October 11, 2025 • 34 mins
SUMMARY
Season 2 kicks off with a fresh perspective: I’m reflecting on how my work has evolved from selling yarn to coaching creative business owners—and how all the different parts of my ecosystem now align. This episode introduces the Business Clarity Quiz, YouTube expansion, and what’s next for the Pattern Shift podcast.
FULL SHOW NOTES WITH TAKEAWAYS + LINKS
BEST QUOTE FROM THE EPISODE
“I’m not starting over—I’m building on everything I’ve already made. It’s all part of the weave.”
🔗 LINKS
- Ja, Wol Website – Explore the Ecosystem
- Take the Quiz – What’s Your Path?
- The Ja, Wol Community
- Work with Me
CONNECT WITH SASKIA
- Website: ja-wol.com
- Instagram: @ja_wol_rotterdam
- YouTube: Ja, Wol on YouTube
You know me as a guide, mentor and teacher, but I've also set off on a new adventure, coaching. Coaching gets a bad rep sometimes, but when it's done right, it can be really transformational. As part of my coaching education, I'll soon need to do real coaching sessions. And it could be a really great opportunity for you to experience it at no or low cost. If you've ever been curious about working with me in this way, now's the time. Just send me an email: info@ja-wol.com
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to get updates for the next live-cohort of the Ja, Wol Business Program! ☆ JOIN THE WAITING LIST ☆
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Have a question? Want to offer your opinion? Do you have an idea for a guest or topic? info@ja-wol.com or leave me a voice message!
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
SPEAKER_00 (00:00):
Hey and welcome to Patent Shift.
I'm Saskia, creative life andbusiness coach for fiber-loving
makers, teachers, designers,shop owners, and all-around
creatives.
I help you wayfind your nextstep, organize your business to
fit your life, and launch ideaswith joyful action.
Together we'll untangle thetricky bits like branding,
(00:22):
marketing and sales and buildsomething sustainable, soulful,
and truly you.
Alright then.
New season, I'm gonna try a newthing.
So this is going to be the firstpodcast to be recorded also for
YouTube.
(00:43):
So if you're more of a YouTubeperson and you don't mind
looking at me, talking some dayswith makeup, some days probably
without makeup, to be honest.
And sometimes perhaps I'll havesomething to show you in terms
of any projects that I'm doing,or usually I don't show them,
(01:03):
but who knows?
I'm allowing myself to play alittle bit with the format of
this podcast as I'm steppinginto a new season.
I'm now well into my educationtowards becoming a Wayfinder
Life Coach.
I should be ready by the end ofDecember.
(01:23):
I'm already working with payingcustomers as well as practicing
with my fellow students.
I have really discoveredcoaching from both ends.
From receiving coaching, I was afan from years ago, as I've been
coached by Kim Witten, who hasbeen on a podcast a couple of
(01:44):
times.
She's been amazing in helping mefigure out things, answering
questions that I was strugglingwith in my business, just
getting unstuck really.
And then from the other end,being a coach and being the
person that can support othercreatives and business owners or
aspiring business owners, getout of that stuck rut position
(02:08):
and make decisions and make aplan for yourself, or sometimes
just to get things off yourchest and have somebody that
wants to listen.
I just really love to be thatperson.
And this is definitely going tobecome, I think, the core of
what it is that I'm doing,supported by the program that I
(02:32):
made, the course, supported bythe bullet journal workshops
that I do, because all of thesethings work together.
And this is actually what I wantto talk to you about today.
I feel that I have landed in aplace or space where not, well,
I really want to say finallyeverything is coming together.
(02:55):
And it's not that it wasn'ttogether before, because I
didn't know what was missinguntil I did know what was
missing.
And now I feel like I have thisschmergers board of options for
people like you who are thinkingof starting a business or
perhaps already started abusiness or even have been
(03:18):
running their business for along, long time and just
encountering the things that youencounter as a business owner.
There's always new decisions tomake.
(03:44):
So I feel now that I can meeteveryone where they are in what
they need.
Coaching can happen at any pointof your journey.
It is helpful for anyoneanytime.
Even when my clients come to meon a day where they say, Well, I
(04:08):
really couldn't prepare and Ireally don't know what to bring.
We will always find something.
That's not what I mean.
Like there's always, as a coach,you know ways to get to the
things that are important to youand that are in the back of your
mind or that you want to workwith.
So that's coaching.
(04:29):
Coaching can happen at anymoment in your journey, and
that's why I think it willbecome the core of what Yabul
is.
And then some people are readyto learn more.
They feel like they have gaps intheir knowledge, but they don't
really feel like workingone-on-one.
Then a course is really nice sothat you know what you don't
(04:53):
know or know what you alreadyknew and have this whole arc of
what the basics are that youneed for starting and running
your business in a way that ishealthy and holistic and matches
your life because that is howYubel and I'm different.
(05:14):
We focus on both ends of thatthing.
Then I can meet people when theyfeel like there's something I
want to do, but I'm a little shyand I don't have a big budget,
but I do want to take someaction, and that's where the
community comes in, where youcan talk to different people
(05:36):
that are just like you and havea warm, warm and welcoming crowd
to hang out with and to talk andconnect over what's happening in
your life.
So that's a really easy way toget going and to give yourself
some momentum for every part ofyour life that needs some
(05:58):
structure, some organizing, andsome reflection.
There's the bullet journalmethod.
It is my trusted companion.
This is my current one.
I'm if you're not on YouTube,I'm showing my green bullet
journal, and I've got thisreally nice big sticker on it.
It's it's from a skate store inZvola, Sparky.
(06:21):
So I doubt anyone's listeningthat knows that store, but it's
the favorite store of mydaughter, and I love the people
there.
So just a little bit ofshout-out to Sparky Small
Business.
