ink.
That's about it and that's notwhat it's intended for.
It's intended to help you, notto get in the way, and of course
I have to say we're allcreatives here.
(15:51):
If you want to do it creativelyand have those really pretty
pages with all the details andeverything, go ahead Absolutely.
But I'm talking about themethod, the tool that helps you,
and all you need is the abilityto write, basically, and a
paper and a pen.
(16:12):
It doesn't have to be anythingfancy.
It can be really, really cheap.
So that's what I love about ittoo.
A lot of information is alsoavailable for free, so it's very
open to everyone.
So my daily log is the core ofeverything.
I will start the day and I willput down the date.
(16:32):
I'll put next to date in theleft-hand corner, and this
varies a little bit, but at themoment I put the date in the
left-hand corner month first,because that's easier to find
when you're flipping throughyour pages.
Then I put one dot in themiddle of the page and it's the
(16:56):
dot is like a big dot for action, and then under that I make a
little space for my intentionfor the day.
Make a little space for myintention for the day.
So your intention is a veryimportant part of the bullet
journal method.
Every new journal starts withwriting down an intention for
(17:17):
the duration of using thatparticular journal.
So whatever is alive for you,whatever is important to you
that will help you, as some sortof a compass, to make decisions
Am I doing this or am I notdoing this?
(17:38):
Am I focusing on this?
Am I pursuing this?
All the ideas that I have, arethey in alignment with my
intention?
So that's probably what I takemost time on in bullet
journaling thinking about thatintention.
But once you have one, youcould still have it in the next
(18:04):
bullet journal if it's stillalive for you.
So for me, my intention is allabout.
I try to bring it down in oneword, but there's a whole story
below it.
There's a whole page writtenSymbiosis.
I think it's really importantthat my family life and my work
(18:26):
work together in a way that isreally helping me, and it's also
in alignment with myneurodivergence and my health
things that are going on.
So I want to be in a constantstate of bringing things
together creatively in a waythat works for me.
(18:48):
What's been interesting is thatgetting the puppy made me
realize that it's not going tobe just for now, for a short
while.
Everything's going to bedifferent from now on, so I have
to be really intentional abouthow to kind of literally rebuild
my days.
(19:09):
One of the things I have beendoing is taking that tote with
me from the kitchen to theliving room, to my office space
and all those movementsthroughout the day, whereas
before I would just go down forlunch and go back up to the
office again.
So that's your intention and itcould be anything.
(19:31):
So then in the day-to-day I alsolook at my daily intentions,
and those are more of a personalcheerleading.
I would say to me, like howhave I been feeling generally?
What do I need to pay attentionto?
So it could be something likefocus on drinking water or enjoy
(19:53):
the small moments or allowyourself rest, or those kinds of
things.
Last week I had slow and steadywins the race.
I just need a little bit of anextra support throughout the day
and I think about what that isin the shape of a sentence, and
then I write it down.
(20:14):
After that, I'll write down allthe events that I know that are
going to happen.
I look to my weekly spread forthat and I also check my digital
calendar, because when I'mmaking appointments with family
and friends, they all go in thedigital calendar.
(20:36):
At any point that can change.
So every day I reference mydigital calendar.
Then I will look at whathappened the day before and I'll
move all the tasks, the actionsthat I didn't do, to the day of
today unless I decide, usingthe filters, the questions that
(20:59):
it's not supposed to be today.
And then I flip back to my weekand I look at the things that I
can add to the day, and that'show I start.
So I have a little bit of astartup section, a dashboard, if
you will, and then, when theday progresses, I'll add notes,
(21:21):
feelings, thoughts which arenotes, notes, feelings, thoughts
which are notes.
I'll just log the day as itgoes and sometimes at the end of
the day when I have the energyto do it, I will go through it
and I will check everything offthat needs checking off.
But usually I'll bring that tothe next day when I start again
and do that whole cycle again.
(21:42):
So that's for my daily logs,the backbone of everything.
Oh, I forgot one important thing.
I put down the big dot at thetop of the page because there's
only one priority, your priority.
The word says it, it's just onething.
(22:04):
So a priority list of seventhings is not a priority list.
So I put the most importantthing to the top and if I feel
like I'm really busy withdifferent projects, I might
write down a priority for eachproject.
But that helps me to focus onthe most important thing.
(22:26):
What's the thing that brings mybusiness forward today is a
question that I ask myself if Idon't have a very clear priority
.
So what will bring my businessforward today?
I'm talking about business lifemixed, but I have to say my
(22:47):
bullet journal, the focus is alittle bit more on business,
because that needs a little bitmore planning.
Okay, so stepping into the nextpart, my weekly overviews, my
weekly spreads part.
(23:14):
My weekly overviews, my weeklyspreads.
So every Monday morning is thestart of a new week and also the
start of a new day Monday.
