February 14, 2025 • 20 mins
The Business Model Canvas is a creative, visual tool that helps makers and indie business owners gain clarity and structure in their business. In this episode, I explore how yarn dyers, pattern designers, and shop owners can use it to grow sustainably. Tune in now and start crafting your business with confidence! 🚀
Go to full show notes and download a Business Model Canvas Template HERE
This episode was sponsored by Ja, Wol. I promote my own services and products in my podcast rather than working with sponsors. I will share the odd-discount for things I fully support and use.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Hey there and welcome creative business owners and
indie makers.
Welcome back to Pattern Shift,where we dive into the joys, the
challenges and the strategiesof running a sustainable and
fulfilling creative business.
My name is Saskia and todaywe're talking about a tool that
might sound corporate andintimidating but is actually a
(00:23):
really kind of playful, creativeway to structure and grow your
business the business modelcanvas.
Okay, so I know you're probablythinking business model canvas
that sounds like something forstiff corporate suits and MBA
(00:45):
types, and I hear you and I getit.
But I promise you this tool isnot only very useful for
creative business owners like us.
It's actually pretty fun, ifyou let it be fun, and I'm not
the type that wears suits.
I'm actually making a blousethat I've made myself today and
I'm very proud of.
(01:06):
I made it to fit my body, Idesigned it to fit my style and
I love it.
And for now, let's dive in andsee how this visual framework
can help you make sense of yourbusiness without sucking this
whole out of your creativity.
Sound good?
All right, let's go.
(01:26):
Let's do this.
So what is the business modelcanvas and why should you care?
The business model canvas I'mgoing to say this a lot is a one
page visual map that helps youorganize the key building blocks
of your business.
(01:47):
It was developed by AlexanderOsterwalder, who, to be fair,
deserves some credit, because welike to treat people the way we
want to be treated, so here'sthe credit.
But, honestly, what mattershere is how this tool can work
for you.
So, thank you, alexander, we'llpick it up from here.
(02:07):
So what it looks like isimagine a large whiteboard A
bullet journal spread isactually perfect for it as well,
and over the whole area of thewhiteboard or the spreads, or
your piece of paper, the spaceis divided into nine boxes.
(02:28):
The boxes are actually atparticular places on the sheet,
so you have to download it tosee what it really looks like.
There's a link in the shownotes for that, and so it breaks
your business down into nineessential parts.
These are the nine partsCustomer segments who do you
(02:49):
want to serve?
Who buys from you and what dothey look like?
Two value proposition whatmakes your work unique?
Why would people choose youover someone else?
Three channels how do you reachyour customers?
Instagram, newsletter, pop-upmarkets.
(03:09):
Four customer relationships howdo you interact with your
audience?
Are you the friendly shopkeepertype or the hands-off type.
Just let me pack the orders inthe back room and I'll just have
a web shop and that's good.
Number five revenue streams howdo you actually make money?
(03:33):
Sales commissions, workshops,selling your soul to the devil?
Maybe it's up to you.
Six, the key resources.
What do you need to make yourbusiness work?
Materials, tools, software,fairy godmothers, maybe.
Seven key activities what doyou do every day to keep the
(03:54):
business going?
Creating marketing, admin,cleaning your studio, things
like that, getting that reallygood coffee from the place next
door, just to keep you going.
Eight key partnerships whohelps you to make it all happen?
Collaborators, business buddies, your bookkeeper, other
(04:19):
businesses that you do collabswith.
That's actually whatcollaborators are.
Saskia, okay, yeah, you get it.
Nine cost structure so wheredoes the money go?
Rent supplies, software, thatkind of a stationary addiction
that we all have, and I'm notmentioning the wool.
So now let's break these down alittle and see why they matter
(04:40):
to you.
So why should we use it?
Why should we use the businessmodel?
It's a visual, hands-onapproach.
If you think of it as a visionboard for your business, that
helps.
I think it's not about a rigidbusiness plan.