Anyway, so my bullet journal,yeah, my trusted companion,
daily, weekly, monthly, everychapter of my life, there's
(06:44):
moments that I can reflect onwhat it is that I'm working
towards, what my intentions are,and it's a really beautiful,
amazing method to cut out thecrap, basically, to cut out the
busy work and to move forwardwith intention.
So, yeah, there's a workshop forthat.
(07:06):
So that's just a one-time, twoor three hour thing and
semi-small investment, dependingon your income, obviously, but
you will get a lot out of that.
So I have a space in thecommunity that supports everyone
who has gone through theworkshop.
So, also there, the communityplays a big role in connecting
(07:27):
to others, which I believe isvery important.
I'm a big fan of Priya Parker,who wrote The Art of Gathering,
and I am very much into buildingcommunity in all kinds of ways.
I have built a few communities,and some of them didn't make it.
(07:48):
Some of them weren't a success,but some of them were.
All right, so I'm actuallysaying that at this point, where
I am right now, I just reallylove that I have different
things to offer to differentpeople at different spaces, at
different spots in on theirjourney.
(08:09):
It has been five years and ithas been a lot of work.
Didn't really know where I wasgoing in the beginning.
I was just following my bodycompass and just doing some soul
searching and figuring out whatit was that I loved doing, that
I was any good at, that peopleneeded, and all of these little
(08:30):
parts, they I got on this path,but a lot of the times I was,
what am I doing?
There's people need it, butthere was this huge gap in the
fact that people wanted my help,needed my help, expressed it to
me, and I noticed it fromtalking to people in the
(08:51):
industry on fairs.
But the there were two bigproblems, and those problems
were I don't know why I would dosomething like that, why I would
take a course or talk to a coachor go to a community, isn't a
community just like socialmedia.
(09:14):
The second big thing was theydidn't want to spend money.
I'm specifically saying thatbecause like if you're a yarn
shop and you buy one brand ofyarn, it's a couple of hundred
euros to get your sock yarnstocked up.
And you could decide to notinvest in that part of your
(09:38):
business at that time, butinvest in the knowledge part and
take a course or invest inbecoming a member of a community
that supports you throughoutyour journey.
So a lot of small businesses canreally afford my services, but
they're not familiar with thatkind of way of working.
(10:01):
It doesn't feel like it's forthem.
And because of that, it is hardto spend any money on it.
And what I had to learn from myend is that the money is there
because I thought they justdon't have the money.
They can't afford me.
So what am I doing here ifnobody can afford me?
And it's not really about that,it's about making the decision
(10:24):
to invest in your business sothat you can grow.
And that is not always buyingmore yarn or moving your studio.
Uh, sometimes it is somethingelse, investing in what you want
to do, why you want to do it,and figuring out a way forward.
And that could almost certainlybring you towards more success,
(10:49):
whatever that means to you, ofcourse, because success is
different for everybody.
But I will I want to say if youif you do that kind of work to
figure out what it is that youneed and want and where you want
to go, and not just on the toplevel, but go a little deeper,
then the future is so mucheasier to navigate, and that'll
(11:10):
be success, like in any way thatyou want to describe it.
So bringing all of that togethermakes me now feel like I really
have a good thing here, and yes,of course, I do.
I have some rough edges.
My course really needs to beupdated every year, and I need
to spend time on that.
(11:31):
I need to make decisions.
Am I going to update my course?
I was recently talking to afriend who has a lot of
experience in writing patternbooks for knitting, and we were
almost gonna work together, andthen I was like, oh, I think my
priorities are shifting a littlebit more towards something else
(11:53):
first, but at some point Ireally would like to turn the
course into an ebook, perhaps,because that's that's so much
easier for people to it.
Doesn't feel like a big leap toget an ebook compared to signing
up for a course.
I don't know.
I just wanna I just wanna workand make that even better and
(12:16):
better and better.
I could do better videos, Icould do, I can be very worthy,
as you might notice, and that'swhy I have a podcast.
And sometimes what I have to saycan be shorter.
So I do want to work on makingit better and better over time,
but the baseline of what Yahoois and what I can offer is there
(12:44):
now, and I feel like I have sownall the seeds at the different I
have different fields.
Like I have already harvestedone field last year, and now
there's new fields with newseeds, and I think like my farm
is really becoming we we don'tjust eat potatoes, we also are
(13:04):
getting vegetables and fruits,and I'm very much into the
harvesting vibe because we lastweekend we harvested our orchard
at our cottage, our familyholiday home.
And I actually made a videoabout it and put it on YouTube
because I'm also thinking aboutkind of starting to vlog a
(13:27):
little bit.
I did, a little bit about mylife because I have so much
going on that is interesting toshare, but I've been really shy
about it, and my experience withInstagram in the last couple of
years wasn't great, but I dofeel very comfortable as a
YouTube consumer, and sogradually I'm becoming more
(13:51):
comfortable as a YouTubecreator, that's why I want to do
my podcast now on YouTube, and Ialso am thinking of doing our
life around the cottage, andbecause I'm also growing flax
and I've actually harvested flaxand I've collected a lot of
material, but I haven't editedit yet.
(14:12):
I'm on a huge weight lossjourney.
I have already lost 22 kilos,which is something that is a
huge part of my life right now,and I feel like there's not
enough out there for people thatare going through the same
thing.
There's so much about weightloss on the internet, but it's I
(14:34):
think it's all I don't know.
Okay, very short.
Years ago, I thought aboutgetting an operation to help me
lose weight, and I decidedagainst it for two reasons
because I was five kilos toolight, which was enraging, and
also because it felt like thatwas I didn't want to cut into my
(14:58):
body, and I was very much stillon the I am healthy and good as
I am, and I was and I still am,but I'm also growing older and
I'm also going throughmetaboles, and so things have
changed.
So now I'm I'm getting supportfrom a physio and a dietitian
(15:19):
and specific medication forlosing weight, and I think
around the last one, there is somuch Hollywood news and so much
misinformation around that, andthe reasons why people would
take medication for it, and theidea that it would be quote
unquote the easy way out.
