Why you should listen
- Learn why tech isn’t the real reason outbound fails—and how messaging rooted in insight changes everything.
- Discover how to craft Permissionless Value Propositions (PVPs) that prospects want to read before they know your name.
- Understand how to guide clients beyond tools like Clay and Apollo and into high-impact GTM strategies.
If your clients aren’t getting results from outbound, the problem isn’t the tools—it’s the messaging. In this episode of the Paul Higgins Podcast, I speak with Jordan Crawford from BlueprintGTM.com, who shows us how to flip the script on outbound by building data-backed messages that resonate. Jordan shares how vertical SaaS companies are generating replies by engineering relevance at scale, structuring insights into high-value messages, and rethinking personalization entirely. Whether your clients use Salesforce, Zoho, HubSpot or another CRM, this episode will help you position your services as a growth driver—not just a tech install.
About Jordan Crawford
Jordan Crawford is an advisor at companies like Clay and Tennr, and works with startups to help them design data-driven messages that are independently valuable to their prospects for vertical SaaS companies.
Resources and Links
- Blueprintgtm.com
- Cannonballgtm.com
- Cannonballgtm.substack.com
- Jordan's LinkedIn profile
- Previous episode: 603 - Unlock 95% Open Rates with SMS withLee Weinberger
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