March 29, 2024 • 31 mins
In this episode, I discuss the importance of goal setting for creative entrepreneurship. Drawing parallels between goal setting and preparing soil for a garden, I emphasize the need for alignment with personal values and decision-making to drive business success.
I introduce a step-by-step approach to goal setting, starting with personal goals before transitioning to business goals. Practical exercises and worksheets are provided to encourage entrepreneurs to integrate personal and business values into their goals for greater clarity and effectiveness.
Highlighting models like SMART, GROW, and WWHW, I emphasize specificity, measurability, achievability, relevance, and timeliness in goal setting. Through examples across various business aspects, I demonstrate how goals can be tailored to individual needs and values.
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Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:10):
you're dreaming of getting a full income doing what
you love every day, but inreality it feels like you are
drowning in your to-do list andevery day is a fight against
getting even the most basicthings done.
How do you pull yourself awayfrom busy work and working in
your business and start workingon your business With the help
(00:31):
of setting goals?
That's the answer In the realmof creative entrepreneurship.
Goals aren't just a luxury.
They're the compass guidingyour journey.
They're the milestones that notonly shape your business but
also resonate deeply with youridentity, infusing it with
purpose and driving both togreater heights.
(00:53):
Think of them as your strategicroadmap, your meticulously
crafted plan for success.
It's spring and I have been busygetting the soil in my
vegetable garden ready to startsowing.
Sowing with an O.
It's kind of confusing, isn'tit, if you do a textile craft
(01:15):
show, sowing the seeds.
I have spent a few monthscollecting my kitchen scraps in
my Bokashi buckets and I thenspread it in my garden and
topped it off with some leafcompost.
Last year, we built a pile ofgarden waste and, without really
knowing much about it, turnedit into another type of compost.
(01:38):
We added a layer of leafcompost to that, and now I have
two areas of my garden ready forsowing in the upcoming month.
We're building our vegetablegarden on a base of building
materials.
Our house is three years oldand we had to actively start
making a healthy and solid basefor our veggies.
(02:01):
This took some decision-making,some trial and error and still
is a lot of trial and error, andit took also some tapping into
our values.
Are we making or buying compostand if so, what kind?
What kind of seeds?
Will we sow Organic or will webuy small plants and plant them?
(02:22):
Are they going to be organic?
Making decisions about soil andseeds and planting is the best
metaphor for goal setting.
It's the first layer of yourfuture to come, and in a few
months you'll be able to measurethe success of the decisions
you have made now.
When you make decisions thatare aligned with your values, it
(02:45):
makes all the difference.
It makes it better, easier andmore fun and effective to start
working towards reaching yourgoals.
If you want to learn more aboutthe plans for my garden and how
it's going, sign up for theYawal community.
We actually have a garden groupspace, because it seems like
(03:06):
textile crafts and gardens are agreat combo, so you're very
welcome to join.
But now onto the actual topic oftoday goal setting.
So how can you set your goalswhile staying true to yourself
and what matters most to you?
Hi, my name is Saskia andwelcome to Pattern Shifts.
(03:28):
Are you running a textile craftbusiness or dreaming of
starting one?
Whether you are trying to makea living or something extra on
the side, turning from crafterto business owner can be a steep
learning curve.
It doesn't have to be With 16years of experience in running
small businesses in textilecrafts and a drive to build a
(03:48):
solid alternative to fastfashion.
My mission is to provide youwith no bullshit, actionable
exercises and strategies in alanguage that makes sense to you
, that you can implement rightaway, so you can organize, build
and grow your business.
Don't burn out before you getstarted.
Build a solid base with thehelp of Pattern Shift Podcast
(04:09):
and the Yavol community and itsprograms.
So in this episode we'll betalking about personal goal
setting, what steps to take toset your business goals, and I
will share a few goal settingmodels and some examples of
goals.
We'll talk about the importanceof reflection and planning, and
(04:31):
by the end of the episode,you'll hopefully have a little
bit more clarity in how you canset your goals for your business
and you'll know about theimportance of integrating
personal and business valuesinto your goals importance of
integrating personal andbusiness values into your goals
and we'll have some practicalexercises and worksheet for you
(04:53):
to download as a bonus.
So are you ready to get startedNow?
Before we start, don't forget tosign up for the Patent Shift
updates on email and the YavelBusiness Circle newsletter so
that you can get creativebusiness tips and insights.
Go ahead, you can do that now,while you're listening.
Just go to the show notes andit's easy and done in a few
(05:17):
seconds.
So now let's get into today'sepisode.
It's always a good idea to workout your personal goals before
you work on your business goals.
In the first module of ourBusiness Circle program, we
focus completely on our personalneeds, values, goals and
boundaries the groundwork forsome solid and healthy soil to
(05:41):
sow in.
