Iron Cowboy James Lawrence: Defying the Impossible #559

Episode Transcript
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Lachlan Stuart (00:00):
Today I have a very inspiring guest, someone
that I have been followingonline since around 2018, james
Lawrence, the Iron Cowboy.
Welcome, thank you.

James Lawrence (00:11):
Lockie Excited to be here and hopefully we say
something that resonates withevery member of the listening
audience today.

Definitely know we will.
You are such an inspiringindividual.
I remember it was around 2018,I was watching the Barkley
Marathon documentary on YouTubeand then, all of a sudden, you
popped up in the side trendingvideos or recommended videos and
I was like I'll check this out.
And firstly, I was like that'snot possible, because the
50-50-50 is the video thatpopped up for those who aren't

(00:40):
familiar, and that was 50full-length Ironman in 50 days
across 50 states, and what youdidn't put in the title was that
your family would be travelingwith you at the same time.
So I'm watching this and I'mlike, nah, I can't even, you
know, traveling with my wife, weget along like a house on fire,
but it's challenging.
And you've got your familydoing this and you're doing a

(01:02):
rigorous exercise like anIronman.
And for those who don't knowwhat it is, I've converted this
to miles, but it's a 2.4 mileswim, 112 mile bicycle ride and
a marathon to finish it off.
So 26.2 miles every day for 50days with the travel.
So I was sitting there goingit's not possible Like I can't

(01:25):
imagine how that's possible.

And then it's interesting for us to look back
on it, cause that was in 2015.
Um, and it's it's fun nowbecause, uh, my oldest daughter
at the time was was just 12.
And my youngest was um five.
And just just crazy to thinkfive kids that age in in that

(01:49):
type of environment, on thatkind of adventure and to look
back on it now.
We just married off Lucy, whowas the 12 year old, who, um, is
now 21.
And my youngest um, which wasfive, is now 14.
And so it's just really, reallyfun to have included the kids
in that journey, to watch thelessons that they pulled from it

(02:12):
and then applied them in theirlives and who they've now become
because of these things that wedo.
So it's just really been thegift that we were given that we
never expected to be part ofthis project or the projects or
the adventure.
It's very inspiring to see thatyou've managed to be part of
this project or the projects orthe adventure.

It's very inspiring to see that you've
managed to do that and bringyour family along.
A lot of men that I work withand have seen they sacrifice
family life and whether they'reaware of it or not, in the
pursuit of success, whetherthat's financial or climbing the
corporate ladder.
And you've been successful inyour career.
You're a speaker, you're asuccessful family man and you're

(02:46):
breaking world records left,right and center.
How was it that you, or what,inspired you to redefine
impossible?

Yeah, I think initially there's so many
different facets to our storyand reasons why we do this, and
it kind of all came to a headwhen the economic crash happened
in 08.
And I owned a mortgage companyat the time.
I was living that Americandream.
You know, entrepreneur, which Iam I'm a serial entrepreneur,

(03:13):
as we'll probably discuss inthis podcast, but we lost
everything and I had a passionfor racing and also I always
love to figure out ways to giveback.
It's interesting Just finishedwatching a Netflix on
documentary about centurions andthe highest population of
people that lived over 100.
And they compared all thesedifferent areas and then pulled
in the commonalities from allthese areas and it was

(03:36):
interesting to recognize thatone of the things that was
common between all of thesedifferent parts of the world
that had this high concentrationwas service.
Between all of these differentparts of the world that had this
high concentration was service,and so I thought that was
fascinating, because we alwaystie these big projects to
service to other people that areless fortunate than we are, and
so this whole thing started byus trying to make an impact,
raise money.

(03:57):
The first world record we didwas in 2010, and it was the most
half Ironmans done officialraces on the circuit and we did
it to raise money to build damsin africa and we called it the
try and give a damn project.
Um, and so that that's reallyhow it started was like we lost
everything in the economy.
I had a passion for racing andI was building now building a

(04:20):
new coaching business um, andjust it's spiraled out of
control to open doors andavenues that we never dreamt
would be possible.

What made you pivot, though?
Because the instant thought forme was, if I was to lose
everything in 2008, I would justtry and find another job and
just grind harder.
But you essentially jumped outand pursued something that,
maybe even in 2008, probablywasn't financially lucrative,
and you had a family.
So what was it that pushed youin that direction?

Yeah, it's interesting.
You know, I absolutely hate theterm burn the ships.
You know, I think it's just theworst advice that people get
and they get fired up and themassive disservice that social
media is doing that glamorizesentrepreneurship.
What people are doing is theyget this, this belief that they
need to, like, quit their dayjob and and chase a side hustle

(05:13):
and and it's so wrong I'm interms of mentality you have to,
you have to chase that dream andburn the candle at both ends
for a short period of time andyou keep your day job because it
puts food on the table.
Um, and I hope I'm not goingcontrary to what your messaging
normally is no, no, no, no.

This is on par.

But what it was for me is, you know, my ships
were burnt.
For me, like, like we got, wegot attacked, we got bombed.
You know, all my, all, my, allmy warships got sunk and um, and
so I I saw it as an opportunitywhere I didn't have to make
that choice and we were, we wereat rock bottom and we now had

(05:51):
an opportunity to create andchase that side hustle.
Now, I don't want people to tomisunderstand that that was the
only thing I did was that thathustle dude.
I took every odd end job at thelowest part of the economy.
I was hanging constructioncabinets and new construction
houses at night while I wastraining.
In the day, my wife was inschool full time, we had the

(06:12):
five little kids.
I was doing sales jobs as much,like we were grinding, but we
also prioritized, put food onthe table and then we chase the
dream.
And so it was kind of in thisposition where I was like, do
whatever I can for money uh,because we're scrappers, we're
fighters and and build that,build that dream on on the other

(06:33):
side of it.
And so, man, it was.
It was a 24 hour a day pursuit.
But what was fascinating is, youknow, crisis will either drive
a wedge between a couple orit'll bring you closer together.
And and with us, it brought uscloser together.
Because we were like, okay, we,we just lost everything.
Like they literally knocked onour door, took away our home,
repoed our cars Like we hadnothing.