It's about seeing your wholebusiness at a glance.
(05:03):
It really encouragesexperimentation.
Your business evolves and thistool helps you to tweak things
without feeling stuck.
You get to play, shift, pivotas you grow and for those of you
who've known me for a while, Iam the pivoting queen.
(05:23):
I have done it all.
I have designed, I've dyed wool, I've sold wool, I've made
products, I made bags, I taughtmy gosh.
I did it all.
I shifted and I pivoted and I,kind of like clay, needed my
(05:47):
business into what I needed itto be.
Okay, you can quote me on that.
One Another thing is it reallyhelps you to focus on what
really matters Instead ofgetting lost in all of our to-do
lists, which I know, I know ithappens to you, it happens to me
(06:08):
, even with my whole bulletjournal structure.
Sometimes you just get lost inyour to-do lists and you don't
think about why you actuallyneed to do things.
So it helps you to prioritizewhat really drives your business
and it's helpful.
(06:28):
It's super helpful, especiallyif your brain loves jumping from
one thing to the next.
Adhd business owners, I see you.
Another thing is that it is acreative playground.
The business model canvas isthat it's a creative playground.
Strategy does not have to behard or boring.
(06:50):
When you approach it like acreative exercise, it actually
becomes fun and helpful indesigning a business that aligns
with your values.
And you know that we're allabout that at Yeville and
PatentShift.
We want to build businessesthat align with what you need,
what your boundaries are andwhat your values are, so this is
(07:11):
a great tool for you.
So now, how do you now?
How do you get started with thebusiness model canvas?
You should really just take adrink every time I say that word
, but make a tea, unless it'slike the weekend or you feel
like you want to just reallyhave fun with this episode.
(07:34):
It's up to you.
It's your life.
Anyway, all right, let's givethis a go.
Here's how we start.
First of all, you download oryou draw a business model canvas
.
I'll drop a link in the shownotes and I have a downloadable
there for you, but you canGoogle it and it's really easy.
The bigger the better.
So if you have a wall that youcan use, if you have a
(07:58):
blackboard, anything that's likea big piece of paper that
you've used for something andthat you can really spread out,
the bigger the better.
But it also works small.
You can use sticky notes, whichis really convenient because
you can write down ideas foreach section and then you can
move them around and see whatfits and what feels good, and
(08:20):
you can take things off, putthings back on.
I really like that idea and Iwant to say please start with
what you know.
Do not overthink it.
You can refine it as you go.
I just came back to my ownbusiness model canvas recently
when I started to write about itfor our Business Circle
(08:43):
membership.
We talked about it in our winsand woes meetings.
Then I wrote a little blog postabout it that you can find as
well, and now I'm making thisshow.
So I was all about the BusinessModel Canvas and I redid mine.
You just come back to it everynow and then and just have a
look at what's going on in yourbusiness.
You iterate, you adjust it overtime.
(09:05):
Your business isn't static andneither is your business model
canvas.
Whenever you feel a little bitshaky and a little bit unsure of
the direction you're going in,try to play a little bit with
the business model canvas andsee where you wait, what it gets
you, so you can completely makeit yours.
Like my friend who helps mewith bookkeeping once told me
(09:36):
it's time that you take over.
Now.
You do this, I'll show you howto do it.
And I went like no, it's soboring I can't do it, my brain
dies.
And she said I'll just, I canmake it pink if that helps.
And I seriously reacted yes,please make it pink.
Anyway, make it yours.
Color coded, doodle on it,invite a friend over, make it
into a party, a brainstormingsession and have the people that
(09:58):
help you in your business oryour neighbor, whatever, make it
fun.
And it really can be fun.
But it's up to you and I hopethis really helps you to give an
idea of how you can use thebusiness model canvas.
Now, how do you actually use thebusiness model canvas?
(10:21):
Now, how do you actually usethe business model canvas?
You can basically break it downinto three key areas
Desirability that is part one tofour, so that's your customer
segments, your value proposition, your channels and your
customer relationships.