You can listen to episode 69,prioritize you Crafting a
Healthy Business with PersonalIntentions.
To learn a little bit moreabout that.
Today I will be focusing on thenext step your business goals.
We will talk about three stepsto get to your goals.
One, taking a time picture.
(06:02):
Two, aligning your values andvalues.
And three, zooming in to helpyou actually get more clear on
your goals.
I've got not one but twoworksheets ready for you to
download in the show notes.
All of the work we are doingtoday is a taste of what we do
in the Business Circle program.
The next cohort will start inSeptember, so you can sign up
(06:27):
for the waitlist viayavlmyflowdeskcom slash episode
80.
And 80 is the number eight andzero.
I will repeat it once moreyavlmyflowdeskcom slash episode
80.
Travelmyflowdeskcom slashepisode 80.
(06:49):
First, let me give you a shortdifferentiation between
resolutions, intentions, plansand goals.
And if you want to do a littlebit more of a deeper dive into
that, I love the article Plansvs Goals vs Resolutions vs
Intentions by Ryder Carroll, theinventor of the bullet journal.
He has a great way ofexplaining the differences and
(07:10):
this is very helpful not only indetermining what goals actually
are, but also give us moretools for change.
So I'm just going to be alittle bit short about this, to
give us a little bit of a start.
Resolutions A resolution is acommitment to an outcome.
(07:31):
You can say it's the want, andif you would put that into a
sentence, it will be.
I am going to blah, blah, blah,blah, blah, blah Intentions.
An intention is a commitment toa process or the why, and in a
sentence that would be I want to, because plans, plans are the
(07:58):
definition of a process, the howI am taking action in this way,
and goals are the definition ofan outcome, the what I have
achieved this particular targetor thing with these particular
(08:19):
criteria by this particular time.
So now that you know a littlebit more about what goals
actually are, let's go into thenext step.
There are some models that youcan use to set your goals.
You've probably heard of thefirst one before.
It's called the SMART model,and SMART is an acronym.
(08:40):
S stands for specific andclearly defined, m stands for
measurable progress.
A stands for achievablesmall-scale goals, r is relevant
goals to your current life, tis time-related with set
(09:03):
endpoints.
So this model is the mostwell-known.
It was first published byGeorge T Doran in 1981.
And what you're basically doingis answering these questions Be
specific, what exactly will youaccomplish Then?
(09:25):
Make it measurable.
How will you know when you'vereached this goal?
Let's say, I want to have athousand downloads each week for
this podcast.
That is a measurable goal,achievable.
Is achieving this goalrealistic, with effort and
(09:48):
commitment.
Have you got the resources toachieve this goal and, if not,
how will you get them?
This takes a little bit ofthinking through.
Then, relevant why is itsignificant to you?
And timely when will this goalbe achieved?
I want to have a thousanddownloads per week by the end of
(10:11):
the year, so that means that bythe end of the year, I can see
if I have accomplished my goalsby making it measurable and
timely.
And when you look at achievable, you have to think it through.
How can I do this?
What steps do I need to take?
(10:33):
Is it realistic?
Because there's a differencebetween setting a goal and
having a dream.
Another type of model is theGROW model.
Another type of model is theGROW model, and G stands for
goal what do you want to do?
What's your ultimate aim?
R stands for reality when areyou now and what barriers
(10:54):
prevent your objective.
The O is for options what canyou do and what are your
resources?
And the W is will.
What will you do?
How can you start makingchanges to achieve your goal?
As you can see, there's a lotof overlap in these two
different models.
What you can do is you canreplay this and take notes and
(11:18):
start writing things out foryourself in your journal.
It will be very helpful to getinsights for yourself.
And the last goal model is theWWHW model, which doesn't sound
as smart but it is, and I kindof like this one.
It feels simple and easy to getgoing with your goal setting
(11:43):
when you use this model.
It's basically the what, why,how and when model.
So what is the outcome you aretrying to reach?
Why is this important to youand why do you want it?
(12:03):
How, in detailed steps, do youplan to make it happen?
And when?
What is the timeline and whenis the deadline?
To me this feels like the mostdoable, productive, effective,
fast model you could use.
So Just start answering thewhat, why, how and when
questions for the specificthings you want to achieve with
(12:24):
your business.
But before we actually can setour goals and get started on
that, we'll first have to take alook at where we are today, and
for that I like to do thisexercise in the business circle
that is called make a timepicture Before you start.
(12:46):
Sometimes it's good to take awalk and think about this or put
pen to paper, let the ink flow,start writing or grab your
latest project, start knittingor sewing and just get into this
vibe of inspiration andthinking about this before you
actually start writing.
You can print this exercise, bythe way, because I made it into
(13:12):
in a worksheet and I have thelink in the show notes for you.