(06:53):
We were broke, broken, homelessand it was like, okay, now what
?
And we were like, okay, you dothis, you do this hustle, I'll
do this hustle, make sure food'son the table.
Okay, like literally my kidswere in the front room sleeping
in front of a fire, that I wentand got coal from a coal mine so
that I wouldn't have to wake up, or I was on a job site so that
the coal would burn all nightlong, and then it's a restock it

(07:15):
with with wood.
Like people don't understandsacrifice and really going after
something, cause it takes along time to build an empire.
And it's so funny.
We just had a.
We just had a meeting with ourfinancial advisor and my wife
and I you know when the meetingwas done and you know we were
looking at our, our portfolioand our investments and things
that we have and she was like Ihope you recognize and can pat

(07:37):
yourself on the back for thework that you've done over the
past decade to put us in thisposition, and I think you know
we're going on tons of tangentshere.
But I think again, this toxicsocial media entrepreneurship
wave of glory and glamour, theydon't realize it takes a decade,
man.

(07:57):
And I love where Alex Hermosisays like the more patient you
can be and the longer you canwait, the more you'll be wealthy
.
And for us that was so true.
Like I was man, we were brokefor a decade, but I was okay
with that because I knew.
I knew the long-term vision andI knew what, if I was patient
and I just kept doing the work,one day that domino effect would

(08:20):
happen.
And then it's turned into anavalanche and so.
But there's, the problem ismost people aren't willing to
wait for the avalanche fall, andby burning your ships, like we
talked about at the beginning,they become desperate and
decisions are emotionally driven, and when that happens you are
screwed and you quickly run outof time, money and assets.
And then guess what?
You got to go back to your dumbass job anyway.

(08:41):
So you might as well keep it.

It's an intelligent way of looking at it
and I believe there's alwayssomething that has to happen
first to do it, and everyone'stolerance to risk or stress,
which is one of the messages Iknow that you promote about
doing hard things, and that'srelative to the individual.
But for you guys, in 2008, Iwas still at school then, but
that would have been some heavystuff to deal with.
I was still at school then, butthat would have been some heavy
stuff to deal with.

(09:07):
Why do you feel that yourselfand your wife Sunny didn't
bicker, didn't turn in on eachother, which seems to be a
common thing within?

relationships.
Yeah, bickering, fear and angerserve zero purpose and it's
completely nonproductive.
And so if you find yourself inthat situation, you have to
question and say how was thisbenefiting the situation at all?
It's not moving the needleforward, it's actually hurting
the needle from moving andyou're either staying stagnant

(09:35):
or moving, in fact movingbackwards.
And so you know, we recognizethat that life is going to
happen good, bad ugly.
We recognize that that life isgoing to happen good, bad ugly,
indifferent.
And you now get to choose howyou navigate that.

(09:56):
And again, fear and negativityand bickering halts progress.
Do that, or we can bandtogether, join forces and be a
powerful duo that just plowsforward without any excuses and
not allowing that moment todefine us.
I guarantee you, you can lookaround and there's still victims
from the 08 economic crash.

(10:17):
There's still victims from thepandemic wipeout, like it
happened to all of us.
We were all living and presentwhen that happened and it
impacted us all, and so you caneither choose to be a victim or
a victor, and we chose to bevictors and there's still people
that are living in a victimmentality.
Woe is me, mindset, and guesswhat?

(10:37):
Good luck in life.

What would your advice be to someone who's
sitting in that maybe they'vejust recognized now that they
are in that victim mindset butthey want to go to the victim
mindset.
What would be some things thatyou would do?

Yeah, you immediately have to recognize
that your past doesn't defineyour future and you can't change
it.
And if you don't like yourenvironment or what you're
experiencing right now, you haveto first figure out the outcome
or the possible outcome thatyou want and then figure out
what it's going to take to bethat individual.
Like, let's say, you want to bein better shape Okay.
You look at someone that's inshape.

(11:10):
What do they do?
They go to the gym Great.
You don't have a gym membership, we'll get one.
A healthy person also has goodeating habits Great.
You have shitty habits Okay.
What do I need to do in orderto do that?
It's not rocket science anymore, like, we are in the
information age.
If you're using lack of likeknowledge as as a as an
inhibitor like you're a dumb assLike I.
I, I have very low tolerancefor individual.

(11:31):
It's just excuses after excuses, I have excuses.
So someone that's like oh,maybe I am being a victim and
I'd like to be a Victor Great.
What's the outcome you want?
And then start acting like theperson that's going to have that
You're not going to change.
It's not fake it till you makeit.
It's like start being theperson until you develop those
habits.
And I heard the other day and itwas so fricking brilliant it
was like you get to choose to behappy and people will push back

(11:52):
and like, no, I just can'tdecide to be happy one day and
no, you're right, you can't, butyou can change the activities
that you're doing on a dailybasis.
That'll lead to your happiness.
Nothing happens like this andovernight.
Like people, just like I'm sofricking tired of people like I
want it right now.
Great, you're 23.
Shut the hell up, you don't getit right now.
You've got to make a lot ofsacrifices in order to get there

(12:14):
.
I'm so tired of this, this likementality of I want to right
now and entrepreneurship's easydude.
Like I heard a stat the otherday.
I think it was like 7% ofpeople that that start
entrepreneurship like make itpast the first year and then
like 1% of that 7% actually makeit.
Make it.
It was a brilliant.
It was a brilliant podcast byEd Milad and Nanny Frisella, two

(12:35):
buddies of mine.
Um, and it's just like everyword they said resonated with me
and I'm like finally, somebodyactually that's done the
entrepreneurship road speakingtruths about it and like like
discrediting every like 20,something ever on online.
That's like I made $7 millionwith a side hustle.
No, you didn't.