(15:40):
And I have opinions, and I havebeen looking for people like me
online and have found a few, butnot much.
So I'm also thinking aboutsharing a little bit of that
with the world as I am trying tobecome a little bit more visible
on YouTube.
I'm also in a challenge rightnow.
I'm doing a 30-day make thatdamn video challenge by Tamara
(16:05):
Gabriel.
It's at Tamara Gabriel UK if youwant to know more.
And she has been amazing.
The community around that hasbeen amazing, and it really was
so interesting to see how allthese different people from all
different niches have been supersupportive towards each other
(16:25):
because every day we need tomake a small video, a short form
video of maximum two minutes,and we can only spend 30 minutes
making it, and we get a promptevery day.
So it's not unlike the bulletjournal challenge that I
designed and that we did overthe summer, and it has been very
(16:46):
helpful for me to just become, Idon't know, to go back to the
person that I was when I wassuper active on Instagram, but
in a more, I don't, in a more,it's more connected to my values
now, and I'm more connected towhat my boundaries are, and I
(17:09):
know what I want to share andwhat I don't want to share, and
I question all these thingsconstantly.
When I start vlogging, we'll tryto keep it around myself and not
show too much of our family lifebecause I think privacy is a
complicated thing when you whenyou think about it on YouTube,
(17:29):
but it's also such a big part ofmy life, and it's the most
natural way for me to talk aboutwho I am, what I do, and yeah,
also find people that would wantto work with me because I seem
like I'm their type of person,and that's in the end why you
want to do it.
I don't do all that kind ofstuff because I think I can make
(17:53):
money from YouTube.
I have absolutely no, yeah, no,that's not gonna happen.
Even now, when I see in the inthe challenge, people are
getting thousands of views, andI'm like, 10, and then I I got
150 on one, which I was like,wow.
I mean, it feels kind of saferfor me just to have almost no
(18:14):
one watching at the beginning,because then I don't feel so shy
and awkward.
Although the posting is not eventhat awkward, it's more of the
walking around with my camera,and my microphone is quite small
and I video with my phone, soit's not really a camera, but I
do have some sort of a selfiestick to get a little bit of a
(18:37):
wider angle, and that's thething that I'm a little bit
worried about.
For the challenge last week, Iwas in Amsterdam and I recorded
on Central Station and I did it,and now I can have that as like
a connecting point, aconnection.
Whenever I feel weird andawkward, I can think back.
Listen, I can do this inAmsterdam Central Station, so I
(19:00):
can do it now.
And I think that was a reallygood idea for me to kind of push
myself through that.
So, going back to the topic, Ifeel like Yavol now has this
ecosystem or a farm withdifferent fields.
That's where I left off ofdifferent ways that you can
connect with me and ourcommunity and take the next step
(19:22):
towards running your creativebusiness.
I'm also using the word creativenow a little bit more because I
can now say that I'm a creativelife and business coach, which
encompasses the whole thingbecause it's about life and
business, and everyone'screative.
Everyone is welcome.
(19:43):
I also have worked withtherapists, shout out to
Kathleen, and I'm working also alittle bit with coaches.
Now I have a client who works inthe theater.
So it's not just crafts andneedlecrafts, but that's where I
have a lot of my knowledgearound the specific things.
(20:06):
As a coach, I don't really needthat kind of knowledge to help
you, but it can be reallyhelpful because I speak that
kind of language, and that canbe really supportive, and you
don't need to explain a lot tome.
So every creative change maker,everyone is welcome, of course.
(20:26):
But my main focus has alwaysbeen around slow fashion and
needle craft.
I'm calling myself a creativelife and business coach these
days because finally I can justsay it in one sentence.
This is what I do, and thenpeople can ask, what does that
mean?
And then I can elaborate on it.
So I just want to go one stepfurther.
(20:48):
Just let me take a sip of thisthing that I almost don't want
to film.
Yeah, I got one of those verypopular cups, and I have to say,
I didn't know when I bought it.
I was just a couple of yearsago, I was scrolling and I
(21:08):
wanted a specific color and Iwanted a straw and I wanted to
be sturdy, and I bought it, andthen I found out that every next
person has like seven million ofthose, which is crazy.
Anyway, taking a sip.
It's not sponsored, and yeah,but I'm not gonna throw it out,
(21:30):
am I?
So yeah, next thing this is thething with recording on video.
I'm probably gonna do lessediting.
I don't know.
Let's see, let's see.
So, what I did and what I havehad in mind for such a long
(21:50):
time, but what I could only doonce I had my whole ecosystem
for me thing set up was make aquiz so that when you go to my
website, you can take the quizand you can figure out where you
are on your journey.
You probably know where you areon your journey, but what type
of offer can help you and cansupport you best in this moment?
(22:15):
It's also just really fun to do.
I mean, don't you love takingquizzes?
I I mean, not in school, but asa young girl, I would love to do
everything that was, I think atthe time Cosmopolitan magazine
had those quizzes, like uh, Idon't know, who do you know is
(22:36):
your charm French charming,whatever.
At that time, that was importantto me, and I loved those kinds
of things, and then later on,psychological is psychologie
magazine psych words andlanguages, psychology magazine?
Yeah, that's what we have in theNetherlands, and they had those
(22:57):
kinds of tests, and I love that.
And then later on, I startedtaking the tests that tell you
what kind of personality youare, or what kind of the latest
one I took is one that showed mewhat kind of action taker I am.
Yeah, so I made a quiz and I'mstoked because I wanted to do
(23:19):
this for a long time and nowit's here.
I still am working.
I mean, I don't know when you'relistening to this, but I'm going
to change my homepage a littlebit more and have a little bit
more coaching as the base to allof it.
And I still have to work onthat.
But as Skip, our puppy, is nowentering puberty.
(23:42):
This is morning time when shehas a little nap, but at any
moment she can wake up.
