Giving kids a test drive: Using simulators to recruit the industry’s next generation

In this episode of Pave It Black, we tackle one of the asphalt industry’s biggest challenges: recruiting and retaining talent. While many regions are struggling, Georgia is seeing success thanks to the integration of innovative workforce simulators. To help us dive into this topic, we asked Ray Rodriguez from CW Matthews to explain what these simulators are, how they work, and the tangible benefits they provide for both companies and workers. Listen to learn more about Georgia’s HEO Program, its impact on CW Matthews’ recruitment, and how this technology is reshaping workforce strategies.

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