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April 11, 2024 26 mins

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 I have been running the Business Circle for a few years now and one topic stood out in the most recent Wins + Woes meeting. From this I feel the need to emphasize the importance of a mindset shift. So we talk about why a mindset shift is necessary to encourage you to get out of your comfort zone while still taking care of yourself. Because… if you don’t change anything, nothing will change. So unless you are happy and content where you are as a person and a business owner, this episode is for you! 

FULL SHOW-NOTES WITH TAKEAWAYS

BEST QUOTE FROM THE EPISODE

"People are afraid of change. Some see it as a threat, while others see it as an adventure." 


LINKS

Byron Katie's Work: Explore Byron Katie's approach to mindset and self-inquiry through her official website: The Work of Byron Katie

Shirzad Chamine - Positive Intelligence: Learn more about Shirzad Chamine's work on positive intelligence and mindset shifts: Positive Intelligence

Bullet Journaling: Discover the bullet journal method for productivity and organization: Bullet Journal

Marie Kondo's Method

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(00:22):
entrepreneurial success.
So I've been running thebusiness circle.
This is the program where Isupport small businesses
holistically in marketing,branding and mindful
productivity.
I've been hosting the businesscircle now for a few years and
I've noticed something coming upin our wins and woes meetings.

(00:46):
We share what worked and whatneeds work in those meetings and
I've learned so much just fromsharing this in a group.
So one topic stood out the most, at least to me, in the most
recent wins and woes meeting,but it's something that I've

(01:08):
seen happen a lot, and sometimesI call it feeling icky about
selling, or sometimes it'shidden away in the way we price
our products and services.
But it mainly boils down to onething, and that is mindset.
So why does mindset matter inrunning your small business and

(01:32):
how can you change your mindsetto deal with resistance, tackle
perfectionism and growpersonally and professionally?
Hi, I'm Saskia de Feiter andthis is Pattern Shift, the show
that supports your small textilecraft business with practical
and philosophical tips aboutmarketing, branding and mindful

(01:56):
productivity.
I take a holistic approach inguiding you to build and grow
your business from a solid basethat's built on your values,
your needs and boundaries, sothat you can run it more
sustainably for yourself and ourplanet.
Whether you are already runninga textile craft business or

(02:18):
dreaming of starting one, ifyou're trying to make a living
or something extra on the side,turning from crafter to business
owner can be a steep learningcurve.
Pattern Shift is here to make achange for you, the crafters
and our industry.
So in this episode we'll talkabout the following topics Time

(02:43):
management and mindset shiftsfor personal growth, overcoming
perfectionism and taking action,productivity, creativity and
self-awareness, work-lifebalance and self-care for
creatives.
It's a lot, but I wrapped it upin a nice compact little
episode and by the end of theshow you'll wake up to a new

(03:06):
truth that can help you grow,hopefully, and you'll feel less
alone in feeling scared to takeaction.
And also, hopefully, you'lllearn that there are more ways
to set intentions and reach yourgoals than just what everybody
keeps repeating.
Ps.

(03:27):
I'd love to know where you arein the world.
Why don't you sign up for thePatentShift emails and just
reply to an email to start aconversation with me.
I would love to hear from you,find the link in the show notes
or go to patternshiftfm and I'mwaiting for your mails.

(03:48):
Now let's get into today'sepisode.
I believe that most problemshave a simple start and could
potentially have a simplesolution.
When you look at the work ofByron Katie, she has some simple
questions that are verypowerful to make a change in

(04:08):
your life.
When you look at the work ofShirzad Kameen and Positive
Intelligence, it is also verystructured and quite simple.
Looking at bullet journalingthe way of organizing that Marie
Kondo does it's not so much thesolutions that are extremely

(04:32):
hard, it's our beliefs aroundcertain things that might be
hard to shift, and I think thathas to do with trust Trusting
that someone else might have away to help you, leaning into
something that is unknown andunfamiliar, so that all boils

(04:54):
down to a mindset shift.
And not everybody is ready tohave that mindset shift, and
that's what I encounter inworking with people in crafts
and businesses.
Things that are sometimes veryapparent and obvious to me might
feel huge to somebody who's notready to look at things in a

(05:17):
different way.
So for me to be able to reallyhelp somebody grow their
business, first there sometimeshas to be a little bit of a
mindset shift.
What helps me is the thoughtthat if you don't change
anything, nothing will change.
I think it's said by Einstein.