This really talks about dopeople actually want what you're
(10:41):
offering?
Then the next key area isviability that's part five and
nine, so your revenue streamsand your cost structure.
Can your business actually makemoney?
And then the third part isfeasibility, which is six to
eight your key resources, yourkey activities and your key
(11:04):
partnerships, and that talksabout do you have what you need
to make it happen?
For example, if you're an indieyarn dyer, your desirability is
.
That part is about knowing yourcustomer segments Knitters who
love hand-dyed yarn.
(11:24):
Your value proposition is thatyou create unique colorways
inspired by nature.
You sell via your website andInstagram and you build
relationships through onlineengagement and in-person yarn
festivals.
So this talks about do peopleactually want what you're
offering?
All these things together, thenthe next step.
(11:47):
Viability is about you havemultiple revenue streams, like
direct sales, wholesale, yousell to other shops and dying
workshops.
Your costs include materials,marketing and website hosting.
This is all about can yourbusiness make money?
You look at your cost versusyour income and then your
(12:11):
feasibility.
Do you have what you need tomake it happen?
You need dye yarn, a studio andtime to produce stock.
You also partner with localknitting influencers to promote
your work.
You give away some of yourskeins for giveaways or
influencers to talk about youryarn while they use it.
(12:33):
A pattern designer might use thebusiness model canvas to map
out different revenue streams,like selling patterns, offering
classes and launching asubscription service.
A shop owner could focus on howtheir partnerships with local
makers and their in-store eventsbring in people.
And whatever your creativebusiness is.
(12:57):
The business model canvas helps.
You want to call it that is not.
Do people want what I'm offering?
Because I hear people talkabout they need support in
(13:21):
different sections of theirbusiness.
They need it, they want thehelp.
But in the next sectionviability, can your business
make money?
Absolutely, but I first need toexplain to people what it
actually is that I can help themwith, and if they invest in
knowledge about building abusiness, that investment comes
(13:45):
right back to them.
But that's the hard part inthis industry for me.
I have found that a lot ofpeople would rather invest in
more materials than in moreknowledge, which is kind of a
hard part for me in my wholestructure.
Another thing that I constantlycome back to is my channels.
(14:07):
How do I reach my customers?
I want to work according to myvalues and I have a lot of ideas
and thoughts about social media, so I'm always experimenting in
finding ways to market what Ido in a way that matches my
values, my boundaries, what Ineed, in a way that matches my
(14:31):
values, my boundaries, what Ineed which is really interesting
, because for a lot of people itsounds weird that you're a
marketing professional who doesnot really fully step into the
social media thing and that'sjust who I am For my business I
think that I can do it in adifferent way.
I am really focusing on slowmarketing, ethical marketing and
(14:52):
ways that fit my business andme as a person.
But it does mean that having abusiness model canvas right in
front of me and seeing all thesemoving parts in my business, it
helps me to see that it wouldbe a good idea to go where the
(15:12):
businesses are, for example.
So one of the channels that'snow really important to me is to
go to local or semi-localfestivals and markets and
actually one-on-one talk tobusiness owners and get to know
them and build a relationshipover time.
So a business model canvas canreally for you is to actually do
(15:40):
it, because I can give you alot of different examples, but
you are unique, your needs areunique, your value system is
unique and you might have areally really strong fan base on
(16:05):
online, but the fandom is notactually translating to sales
and then you can play with thatand you can look at it and you
can see what am I going to do tobring it back into some sort of
a balance.
Basically, it's kind of a scale.
(16:25):
You look at it and you seewhere can you find the balance
or what do you want to add somemore?
Where do you want to put somemore energy?
Invest in knowledge, invest intime, invest in partnerships
what will bring your businessforward?
This is the one question thatyou have to ask yourself every
(16:47):
day If you are making your to-dolist.
That is the one question thatyou have to ask yourself every
day If you are making your to-dolist.
That is the question on top ofthe page.
What is the one thing I need todo to bring my business forward
?