I love that.
It was something.
I was listening to a podcast ofyours this morning where you
were really diving into theeliminate excuses and
entitlement and it was a notethat I'd written down because
how you spoke about it wasphenomenal and going back
through COVID and a lot ofhardships, it's like people just
want the thing.
Now they have this idea thatthey want the 7 million bucks or
they want the good body, butthey aren't prepared to do this

(13:15):
stuff day in, day out.

Well, and here's the thing, I know your audience
is a little bit older andthere's going to be people that
are listening that are like,okay, I'm out of shape and, and
you know, it took me 15, 20years to get here, and then, for
some reason, we expect toreverse a decade worth of poor
decisions to happen in one, twoor three months.
But the reality is is like yourmind and your body don't trust

(13:40):
you yet and you haven't beenconsistent and disciplined for
long enough.
It's like it's like it's like acareer criminal that goes like
it finally gets caught and hegoes to prison and and in his
first month he's like man, I amreally sorry for what I did and
and I'd like to be let out ofprison at this point.
And we're like, uh, no, wedon't trust you yet.
Um, we need you to sit there alittle bit longer, Right?

(14:02):
And that's what's happeningwith our mind and our body.
We've we beat ourselves up for along period of time mentally,
emotionally, physically for 10,15, 20 years, and then we're
like, okay, I've made a change,I've been, I've been good for
one month, but your mind's likeI don't trust that you're going
to be good until it holds on tothose emotions and that weight

(14:23):
and that and and and the waythat we think and it.
You know, I like to call it aninvisible progress, because we
have to continually do the workso that our body, our body and
our mind slowly go.
Okay, I'm starting to trustthat this is the new you, but I
still need proof.
And then it takes time and timeagain.
I just don't understand whypeople think it took 20 years to

(14:44):
get to this place and I canreverse it in one to three
months.
Why do you?
feel what we came in.

We came out of the gates hot, I know it's, it's
awesome, though I'm loving it,but it's with like someone who's
in that going through thatprocess and they're like, oh,
it's a motivation.
I really lack motivation.
I do want to change, but it'scold outside this morning or
there was some Lamingtons orbrownies left in the fridge.
What would you say to thosepeople?

It's so funny, joe Rogan.
He says a lot of fun stuff, buthe's like F your motivation,
because it has nothing to dowith motivation.
And even the guys that you seethat are winning dude, they're
not motivated, they're justdisciplined.
They do it when they don't wantto, they do it when it's
inconvenient.
You just have to start tocreate wins and momentum.
And again, what a lot of peopledo and they misstep is they set

(15:33):
a goal.
It's too big, and then they tryto figure out how to go from
couch to a hundred.
You know meaning a hundredIronmans, which we did, but you
can't go from zero to a hundred.
You have to start to putyourself in a position to where
you start to believe and thatthe success is happening, like
success creates success andmomentum is moment.

(15:53):
And you know all these thingshave to happen in sequential
order and and what people needto do is they just start to.
They need to just startaccumulating really small wins.
One of my favorite books andit's massive number one sellers,
james Clear, atomic Habits,when he talks about a guy that
wanted to lose weight and hesets this huge goal six days a
week, two hours a day in the gym, but the reality was he said no

(16:17):
.
His mentor said no, go to thegym for five minutes.
When five minutes is up, leave.
And he's like dude, I'm notgoing to accomplish anything in
five minutes.
And he's like you're right,you're not, but we have to fix
your mind before we can fix yourbody.
And he started to go to the gymfor five minutes a day and he
had to leave after those fiveminutes.
But over the first week, twoweeks, three weeks, what did he
become?
He became a gym goer, which nowchanges the psychology in your

(16:39):
mind that you're now a gym goer.
Those are small, tiny wins.
That shifts in long-term.
But again, people are runningto victories and mountaintops
before they are understandinghow to navigate base camp, how
to adjust to the elevationchanges, how to really tweak my
equipment, get my ligaments andtendons to match the growth rate

(17:00):
of my muscles.
All these things are happeningthat we're missing.
The growth rate of my muscles.
All these things are happeningthat we're missing.
And it's truly about thosesmall moments along the way.
Those are the most importantmoments and will allow you to
win in the long term.

Such an important thing that I hope a
lot of people really soak upbecause, yeah, everyone just
wants to, even for me.
When I saw your 50-50, I waslike man, I can do that.
And I was like then I thoughtabout it logically.
I was like there's no way onearth I could do that.

Especially when you talk about the ligament
stuff.
No, I hadn't done that.
But here's the reality.
I've had epigenetic tests done.
I've had everything done.
There's no major marker thatseparates me from anybody else.
You are just like me and I'mjust like you.
The difference is is I startedwith a four mile fun run and
then I did sprint triathlons,and then I did Olympics and then
I did a half, and then I didthe half Ironmans and then only

(17:52):
then, after years that I'd belike okay, I think I'm ready to
tackle a full.
And then I did it.
But people wake up.
To get motivated, inspired, Isigned up for an Ironman and
then you're like well, what, youget, no business doing an
Ironman, like your experience isgoing to be shit, like you have
to go back and start thosefoundational building blocks.
So so I just want you to becareful in the language that you

(18:13):
use in terms of like youcouldn't do that.
You can.
You just have to be willing tosacrifice what it takes in order
to do it.
And most people don't understandthe timeframe.
The goal is great, but you haveto respect the distance between
the goal and the objective, andthat's where most people
misstep, because they go fromgoal to massive or start to
massive dream, and then theyfail because they try to sprint

(18:36):
to it.
And now what happens after theydo that multiple times is now
they start to associatethemselves with a failure.
It's the opposite of going tothe gym five minutes a day
they're doing the oppositeeffect.
They keep failing and they'renot learning, and so now they
believe they're a failure, andthat leads to stop trying.
And now they're stuck.