So every Monday morning I makea weekly spread, and on the
left-hand side, a spread meanstwo pages when you open your
journal, two pages next to eachother.
On the left-hand side I willreflect on the week before.
I will just write a page.
(23:36):
If I have time and patience,I'll just write about it, and if
I don't have time or patience,I'll use the bullets and the
notes to shortly note down allthe things that have happened.
And if you write down in shortsentences and words and using
(23:57):
the bullets, we call that rapidlogging.
That's the language in bulletjournaling for the way you write
things down quickly.
So sometimes I do it in rapidlogging style, but usually I'll
reflect with longer, long-formjournaling and I'll keep it to
one page.
(24:18):
Then, on the right-hand sidethis is where I do things a
little bit differently.
This is where I do things alittle bit differently.
I split that up into sixhorizontal parts for the days of
the week and the sixth one issplit down the middle between
Saturday and Sunday, because Idon't have much in the weekend
(24:38):
and I don't want much in theweekend.
So the days are like banners.
The five parts that are leftare actually also split down the
middle and I have the events onthe left hand side so I can
quickly see what's going on thisweek and what appointments I
have tasks on the right handside so I can quickly see these
(25:02):
are all the things I want to dothis week.
So when a week starts I'll goback to my collections.
So collections are pages whereyou collect one topic, items or
a project or things like that.
So you collect the tasks youneed to do in a collection
(25:26):
before you spread them out overyour months, weeks and days.
I refer back to that.
I decide what needs to be donethis week and I kind of
guesstimate at what day it wouldbe best to do this week, and
then I put it in that dayDoesn't mean that it gets done
(25:48):
exactly that day, because everyday I reflect back to the week
and I look at all the tasks andI'm like, okay, today I really
actually can do this, but thisI'll have to do it tomorrow.
The week is almost like areally short task list of the
week and I take the tasks andput them in my days as they roll
(26:10):
along, and this also reallylooks like a calendar more than
anything else, and I need that.
I need my appointments to bevisual and everywhere, and I
need to write them down multipletimes, otherwise I will
definitely forget.
So that's super, super helpfulfor me just to have that
(26:34):
repetition of writing eventsdown in the month and then in
the week and then the day.
It's been a day and nightdifference for me because I just
simply will not rememberotherwise.
Going back to the collections,this is more about project
(26:56):
planning.
So long-term projects like mypodcast newsletter or my
community, my course building,working on learning how to do
coaching, all those types ofthings I'll have a collection
(27:17):
separate for that and that is aspread as well two pages next to
each other, and what I'll do ison the left-hand side I will
have a block, a square, arectangle, and I'll put the
specific goals for that projectthere and my specific intentions
(27:41):
for the project.
So for Yavol, marketing andSales, my goals are simplify the
website, a more definedecosystem of products and
services on my website andstreamline my program and I've
put down.
Ambassador and community lead.
(28:01):
Organic outreach Ooh, big words, big words.
Saskia, that was a good day.
So, as you can see, these arenot very fancy goals in terms of
they're not smart goals, whichis interesting because I do
teach about smart goals, but Ialso teach that you need to use
what works for you.
(28:22):
So what aART goal will havenumbers in it, like website,
simplified by August 2025, orsomething like that.
For me, I've learned that if Imake it too strict, I would just
go doesn't really work for me.
So I want to hold them lightlyand I want to hold them as a
(28:43):
direction that I'm going in.
I'll see what happens on theway and usually I'll get really
motivated and do some thingsreally fast and other things
will take me longer, but it's ageneral direction I want to go
in.
And then my intention issupporting myself, my needs,
between brackets, by supportingothers, their needs, and slow
(29:08):
and ethical marketing.
So those are my intentions, andintentions also are very close
to your core values for yourbusiness and your life.
Then, below that, so that'sreally clear, because that has
like a line around it, so that'slike the dashboard of my
collection, my project, and thenbelow that, I'll just brain
(29:32):
dump a bunch of tasks that cometo mind, this I need to do to be
able to get to those goals.
And then on the other page, theright page, I'll just write
down notes, so I have this wholething together, of course.
Then you say what if you runout of space?
Well, just open a new, you justflip the page and keep writing.
(29:57):
And sometimes you have to starta new page halfway through your
notebook because you filled upeverything else.
But that's great because youhave an index.
And then you just put the date,the number of the page in your
index and you can find it andthe title is the first thing you
see.
So the Yavol Marketing andSales Collection could go
(30:21):
throughout my bullet journal andI'll go to the index and find
the pages where I can find theinformation.
So that's how I do projectplanning.
And then, of course, every monthI look at my collections and
see which of the tasks needmoving to this month and which
(30:41):
ones can stay and be done later.
And then when I do my week Ilook back to the month, and then
when I do my day I look back tothe week.
If that makes sense, I alsohave a page for my pets where I
keep their vaccinations andtheir anti-worms and fleas and
other bugs and things like that,and I have a bunch of
(31:05):
collections.
