Why you should listen
As a Salesforce partner, you know the challenge of implementing CRM systems that don't fit into the natural flow of how sales reps actually work. Your clients struggle with data gaps that prevent meaningful reporting, AI initiatives get stalled because there's insufficient data to analyze, and you're constantly looking for solutions that bridge the gap between CRM capabilities and real-world sales activities. I've experienced this firsthand - watching robust Salesforce implementations underperform because the data entry process doesn't align with how field reps actually spend their time.
In this episode, I talk with Trevor Lee from Myko who has built a voice-first solution that finally addresses this fundamental workflow challenge. We discuss how his tool transforms the complex 53-click mobile process into a simple 15-second voice interaction that fits naturally into a rep's day, why this breakthrough is critical for AI initiatives, and how partners can leverage this technology to unlock previously impossible downstream projects for their clients.
About Trevor Lee
Trevor is the Cofounder and CEO of Myko - the language interface for teams to interact with Salesforce. Trevor started his career in finance and met his cofounder and Zheng at business school. The two of them worked together on a financial modeling solution Genius Sheets that they eventually sold.
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On Purpose with Jay Shetty
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