In this episode, Anantharaman Pattabiraman, CEO of the payment intelligence platform Inai, discuss the intricacies of payment performance metrics.
We chat about metrics for different business models such as e-commerce and subscription services, the challenges merchants face in tracking and interpreting payment data, and the opportunities for leveraging AI in payments.
Anta provides actionable insights on optimizing authorization rates, reducing costs, and minimizing involuntary churn. He also explores the future of payment technologies and the importance of viewing payments as a revenue driver rather than just a cost center.
00:00 Introduction to Payment Success Rates
00:20 Actionable Insights from Payment Data
00:52 Guest Introduction: CEO of InEye
01:56 Key Payment Metrics for Merchants
04:32 Metrics for Different Business Models
08:55 Challenges in Payment Performance Tracking
11:20 The Role of Data in Payment Optimization
18:32 A/B Testing and Orchestration in Payments
25:15 Future of Payments: AI and Account-to-Account
33:19 Common Advice for Merchants
37:31 Conclusion and Contact Information
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