There's a couple of prompts inthere that you can also write
down into your journal if youwould like to do that.
So what we actually do is wetake a small time stamp or a
time picture where you kind oflook in the mirror, you're
(13:34):
honest and you look at where youare now as a business owner and
you think about what you wantto become in the future.
Don't overthink it too much.
It's just another way oflooking at your current place
and your vision for the future.
You can print this out, hang iton your wall or your fridge and
(13:54):
just have a generalinspirational kind of visual and
speaks to your inspiration andto your emotions.
So what you do is you fill outthe questions in your worksheet.
You find two pictures thatreflect now and reflect your
(14:15):
dreams, and then what you can dois you can share them with me
via email or a voice recordingor via Instagram at underscore
Yevon.
Underscore pattern shift.
I am super curious about whatyou will come up with.
So, to get your thought processgoing a little bit more, here
(14:41):
are some other ideas, some morepractical and some little less
inspirational, a little bit morebusiness-like.
So you probably run a smallbusiness, usually without a team
, but I think it's still a goodidea to have a look at the
specific topics that I'm goingto mention, even though they
might seem a little bit bigbusinessy to you.
(15:03):
You might have somebody thathelps you now and then at a show
or in your shop, or your goalis actually to get a team.
All businesses should havefinance and cash flow goals,
even if they're really small.
I know they're scary terms.
They are for me as well, butlet's just go through these
(15:24):
different areas where you canconnect your goals to Leadership
and management, team and staff,systems and processes, finance
and cash flow.
Finance and cashflow, newbusiness and sales, marketing
(15:47):
and promotion, creativity andnew products we love this one,
don't we?
Referrals and customer service.
So I'm trying to get someexamples going.
When it comes to leadership andmanagement, how will you prepare
for a team that is coming?
What role will you take?
What kind of leader do you wantto be if you're in that kind of
(16:10):
setting?
And when it comes to team andstaff, what is the type of team
you want to build?
Do you have specific goalsaround that team you want to
build?
Do you have specific goalsaround that?
Just talking about really smallthings, how can you show your
appreciation for your team?
What are some goals around that?
(16:31):
Do you want to give them someChristmas gifts and how will you
work towards that?
When it comes to systems andprocesses, what do you need in
your business that is currentlynot in place?
Would you like to get yourwelcoming email section done?
Would you like to work towardsa more cohesive process when it
(16:58):
comes to ordering in materialsfor your business?
When it comes to finance andcash flow, what are your goals
there?
What kind of amounts do youwant to earn or what do you want
to invest in in the future?
Is it going to be a percentageof what you earn?
(17:18):
These are all different kindsof goals that you can have.
New business and sales goalsaround that could be.
Could you start a collaboration?
What are the numbers in termsof sales that you want to
achieve?
Marketing and promotion couldbe all around getting your
(17:40):
website up to the next level,making sure you have a good
communication plan, a marketingplan, and do you have goals
around promoting specific areasof your business?
When we talk about creativityand new products, we usually
feel really cool and relaxed inthat area of our business, so we
(18:06):
usually have goals around that.
Today I was talking to one ofthe members of the business
circle.
They were thinking aboutgetting a membership in terms of
yarns out there for theircustomers.
They want to start doingwholesale with other businesses
in the future Lots of things.
(18:27):
And when it comes to referralsand customer service, what are
goals around customer service?
Do you need an FAQ on yourwebsite?
Do you need some copy pasteemails that you can just send
whenever somebody asks you aquestion?
That keeps coming up Thingslike that.
(18:50):
So step two step one was takingthe time picture and looking at
how things are now, and then wetalked about some ideas of what
kind of goals you can think of.
And step two is aligning yourvalues.
(19:11):
If you want to make a change inthe world, it's important that
you align your values with yourgoals so you can actually start
to take steps towards improvingyour life, your work and our
world.
When you've done the work aroundformulating your personal
values, it's time to look atyour business values and connect
(19:34):
them to your business goals.
All these things are, for me,intertwined and I like to take a
holistic look at all of thesethings together, because then it
comes natural to do your workand to move ahead.
(19:58):
So think about what personalvalues also connect to your
business and then connect themto your goals.
When do you want to achievethese goals and what is
realistically doable?
Your business values are mostlikely not so far from your
personal values, not so far fromyour personal values, and you
(20:25):
can link them together.
So that could be something likeI want to reduce half of my
business waste by the next yearor by in two years.
You can keep them completelyseparate.
Some personal goals don't alignwith your business, and that is
fine.
I have a personal goal list anda business goal list in my
(20:47):
bullet journal and I have themnext to each other and I can see
there what the overlap is.
At one glance I can get a feelof what lies in my future and
what is important to me and whatsteps I can take in both my
personal and my business life toget to that place.