So, to overcome that association of failure, you
would then go back to buildingthe small wins, finding those
small wins, whether it's a fourmile fun run, and building off
of that and, as you said,respecting the process and just
playing the longterm game, beingpatient.

Everything is a long-term game.
Trust me everybody listeningthere is no magic bullet,
there's no secret pill, there'sno secret sauce.
It just doesn't exist.
It's only through hard work,dedication and discipline.
And, like Joe Rogan says, man,motivation's crap.
I hate that I'm in themotivational speaking category
on stage, because it's not whatI am.
In fact, I'm trying to getpeople to say I'm an empowering

(19:32):
speaker, because motivation is afleeting thought that leads to
nothing.
I want to empower you to thepoint that you take action and
make change in your life.
That, to me, is a bigdifference.
I'm an empowering speaker, nota motivational speaker.

That's epic.
Where did the idea then comefrom?
The 50-50-50?
I know we've jumped out of thegates with a lot of things that
help people within their life,but for you personally, I'd love
to dive into that.
50, 50, 50, because it's.
And just quickly, for those whohaven't watched the documentary
go watch the documentary.
I've watched it on YouTube.

(20:07):
You can rent it and buy it anddo all that sort of stuff on
YouTube.

But even from your website and it's also on
Amazon Prime and it's on Peacock.
Yeah, so and Apple TV, but evenfrom your website and also on
amazon prime, and it's onpeacock yeah so and apple tv.

It will blow your mind and then you'll
probably want to come back andlisten to this again.
But where did the, where didthe idea come from?
Because to me it's just it's.
I know it would have been onceagain that big brick by brick
process for you to get there,but 50, 50, 50 share it.

Share where that came from yeah, and I think
that's the problem too, ispeople see the headline not
knowing the history, um, andthen again it motivates people
and it gets people off the couchto do things, but it leads to
some other problems and so Ithink it's important to
understand one's history.
And, like I said, my journeystarted with a four mile fun run
that led to sprint triathlons.
That led to falling in lovewith the community, that led to

(20:54):
half Ironmans, that led to asingle first Ironman and it was
an amazing experience.
I fell in love with again thecommunity and that the challenge
of learning swimming, biking,running, strength training,
nutrition, mental toughness,like it's not a it's not a
triathlon, it's a six disciplinesport, and to me that was
fascinating and I loved liketrying to break all of those

(21:14):
down and the variety of thetraining was amazing and I was
doing it with my wife and ourkids were.
You know, we were growing thislittle family and it was just a
ton.
It was a really cool time inour lives to do a big give back
through a passion and we wereraising money to build dams in
Africa for that first worldrecord and then it led to the

(21:37):
second world record, which wasthe most Ironman's done around
the world 30 events through 11countries smash the world record
by one third.
And then it's always interesting, and this is this is a.
This is a point that I reallywant to drive home with people
is you can't see the nextmountain or challenge until
you're ready for it.
And people currently aresitting at home playing video

(21:58):
games, watching porn and eatingpizza, waiting for their passion
to knock on their door and slapthem across the face.
It just doesn't work that way.
You have to go out and dothings and then, and then, all
of a sudden you're like, holycrap, this is amazing.
I'm having experiences in life,and as you start to climb
mountains, you're like, wow, I,I've changed.
I have a different experiencebase, my knowledge is different.

(22:21):
I now believe more is possible.
In fact, I can see a mountainthat I couldn't see before,
because now I'm on top of thismountain.
And so when we finished thatworld record in 2012, I was
about race 27 of 30 in thatcampaign.
I was actually just finishedrace 27.
I was in Arizona at a buddy'shouse.
I looked at my wife and I saidhey, you know, you know that you
know that story of DeanKarnasas, who did 50 marathons
in 50 days in 50 States, and shewas like, yes, and I was like,

(22:45):
what do you think would happenif we did that with an Ironman?
And she pretty much slapped meacross the face, told me to shut
the hell up, and my timing wasterrible.
Um, because we were in themiddle of our, our second world
record, um, but, but, uh, but.
But it planted a seed and and Ibelieve that more is possible at
that point, based on what we'vebeen experiencing and for the
next two and a half years, Istarted to put together the 50,.

(23:07):
Um, because I watched Dean andwhat it did with his career and
the opportunities and doors thathad opened.
And, um, and I and I, you know,I I always like try to take
what somebody has done with themarathon and then do it with an
Ironman.
Um, because our race is hasn'thas a marathon in it, but
there's a significant amount ofwork that goes before that
marathon happens, and so justreally started to to piece it

(23:30):
together and it became this likepassion for me.
And, uh, my kids were little,ages five to 12.
And I wanted to again haveimpact and raise money for the
childhood obesity epidemic andat the time this was the
statistic that this is the firstgeneration ever where the
parents are slated to outlivethe kids.
And I was like that sucks, Igot five kids.

(23:50):
I'm not, you know, having themdie before me and I want to do
what I can to help other peoplenot be that sucks.
I got five kids I'm not, youknow, having them die before me
and I want to do what I can tohelp other people not be in that
situation.
And so that that became part ofthis campaign was to try to try
to drive home education andraise funds for that.
And then we went on anincredible adventure um the
summer of 2015, where we tackled, like you said, 50 Ironmans, 50

(24:14):
days, 50 states.
They were our own curatedevents that we had to put on, so
logistically really heavy.
Started in Hawaii, did anIronman flew to Alaska, did an
Ironman flew to Washington, didan Ironman, all piled into a
motor home and just started tonavigate the lower 48, averaged
less than four hours of sleep anight, consume more than 10,000

(24:34):
calories a day, and was metevery single day with absolute
chaos and confusion.