Let me just check because she'stwo levels below.
Yes, she we have a we have alittle camera.
I know some people think it'sridiculous, but this means that
I can sit here and record andcheck if she's starting to wake
up or not, because I can alsojust hear it when she's awake,
(24:05):
but that means that I'mrecording and there will be
barking.
And this way I can stay relaxedand I'm I can do it.
So that has also been the wholething over the last few months,
figuring out how how I can studyand do my job while taking care
of a pup.
(24:26):
And I'm getting there, it's noteasy, but she's amazing, and I'm
getting getting to walk and havesunlight on my face every single
day, and absolutely zeroregrets.
She's just such a nice, fuzzy,cool little funny animal.
(24:48):
Yeah.
Anyway, I'm a dog owner now, soyeah, there's that.
I think this works best for me,just to perhaps not have a full
script and just have notes andthen just start talking.
But some days that's hard forme.
And then it's really helpful tohave a script.
(25:08):
So it depends.
It's good to know what works andwhat doesn't work.
All right, so this quiz goesthrough different steps also of
the WOL framework.
That was also something that Ireally wanted to work on to have
a clear framework.
And it's always been there, butI had to find a name for it and
(25:31):
to connect what I was trying todo to something that's easy to
understand.
And amazingly enough, I found away to explain it in using my
brand name, Yavul.
So the J A in Yes stands forjoyful action, taking joyful
action, because if you don'ttake action, nothing will
(25:53):
change.
If nothing changes, nothing willchange, but it has to be joyful,
it has to be connected to thatcore thing that made you start
your business in the firstplace.
The love that you have for yourcraft or your skill.
So joyful action.
That's the general vibe.
(26:14):
And then the steps we take inour journey towards our
intentions is wayfind, organize,and launch.
So it's W-O-L, it's just Vol.
And we start wayfinding, andthat's when you're still
figuring things out, where youcan have clarity from coaching,
(26:35):
where you can find what areactually your values as a
person, but also your values inyour business and what the
direction is that you want to goin.
When you are in the organizingstage, you have your ideas and
you have some offers, but youkind of need systems.
What are your boundaries?
How are you doing yourmarketing?
(26:56):
Where's the structure in yourbusiness?
Or are you just all over theplace all of the time and just
doing whatever's in front of youand just hoping that it'll take
you somewhere?
And then the last phase of thisframework is launch.
And then when you're at thatphase, you're ready to grow, you
could benefit from having thebusiness circle membership.
(27:19):
You could also benefit fromhaving something that is hybrid,
that is coaching with amembership or ongoing
accountability with a community,with the Yavol community.
So there's different stages thatconnect to the YAWL framework
that then come back into thisquiz, if that makes sense.
(27:42):
The funny thing is that all ofthis also overlaps with the
bullet journal method and thewayfinding coaching tools.
I think because they're all coretruths in general, I believe,
but very much so for me.
(28:03):
I have found these methods andways because they they fit with
how I see the world and how Ifeel like things work.
As you wayfind, organize, andlaunch, it's like a circle.
It is never really done becausewhen you launch one thing, like
me now, I'm launching a newthing.
(28:25):
I am doing the coaching and Imade this quiz.
So there's always going to bemovement.
You can be in different stages,in different spaces in your
business all at the same time.
And as you start, it can feelvery, very overwhelming.
But when you start, it is reallyhelpful to go from the one thing
(28:47):
to the next thing and just tofigure it all out in that way.
And then you'll get a knack ofit.
You you you get a feel for it.
You'll you can learn how to makeyour decisions once you know
what your core values andboundaries are, then you have a
compass.
And with that compass, you cannavigate through that circle
(29:08):
every time you need it.
So most people will end up inone specific stage because
something is on their mind now,and you go through the quiz with
that on your mind, and thenyou'll get to a very clear end.
But there's always the option ofhaving like an overlap or a
(29:29):
hybrid offer solution.
So some people might need, andspecifically, if you're a little
bit either experienced or verymuch in the beginning.
And I'm talking about coachingand consulting and what the
difference is between thosethings.
With coaching, we team up, wework together to figure out
(29:54):
where you are stuck, what it isthat you need, and the answers
come.
From you, and I help you findthose answers.
With consulting, it's more of avery practical like, I don't
know what tools to use to builda website.
And then in consulting, I cansay, I have great experience
(30:18):
with this, or what is yoursituation?
What is your budget?
And this and this and this wouldbe probably very helpful for
you.
And then I'll just tell you whatI think is best in your
situation.
Now I'm also available forconsulting.
Honestly, I think coaching is afirst step to first figure out
(30:39):
what's important to you.
Realistically speaking, I've hada couple of coaching
conversations where there's alittle bit of a hybrid or a mix.
And when that happens, I try tobe very transparent and open and
say, okay, where we're goingnow, the question that you're
asking me is more aboutconsulting.
(31:03):
So I'll take off my coaching hatand move into consulting if
that's okay with you.
And I will always ask permissionfor that.
And typically I keep thosethings apart, but it can happen
that that is what's needed inthat moment.
And we will work with it whenthat happens.
So it's you don't have to fit ina specific box.
(31:26):
And that's the thing withquizzes, of course, you end up
in a box.
The quiz is just a tool to helpyou figure out what my offers
are and what could match.
But I'm always open to talk toyou, and we could have a
30-minute free call, and thenyou can talk to me and we can
figure out what you need andwhere you are.
(31:47):
So don't worry about that.
It's just a helpful tool.
It's not the end all and be allof everything.
So wow.
I hope that was helpful to you.
Of course, when you go topatentshift.fm, you can find the
quiz there.
It's on different spots on myhomepage right now.
(32:08):
Depending on when you'relistening, it'll probably be a
little bit more visible onceI've made some changes, but
you'll be able to find it.
There's like buttons and it'seasy.
So if you want to take the quiz,it's just a few questions.
It's very simple.