(21:10):
So it's well worth the effortof thinking these things through
Now.
It's not easy to figure out whatyour values are.
We spend a lot of time doingthat in the business circle.
To make it a little easier foryou, I have a bonus checklist
(21:56):
no-transcript atmosphere, let'scall it that way.
So if you have trouble figuringout what actual values are and
what could be your businessvalues, and if you still have to
do some of that work, theConscious Consumerism Checklist
bonus, that will be able to giveyou some ideas, hopefully and
(22:18):
you can get the link for thechecklist in the show notes,
obviously.
Then we have landed on stepthree zooming in.
So we started by setting atimestamp, taking a time picture
where are we now and what arewe dreaming of in the future?
Then we have looked at aligningour personal values with our
(22:41):
business values and our goals,and now we are zooming in.
We are now going from bigdreams to small ones.
We are going to define ourbusiness goals for the short
term one year, the midterm threeto five years and long term
five to 10 years.
(23:02):
I'm sure this will feel veryweird to you, because have you
ever done this?
Even setting short term goalsis something that a lot of small
business owners don't really do.
We work in the now.
You could say we are verymindful, we live in the moment,
but when you do that, you aretraveling water, you are putting
(23:26):
out fires around you, but youwill not sow seeds for the
future, and this is why you needto take some time to set the
goals that make your businessgrow.
So what I want you to do hereand this is kind of another
exercise that you can do in yourjournal try to pick no more
(23:51):
than three goals for the short,mid and long-term goal setting.
Grab your journal, take notesgoal setting.
Grab your journal, take notes.
What we're doing is you pick nomore than three goals for each
the short-term, mid-term andlong-term goal setting.
So that means you'll have ninedifferent goals.
(24:13):
Now, for each of those goals,you are going to answer the
following questions.
For each of those goals, youare going to answer the
following questions my goal is,and then you'll do the short
description of your goalaccording to one of the goals
models that I just talked aboutbefore, and make sure it's
(24:36):
measurable, timely, all of thatso short description.
So short description.
My goal is, then this goal isimportant because the benefits
of achieving this goal will beand then you write a short list
of potential obstacles and ashort list of potential
solutions, and you will alsowrite who are the people you
(25:00):
will ask to help you.
So after doing this exerciseand all the exercises that we
talked about in this episode,you will start to get a good
idea of what your goals can be.
Deciding on good goals for yourbusiness can take some time and
they will change over time.
(25:21):
Give yourself a day or three towork through and define them.
Normally they won't be finished.
It's a work in progress and youhave to start working towards
achieving them as soon aspossible.
So don't hang into that momentof I still don't know, I still
don't know, and then weeks passand you never work towards your
(25:45):
goals.
So just set some time.
I think three to four days is agreat amount of time where you
can do a lot of this work.
You can take walks, make yourfavorite tea, have a good talk
with a friend about this stuff,take your knitting out, turn
your brain on and set yourselfup for an inspired couple of
(26:09):
hours and days of figuring outwhat you want.
Get in the zone, get your penand paper out and then get to
work.
Make a change, make a move.
So today I covered one and ahalf sub-chapter of the chapter
business goals in the BusinessCircle program, with guidance
(26:31):
and accountability and supportfrom other business owners like
yourself.
Your work and learning gets tothe next level when you are in
the business circle.
But when you take the steps Italked about in this episode,
you can already lay someimportant stepping stones to
growing your business.
(26:52):
It takes a little bit moreeffort to do it alone, so I
thought of a way to help you.
I can be your accountabilitypartner for this one.
Grab your calendar and make anote to contact me four days
from now or whenever you'reready, but not much longer, and
share with me one of yourshort-term goals, one of your
(27:14):
mid-term goals, one of yourlong-term goals, something
you've learned from this episodeand a question, if you have one
.
I cannot wait to connect withyou and see what you've come up
with.
There's nothing you can winexcept for a little bit of a
chat with me about this, and youwill have done the work.
(27:37):
So share all of this with me viaemail info at ya-volcom a voice
recording throughpatternshiftfm, the episode web
page.
You can get there via the shownotes on wherever you listen to
this episode.
(27:58):
You can actually also send me adirect message via Instagram at
underscore Yevon, underscorepattern shift, or tag me in your
story or post so I cancommunicate with you and with
your followers and everyone overon Instagram if you like that
(28:18):
more.
I hope this helped you get moreclear about setting goals and
how you can do that in a waythat aligns with your personal
values, and I wish you happyspring seed sewing.
If you appreciate the freecontent and the work I put into
(28:39):
this podcast, consider showingyour support in a way that feels
right to you.
This could be by sharingepisodes with friends, signing
up for our newsletter or makinga small monthly contribution
through clicking the support theshow link in the show notes, or
when you're listening via Applepodcast, you can click the
(28:59):
subscription button and getmonthly bonus episodes.