That's what blew my mind was how you were
pushing yourself to the limitsand you didn't appear to snap.
I know when people are really.
You're chasing greatness,you're redefining impossible.
You have to be hitting athreshold to some point, and a
lot of people, when they hitthresholds whether it's through
COVID or losing their job oreven physically there's a
snapping point.
And you and your family and thesupport team that you had

(25:03):
around seemed to juggle that orjust support each other so well,
to the point where it justworked.
And what's the secret there?

Yeah, I mean we definitely had breaking points,
but I think the secret to thatand I shout this from the
rooftops nothing great is everaccomplished on our own, and I
can't go out there on my own anddo these kinds of things and I
need an unbelievable team.
My team for the 50 was like mywife, sunny, my five kids and

(25:33):
then two friends that we calledthe wingmenman, casey and Aaron,
and really it became me.
Sonny, casey and Aaron were the, were the, the lead of this
thing, and we really had to leanon each other, trust each other
.
We, we, the four of us just wedo not make excuses, we are not
entitled and and we do what ittakes now.
Now, don't don't misunderstandthat none of us had moments,

(25:56):
because we allowed each other tohave those moments.
Nobody's perfect.
We all need those moments toprocess, but we also believe in
having quick turnarounds and notallowing ourselves to spiral
and, excuse me and every singleone of us had that moment where
we're like okay, I'm back into acorner right now, emotionally,
physically, spiritually.
I just need five minutes toreset.

(26:17):
I'm going to go over here, I'mgoing to cry.
Uh, I'm going to, I'm going totoss and turn, I'm going to piss
and moan and then I'm going tobe right back, and we allowed
each other to do that.
And the purpose of a team is thechances of all four of very
rare, and we all had the mindsetthat when one person was doing
that, we don't jump in and allget on a pity party together,

(26:43):
because that's what you'restarting to see, right, you see
people that are struggling, gettogether and then really
commiserate together.
And then now you're spiralingas two of you and then two more
people come aboard and I gotfour of you spiraling and just
being toxic together and we justwere we're not tolerant of any
of that type of behavior andattitudes and we just got really
, you know, fortunate with themindset of our team.
We all, we all share that samemindset of like okay, we're

(27:06):
going to have moments where weneed to pause, take a deep
breath, but we're going to getright back at it and not make
excuses.
And we all understood that inorder for something like this to
work, you just have to adaptthe mindset of being a master
problem solver.

Was that something you established before
you kicked off to have thoseboundaries in place?
Because I just know for me,when emotions are high, my
intellect is extremely low andsometimes I can say things I'll
regret.
Or, for me, I would just feelthe need that I would have to
have those conversations beforeI even kicked it off, because,
as you said, you can congregateand have the whole team

(27:40):
spiraling down, so to havepeople who can lift you up and
sort of break those patterns.
Was that forward thinking orwas that just the kind of people
that you are?

I think it's both.
It's the kind of people we are.
We resonate with each other.
My wife and I, sonny, we setthat standard from the start.
We'd learned from the 08 crashand doing the first two world
records.
That is how it has to operate.
In order for you to besuccessful, and if you want to
be on this team, you have tohave that mindset, and then
we're big.
And this is something I teachfrom stages and at our retreats

(28:17):
is you have to have what'scalled an ethos, and an ethos is
what you stand for, black andwhite.
Because when you get into thatmoment of of peak exhaustion,
fatigue, confusion, chaos, it'sreally hard to make the right
decision.
And so you have to go into asituation knowing what the line
is in the sand, how you're goingto act and what the answer is
to those questions, so that it'salready predetermined.
And then everybody needs toknow what that is.

(28:38):
So it's your mission statement,it's your, it's your grounding
principles, it's it's how youoperate, it's it's your book of,
of um, of operating, uh, skillsets, and so for us, we knew
what those were, we discussedthem pre, and we knew what the
outcome and objective was andanything that didn't align with
our ethics and values or theoutcome.
It wasn't even on the table,and so we knew what that was.

(28:59):
It was predetermined, and soanytime we were confronted with
a moment where we were so filledwith emotion, we were just like
okay, we're going to pause,we're going to remove the
emotion, let's go back to ourethos.
What does it say?
Okay, great, there's the answer, that's what we're doing.

Genius For me hearing stuff like that.
It was such a struggle for me inmy own life to be able to learn
to set those boundaries andhave those conversations.
I didn't grow up with peoplearound me who could communicate
that well or harness thoseconversations.
So when I see people who just dothat and are able to set ethos
and set boundaries and havetheir standards, I'm blown away

(29:36):
and I'm really intrigued withhow that came into their life,
because for me it was throughreading books and hanging around
people who I guess have theresults, but I guess I'm trying
to pay it forward to when I havechildren and the next
generations to actually justprovide those spaces for people.
So I'm always curious as to howthat comes to people's life
because I still think from a lotof my experiences, not enough

(29:58):
people are doing that in theirrelationships, in their careers,
with the people that theysurround themselves with.
So it's cool to hear that.
And once again, as you guyswould have heard, james said
he's got his coaching programswhere I'm sure he dives into
that a whole heap more, plusspeaking from stage as well
Throughout the 50, it wascontroversial, oh sorry, real
quick, like, let me ask you aquestion when, in the history of

(30:20):
decisions, was a good decisionever made in the peak of chaos
and emotion?

yeah, never, never, never, never is the
answer.
Um, I mean rare.
If it happens, it's probably byluck.
But I just started watchingsuccessful people and mentors
and I recognized that they wereprepared for moments.
They had predetermined theoutcome and then they were doing
whatever it took to reach thatobjective.

(30:44):
But they would pause and removethat emotion and you hear the
old adage of like you are thefive people you surround
yourself most, and they've nownarrowed that down to like,
really it's the three people,and so we'll we'll call it three
to five, and there's going tobe some people on this call
where it's like, well, I live ina small town, I don't have
access to be no man.
Your people can be.
Your five people can be peopleyou don't even know and you,

(31:07):
like, there's so many greatthought leaders out there now
that we have access to on socialmedia and on YouTube and all
these, all these amazingplatforms, um, they can be your
three to five people and thosetop leaders, man, they share
everything they do and you canstart to observe them and

(31:27):
dissect what they're doing.
They don't even need to knowthat they're your three to five
people.
It can be you and your onlinehomies you know what I mean and
you just start to watch them,emulate them.
You want to be them.
You got to do the things thatthey're doing and again, it's
not fake it till you make it.
It's do the activities andinstill the habits that they're
doing.
It's who you become that person.

