3 mistakes MSPs commonly make with Google

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Welcome to Episode 302 of the MSP Marketing Podcast with me, Paul Green. This week…

• 3 mistakes MSPs commonly make with Google: This is one of the most overlooked tools in your marketing toolbox – your Google Business Profile. Make sure you’re getting it right to get the most out of it for your MSP.
• Why MSPs should send personalised videos: Discover how these videos really can help to secure new clients for your MSP. And how when you open your mind to it you can spot opportunities to send them every day.
• What does great marketing look like in a mature MSP?: If you want to be successful, find someone who’s achieved the results that you want and copy what they do to achieve the same. And my guest this week has 25 years of MSP marketing expertise to share with you.
• Paul’s Personal Peer Group: Ever wanted to know your MSP’s true search position in Google?  Find out how in one simple step…

3 mistakes MSPs commonly make with Google

There are three mistakes that MSPs commonly make with Google. And when I say three things, I really mean four things because the first is assuming that AI is now your new focus for getting search traffic. Well, it’s not. It’s currently sending only about 1% of traffic to your website. So the focus right now still has to be doing better on Google. But why and how do you do this? What are the three other things that MSPs are getting wrong?

We’re talking about one of the most overlooked tools in your marketing toolbox – your Google Business Profile. Now, before you skip this or zone out, do stick with me. Google Business Profile isn’t just for coffee shops and hair salons. Your Google Business Profile shows up when someone googles your MSP’s name or even if they just Google MSPs .

Your Google Business Profile is like your digital shopfront and it can make you look trustworthy… or not, if you get it wrong.

So let’s look at three common mistakes that I see MSPs making and how you can fix them quickly and easily:

The first mistake is to have a boring generic business description. If your profile says something along the lines of “We offer IT support and services to businesses”, oh, you’re not alone. Loads of MSPs do this, but it’s bland and it’s costing you clicks. So here’s the fix. Speak like a human and not a robot. Use the first sentence to make it clear who you help and what problems you solve. So try something like “We help businesses worry less about IT with fast friendly support, bulletproof security and advice with zero jargon.” I mean that alone, just using that sentence instantly sets you apart from other MSPs.

Mistake number two, no photos or photos from the year 2005. Did you know that businesses with photos actually get more clicks and more calls from their Google Business Profile? You don’t need to go and hire a pro photographer, just pull out your phone, grab a team photo, maybe grab some photos of your office, your vans if you’ve got vans, you could do a behind the scenes look at your setup, it could be your help desk, someone answering a phone, it could be your security dashboard with obviously the sensitive stuff blurred out. People just want to see people, they want to see who they’re dealing with. And even one new photo added like today or this week can boost engagement. If you added a new photo every week or at least once or twice a month, that could be huge.

And then mistake number three, letting your reviews go stale. Google Business reviews are like gold...