Title: MSPs: Why April Fool is NOT a marketing opportunity

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Welcome to Episode 281 of the MSP Marketing Podcast with me, Paul Green. This week…

• MSPs: Why April Fool is NOT a marketing opportunity: MSPs should avoid April Fools’ Day like the plague. Same with Thanksgiving, Christmas, and any big national or international event. Marketing on these days is just adding to the noise.
• Why would a business pick YOUR MSP, rather than a competitor?: Ordinary decision makers pick an MSP based on how they feel about them. Make their life easy by giving them a clear, emotional reason why they should pick you.
• MSPs: How to uncover opportunities you didn’t know existed: My special guest has a unique way of looking at marketing and how you can use human relationships as a powerful marketing weapon.
• Paul’s Personal Peer Group:  This week’s question is about website traffic and how to track where it’s coming from – does your MSP do this? Find out my 3 easy implementation ideas.

MSPs: Why April Fool is NOT a marketing opportunity

Happy April Fools’ Day. Have you ever wondered if you’re missing out by not doing marketing for your MSP themed around today? I mean, loads of big companies do April Fools’ jokes, that makes it an opportunity right? In my opinion, no. I believe your MSP should avoid April Fools’ Day like the plague, the same with Thanksgiving, Christmas, and any big national or international event. And let me tell you why.

This podcast episode and YouTube video has been released on the 1st of April, 2025, and when I was younger, I always used to really look forward to April Fools’ Day. As a child, it was to play jokes on my family who never found the jokes funny, but then as a young adult, I really used to enjoy the big April Fools’ jokes that companies would try and pull and they would do full page adverts in newspapers.

If you were around in the nineties and naughties, you might remember this.Things like Taco Bell in the US, they announced that they bought the Liberty Bell and they were renaming it, the Taco Liberty Bell, it’s Genius. Or Burger King, they actually launched a left handed burger, so clever. The big tech companies have done this very well in recent years. Samsung said it was going to launch the Galaxy Blade Edge, a phone that’s so thin and sharp that you can also use it as a kitchen knife. And then Tinder, the dating app, they launched a fake height verification tool on April Fools’ Day, although as a former Tinder user, a nutter spotting tool would actually be much more useful.

You might look at all of these gags put together by marketing departments of these big companies and ask yourself, I wonder what we should do to promote our MSP on April Fools’ Day? And there is an easy answer to this. Nothing. And it’s the same answer I would give you if you asked Paul, what should I do to promote my MSP around Thanksgiving… Valentine’s Day… Christmas… the Super Bowl? In fact, any big event that millions of people celebrate at the same time.

The reality is when you do something at the same time that everyone else is doing that thing, then you’re just adding to the noise.

It’s very hard to cut through when everyone is doing the same thing at the same time. And that’s why I never recommend that MSPs jump onto awareness weeks around cyber security, stuff like that, because you have exactly the same problem. If many MSPs are doing the same thing at the same time. It’s impossible to stand out unless you have a massive budge