Your support keeps the podcastgoing and aligns with the values
we share.
You'll find all the details inthe show notes.
Thank you so much for being apart of this movement and
remember every stitch counts aswe work together and create a
pattern shift for you, yourbusiness, the crafters and the
(29:22):
fashion industry.
you're dreaming of getting a full income doing what
you love every day, but inreality it feels like you are
drowning in your to-do list andevery day is a fight against
getting even the most basicthings done.
How do you pull yourself awayfrom busy work and working in
your business and start workingon your business With the help
(00:31):
of setting goals?
That's the answer In the realmof creative entrepreneurship.
Goals aren't just a luxury.
They're the compass guidingyour journey.
They're the milestones that notonly shape your business but
also resonate deeply with youridentity, infusing it with
purpose and driving both togreater heights.
(00:53):
Think of them as your strategicroadmap, your meticulously
crafted plan for success.
It's spring and I have been busygetting the soil in my
vegetable garden ready to startsowing.
Sowing with an O.
It's kind of confusing, isn'tit, if you do a textile craft
(01:15):
show, sowing the seeds.
I have spent a few monthscollecting my kitchen scraps in
my Bokashi buckets and I thenspread it in my garden and
topped it off with some leafcompost.
Last year, we built a pile ofgarden waste and, without really
knowing much about it, turnedit into another type of compost.
(01:38):
We added a layer of leafcompost to that, and now I have
two areas of my garden ready forsowing in the upcoming month.
We're building our vegetablegarden on a base of building
materials.
Our house is three years oldand we had to actively start
making a healthy and solid basefor our veggies.
(02:01):
This took some decision-making,some trial and error and still
is a lot of trial and error, andit took also some tapping into
our values.
Are we making or buying compostand if so, what kind?
What kind of seeds?
Will we sow Organic or will webuy small plants and plant them?
(02:22):
Are they going to be organic?
Making decisions about soil andseeds and planting is the best
metaphor for goal setting.
It's the first layer of yourfuture to come, and in a few
months you'll be able to measurethe success of the decisions
you have made now.
When you make decisions thatare aligned with your values, it
(02:45):
makes all the difference.
It makes it better, easier andmore fun and effective to start
working towards reaching yourgoals.
If you want to learn more aboutthe plans for my garden and how
it's going, sign up for theYawal community.
We actually have a garden groupspace, because it seems like
(03:06):
textile crafts and gardens are agreat combo, so you're very
welcome to join.
But now onto the actual topic oftoday goal setting.
So how can you set your goalswhile staying true to yourself
and what matters most to you?
Hi, my name is Saskia andwelcome to Pattern Shifts.
(03:28):
Are you running a textile craftbusiness or dreaming of
starting one?
Whether you are trying to makea living or something extra on
the side, turning from crafterto business owner can be a steep
learning curve.
It doesn't have to be With 16years of experience in running
small businesses in textilecrafts and a drive to build a
(03:48):
solid alternative to fastfashion.
My mission is to provide youwith no bullshit, actionable
exercises and strategies in alanguage that makes sense to you
, that you can implement rightaway, so you can organize, build
and grow your business.
Don't burn out before you getstarted.
Build a solid base with thehelp of Pattern Shift Podcast
(04:09):
and the Yavol community and itsprograms.
So in this episode we'll betalking about personal goal
setting, what steps to take toset your business goals, and I
will share a few goal settingmodels and some examples of
goals.
We'll talk about the importanceof reflection and planning, and
(04:31):
by the end of the episode,you'll hopefully have a little
bit more clarity in how you canset your goals for your business
and you'll know about theimportance of integrating
personal and business valuesinto your goals importance of
integrating personal andbusiness values into your goals
and we'll have some practicalexercises and worksheet for you
(04:53):
to download as a bonus.
So are you ready to get startedNow?
Before we start, don't forget tosign up for the Patent Shift
updates on email and the YavelBusiness Circle newsletter so
that you can get creativebusiness tips and insights.
Go ahead, you can do that now,while you're listening.
Just go to the show notes andit's easy and done in a few
(05:17):
seconds.
So now let's get into today'sepisode.
It's always a good idea to workout your personal goals before
you work on your business goals.
In the first module of ourBusiness Circle program, we
focus completely on our personalneeds, values, goals and
boundaries the groundwork forsome solid and healthy soil to
(05:41):
sow in.
You can listen to episode 69,prioritize you Crafting a
Healthy Business with PersonalIntentions.
To learn a little bit moreabout that.
Today I will be focusing on thenext step your business goals.
We will talk about three stepsto get to your goals.
One, taking a time picture.
(06:02):
Two, aligning your values andvalues.
And three, zooming in to helpyou actually get more clear on
your goals.