I have physical health, mentalhealth.
Then I have the Business Circleprogram, business Circle
membership.
I've got the Yavo communitymembership.
The podcast yeah, that's themain project that I want to
share with you.
I can have some secrets, can'tI?
(31:28):
So then it leaves the part ofreflection, and reviewing the
reflection is a continuouspractice throughout the method.
It's something that you do on aweekly, daily and monthly basis
and it doesn't need much time.
As I said, sometimes it's justyou look at a task and you
(31:52):
already know what to do with it,but sometimes you're stuck and
then you just need to do somemore work to figure out what to
do or how to do things, and youcan use long do or how to do
things, and you can use longform journaling to do that, like
(32:14):
I do at the beginning of everyweek, looking back at the week.
If you do morning pages, that'sreally helpful and you can take
what you get from that intoyour bullet journal as well.
Every month I do the reflectionas well.
How did the month go.
How was I feeling?
What was going on with my health?
Did I have enough time to hangout with friends?
Did I actually do the things Iwas supposed to do?
(32:36):
Why am I ignoring thisseemingly simple task?
Why am I not doing it?
Because that's key.
You start to see patternscoming up Like why am I so bad
at doing this?
And it seems so simple and soeasy to do.
(33:00):
And then you really sit with itand then you could actually
take action on it.
So if you know that you feeluncomfortable about something or
you feel like you lackknowledge or you need
accountability, then you canactually do something about it
and learn more, or ask a friendto check in with you if you've
(33:20):
actually done it, or ask forhelp if you need it, instead of
just mindlessly pulling it alongin a heavy, heavy bag on a
string and no, you don't wantthat.
So the reflection serves thatpurpose of looking at all the
(33:41):
things you're doing and havebeen doing, and how do they
align with your purpose.
Are you still going in thedirection that you want to be
going in?
So I think I've explained whythe bullet journal works so well
for me.
What's the most important thingfor you to know is that it
really is a practice.
(34:02):
A lot of these steps come sonaturally to me now that they
take absolutely no effort, butit's been something that I've
been building on for years now.
I've studied to become aprofessional bullet journalist,
I guess, and I'm a certifiedtrainer by the Bullet Journal
(34:23):
Company and one of the first inthe world and first in the
Netherlands, I'm proud to say.
If you need help, I can teachyou.
Just go to patternshiftfm toget more information.
It's a practice, but it alsostarts out really simple and the
beauty about it is that itdoesn't start out.
It's not the kind of thingwhere you need to study to grasp
(34:47):
something that's really complex.
No, you actually start bylogging every day and once you
get that, you take the next stepand then you take the next step
and then you gradually justgrow into it and it takes hardly
any effort at all if you do itthat way.
But if you want yourself tohave this perfect system going
(35:12):
from day one, that can be alittle disappointing If you
don't want to take a workshop oryou can't afford to do a
workshop.
The Bullet Journal Method bookis great.
Go to the website.
It has a lot of information andtry to build on it.
Don't try to make it perfectall at once.
(35:34):
It will never be, because itchanges and my daily logs look
different than what they didbefore.
So just I wanted to share thatwith you and to actually make it
easier for you to get startedwith this.
I thought of something fun.
This episode is part of abigger project and I'll tell you
(35:58):
a little bit about it now, butnext week's episode is going to
be more in detail about it.
It's called Bujo by the Sea andit's a six week free summer
journaling challenge and it'sdesigned to help you build
clarity and confidence, onebullet at a time.
So what you'll do is start todo daily logs and put your toe
(36:23):
in the water Bujo by the Sea.
Put your toe in the water BlueJournal by the sea.
Put your toe in the water andfeel what the water's like and
just have a little bit of asense of is this for me or is it
not for me?
I promise you you'll getsomething from it.
I've got something plannedthat's really fun and has a
theme to it and has structure toit.
(36:44):
We love structure, don't we?
We love the chaos within thestructure, I love the freedom
within the structure, and bulletjournaling is just that.
So I'll invite you to join Bujoby the Sea.
You can already sign up.
It's a challenge it's just goingto be for the summer, and you
(37:04):
can either do it by joining thecommunity for the duration of
the challenge for a really lowprice, but then you'll have
other people doing it with youand connect with other people
and you can share things.
Or you can sign up for themailing list and you'll just get
your prompts on a daily basisin your mailbox and you'll find
(37:25):
the link to signing up in theshow notes and on patternshiftfm
, or go directly toyawelmyflowdeskcom.
Slash bujo by the C.
Thanks for listening toPatternshift.
If today's episode sparkedsomething for you, I'd love to
hear about it.
Or, better yet, help you takethe next step.
You'll find links to myprograms, community and more
(37:48):
support for your creativebusiness at patternshiftfm.
Until next time, keep creatingwith care and trust your own
pace, and don't forget to eatand stitch your fibers.
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