And today it can be starting towork on my business model
canvas.
Give yourself an hour.
(17:07):
You can get a lot done, Ipromise you.
So if you want to take thisfurther and if this has sparked
something for you, if you'relike, oh, I'm so excited and you
want to do more with this, thenyou can dive deeper and join us
inside the Yavol communitymembership.
For a really low price, yousupport this podcast and you can
(17:29):
hang out with other businessowners and talk about this kind
of stuff and get creative ideas.
Some more exciting news is thatthe Yavel Business Circle
program, after a trial, is nowavailable as a self-paced course
for a fraction of the full livecohort price, and this means
(17:50):
that you can go through theprogram at your own speed
whenever it suits you.
And, plus, when you sign up,you'll get three months of free
access to the Business Circlespace, which is the space where
all the people that went throughthe program come together and
really work on getting theirshit done Right.
(18:11):
That's the thing.
You can connect with them, youcan ask questions, you can get
support and it's just.
It's just big, big fun.
If you're looking forstructured guidance to build a
sustainable, inspiring business,but need flexibility, this is
for you.
Sign up today and you can startshaping your business with
creativity and confidence.
(18:32):
And, by the way, ik spreek ookNederlands.
Dus, voor alle mensen inNederland laat je niet
tegenhouden door het Engels.
Er zijn genoeg Nederlanders inde community en we kunnen gewoon
in onze eigen prachtige taalcommuniceren.
So that was a little bit ofDutch for all the people that
understand it.
I hope you thought that was alittle bit of Dutch for all the
people that understand it.
I hope you thought that washelpful for all the people that
(18:53):
thought what the hell's wrongwith her.
Is she sick?
Does she need a doctor?
No, that is the Dutch language.
Thank you so much for hangingout with me today.
If you found this episodehelpful, please share it with a
fellow creative business ownerwho needs to hear this.
And if you try out the businessmodel canvas, let me know how
it goes.
Send me a message on the shownote page.
(19:15):
You can just click a button andleave a message or join the
conversation inside the Yablecommunity.
We'd love to have you there.
Until next time, keep creating,keep experimenting because
marketing is nothing more thanexperimenting and, most of all,
keep having fun with yourbusiness.
Bye for now.
Hey there and welcome creative business owners and
indie makers.
Welcome back to Pattern Shift,where we dive into the joys, the
challenges and the strategiesof running a sustainable and
fulfilling creative business.
My name is Saskia and todaywe're talking about a tool that
might sound corporate andintimidating but is actually a
(00:23):
really kind of playful, creativeway to structure and grow your
business the business modelcanvas.
Okay, so I know you're probablythinking business model canvas
that sounds like something forstiff corporate suits and MBA
(00:45):
types, and I hear you and I getit.
But I promise you this tool isnot only very useful for
creative business owners like us.
It's actually pretty fun, ifyou let it be fun, and I'm not
the type that wears suits.
I'm actually making a blousethat I've made myself today and
I'm very proud of.
(01:06):
I made it to fit my body, Idesigned it to fit my style and
I love it.
And for now, let's dive in andsee how this visual framework
can help you make sense of yourbusiness without sucking this
whole out of your creativity.
Sound good?
All right, let's go.
(01:26):
Let's do this.
So what is the business modelcanvas and why should you care?
The business model canvas I'mgoing to say this a lot is a one
page visual map that helps youorganize the key building blocks
of your business.
(01:47):
It was developed by AlexanderOsterwalder, who, to be fair,
deserves some credit, because welike to treat people the way we
want to be treated, so here'sthe credit.
But, honestly, what mattershere is how this tool can work
for you.
So, thank you, alexander, we'llpick it up from here.
(02:07):
So what it looks like isimagine a large whiteboard A
bullet journal spread isactually perfect for it as well,
and over the whole area of thewhiteboard or the spreads, or
your piece of paper, the spaceis divided into nine boxes.