I've got not one but twoworksheets ready for you to
download in the show notes.
All of the work we are doingtoday is a taste of what we do
in the Business Circle program.
The next cohort will start inSeptember, so you can sign up
(06:27):
for the waitlist viayavlmyflowdeskcom slash episode
80.
And 80 is the number eight andzero.
I will repeat it once moreyavlmyflowdeskcom slash episode
80.
Travelmyflowdeskcom slashepisode 80.
(06:49):
First, let me give you a shortdifferentiation between
resolutions, intentions, plansand goals.
And if you want to do a littlebit more of a deeper dive into
that, I love the article Plansvs Goals vs Resolutions vs
Intentions by Ryder Carroll, theinventor of the bullet journal.
He has a great way ofexplaining the differences and
(07:10):
this is very helpful not only indetermining what goals actually
are, but also give us moretools for change.
So I'm just going to be alittle bit short about this, to
give us a little bit of a start.
Resolutions A resolution is acommitment to an outcome.
(07:31):
You can say it's the want, andif you would put that into a
sentence, it will be.
I am going to blah, blah, blah,blah, blah, blah Intentions.
An intention is a commitment toa process or the why, and in a
sentence that would be I want to, because plans, plans are the
(07:58):
definition of a process, the howI am taking action in this way,
and goals are the definition ofan outcome, the what I have
achieved this particular targetor thing with these particular
(08:19):
criteria by this particular time.
So now that you know a littlebit more about what goals
actually are, let's go into thenext step.
There are some models that youcan use to set your goals.
You've probably heard of thefirst one before.
It's called the SMART model,and SMART is an acronym.
(08:40):
S stands for specific andclearly defined, m stands for
measurable progress.
A stands for achievablesmall-scale goals, r is relevant
goals to your current life, tis time-related with set
(09:03):
endpoints.
So this model is the mostwell-known.
It was first published byGeorge T Doran in 1981.
And what you're basically doingis answering these questions Be
specific, what exactly will youaccomplish Then?
(09:25):
Make it measurable.
How will you know when you'vereached this goal?
Let's say, I want to have athousand downloads each week for
this podcast.
That is a measurable goal,achievable.
Is achieving this goalrealistic, with effort and
(09:48):
commitment.
Have you got the resources toachieve this goal and, if not,
how will you get them?
This takes a little bit ofthinking through.
Then, relevant why is itsignificant to you?
And timely when will this goalbe achieved?
I want to have a thousanddownloads per week by the end of
(10:11):
the year, so that means that bythe end of the year, I can see
if I have accomplished my goalsby making it measurable and
timely.
And when you look at achievable, you have to think it through.
How can I do this?
What steps do I need to take?
(10:33):
Is it realistic?
Because there's a differencebetween setting a goal and
having a dream.
Another type of model is theGROW model.
Another type of model is theGROW model, and G stands for
goal what do you want to do?
What's your ultimate aim?
R stands for reality when areyou now and what barriers
(10:54):
prevent your objective.
The O is for options what canyou do and what are your
resources?
And the W is will.
What will you do?
How can you start makingchanges to achieve your goal?
As you can see, there's a lotof overlap in these two
different models.
What you can do is you canreplay this and take notes and
(11:18):
start writing things out foryourself in your journal.
It will be very helpful to getinsights for yourself.
And the last goal model is theWWHW model, which doesn't sound
as smart but it is, and I kindof like this one.
It feels simple and easy to getgoing with your goal setting
(11:43):
when you use this model.
It's basically the what, why,how and when model.
So what is the outcome you aretrying to reach?
Why is this important to youand why do you want it?
(12:03):
How, in detailed steps, do youplan to make it happen?
And when?
What is the timeline and whenis the deadline?
To me this feels like the mostdoable, productive, effective,
fast model you could use.
So Just start answering thewhat, why, how and when
questions for the specificthings you want to achieve with
(12:24):
your business.
But before we actually can setour goals and get started on
that, we'll first have to take alook at where we are today, and
for that I like to do thisexercise in the business circle
that is called make a timepicture Before you start.
(12:46):
Sometimes it's good to take awalk and think about this or put
pen to paper, let the ink flow,start writing or grab your
latest project, start knittingor sewing and just get into this
vibe of inspiration andthinking about this before you
actually start writing.
You can print this exercise, bythe way, because I made it into
(13:12):
in a worksheet and I have thelink in the show notes for you.
There's a couple of prompts inthere that you can also write
down into your journal if youwould like to do that.
So what we actually do is wetake a small time stamp or a
time picture where you kind oflook in the mirror, you're
(13:34):
honest and you look at where youare now as a business owner and
you think about what you wantto become in the future.
Don't overthink it too much.
It's just another way oflooking at your current place
and your vision for the future.