(05:39):
I'm not sure.
It doesn't really matter whosaid it, it's true.
Really matter who said it, it'strue.
What?
If you don't change a thing,nothing will change.
So true.
So people are afraid of change.
Some people, inherently, areexcited about change and see it
as an adventure, but lots ofpeople see it as a threat, the

(06:01):
unknown.
It's out of their comfort zone.
And there are definitely a lotof things that you can gain from
stepping out of your comfortzone.
I think people know that, butthey kind of want to know the
answer beforehand so that theythen can decide if it's worth
stepping out of their comfortzone.
But that's the thing.

(06:22):
There's only one way to findout if it works for you, and
that's by doing the thing andtaking action.
And then there's another stepyou need to take whenever you
are ready to take action, to getmoving.
Then people struggle withperfectionism, another hurdle on
the road to success.

(06:42):
They take action and they wantthings to be perfect or they
don't take action because theywant things to be perfect and
they don't believe in themselvesto do a good enough job.
And they don't believe inthemselves to do a good enough
job.
So it's my job to let them knowthat any action is already
perfect compared to what theydid before, and perhaps quote

(07:03):
unquote, air quotes perfect isnot the right word here.
So I need to help people to getinto the mindset where they
feel confident enough to starttaking action into the unknown.
It's not easy, and I think whatis a great help is to do all of
this together with other people,and so this is why I love

(07:27):
teaching small groups, becausein small groups you can still
have an actual connection topeople, you can still feel the
presence of who the other peopleactually are, whereas in large
groups, the other people arethere but you're not necessarily
actually connecting to them.
And whenever I teach one-on-one, it turns a little bit into a

(07:50):
from-me-to-you kind of thing,more of a teacher and a mentor
thing, and although I do have alot of experience and I have
experienced things that workreally well, in the end you need
to figure out for yourself whatworks for you, and this is a

(08:10):
hard thing for me to realize aswell.
I'm honest here because I wouldlove just to teach you what I
know works and be a true mentorin that sense.
But I also realize that somepeople need different solutions,
and I realized that more andmore over the years, although
there are some truths that aregenerally true for everybody,

(08:35):
and I really believe that.
So guiding people into acertain mindset and having them
work together with others in asafe space to figure out what
works for them from a curatedlist of options is, in my book,
the best way to move forward,because you could do it by
yourself, but it would take alot more time and you'd have to

(08:57):
do a lot more studying andresearching and in the end you
could study your whole life onone subject and never do
anything with it, never make adent in the subject if you just
study it and don't practice itor communicate it or share it or
even critique it.

(09:18):
So if you don't feel ready for achange, can you talk to
yourself and figure out whyyou're not ready, and do you
truly believe that you should beready for changing, or do you
actually truly, on the inside,deeply believe that you want to
stay where you are, meaning thatif you stay where you are, you

(09:41):
should be fully content andhappy where you are.
And if you're not content withwhere you are as a person, as a
business, change needs to happen.
And what are you willing to doto make change happen?
What is realistically neededfrom you to make that change
happen?
Is it a belief change, amindset change?

(10:04):
Because I don't think theanswer is lack of time, because
we all have the same amount oftime.
So the power is in taking thetime to do certain things and
leaving other things behind inorder to pursue those things
that make a bigger difference toyou.
So if you say I don't have timeto do things differently,

(10:28):
that's just not true and you canuse the work of Byron, katie,
you can use the bullet journalmethod to figure out if that is
truly true that you want, andfigure out how did they get

(10:57):
there, what are they doing, whatis different in your life and
how can you do something in thesame way or a similar way.
I like to use the example ofhaving a caregiver role.
You have less hours in a daythan somebody that doesn't.
Do you believe that in lesstime you can do more things,

(11:17):
then that becomes the questionand figuring out to what extent
you can become more efficient oreven work slower and be happy
with a slower pace, but the sameresults over a longer period of
time.
Over a longer period of time,that also boils down to mindset

(11:40):
shifts Change what is trulypossible for you and what needs
to be different to get there.
I, for example, will neverbecome an 18-year-old ballerina
and the ballerina part is noteven the hardest thing about it.
And the ballerina part is noteven the hardest thing about it.
I'm 48.
I will never be 18 again.