(02:28):
The boxes are actually atparticular places on the sheet,
so you have to download it tosee what it really looks like.
There's a link in the shownotes for that, and so it breaks
your business down into nineessential parts.
These are the nine partsCustomer segments who do you
(02:49):
want to serve?
Who buys from you and what dothey look like?
Two value proposition whatmakes your work unique?
Why would people choose youover someone else?
Three channels how do you reachyour customers?
Instagram, newsletter, pop-upmarkets.
(03:09):
Four customer relationships howdo you interact with your
audience?
Are you the friendly shopkeepertype or the hands-off type.
Just let me pack the orders inthe back room and I'll just have
a web shop and that's good.
Number five revenue streams howdo you actually make money?
(03:33):
Sales commissions, workshops,selling your soul to the devil?
Maybe it's up to you.
Six, the key resources.
What do you need to make yourbusiness work?
Materials, tools, software,fairy godmothers, maybe.
Seven key activities what doyou do every day to keep the
(03:54):
business going?
Creating marketing, admin,cleaning your studio, things
like that, getting that reallygood coffee from the place next
door, just to keep you going.
Eight key partnerships whohelps you to make it all happen?
Collaborators, business buddies, your bookkeeper, other
(04:19):
businesses that you do collabswith.
That's actually whatcollaborators are.
Saskia, okay, yeah, you get it.
Nine cost structure so wheredoes the money go?
Rent supplies, software, thatkind of a stationary addiction
that we all have, and I'm notmentioning the wool.
So now let's break these down alittle and see why they matter
(04:40):
to you.
So why should we use it?
Why should we use the businessmodel?
It's a visual, hands-onapproach.
If you think of it as a visionboard for your business, that
helps.
I think it's not about a rigidbusiness plan.
It's about seeing your wholebusiness at a glance.
(05:03):
It really encouragesexperimentation.
Your business evolves and thistool helps you to tweak things
without feeling stuck.
You get to play, shift, pivotas you grow and for those of you
who've known me for a while, Iam the pivoting queen.
(05:23):
I have done it all.
I have designed, I've dyed wool, I've sold wool, I've made
products, I made bags, I taughtmy gosh.
I did it all.
I shifted and I pivoted and I,kind of like clay, needed my
(05:47):
business into what I needed itto be.
Okay, you can quote me on that.
One Another thing is it reallyhelps you to focus on what
really matters Instead ofgetting lost in all of our to-do
lists, which I know, I know ithappens to you, it happens to me
(06:08):
, even with my whole bulletjournal structure.
Sometimes you just get lost inyour to-do lists and you don't
think about why you actuallyneed to do things.
So it helps you to prioritizewhat really drives your business
and it's helpful.
(06:28):
It's super helpful, especiallyif your brain loves jumping from
one thing to the next.
Adhd business owners, I see you.
Another thing is that it is acreative playground.
The business model canvas isthat it's a creative playground.
Strategy does not have to behard or boring.
(06:50):
When you approach it like acreative exercise, it actually
becomes fun and helpful indesigning a business that aligns
with your values.
And you know that we're allabout that at Yeville and
PatentShift.
We want to build businessesthat align with what you need,
what your boundaries are andwhat your values are, so this is
(07:11):
a great tool for you.
So now, how do you now?
How do you get started with thebusiness model canvas?
You should really just take adrink every time I say that word
, but make a tea, unless it'slike the weekend or you feel
like you want to just reallyhave fun with this episode.
(07:34):
It's up to you.
It's your life.
Anyway, all right, let's givethis a go.
Here's how we start.
First of all, you download oryou draw a business model canvas
.
I'll drop a link in the shownotes and I have a downloadable
there for you, but you canGoogle it and it's really easy.
The bigger the better.
So if you have a wall that youcan use, if you have a
(07:58):
blackboard, anything that's likea big piece of paper that
you've used for something andthat you can really spread out,
the bigger the better.
But it also works small.