You can print this out, hang iton your wall or your fridge and
(13:54):
just have a generalinspirational kind of visual and
speaks to your inspiration andto your emotions.
So what you do is you fill outthe questions in your worksheet.
You find two pictures thatreflect now and reflect your
(14:15):
dreams, and then what you can dois you can share them with me
via email or a voice recordingor via Instagram at underscore
Yevon.
Underscore pattern shift.
I am super curious about whatyou will come up with.
So, to get your thought processgoing a little bit more, here
(14:41):
are some other ideas, some morepractical and some little less
inspirational, a little bit morebusiness-like.
So you probably run a smallbusiness, usually without a team
, but I think it's still a goodidea to have a look at the
specific topics that I'm goingto mention, even though they
might seem a little bit bigbusinessy to you.
(15:03):
You might have somebody thathelps you now and then at a show
or in your shop, or your goalis actually to get a team.
All businesses should havefinance and cash flow goals,
even if they're really small.
I know they're scary terms.
They are for me as well, butlet's just go through these
(15:24):
different areas where you canconnect your goals to Leadership
and management, team and staff,systems and processes, finance
and cash flow.
Finance and cashflow, newbusiness and sales, marketing
(15:47):
and promotion, creativity andnew products we love this one,
don't we?
Referrals and customer service.
So I'm trying to get someexamples going.
When it comes to leadership andmanagement, how will you prepare
for a team that is coming?
What role will you take?
What kind of leader do you wantto be if you're in that kind of
(16:10):
setting?
And when it comes to team andstaff, what is the type of team
you want to build?
Do you have specific goalsaround that team you want to
build?
Do you have specific goalsaround that?
Just talking about really smallthings, how can you show your
appreciation for your team?
What are some goals around that?
(16:31):
Do you want to give them someChristmas gifts and how will you
work towards that?
When it comes to systems andprocesses, what do you need in
your business that is currentlynot in place?
Would you like to get yourwelcoming email section done?
Would you like to work towardsa more cohesive process when it
(16:58):
comes to ordering in materialsfor your business?
When it comes to finance andcash flow, what are your goals
there?
What kind of amounts do youwant to earn or what do you want
to invest in in the future?
Is it going to be a percentageof what you earn?
(17:18):
These are all different kindsof goals that you can have.
New business and sales goalsaround that could be.
Could you start a collaboration?
What are the numbers in termsof sales that you want to
achieve?
Marketing and promotion couldbe all around getting your
(17:40):
website up to the next level,making sure you have a good
communication plan, a marketingplan, and do you have goals
around promoting specific areasof your business?
When we talk about creativityand new products, we usually
feel really cool and relaxed inthat area of our business, so we
(18:06):
usually have goals around that.
Today I was talking to one ofthe members of the business
circle.
They were thinking aboutgetting a membership in terms of
yarns out there for theircustomers.
They want to start doingwholesale with other businesses
in the future Lots of things.
(18:27):
And when it comes to referralsand customer service, what are
goals around customer service?
Do you need an FAQ on yourwebsite?
Do you need some copy pasteemails that you can just send
whenever somebody asks you aquestion?
That keeps coming up Thingslike that.
(18:50):
So step two step one was takingthe time picture and looking at
how things are now, and then wetalked about some ideas of what
kind of goals you can think of.
And step two is aligning yourvalues.
(19:11):
If you want to make a change inthe world, it's important that
you align your values with yourgoals so you can actually start
to take steps towards improvingyour life, your work and our
world.
When you've done the work aroundformulating your personal
values, it's time to look atyour business values and connect
(19:34):
them to your business goals.
All these things are, for me,intertwined and I like to take a
holistic look at all of thesethings together, because then it
comes natural to do your workand to move ahead.
(19:58):
So think about what personalvalues also connect to your
business and then connect themto your goals.
When do you want to achievethese goals and what is
realistically doable?
Your business values are mostlikely not so far from your
personal values, not so far fromyour personal values, and you
(20:25):
can link them together.
So that could be something likeI want to reduce half of my
business waste by the next yearor by in two years.
You can keep them completelyseparate.
Some personal goals don't alignwith your business, and that is
fine.
I have a personal goal list anda business goal list in my
(20:47):
bullet journal and I have themnext to each other and I can see
there what the overlap is.
At one glance I can get a feelof what lies in my future and
what is important to me and whatsteps I can take in both my
personal and my business life toget to that place.
(21:10):
So it's well worth the effortof thinking these things through
Now.
It's not easy to figure out whatyour values are.
We spend a lot of time doingthat in the business circle.
To make it a little easier foryou, I have a bonus checklist
(21:56):
no-transcript atmosphere, let'scall it that way.
