Paul Green's 5 min Monday Motivation

Paul Green's 5 min Monday Motivation

Make listening to this part of your weekly routine. Five minutes filled with news and growth tips for members of Paul Green's MSP Marketing Edge.

Episodes

May 4, 2025 4 mins

Picking a vertical (a specific type of business, i.e. dentists or lawyers) can be an important part of your marketing mix. Some of our members have a vertical they work within, alongside their general business. Let's explore a couple of ways you can make your marketing more powerful within your chosen vertical.

Paul's 5 min Monday Motivation for 5th May 2025

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LinkedIn is an important part of the 3 step lead generation system we are building together. But what's the best type of LinkedIn account for you to use? Let me run through your free and paid options, with the pros and cons of each.


Paul's 5 min Monday Motivation for 28th April 2025

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April 20, 2025 5 mins

Somehow, this mini podcast just for MSP Marketing Edge members is entering its second year today. Feels like just a few months since we started, yet this is episode 53. And the reason that anniversary crept up on me is because it's the result of a marketing system. That system is what allows us to be very consistent with our marketing. Let's explore how powerful that is... and how you ca...

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April 13, 2025 4 mins
Both the best and worst thing about running your own business is that you are accountable to NOBODY. So long as you have clients who are paying you money, you have a business! And while that can make you feel incredibly free, it can also highly disrupt your ability in getting things done.
 
I had a boss till I started my first business aged 30. And now I have 1...
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The more you understand about someone's true desires and motivations, the easier it is to sell to them. There's a very simple five word framework that you can use during any conversation with a prospect or client, to move into deeper and deeper levels of understanding. Let me tell you what it is, and give you an example of how to use it

Paul's 5 min Monday Motivation for ...
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March 30, 2025 5 mins
Following on from last week when I was asking you what activities move the needle within your MSP... this week we are looking at the software you use. Let me reveal my productivity stack, and I'd be interested to hear what you're using.

Paul's 5 min Monday Motivation for 31st March 2025
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I'm listening again to old business books I haven't touched for years. And this week it was Brian Tracy's New Psychology of Achievement. WHAT A BOOK! I think it's possibly his finest work. One of my core lessons learned is around where you (as the business leader) invest your time. Are you doing things that move the needle? Let's explore that.

Paul's 5 min Monday Motivati...
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Tell me, do you have a roadmap for developing and growing your MSP? Or do you just zig and zag your way round problems and opportunities? There are merits to both, depending what stage of business growth you're at, and how many staff you have. Let's explore this.

Paul's 5 min Monday Motivation for 17th March 2025
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The most critical part in step 3 of my lead generation system is having a phone person. They make outbound calls for you. I always recommend you do this in-house where you can. Let's look at the setup that works best for them, and the critical success factors to ensure they thrive.

Paul's 5 min Monday Motivation for 10th March 2025
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We've been focusing on the 3 step lead generation system that the MSP Marketing Edge is built on. With the portal changes introduced 3 weeks ago, we've made it easier than ever before for you to see what to do, and implement it. Let's finish the series this week with step 3) Convert relationships

Paul's 5 min Monday Motivation for 3rd March 2025
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February 23, 2025 4 mins
Right now we're focusing on the 3 step lead generation system that the MSP Marketing Edge is built on. Our recent product release makes it HUGELY easier for you to understand it, see the tasks you need to do - and implement them. Today we're going to focus on the important middle step that uses a huge amount of the content that we give you.

Paul's 5 min Monday Motivation ...
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February 16, 2025 5 mins
The dust has settled from our huge product release a week ago. Thank you for so much useful feedback and praise. For the next 3 weeks I want to focus in on the 3 step lead generation system that the MSP Marketing Edge is built on. With the portal changes, we've made it easier than ever before for you to see what to do, and implement it. Let's start this week with step 1) Build audie...
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HUGE day today. We're launching our first big product release of 2025. With a host of new improvements, all designed to make marketing easy for you. Here's my run through of what's changed and why. Got a question for me? Join my drop-in marketing clinic here: https://portal.mspmarketingedge.com/clinic

Paul's 5 min Monday Motivation for 10th February 2025
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I've just published a brand-new book for MSPs all over the world. It's all about making marketing easy for you, and helping you to understand the 3 step lead generation system that the MSP Marketing Edge is built on. Best of all, you get a free PDF and MP3 of it, which you can access right now. It's a nice easy read and a quick one too - an hour of your time at the most. Let me tell...
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Lots of MSPs worry about posting on LinkedIn on a regular basis. The reality is that 2 or 3 posts a week is nowhere near enough. The only person who sees all of your content is… YOU. And that's why, as part of the MSP Marketing Edge 3 step lead generation system, you need to be putting out content on a daily basis. Let's explore this...


Paul's 5 min Monday Motivation for 27th January 20...

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January 19, 2025 4 mins
Following on from last week's podcast about signing new clients up to a three year agreement, I'm today asking if you charge an on boarding fee? It can actually be a very clever strategic tool to get longer commitments from new clients... or if they won't do that, then put more money in your pocket.

Paul's 5 min Monday Motivation for 20th January 2025
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January 12, 2025 4 mins
Tell me, when you sign a new client, how long do you ask them to commit for? If it's not three years as standard, then you must listen to today's 5 minute Monday motivation. Because I believe there's nothing but benefits asking new clients for a longer commitment.

Paul's 5 min Monday Motivation for 13th January 2025
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Let me be the last to wish you happy new year! Last week we talked about making 2025 your best year ever. And this is the second part of that conversation... how do you do that? My suggestion is to find 90 minutes every single weekday to work ON your business rather than in it. Let's explore when you do that, how you do it, and specifically what work you would do.

Paul's ...
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December 29, 2024 4 mins
At this time of year, that kind of talk can sound like a cliche. But it's really not. I do believe that having a fantastic year in business is more about mindset and taking action than anything else. As we sit on the verge of a brand new year, let's explore that in the next five minutes.

Paul's 5 min Monday Motivation for 30th December 2024
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December 22, 2024 4 mins
Just before we all put work on pause to spend time with our families for Christmas, let's look at something that's going to enter your head at some point later this week… what do you want to achieve with your MSP next year? And when can you start work on hitting next year's goals? Let's explore that in the next five minutes.

Paul's 5 min Monday Motivation for 23rd Decembe...
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