You can use sticky notes, whichis really convenient because
you can write down ideas foreach section and then you can
move them around and see whatfits and what feels good, and
(08:20):
you can take things off, putthings back on.
I really like that idea and Iwant to say please start with
what you know.
Do not overthink it.
You can refine it as you go.
I just came back to my ownbusiness model canvas recently
when I started to write about itfor our Business Circle
(08:43):
membership.
We talked about it in our winsand woes meetings.
Then I wrote a little blog postabout it that you can find as
well, and now I'm making thisshow.
So I was all about the BusinessModel Canvas and I redid mine.
You just come back to it everynow and then and just have a
look at what's going on in yourbusiness.
You iterate, you adjust it overtime.
(09:05):
Your business isn't static andneither is your business model
canvas.
Whenever you feel a little bitshaky and a little bit unsure of
the direction you're going in,try to play a little bit with
the business model canvas andsee where you wait, what it gets
you, so you can completely makeit yours.
Like my friend who helps mewith bookkeeping once told me
(09:36):
it's time that you take over.
Now.
You do this, I'll show you howto do it.
And I went like no, it's soboring I can't do it, my brain
dies.
And she said I'll just, I canmake it pink if that helps.
And I seriously reacted yes,please make it pink.
Anyway, make it yours.
Color coded, doodle on it,invite a friend over, make it
into a party, a brainstormingsession and have the people that
(09:58):
help you in your business oryour neighbor, whatever, make it
fun.
And it really can be fun.
But it's up to you and I hopethis really helps you to give an
idea of how you can use thebusiness model canvas.
Now, how do you actually use thebusiness model canvas?
(10:21):
Now, how do you actually usethe business model canvas?
You can basically break it downinto three key areas
Desirability that is part one tofour, so that's your customer
segments, your value proposition, your channels and your
customer relationships.
This really talks about dopeople actually want what you're
(10:41):
offering?
Then the next key area isviability that's part five and
nine, so your revenue streamsand your cost structure.
Can your business actually makemoney?
And then the third part isfeasibility, which is six to
eight your key resources, yourkey activities and your key
(11:04):
partnerships, and that talksabout do you have what you need
to make it happen?
For example, if you're an indieyarn dyer, your desirability is
.
That part is about knowing yourcustomer segments Knitters who
love hand-dyed yarn.
(11:24):
Your value proposition is thatyou create unique colorways
inspired by nature.
You sell via your website andInstagram and you build
relationships through onlineengagement and in-person yarn
festivals.
So this talks about do peopleactually want what you're
offering?
All these things together, thenthe next step.
(11:47):
Viability is about you havemultiple revenue streams, like
direct sales, wholesale, yousell to other shops and dying
workshops.
Your costs include materials,marketing and website hosting.
This is all about can yourbusiness make money?
You look at your cost versusyour income and then your
(12:11):
feasibility.
Do you have what you need tomake it happen?
You need dye yarn, a studio andtime to produce stock.
You also partner with localknitting influencers to promote
your work.
You give away some of yourskeins for giveaways or
influencers to talk about youryarn while they use it.
(12:33):
A pattern designer might use thebusiness model canvas to map
out different revenue streams,like selling patterns, offering
classes and launching asubscription service.
A shop owner could focus on howtheir partnerships with local
makers and their in-store eventsbring in people.
And whatever your creativebusiness is.
(12:57):
The business model canvas helps.
You want to call it that is not.
Do people want what I'm offering?
Because I hear people talkabout they need support in
(13:21):
different sections of theirbusiness.
They need it, they want thehelp.
But in the next sectionviability, can your business
make money?
Absolutely, but I first need toexplain to people what it
actually is that I can help themwith, and if they invest in
knowledge about building abusiness, that investment comes
(13:45):
right back to them.
But that's the hard part inthis industry for me.
I have found that a lot ofpeople would rather invest in
more materials than in moreknowledge, which is kind of a
hard part for me in my wholestructure.
Another thing that I constantlycome back to is my channels.
(14:07):
How do I reach my customers?