So if you have trouble figuringout what actual values are and
what could be your businessvalues, and if you still have to
do some of that work, theConscious Consumerism Checklist
bonus, that will be able to giveyou some ideas, hopefully and
(22:18):
you can get the link for thechecklist in the show notes,
obviously.
Then we have landed on stepthree zooming in.
So we started by setting atimestamp, taking a time picture
where are we now and what arewe dreaming of in the future?
Then we have looked at aligningour personal values with our
(22:41):
business values and our goals,and now we are zooming in.
We are now going from bigdreams to small ones.
We are going to define ourbusiness goals for the short
term one year, the midterm threeto five years and long term
five to 10 years.
(23:02):
I'm sure this will feel veryweird to you, because have you
ever done this?
Even setting short term goalsis something that a lot of small
business owners don't really do.
We work in the now.
You could say we are verymindful, we live in the moment,
but when you do that, you aretraveling water, you are putting
(23:26):
out fires around you, but youwill not sow seeds for the
future, and this is why you needto take some time to set the
goals that make your businessgrow.
So what I want you to do hereand this is kind of another
exercise that you can do in yourjournal try to pick no more
(23:51):
than three goals for the short,mid and long-term goal setting.
Grab your journal, take notesgoal setting.
Grab your journal, take notes.
What we're doing is you pick nomore than three goals for each
the short-term, mid-term andlong-term goal setting.
So that means you'll have ninedifferent goals.
(24:13):
Now, for each of those goals,you are going to answer the
following questions.
For each of those goals, youare going to answer the
following questions my goal is,and then you'll do the short
description of your goalaccording to one of the goals
models that I just talked aboutbefore, and make sure it's
(24:36):
measurable, timely, all of thatso short description.
So short description.
My goal is, then this goal isimportant because the benefits
of achieving this goal will beand then you write a short list
of potential obstacles and ashort list of potential
solutions, and you will alsowrite who are the people you
(25:00):
will ask to help you.
So after doing this exerciseand all the exercises that we
talked about in this episode,you will start to get a good
idea of what your goals can be.
Deciding on good goals for yourbusiness can take some time and
they will change over time.
(25:21):
Give yourself a day or three towork through and define them.
Normally they won't be finished.
It's a work in progress and youhave to start working towards
achieving them as soon aspossible.
So don't hang into that momentof I still don't know, I still
don't know, and then weeks passand you never work towards your
(25:45):
goals.
So just set some time.
I think three to four days is agreat amount of time where you
can do a lot of this work.
You can take walks, make yourfavorite tea, have a good talk
with a friend about this stuff,take your knitting out, turn
your brain on and set yourselfup for an inspired couple of
(26:09):
hours and days of figuring outwhat you want.
Get in the zone, get your penand paper out and then get to
work.
Make a change, make a move.
So today I covered one and ahalf sub-chapter of the chapter
business goals in the BusinessCircle program, with guidance
(26:31):
and accountability and supportfrom other business owners like
yourself.
Your work and learning gets tothe next level when you are in
the business circle.
But when you take the steps Italked about in this episode,
you can already lay someimportant stepping stones to
growing your business.
(26:52):
It takes a little bit moreeffort to do it alone, so I
thought of a way to help you.
I can be your accountabilitypartner for this one.
Grab your calendar and make anote to contact me four days
from now or whenever you'reready, but not much longer, and
share with me one of yourshort-term goals, one of your
(27:14):
mid-term goals, one of yourlong-term goals, something
you've learned from this episodeand a question, if you have one
.
I cannot wait to connect withyou and see what you've come up
with.
There's nothing you can winexcept for a little bit of a
chat with me about this, and youwill have done the work.
(27:37):
So share all of this with me viaemail info at ya-volcom a voice
recording throughpatternshiftfm, the episode web
page.
You can get there via the shownotes on wherever you listen to
this episode.
(27:58):
You can actually also send me adirect message via Instagram at
underscore Yevon, underscorepattern shift, or tag me in your
story or post so I cancommunicate with you and with
your followers and everyone overon Instagram if you like that
(28:18):
more.
I hope this helped you get moreclear about setting goals and
how you can do that in a waythat aligns with your personal
values, and I wish you happyspring seed sewing.
If you appreciate the freecontent and the work I put into
(28:39):
this podcast, consider showingyour support in a way that feels
right to you.
This could be by sharingepisodes with friends, signing
up for our newsletter or makinga small monthly contribution
through clicking the support theshow link in the show notes, or
when you're listening via Applepodcast, you can click the
(28:59):
subscription button and getmonthly bonus episodes.
Your support keeps the podcastgoing and aligns with the values
we share.
You'll find all the details inthe show notes.
Thank you so much for being apart of this movement and
remember every stitch counts aswe work together and create a
pattern shift for you, yourbusiness, the crafters and the
(29:22):
fashion industry.
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