You can just take the quiz andgo on with your life, or take
(32:29):
the quiz and think a littledeeper about where you are,
perhaps do some reflecting inyour journal if you want to.
And let me know if you have anyquestions.
I'd love to hear from you.
I'd love to hear what you think.
In the end, what I've beensaying is that wherever you are
on your path, there is supportfor you available from me, from
(32:52):
the community in Yevol, and youdefinitely do not have to do it
alone.
So I hope you have a creative,joyful week.
And let me know what you thinkabout the YouTube versus pure
audio podcast thing.
And if you have any questions,yeah, I'd love to hear from you.
All right.
(33:12):
I said joyful week, but twoweeks.
I'm still doing the bi-weeklything.
Perhaps in the future we'll do aweekly.
We'll see.
All right.
Bye.
Hey and welcome to Patent Shift.
I'm Saskia, creative life andbusiness coach for fiber-loving
makers, teachers, designers,shop owners, and all-around
creatives.
I help you wayfind your nextstep, organize your business to
fit your life, and launch ideaswith joyful action.
Together we'll untangle thetricky bits like branding,
(00:22):
marketing and sales and buildsomething sustainable, soulful,
and truly you.
Alright then.
New season, I'm gonna try a newthing.
So this is going to be the firstpodcast to be recorded also for
YouTube.
(00:43):
So if you're more of a YouTubeperson and you don't mind
looking at me, talking some dayswith makeup, some days probably
without makeup, to be honest.
And sometimes perhaps I'll havesomething to show you in terms
of any projects that I'm doing,or usually I don't show them,
(01:03):
but who knows?
I'm allowing myself to play alittle bit with the format of
this podcast as I'm steppinginto a new season.
I'm now well into my educationtowards becoming a Wayfinder
Life Coach.
I should be ready by the end ofDecember.
(01:23):
I'm already working with payingcustomers as well as practicing
with my fellow students.
I have really discoveredcoaching from both ends.
From receiving coaching, I was afan from years ago, as I've been
coached by Kim Witten, who hasbeen on a podcast a couple of
(01:44):
times.
She's been amazing in helping mefigure out things, answering
questions that I was strugglingwith in my business, just
getting unstuck really.
And then from the other end,being a coach and being the
person that can support othercreatives and business owners or
aspiring business owners, getout of that stuck rut position
(02:08):
and make decisions and make aplan for yourself, or sometimes
just to get things off yourchest and have somebody that
wants to listen.
I just really love to be thatperson.
And this is definitely going tobecome, I think, the core of
what it is that I'm doing,supported by the program that I
(02:32):
made, the course, supported bythe bullet journal workshops
that I do, because all of thesethings work together.
And this is actually what I wantto talk to you about today.
I feel that I have landed in aplace or space where not, well,
I really want to say finallyeverything is coming together.
(02:55):
And it's not that it wasn'ttogether before, because I
didn't know what was missinguntil I did know what was
missing.
And now I feel like I have thisschmergers board of options for
people like you who are thinkingof starting a business or
perhaps already started abusiness or even have been
(03:18):
running their business for along, long time and just
encountering the things that youencounter as a business owner.
There's always new decisions tomake.
(03:44):
So I feel now that I can meeteveryone where they are in what
they need.
Coaching can happen at any pointof your journey.
It is helpful for anyoneanytime.
Even when my clients come to meon a day where they say, Well, I
(04:08):
really couldn't prepare and Ireally don't know what to bring.
We will always find something.
That's not what I mean.
Like there's always, as a coach,you know ways to get to the
things that are important to youand that are in the back of your
mind or that you want to workwith.
So that's coaching.
(04:29):
Coaching can happen at anymoment in your journey, and
that's why I think it willbecome the core of what Yabul
is.
And then some people are readyto learn more.
They feel like they have gaps intheir knowledge, but they don't
really feel like workingone-on-one.
Then a course is really nice sothat you know what you don't
(04:53):
know or know what you alreadyknew and have this whole arc of
what the basics are that youneed for starting and running
your business in a way that ishealthy and holistic and matches
your life because that is howYubel and I'm different.
(05:14):
We focus on both ends of thatthing.
Then I can meet people when theyfeel like there's something I
want to do, but I'm a little shyand I don't have a big budget,
but I do want to take someaction, and that's where the
community comes in, where youcan talk to different people
(05:36):
that are just like you and havea warm, warm and welcoming crowd
to hang out with and to talk andconnect over what's happening in
your life.
So that's a really easy way toget going and to give yourself
some momentum for every part ofyour life that needs some
(05:58):
structure, some organizing, andsome reflection.
There's the bullet journalmethod.
It is my trusted companion.
This is my current one.
I'm if you're not on YouTube,I'm showing my green bullet
journal, and I've got thisreally nice big sticker on it.
It's it's from a skate store inZvola, Sparky.
(06:21):
So I doubt anyone's listeningthat knows that store, but it's
the favorite store of mydaughter, and I love the people
there.
So just a little bit ofshout-out to Sparky Small
Business.
Anyway, so my bullet journal,yeah, my trusted companion,
daily, weekly, monthly, everychapter of my life, there's
(06:44):
moments that I can reflect onwhat it is that I'm working
towards, what my intentions are,and it's a really beautiful,
amazing method to cut out thecrap, basically, to cut out the
busy work and to move forwardwith intention.
So, yeah, there's a workshop forthat.
(07:06):
So that's just a one-time, twoor three hour thing and
semi-small investment, dependingon your income, obviously, but
you will get a lot out of that.
So I have a space in thecommunity that supports everyone
who has gone through theworkshop.
So, also there, the communityplays a big role in connecting
(07:27):
to others, which I believe isvery important.
I'm a big fan of Priya Parker,who wrote The Art of Gathering,
and I am very much into buildingcommunity in all kinds of ways.
I have built a few communities,and some of them didn't make it.
(07:48):
Some of them weren't a success,but some of them were.