(31:49):
And this whole, this wholepodcast, started with a rant
about you no longer have anexcuse, because we're in the age
of information and you canemulate the people that you want
to be until you become thatperson.
And again, it's not fake ittill you make it.
It's changing the activities,actions that you're taking on a
daily basis, until that trulybecomes who you are.

Doing the hard things that you've continued to
build layer by layer, and evenfor the individuals who are now
starting to think maybe I dowant to challenge myself has
that helped you with makingbetter decisions in those tough
moments as well?

I mean, yeah, 100%.
At any point in time, whenyou're in a moment, you have to
look at your body of work.
What have I done?
What experiences can I drawupon to get through this moment?
And if you never intentionallydo hard things, you don't have a
body of work to draw upon andwhen real life happens to you,
you're going to turn into a pileof mush and you're going to
fail, like if you, man, if youwere to come to a family of

(32:46):
function at our house with ourkids, man, and it is loaded with
sarcasm and off-color jokes,frankly bullying, inside of our
house and all my kidsparticipate in it and we do it
to ourselves and it's like we'reready for the real world.
I am not worried about my kidsgoing to the real world and into
a workplace or a socialenvironment or whatnot where

(33:10):
people are frankly ruthless,frankly ruthless.
And if you're sheltering yourchildren or not exposing them to
the realities of this world,when they step out of your home
and into the real world,someone's going to say something
to them.
And if they're not ready for itand don't have a thick skin and
can't handle sarcasm or jokesor or whatever is is being
placed in front of them.
They are going to turn into apile of mush and my kids are

(33:33):
going to be like, dude, what?
You're not even going to giveme a yo mama joke, like what are
we Right?
So like we've just everyone'sjust getting so soft and so
hypersensitive.
Like I'm doing the oppositewith my kids, like I'm getting
them ready for the real world.

Yeah, it's a shame to see the way, once again
, media is portraying theseconversations.
Obviously, every town andenvironment's got different ways
of thinking about it, but themedia is definitely with this
cancel culture and coddling andall of that sort of stuff.
But the reality is life's hard,it's enjoyable, it's fun, but
there's tough shit that happensand doing stuff that you do and

(34:08):
for every individual findingthose challenges in their own
life to prepare themselves formaybe people disagree with them,
the jokes or the physicalchallenges.
It's like you just learn todeal with it and the only way
you can do that is bychallenging yourself physically,
mentally, emotionally,spiritually.
All of those ways.
It's growth.

Well, and that's the greatest gift anybody can
give themselves or become, is tobe comfortable with who you are
and not care what anybody elsethinks, because, at the end of
the day, those are justprojections from other people.
And and if?
If I don't care what you think,like that doesn't affect me.
Like there's a great book, thesubtle art of not giving an F?
Uh, by Mark?
Um?

(34:46):
Yeah, mark Manson, do one ofthe.
It's a really great read.
In fact, I think every youngperson should read it, because
everybody right now is so busycaring about what everybody else
thinks.
It's crippling you fromprogress, it's paralyzing you
with fear because you're soconsumed with what everybody's
like talking about and tellingyou about you.
Dude, the greatest gift is tonot care what anybody else

(35:06):
thinks and as soon as you canget to that point, like that's
when freedom happens, that'swhen you're free to operate and
be who you are you are and notand not really be consumed with
what whoever else is thinking.
Like I wouldn't have said halfthe stuff on this podcast
already If I genuinely caredwhat anybody else thought.
Like that's your problem.
Like if I offended you, that'sa you issue.
Like I just don't care and it'sreally not me.

(35:30):
You need to take a serious lookat your life and like why, why
did that upset me?
And what experiences have I hadin the past that I need to like
reshape or revisit because thatwas upsetting to me?
Like it shouldn't be upsettingto you.
Like, just be okay that I havemy opinions and you have yours
and go navigate your life Likeit's okay.
I think it's great that we havedifferent opinions, but the way

(35:51):
social media is and media isdriving people is like we all
have to agree and have the sameopinion on every single thing.
Sorry, folks, that's just nothow the world works and operates
.
And you know, I and it'sinteresting too, because media
is one thing, but I thinkthere's just a silent majority
that disagrees with everythingthat media is saying.
But there's just that thatculture right now is so freaking

(36:15):
loud, um man, it's obnoxious.

Yeah, it's.
It's terrible and you also forme observing there would never
be people that you want on yourteam to go through the hard
things If there was to beanother world war or anything
like that.
It's like to me the hardshipthat they could deal with if
they're getting so offended bywords.
It's like when shit reallyhappens and hopefully it never
does.
But you just think about thosemoments.

(36:39):
It's tough, man, it's reallytough.

The perspective I want people to have is like
it's so hard to have this and asI age and it becomes more and
more apparent to me but at theend of the day, none of it
matters, like it's it's.
It's about how you treat people, it's about the relationships
that you cultivate, it'sexperiences that you have, all
the stuff that everyone'sworrying about.
It just it just doesn't matter,man, and the closer you can get

(37:06):
to like not caring about allthose little small things and
just the stuff that doesn'tmatter, like you're going to be
happier.
People keep talking about liketrying to find joy and happiness
.
The less you worry, the happieryou'll become.
I had an experience where I wason this TV show called the
world's toughest race.
It's it's eight, eight, I thinkit's eight or nine episodes on
Amazon prime, but it was anavigation adventure race

(37:26):
through the back jungles of Fijiand what was fascinating was
the further we got into the backparts of Fiji and in the jungle
, the less and less they had andthe happier they were.
And it was fascinating to dothat.
And we had to turn in all ofour technology and we were
unplugged from the world and itwas just amazing to be

(37:47):
disconnected from social mediaand the news and all this
outside noise and influence fora week and a half.
And all this outside noise andinfluence for a week and a half
and just that small period oftime, how it started to change
the way we were thinking and itdirectly impacted our happiness
level, right, and it was just socrazy to watch like the less
they had, the happier they were.
And so maybe think about thatfor a second.