I want to work according to myvalues and I have a lot of ideas
and thoughts about social media, so I'm always experimenting in
finding ways to market what Ido in a way that matches my
values, my boundaries, what Ineed, in a way that matches my
(14:31):
values, my boundaries, what Ineed which is really interesting
, because for a lot of people itsounds weird that you're a
marketing professional who doesnot really fully step into the
social media thing and that'sjust who I am For my business I
think that I can do it in adifferent way.
I am really focusing on slowmarketing, ethical marketing and
(14:52):
ways that fit my business andme as a person.
But it does mean that having abusiness model canvas right in
front of me and seeing all thesemoving parts in my business, it
helps me to see that it wouldbe a good idea to go where the
(15:12):
businesses are, for example.
So one of the channels that'snow really important to me is to
go to local or semi-localfestivals and markets and
actually one-on-one talk tobusiness owners and get to know
them and build a relationshipover time.
So a business model canvas canreally for you is to actually do
(15:40):
it, because I can give you alot of different examples, but
you are unique, your needs areunique, your value system is
unique and you might have areally really strong fan base on
(16:05):
online, but the fandom is notactually translating to sales
and then you can play with thatand you can look at it and you
can see what am I going to do tobring it back into some sort of
a balance.
Basically, it's kind of a scale.
(16:25):
You look at it and you seewhere can you find the balance
or what do you want to add somemore?
Where do you want to put somemore energy?
Invest in knowledge, invest intime, invest in partnerships
what will bring your businessforward?
This is the one question thatyou have to ask yourself every
(16:47):
day If you are making your to-dolist.
That is the one question thatyou have to ask yourself every
day If you are making your to-dolist.
That is the question on top ofthe page.
What is the one thing I need todo to bring my business forward
?
And today it can be starting towork on my business model
canvas.
Give yourself an hour.
(17:07):
You can get a lot done, Ipromise you.
So if you want to take thisfurther and if this has sparked
something for you, if you'relike, oh, I'm so excited and you
want to do more with this, thenyou can dive deeper and join us
inside the Yavol communitymembership.
For a really low price, yousupport this podcast and you can
(17:29):
hang out with other businessowners and talk about this kind
of stuff and get creative ideas.
Some more exciting news is thatthe Yavel Business Circle
program, after a trial, is nowavailable as a self-paced course
for a fraction of the full livecohort price, and this means
(17:50):
that you can go through theprogram at your own speed
whenever it suits you.
And, plus, when you sign up,you'll get three months of free
access to the Business Circlespace, which is the space where
all the people that went throughthe program come together and
really work on getting theirshit done Right.
(18:11):
That's the thing.
You can connect with them, youcan ask questions, you can get
support and it's just.
It's just big, big fun.
If you're looking forstructured guidance to build a
sustainable, inspiring business,but need flexibility, this is
for you.
Sign up today and you can startshaping your business with
creativity and confidence.
(18:32):
And, by the way, ik spreek ookNederlands.
Dus, voor alle mensen inNederland laat je niet
tegenhouden door het Engels.
Er zijn genoeg Nederlanders inde community en we kunnen gewoon
in onze eigen prachtige taalcommuniceren.
So that was a little bit ofDutch for all the people that
understand it.
I hope you thought that was alittle bit of Dutch for all the
people that understand it.
I hope you thought that washelpful for all the people that
(18:53):
thought what the hell's wrongwith her.
Is she sick?
Does she need a doctor?
No, that is the Dutch language.
Thank you so much for hangingout with me today.
If you found this episodehelpful, please share it with a
fellow creative business ownerwho needs to hear this.
And if you try out the businessmodel canvas, let me know how
it goes.
Send me a message on the shownote page.
(19:15):
You can just click a button andleave a message or join the
conversation inside the Yablecommunity.
We'd love to have you there.
Until next time, keep creating,keep experimenting because
marketing is nothing more thanexperimenting and, most of all,
keep having fun with yourbusiness.
Bye for now.
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