All right, so I'm actuallysaying that at this point, where
I am right now, I just reallylove that I have different
things to offer to differentpeople at different spaces, at
different spots in on theirjourney.
(08:09):
It has been five years and ithas been a lot of work.
Didn't really know where I wasgoing in the beginning.
I was just following my bodycompass and just doing some soul
searching and figuring out whatit was that I loved doing, that
I was any good at, that peopleneeded, and all of these little
(08:30):
parts, they I got on this path,but a lot of the times I was,
what am I doing?
There's people need it, butthere was this huge gap in the
fact that people wanted my help,needed my help, expressed it to
me, and I noticed it fromtalking to people in the
(08:51):
industry on fairs.
But the there were two bigproblems, and those problems
were I don't know why I would dosomething like that, why I would
take a course or talk to a coachor go to a community, isn't a
community just like socialmedia.
(09:14):
The second big thing was theydidn't want to spend money.
I'm specifically saying thatbecause like if you're a yarn
shop and you buy one brand ofyarn, it's a couple of hundred
euros to get your sock yarnstocked up.
And you could decide to notinvest in that part of your
(09:38):
business at that time, butinvest in the knowledge part and
take a course or invest inbecoming a member of a community
that supports you throughoutyour journey.
So a lot of small businesses canreally afford my services, but
they're not familiar with thatkind of way of working.
(10:01):
It doesn't feel like it's forthem.
And because of that, it is hardto spend any money on it.
And what I had to learn from myend is that the money is there
because I thought they justdon't have the money.
They can't afford me.
So what am I doing here ifnobody can afford me?
And it's not really about that,it's about making the decision
(10:24):
to invest in your business sothat you can grow.
And that is not always buyingmore yarn or moving your studio.
Uh, sometimes it is somethingelse, investing in what you want
to do, why you want to do it,and figuring out a way forward.
And that could almost certainlybring you towards more success,
(10:49):
whatever that means to you, ofcourse, because success is
different for everybody.
But I will I want to say if youif you do that kind of work to
figure out what it is that youneed and want and where you want
to go, and not just on the toplevel, but go a little deeper,
then the future is so mucheasier to navigate, and that'll
(11:10):
be success, like in any way thatyou want to describe it.
So bringing all of that togethermakes me now feel like I really
have a good thing here, and yes,of course, I do.
I have some rough edges.
My course really needs to beupdated every year, and I need
to spend time on that.
(11:31):
I need to make decisions.
Am I going to update my course?
I was recently talking to afriend who has a lot of
experience in writing patternbooks for knitting, and we were
almost gonna work together, andthen I was like, oh, I think my
priorities are shifting a littlebit more towards something else
(11:53):
first, but at some point Ireally would like to turn the
course into an ebook, perhaps,because that's that's so much
easier for people to it.
Doesn't feel like a big leap toget an ebook compared to signing
up for a course.
I don't know.
I just wanna I just wanna workand make that even better and
(12:16):
better and better.
I could do better videos, Icould do, I can be very worthy,
as you might notice, and that'swhy I have a podcast.
And sometimes what I have to saycan be shorter.
So I do want to work on makingit better and better over time,
but the baseline of what Yahoois and what I can offer is there
(12:44):
now, and I feel like I have sownall the seeds at the different I
have different fields.
Like I have already harvestedone field last year, and now
there's new fields with newseeds, and I think like my farm
is really becoming we we don'tjust eat potatoes, we also are
(13:04):
getting vegetables and fruits,and I'm very much into the
harvesting vibe because we lastweekend we harvested our orchard
at our cottage, our familyholiday home.
And I actually made a videoabout it and put it on YouTube
because I'm also thinking aboutkind of starting to vlog a
(13:27):
little bit.
I did, a little bit about mylife because I have so much
going on that is interesting toshare, but I've been really shy
about it, and my experience withInstagram in the last couple of
years wasn't great, but I dofeel very comfortable as a
YouTube consumer, and sogradually I'm becoming more
(13:51):
comfortable as a YouTubecreator, that's why I want to do
my podcast now on YouTube, and Ialso am thinking of doing our
life around the cottage, andbecause I'm also growing flax
and I've actually harvested flaxand I've collected a lot of
material, but I haven't editedit yet.
(14:12):
I'm on a huge weight lossjourney.
I have already lost 22 kilos,which is something that is a
huge part of my life right now,and I feel like there's not
enough out there for people thatare going through the same
thing.
There's so much about weightloss on the internet, but it's I
(14:34):
think it's all I don't know.
Okay, very short.
Years ago, I thought aboutgetting an operation to help me
lose weight, and I decidedagainst it for two reasons
because I was five kilos toolight, which was enraging, and
also because it felt like thatwas I didn't want to cut into my
(14:58):
body, and I was very much stillon the I am healthy and good as
I am, and I was and I still am,but I'm also growing older and
I'm also going throughmetaboles, and so things have
changed.
So now I'm I'm getting supportfrom a physio and a dietitian
(15:19):
and specific medication forlosing weight, and I think
around the last one, there is somuch Hollywood news and so much
misinformation around that, andthe reasons why people would
take medication for it, and theidea that it would be quote
unquote the easy way out.
(15:40):
And I have opinions, and I havebeen looking for people like me
online and have found a few, butnot much.
So I'm also thinking aboutsharing a little bit of that
with the world as I am trying tobecome a little bit more visible
on YouTube.
I'm also in a challenge rightnow.
I'm doing a 30-day make thatdamn video challenge by Tamara
(16:05):
Gabriel.
It's at Tamara Gabriel UK if youwant to know more.
And she has been amazing.
The community around that hasbeen amazing, and it really was
so interesting to see how allthese different people from all
different niches have been supersupportive towards each other
(16:25):
because every day we need tomake a small video, a short form
video of maximum two minutes,and we can only spend 30 minutes
making it, and we get a promptevery day.
