Automate, Innovate, and Elevate: Mastering Digital Marketing with Kimberley Inez Mays

Join David Chametski as he welcomes Kimberley Inez Mays to an insightful episode of Peace, Love, and Bring a Bat. Kimberley is a seasoned digital strategist and automation expert who specializes in empowering coaches, speakers, and small businesses to amplify their message through marketing automation and AI technology.

Key Highlights:

1. Meet Kimberley Inez Mays:

Founder of Automated Thought Leader Academy.

Expert in marketing automation, AI technology, and digital strategy.

Over two decades of experience in digital marketing, technology, and web development.

2. Kimberley’s Journey to Digital Mastery:

Started programming and web design as a teenager, driven by curiosity and a passion for puzzles.

Initially taught herself HTML and coding, inspired by early experiences with computers (like the Commodore 64).

Her first professional role involved programming email marketing campaigns for major corporations, leading to an extensive corporate career.

Transitioned from corporate work to entrepreneurship, founding her own business focused on web design, then pivoting into digital marketing automation.

3. Demystifying Automation for Entrepreneurs:

Kimberley emphasizes the importance of building backend systems to effectively automate and optimize business communication.

Advocates starting with the end in mind, understanding clearly your ideal customer and how you want to serve them.

Highlights the common mistake entrepreneurs make: focusing on logos and branding first instead of a clear business strategy and customer journey.

4. Finding the North Star in Marketing:

Encourages entrepreneurs to establish their ultimate business goals, clearly define their target audience, and articulate the unique value they provide.

Kimberley explains how clarity in these areas simplifies the creation of marketing systems, lead generation, and automations.

5. Tackling Imposter Syndrome and Embracing Authenticity:

Shares her personal journey through imposter syndrome, emphasizing the importance of embracing your true self and capabilities.

Stresses the significance of being comfortable on camera, sharing content authentically, and accepting imperfections as part of growth.

6. Kimberley’s Automated Thought Leader Academy:

A digital learning space specifically designed for coaches, speakers, influencers, and consultants.

Teaches foundational digital marketing strategy, automation setup, customer journey mapping, and leveraging AI for business growth.

Provides practical, simplified training to help entrepreneurs scale without overwhelm.

7. Essential Tech Tools for Entrepreneurs:

Kimberley highlights three essential tools every entrepreneur needs when starting out:

Payment processing (to monetize services).

Appointment scheduling (to simplify client interactions).

Data collection (for email addresses and leads).

8. Choosing Mentors Wisely:

Kimberley recommends choosing mentors with qualities that complement your personality and challenge your comfort zones.

Suggests experimenting with low-cost programs or events to find mentors who resonate best with your business style.

9. Finding Balance and Joy in Business:

Shares her insights on maintaining balance: knowing clearly what you enjoy, what you’re good at, and confidently saying no to things outside your passion.

Advocates staying true to yourself, finding joy in your work, and allowing that passion to guide your business decisions.

10. Kimberley’s Magic Garden Wisdom:

Leaves listeners with an empowering seed of wisdom: "To thine own self be true," encouraging authenticity, self-belief, and staying grounded in your identity and values.

Memorable Quotes:

"Start with the end in mind—clarity simplifies your path."

"Your brand isn’t y