(38:08):
Are we chasing the wrong things?
Are we putting the wrong valueon or in the wrong areas in our
lives?
Just think about that.

Yeah, I read I think the book's called
Minimalist or Minimalism orsomething like that where they
say that the more stuff you own,the more stuff you have to
worry about.
In a life of worry, as you'vejust said, is not a fun way to
live.
So think about the things thatare actually truly important to
you.
I know through your 50-50-50,you copped criticism and I think
that probably loops back towhat we were just talking about
how you learn to not, I guess,worry about other people's

(38:41):
opinions.
But it also can drive homegetting clear on why you do what
you do and, I guess, checkingyourself to make sure you're
flying with integrity and all ofthose sorts of things.
Can you talk about thatexperience?
You know there was obviouslythe triathlons inside and the IV
drips and stuff like that.
I think it's important to ouraudience because a lot of people
, as we've said, people love tocomment on all kinds of stuff

(39:03):
and it's like they don't knowthe process.
They don't understand why Ibelieve your story is so
powerful with that.

Yeah, and if you want to understand a higher
level, we're talking about it'sin the book Redefine Impossible
and it's in the documentary theIron Cowboy that's on those
streaming networks.
But but I think I think bygoing through those experiences
making those mistakes, not beingperfect, um, executing the best
we could with what we weregiven we learned a ton.
Um, I learned that otherpeople's opinions don't mean
anything because it's comingfrom a space of uh, lack of

(39:34):
knowledge, um, having no conceptof of the journey that somebody
else is on, um, and, frankly,it comes from them being jealous
that you're actually doingsomething with your life and
they're not.
And and the the power to notgive them any power was the true
gift.
And that's really where Istarted to learn to not not care
what anybody else thought,because they can't possibly have

(39:55):
, uh have an opinion on whatwe're doing based on the
knowledge and experience thatthey have, and and so really
that was that was the gift.
But then it was also a moment tohave that self-reflection and
go okay, how can I be betterthere If, if there's some truth
in what they're saying, eventhough it's pointless?
Um, can I, can I take thisopportunity, take some
accountability and do it betterand and improve the process,

(40:20):
cause I think that's the pointin life is, you know, I get us
all the time what's a failureyou had in your life?
That that you, you know, andI'm like, no, I don't even
understand what that means.
There are no failures.
There's learning andopportunities and and, and
that's how you have to choose tolook at it.
We're not perfect.
We were doing something thatnobody in the world had done
before and there was no roadmapto success on this kind of thing

(40:41):
, and so, yeah, we made mistakes, we misstepped, but we took it
as an opportunity to learn andgrow and to strengthen our team
and to strengthen our processesand what we were doing, and I'm
so grateful.
We just continue to make thedecision to keep going and
improving and being better andtrying to find excellence in in

(41:01):
the human, human spirit, andbecause of it, it's led to other
projects and hundreds ofthousands of people being
impacted, millions of dollarsbeing raised.
Could you imagine if I, if Ilistened to, to those, those
critics back in the beginning,part of my journey, I have no
idea where I'd be today, but itwouldn't be here, financially

(41:23):
free and living the life of mydreams, I'll tell you that much.

Was it hard to acknowledge that?
Like we've spoken a lot aboutownership in the beginning it
was like acceptingresponsibility for the situation
, especially when you've got somany eyeballs on you.
Was that like?
What was that process like?

Yeah, it's hard.
It's definitely a learningprocess.
You have to have thick skin,you have to take everything with
a grain of salt.
For me, I tell my kids, look,the cream always rises at the
top.
It may not be on the timeframewe want it to be on, but if you
just keep showing up withhonesty and integrity and you're
trying to improve every singleday, like, just keep doing that

(42:00):
and and the the high, what'swhat's fascinating too and this,
this should ring true with alot of people the higher you get
, um, the the the further awayfrom that noise you are, because
you can't hear them anymore andbecause they can't keep pace
with you.
And, dude, we're on a rocketship and you're either on my
team and we're on the rocketship together or you're not with
us, and it's okay, becauseyou're choosing not to be a

(42:22):
passenger, and that's what'sreally cool.
My kids are seeing thisfirsthand and they're
experiencing it there in theirlives too.
They're like they're strivingfor excellence and they're
starting to separate from theirpeers and all of a sudden, you
can't hear that noise anymoreand now you're starting to
surround yourself with peoplethat have that mindset for
greatness and are wanting to beon the rocket ship with you and

(42:43):
now you become more powerful andyou're bringing on the super
boosters and all these thingsand all of a sudden, man, it's
just like the noise ofawesomeness happening and the
noise of greatness happening andthat's, that's all you can hear
.
I don't even get distracted andI don't even hear it anymore,

(43:04):
like it's so.
It's so comical to me at thispoint that chatter.
I actually feel sorry for thembecause they are so stuck in in
their pathetic ways that thatit's just it's.
It's just become laughable.
Um, they're just vibrating atsuch a low frequency that that I
can't even hear it anymore.

It's a powerful place to get to what was hard at
a hundred, the harder the 101or the 50s.