So it's not unlike the bulletjournal challenge that I
designed and that we did overthe summer, and it has been very
(16:46):
helpful for me to just become, Idon't know, to go back to the
person that I was when I wassuper active on Instagram, but
in a more, I don't, in a more,it's more connected to my values
now, and I'm more connected towhat my boundaries are, and I
(17:09):
know what I want to share andwhat I don't want to share, and
I question all these thingsconstantly.
When I start vlogging, we'll tryto keep it around myself and not
show too much of our family lifebecause I think privacy is a
complicated thing when you whenyou think about it on YouTube,
(17:29):
but it's also such a big part ofmy life, and it's the most
natural way for me to talk aboutwho I am, what I do, and yeah,
also find people that would wantto work with me because I seem
like I'm their type of person,and that's in the end why you
want to do it.
I don't do all that kind ofstuff because I think I can make
(17:53):
money from YouTube.
I have absolutely no, yeah, no,that's not gonna happen.
Even now, when I see in the inthe challenge, people are
getting thousands of views, andI'm like, 10, and then I I got
150 on one, which I was like,wow.
I mean, it feels kind of saferfor me just to have almost no
(18:14):
one watching at the beginning,because then I don't feel so shy
and awkward.
Although the posting is not eventhat awkward, it's more of the
walking around with my camera,and my microphone is quite small
and I video with my phone, soit's not really a camera, but I
do have some sort of a selfiestick to get a little bit of a
(18:37):
wider angle, and that's thething that I'm a little bit
worried about.
For the challenge last week, Iwas in Amsterdam and I recorded
on Central Station and I did it,and now I can have that as like
a connecting point, aconnection.
Whenever I feel weird andawkward, I can think back.
Listen, I can do this inAmsterdam Central Station, so I
(19:00):
can do it now.
And I think that was a reallygood idea for me to kind of push
myself through that.
So, going back to the topic, Ifeel like Yavol now has this
ecosystem or a farm withdifferent fields.
That's where I left off ofdifferent ways that you can
connect with me and ourcommunity and take the next step
(19:22):
towards running your creativebusiness.
I'm also using the word creativenow a little bit more because I
can now say that I'm a creativelife and business coach, which
encompasses the whole thingbecause it's about life and
business, and everyone'screative.
Everyone is welcome.
(19:43):
I also have worked withtherapists, shout out to
Kathleen, and I'm working also alittle bit with coaches.
Now I have a client who works inthe theater.
So it's not just crafts andneedlecrafts, but that's where I
have a lot of my knowledgearound the specific things.
(20:06):
As a coach, I don't really needthat kind of knowledge to help
you, but it can be reallyhelpful because I speak that
kind of language, and that canbe really supportive, and you
don't need to explain a lot tome.
So every creative change maker,everyone is welcome, of course.
(20:26):
But my main focus has alwaysbeen around slow fashion and
needle craft.
I'm calling myself a creativelife and business coach these
days because finally I can justsay it in one sentence.
This is what I do, and thenpeople can ask, what does that
mean?
And then I can elaborate on it.
So I just want to go one stepfurther.
(20:48):
Just let me take a sip of thisthing that I almost don't want
to film.
Yeah, I got one of those verypopular cups, and I have to say,
I didn't know when I bought it.
I was just a couple of yearsago, I was scrolling and I
(21:08):
wanted a specific color and Iwanted a straw and I wanted to
be sturdy, and I bought it, andthen I found out that every next
person has like seven million ofthose, which is crazy.
Anyway, taking a sip.
It's not sponsored, and yeah,but I'm not gonna throw it out,
(21:30):
am I?
So yeah, next thing this is thething with recording on video.
I'm probably gonna do lessediting.
I don't know.
Let's see, let's see.
So, what I did and what I havehad in mind for such a long
(21:50):
time, but what I could only doonce I had my whole ecosystem
for me thing set up was make aquiz so that when you go to my
website, you can take the quizand you can figure out where you
are on your journey.
You probably know where you areon your journey, but what type
of offer can help you and cansupport you best in this moment?
(22:15):
It's also just really fun to do.
I mean, don't you love takingquizzes?
I I mean, not in school, but asa young girl, I would love to do
everything that was, I think atthe time Cosmopolitan magazine
had those quizzes, like uh, Idon't know, who do you know is
(22:36):
your charm French charming,whatever.
At that time, that was importantto me, and I loved those kinds
of things, and then later on,psychological is psychologie
magazine psych words andlanguages, psychology magazine?
Yeah, that's what we have in theNetherlands, and they had those
(22:57):
kinds of tests, and I love that.
And then later on, I startedtaking the tests that tell you
what kind of personality youare, or what kind of the latest
one I took is one that showed mewhat kind of action taker I am.
Yeah, so I made a quiz and I'mstoked because I wanted to do
(23:19):
this for a long time and nowit's here.
I still am working.
I mean, I don't know when you'relistening to this, but I'm going
to change my homepage a littlebit more and have a little bit
more coaching as the base to allof it.
And I still have to work onthat.
But as Skip, our puppy, is nowentering puberty.
(23:42):
This is morning time when shehas a little nap, but at any
moment she can wake up.
Let me just check because she'stwo levels below.
Yes, she we have a we have alittle camera.
I know some people think it'sridiculous, but this means that
I can sit here and record andcheck if she's starting to wake
up or not, because I can alsojust hear it when she's awake,
(24:05):
but that means that I'mrecording and there will be
barking.
And this way I can stay relaxedand I'm I can do it.
So that has also been the wholething over the last few months,
figuring out how how I can studyand do my job while taking care
of a pup.
(24:26):
And I'm getting there, it's noteasy, but she's amazing, and I'm
getting getting to walk and havesunlight on my face every single
day, and absolutely zeroregrets.
She's just such a nice, fuzzy,cool little funny animal.
(24:48):
Yeah.
Anyway, I'm a dog owner now, soyeah, there's that.
