What happens when you climb the ladder of success—only to realize it’s leaning against the wrong wall?
This week, I’m talking with Aoife Roche, a fiercely honest, wildly inspiring entrepreneur who walked away from a high-powered corporate role to become a world champion fitness model and launch a purpose-driven marketing agency. Her story is full of bold pivots, mindset gold, and more than a few truth bombs.
Inside this episode, Aoife shares:
- What made her leave a “dream job” in finance—and what she saw at the top
- How she built confidence through competition (bikini and business!)
- Why she believes most of us aren’t afraid of failure—we’re afraid of success
- The impact of social agreements, and why personal growth often means redefining relationships
- Her best advice for rebuilding after a setback (with zero loss of enthusiasm)
Whether you’re navigating a new season or just craving something more, Aoife’s story will remind you that you’re never too late—and never too far gone—to start again.
Key Moments:
00:03 – Aoife’s corporate-to-entrepreneur story
00:10 – The unexpected power of fitness and discipline
00:17 – Social agreements and relationship shifts
00:25 – Confidence, failure, and identity
00:33 – What success guilt really looks like
00:40 – Showing up, even when it’s hard
To learn more, or connect with Aoife:
https://www.linkedin.com/in/aoife-roche-80b53a22/
https://www.instagram.com/aoifejroche/
Join my Insiders crew for weekly updates, tips, inspiration, and fun: https://www.pennyforyourshots.com/insider
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Learn More, get on the list, or Register for Wine Camp 2026:
https://www.pennyforyourshots.com/winecamp
To connect with Penny, get notified, or learn more, check out www.pennyforyourshots.com
- Follow Penny on Instagram: @penny4yourshots
- Or Facebook: Penny (Kuhlers) Fitzgerald
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