Episode 024 : Get Your Head Out of the Clouds

In this week’s episode, American Lung Association National President and CEO Harold Wimmer and Chief Marketing Officer Julia Fitzgerald introduce the organization’s parent-focused initiative encouraging adults to discuss the dangers of vaping with younger children. We love the “Get Your Head Out of the Clouds” campaign (talkaboutvaping.org) --created in partnership with the Ad Council--gently spoofing parents’ misinformation about e-cigarettes and the all-too-familiar reluctance to believe that their own kids might be vaping.