(12:01):
I'm overweight.
I will probably never become aballerina in any way, but things
are changing and, who knows, Icould become an old, overweight
ballerina.
I can just never, ever, becomean 18-year-old ballerina.
These are the things that youare working with.
So having an honest look atwhat your boundaries are and

(12:21):
what you do have, but also beinghonest about what you are using
your time for and could you useit in a more productive way.
And when I say productive, Idon't mean productive by
churning out or like hustling,but working in a smarter way.
And when I say productive, Idon't mean productive by
churning out or like hustling,but working in a smarter way.
So for me, that means that Iseem to be on this cycle of

(12:43):
being super productive onemoment and then feeling really
tired and not being able to getany work done the other moment.
I have figured this out and I'mworking with it, not against it
.
So I'm having another look atthe services that I'm offering.
I'm also having another look atmy values.

(13:06):
I'm going to do some reallydeep work around how I want my
time to make a difference in thelives of other people my family
and myself in, hopefully, thedecades that I will have on this
earth.
I will do this work soon.
It all has to do with bulletjournaling as well, and so what

(13:27):
will probably be true for me isthat I will probably have to be
on that slow productivity I wantto say train, but that's
probably not the best word forthis sentence a slow
productivity pace and feel happyabout working on the quality of
what I offer instead of thequantity of what I offer, and

(13:51):
this means that I really have tothink differently than what is
generally taught, beingconsistent in sending out
newsletters every week.
I've never been able to do itevery week.
I've been doing it bi-weekly,but sometimes that's been super
hard and sometimes I've hadenough energy to write a few of

(14:13):
them so I can make up for anyother weeks where I feel low on
energy.
But I'm still working towardsthat.
You should be consistent andthat consistency could also be
once a month, right, and does itreally need to be all that
consistent?
Can it be twice in one weekwhen you're super excited and

(14:35):
want to share a lot of thingsand then perhaps no meals for a
month?
I don't have the answer for that.
The answer lies in do you wantto work like that and how does
your audience react to it?
And this is quite a mindsetchange for me, because I really
love and I really thrive onfollowing rules in one way, but

(15:00):
then I'm also very much.
I think the word is demand,diverse or stubborn, I don't
know.
I just it doesn't even need tobe an authority from somebody
else.
It could be my own authority,me telling myself that I need to
do something and then justgoing right against it because I

(15:23):
just don't wanna, and needingto send out the newsletter every
two weeks and then, if I'm inthe wrong kind of feeling vibe.
I just don't want to do it andI will work against myself.
This is what happens.

(15:43):
It happens a lot to me and I'mtrying to bring this all
together so I can turn this intoa podcast episode or newsletter
, or both a podcast episode ornewsletter, or both.
Actually, this is a greatexample of the reality.
Okay, let's rephrase, let'sfocus.

(16:03):
So sometimes I love to do alittle bit of philosophy, but in
my life I don't have aphilosophy partners where I can
kind of talk out loud about allthis stuff and they let me talk

(16:23):
for long enough so that I canshake my thoughts and shape it.
And it's really a hard thing toask from another person,
especially because what's in mymind doesn't always come out the
way that I mean it.
So I need a lot of time toprocess.
But I can do it by talking tomyself.

(16:45):
So what I've done is I'vetalked into my phone using Otter
and Otter is a note-taking appand my speech is recorded and
then turned into notes, and thenI use the notes to write a
script and record this episode,as I've been doing and I'm doing

(17:10):
right now.
I can use the notes to write ablog post I can take snippets
from it to use on social media,I can turn it into a newsletter,
and all of that comes from anhour or less of talking into my
phone in my space, in myworkroom, where I'm sitting
right now as well.
At the same time, I can bepolishing my nails, taking some

(17:35):
notes in my bullet journal.
This is such a happy place forme, and although it's not a
button I can push I think Ihaven't really tried yet so
usually I do this when I get theurge, when I need to get
something out, I do this, and ifI don't have the urge, I have

(17:57):
not forced myself to do it yet.
Have the urge, I have notforced myself to do it yet.
But all of this together is asuper productive way for me to
do work.
But I do it when I get the urge, which is not something that
you can kind of put into theproductive lingo way of doing
things, because I kind of haveto wait for it to happen.

