MSPs: You can (almost) never post too much content

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Welcome to Episode 280 of the MSP Marketing Podcast with me, Paul Green. This week…

• MSPs: You can (almost) never post too much content: Let’s dig into the suggested rules about the frequency of posting content for MSPs and how to do it in a way that you feel comfortable with.
• The best MSP marketing tactic I learned at an event: It was listening to talks from two marketing legends that inspired this new MSP marketing tactic, and I believe it’s one that you should start using.
• Why your MSP must be all over your Google Business Profile: You want more traffic to your MSP’s website and you’ve maybe even looked at how to improve your SEO, but did you know there’s a solid basic that you must get right first?
• Paul’s Personal Peer Group: Have you ever wondered what is being written about your business online? Find out how you can track this in one simple, free step.

MSPs: You can (almost) never post too much content

If LinkedIn is like an MSP goldmine, is there a risk you could over mine it? It’s a valid concern. So many MSPs are worried about this. When you’re looking for new clients and you know that you’ve got access to a gleaming rich source of them, whether that’s on LinkedIn or even in your email list, is there a risk you could annoy them by trying to mine them too often, by flooding them with content and messages?

Let’s dig into the suggested rules about the frequency of posting content, how to do it in a way that you feel comfortable with, and the big opportunity for MSPs that are mining for new clients in 2025.

I’m sure that as a technology expert, you hear the same questions all the time from your clients. In fact, could you list the top three things that people are most likely to ask you? Well, this is my experience as well, and almost every single day of the week I’m talking to a new MSP from somewhere. It could just be a chat on LinkedIn or maybe I’m doing a webinar and answering a question or whatever. And over the years, I’ve noticed that the questions I get asked are often very similar.

People ask like, is LinkedIn still valid? They ask about their websites. They ask about whether or not they should be hiring marketing agencies and salespeople. One of the most common questions that I get is about content. How should content be posted and at what point does your content become overwhelming? Actually, the way that question is normally asked to me is by someone saying that they don’t want to send out more than one email a month or post no more than once a week on LinkedIn, because they’re scared that people will get sick of their content and sick of seeing stuff from them.

Well, let me tell you the answer that I always give them.

I believe as an MSP, you can almost never post too much content.

It just couldn’t happen. Because marketing is not your superpower and to a certain extent it’s a bit of a distress activity for you, right? So you’re never going to do as much marketing as, for example, I might do. You’re simply not going to tackle it with the level of aggression that’s ultimately going to frustrate the people that that content is aimed at.

The cadence that I suggest for most MSPs when it comes to posting content is: to post on social media daily, send an educational email weekly and send something in the post, so ship it to them in the mail no more than once a month. That’s a great cadence and it’s not too much at all. Let me explain why. You might look at all of that