I think this works best for me,just to perhaps not have a full
script and just have notes andthen just start talking.
But some days that's hard forme.
And then it's really helpful tohave a script.
(25:08):
So it depends.
It's good to know what works andwhat doesn't work.
All right, so this quiz goesthrough different steps also of
the WOL framework.
That was also something that Ireally wanted to work on to have
a clear framework.
And it's always been there, butI had to find a name for it and
(25:31):
to connect what I was trying todo to something that's easy to
understand.
And amazingly enough, I found away to explain it in using my
brand name, Yavul.
So the J A in Yes stands forjoyful action, taking joyful
action, because if you don'ttake action, nothing will
(25:53):
change.
If nothing changes, nothing willchange, but it has to be joyful,
it has to be connected to thatcore thing that made you start
your business in the firstplace.
The love that you have for yourcraft or your skill.
So joyful action.
That's the general vibe.
(26:14):
And then the steps we take inour journey towards our
intentions is wayfind, organize,and launch.
So it's W-O-L, it's just Vol.
And we start wayfinding, andthat's when you're still
figuring things out, where youcan have clarity from coaching,
(26:35):
where you can find what areactually your values as a
person, but also your values inyour business and what the
direction is that you want to goin.
When you are in the organizingstage, you have your ideas and
you have some offers, but youkind of need systems.
What are your boundaries?
How are you doing yourmarketing?
(26:56):
Where's the structure in yourbusiness?
Or are you just all over theplace all of the time and just
doing whatever's in front of youand just hoping that it'll take
you somewhere?
And then the last phase of thisframework is launch.
And then when you're at thatphase, you're ready to grow, you
could benefit from having thebusiness circle membership.
(27:19):
You could also benefit fromhaving something that is hybrid,
that is coaching with amembership or ongoing
accountability with a community,with the Yavol community.
So there's different stages thatconnect to the YAWL framework
that then come back into thisquiz, if that makes sense.
(27:42):
The funny thing is that all ofthis also overlaps with the
bullet journal method and thewayfinding coaching tools.
I think because they're all coretruths in general, I believe,
but very much so for me.
(28:03):
I have found these methods andways because they they fit with
how I see the world and how Ifeel like things work.
As you wayfind, organize, andlaunch, it's like a circle.
It is never really done becausewhen you launch one thing, like
me now, I'm launching a newthing.
(28:25):
I am doing the coaching and Imade this quiz.
So there's always going to bemovement.
You can be in different stages,in different spaces in your
business all at the same time.
And as you start, it can feelvery, very overwhelming.
But when you start, it is reallyhelpful to go from the one thing
(28:47):
to the next thing and just tofigure it all out in that way.
And then you'll get a knack ofit.
You you you get a feel for it.
You'll you can learn how to makeyour decisions once you know
what your core values andboundaries are, then you have a
compass.
And with that compass, you cannavigate through that circle
(29:08):
every time you need it.
So most people will end up inone specific stage because
something is on their mind now,and you go through the quiz with
that on your mind, and thenyou'll get to a very clear end.
But there's always the option ofhaving like an overlap or a
(29:29):
hybrid offer solution.
So some people might need, andspecifically, if you're a little
bit either experienced or verymuch in the beginning.
And I'm talking about coachingand consulting and what the
difference is between thosethings.
With coaching, we team up, wework together to figure out
(29:54):
where you are stuck, what it isthat you need, and the answers
come.
From you, and I help you findthose answers.
With consulting, it's more of avery practical like, I don't
know what tools to use to builda website.
And then in consulting, I cansay, I have great experience
(30:18):
with this, or what is yoursituation?
What is your budget?
And this and this and this wouldbe probably very helpful for
you.
And then I'll just tell you whatI think is best in your
situation.
Now I'm also available forconsulting.
Honestly, I think coaching is afirst step to first figure out
(30:39):
what's important to you.
Realistically speaking, I've hada couple of coaching
conversations where there's alittle bit of a hybrid or a mix.
And when that happens, I try tobe very transparent and open and
say, okay, where we're goingnow, the question that you're
asking me is more aboutconsulting.
(31:03):
So I'll take off my coaching hatand move into consulting if
that's okay with you.
And I will always ask permissionfor that.
And typically I keep thosethings apart, but it can happen
that that is what's needed inthat moment.
And we will work with it whenthat happens.
So it's you don't have to fit ina specific box.
(31:26):
And that's the thing withquizzes, of course, you end up
in a box.
The quiz is just a tool to helpyou figure out what my offers
are and what could match.
But I'm always open to talk toyou, and we could have a
30-minute free call, and thenyou can talk to me and we can
figure out what you need andwhere you are.
(31:47):
So don't worry about that.
It's just a helpful tool.
It's not the end all and be allof everything.
So wow.
I hope that was helpful to you.
Of course, when you go topatentshift.fm, you can find the
quiz there.
It's on different spots on myhomepage right now.
(32:08):
Depending on when you'relistening, it'll probably be a
little bit more visible onceI've made some changes, but
you'll be able to find it.
There's like buttons and it'seasy.
So if you want to take the quiz,it's just a few questions.
It's very simple.
You can just take the quiz andgo on with your life, or take
(32:29):
the quiz and think a littledeeper about where you are,
perhaps do some reflecting inyour journal if you want to.
And let me know if you have anyquestions.
I'd love to hear from you.
I'd love to hear what you think.
In the end, what I've beensaying is that wherever you are
on your path, there is supportfor you available from me, from
(32:52):
the community in Yevol, and youdefinitely do not have to do it
alone.
So I hope you have a creative,joyful week.
And let me know what you thinkabout the YouTube versus pure
audio podcast thing.
And if you have any questions,yeah, I'd love to hear from you.
All right.
(33:12):
I said joyful week, but twoweeks.
I'm still doing the bi-weeklything.
Perhaps in the future we'll do aweekly.
We'll see.
All right.
Bye.
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