(18:19):
And this made me think of whatthey say about writers, that
there's no such thing as awriter's block.
Writing is a craft and you justhave to do it every day and it
will come, and I'm sure that'strue for what I'm doing here.
I'm just not there yet.
I'm still on the road tofiguring it all out.

(18:49):
So for me, this can really be agreat way to do a lot of my work
and, at the same time, beingsuper efficient, using not a lot
of time but making use of mytalents and my comfort zone.
But then when I want to make achange and go out of my comfort
zone, when I want to turn all ofthese thoughts into something
that would be helpful for mybusiness let's say, I don't know
, I've done a bunch of these andI'm like, oh, this could be a

(19:10):
book Then I really have to getout of my comfort zone and start
a regular pace of working onthe text that can then become a
book, a regular pace of workingon the text that can then become
a book.
Unless I do it completelyself-published, then there's
probably no deadline.
But I don't work well if Idon't have any deadline at all,
so that won't work either.
But I'm kind of trying to makethe point that and also make the

(19:34):
point for people that are notfully autonomous in everything
that they do.
So yeah, I think this is a kindof way of looking at things and
being kind to yourself in oneway, staying in your comfort
zone and taking care of yourself.
Actually, that doesn't have tobe the same thing like taking

(19:55):
care of yourself and lettingyourself thrive in the ways that
are helpful to you and, at thesame time, don't hide, be aware
that sometimes you need to stepout of where you are in order
for things to change.
So, as long as you are happy orcontent, you're happy and
content there's no need tochange anything.

(20:16):
But if you feel like you're notmaking enough money or you're
supposed to be somewhere in yourlife where you're not, then it
needs some investigation and itneeds some deep thinking.
And after that deep thinking,you probably need to take some
action.
And within that action of alwaysbeing super kind to yourself is

(20:39):
not not hiding from truths andit's not hiding behind
perfectionism, hiding behindyour let's call them
disabilities or specific thingsthat take you a certain amount
of energy or effort.
You are still the captain ofyour ship.
You can still say, okay, soI'll go to a festival and I'll

(21:00):
make connections to people, evenif that takes a lot of my
energy and a lot of my time,because I know that these kinds
of connections, in the end, willbe much more valuable and will
have taken less time to turninto opportunities,
collaborations or clients thanwhen you would have done it in

(21:21):
the way that feels mostcomfortable to you, let's say,
via Instagram DMs.
So I believe that there is apush, a pull, a balance, a way
of not necessarily being strictto yourself but being true to
yourself and deciding what wouldbe the best way forward is not

(21:42):
always by staying in yourcomfort zone, but it's always to
do it with care for yourself.
So when you do go to thatfestival and when you really get
drained, then make sure thatyou have a couple of days to
recover from it, and that initself, all of that is a mindset

(22:05):
shift that I think would behelpful for a lot of people.
So, in conclusion, I want tosay that the reason why mindset
matters so much for smallbusiness owners is because it
affects how you deal withchallenges, how you bounce back
from setbacks and welcome change.

(22:27):
Basically, it's a big deal,because it shapes how you
navigate the path to success andgrowth.
Be open to change, be open totaking action.
Take action in the most messyway, it's fine, but do the thing

(22:48):
so you can start the change youwant to make for yourself, your
business and the world at large.
If you appreciate the freecontent and the work I put into
this podcast, consider showingyour support in a way that feels
right to you.
This could be by sharingepisodes with friends, signing

(23:09):
up for the newsletter or makinga small monthly contribution
through clicking the support theshow link in the show notes.
Or, when you're listening viaapple podcast, click the
subscription button and getmonthly bonus episodes.
Your support keeps the podcastgoing and aligns with the values
we share.
You'll find all the details inthe show notes.

(23:30):
Thank you so much for being apart of this movement and
remember every stitch counts aswe work together and create a
pattern shift for you, yourbusiness, the crafters and the
fashion industry.

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