Very different projects, although from the
outside they look the same.
And for those new to ourjourney, in 2015, we did the
50-50-50, which we've talkedabout, but then in 2021, we
doubled it.
Pandemic happened Racing wastaken off the calendar, speaking
was taken off the calendar,retreats was taken off the

(43:42):
calendar, coaching was taken,anything to do with live events,
which is my entire career, wastaken off the calendar and, like
most people, life was put onpause.
Uh, but my, my industryspecifically, was like silenced,
terminated and um, so I saw itas an opportunity, and so I you
know, I I'd always again.
I always want to improve uponthe mistakes that I've made in

(44:03):
the past, and if you read thebook and watch the documentary,
you'll know what I'm talkingabout.
There was some controversy andwe made a decision to keep going
, and so grateful for thosedecisions.
Um, but I always want to learnfrom my mistakes and do things
better.
And so I thought to myself okay, this is the opportunity.
I always wanted to redo the 50.
I always want to do it better,but I'm like I never.
I don't want to do that againbecause I've done it.

(44:24):
And but I thought to myselfokay, that project was called
redefine impossible.
It's the name of our book, um,if, if I put team the same team
back in place, if I can learnfrom our experience and put
systems, if I can learn from ourexperience and put systems and

(44:54):
protocols in place, if I canremove chaos, logistics, the
enormity of the travel, ifwanted to really silence any
critic that that that questionedwhat we did.
And so it was a huge careergamble for me because I was
betting again everything onmyself and my team and um, you
know, it was one thing to try toduplicate what you've already
done in the past, but to doublewhat everybody said was

(45:14):
impossible.
You talk about like belief andconviction and believing in
yourself and your team.
Like I, was really putting myentire career and 10 years worth
of work on the line.
And so the Conquer 100 projectwas born and we did one location
here in Utah and for a quarterof a year we did 140.6 miles a

(45:35):
day, 14,000 plus miles, and man,did we execute to perfection?
Now I was broken physically,mentally, spiritually.
I encountered some injuriesearly on that we couldn't have
anticipated because we decidedto do this project last minute.
I had taken five years off frommy peak physical condition and
I was just going to rely on mymental toughness and my

(45:57):
experience.
But it broke my body and now Ihad to really rely on my mental
toughness and my experience.
But it broke my body and now Ihad to really rely on my mental
experience and drag a brokenbody through 140 miles a day for
a quarter of a year.
And I am, man so freaking pumpedabout the documentary that's
coming out on March 27th andthen the release of our new book

(46:17):
called Iron Hope.
It dives so deep into thelessons that we've learned and
really highlights the struggle,the teamwork, the family and
community in the new Conquer 100documentary.
It's going to be so powerful.
I'm just really excited for therelease of this this year.

I'm so excited to watch it as well.
Once again, that podcast I waslistening to.
You mentioned you were havingsome trouble getting the doco
together, but it's good to hearthat it's out on the way.
In another book and for thosewho haven't read your first book
, Redefine Impossible by IanCowboy I've nearly finished it.
I'll probably have finishedthat in the next 10 days, I'd
imagine, but a brilliant readand I believe, like the

(46:58):
documentary or the previousdocumentary, this just goes into
so much more detail as well,Like it's really phenomenal to
piece both of them together.
What were some of the maindifferences between the 100?
Because, as you said, youcontrolled some variables, you
took away some stresses, thetravel and stuff like that.
What were the main differencesthat you experienced?
Because for me, once again,having not done them and I don't

(47:20):
feel I can truly comment, but Ilook at the 50 and traveling
and taking your family, To methat's just wild To me, that's
what I feel would have beenharder, but I'd love to hear
your thoughts.

Yeah, you nailed it, man.
It became logistics andmanaging chaos.
It became logistics andmanaging chaos.
And then truly it was.
It was fatigue because it wasso chaotic, because the enormity
of the United States, becauseheavy travel every single day
trying to get to the next stateand then doing 14 plus hours of
activity in the event and mediaand everything that surrounded

(47:55):
it.
It was exhausting, not justdoing an Ironman a day, but just
everything else around it.
And so the it was exhausting,not just doing an Ironman a day,
but just everything else aroundit.
And so the 50 was chaos,confusion, fatigue and logistics
.
And then the 100, just because,again, circumstances, lack of
preparation, my fault, timingand everything I got injured and

(48:15):
so it became like painmanagement and just sheer
longevity of the project.
You know, because the 50 isseven weeks, right, so that's a
long time, but 14 weeks, andwhen you're broken, like I was
broken by day five, I theswelling was incredible.
I started to develop two stressfractures.

(48:36):
I'm legit staring down like adouble barrel shotgun, just with
95 more days to go going.
I have no idea how.
And so it just became thiscampaign, that dude.
The 100 felt like it was adecade long.
It just felt so long because itwasn't as much of a physical
demand.
It just became mental because Iwas managing such a level of

(48:58):
pain due to the injuries and sojust being that dialed in
mentally for that long period oftime is just so grueling and
such a demand.
Like I had PTSD after the ahundred.
Um uh, and because I you know,there was a bike crash in there,
I got knocked unconscious, Um,I have multiple career
concussions, I broke my back onday 59, cracked my L5 vertebrae

(49:22):
in a crash and so, like, thepain was just incredible and it
just seemed forever in themaking.
And so both projects, eventhough they were consecutive
Ironman pursuits, were verydifferent in scale and where the
emphasis of pain or confusioncame from.

For people who are thinking that this is not
healthy.
What's your thoughts?

Oh, it's 10,000% not healthy, it's ridiculous.
And yeah, we were incrediblyout of balance in that time.
But the whole concept andthere's some guys talking about
this too right now but the wholeconcept of family life balance,
it doesn't exist.
And in periods of your time,whether you're building a
business or you're focusing onyour family, like there's going
to be ebbs and flows of in andout of balance.
The problem is is people getout of balance and then they
stay out of balance and that'swhere it becomes problematic.

(50:16):
But for us it was just out ofbalance for short periods of
time.
But no, it's not healthy.
And if people look at ourcareer and they're looking at
these key moments, they're likeman, dude, has no balance and
doesn't respect recovery.
The reality is, our trainingphilosophy has everything to do
with recovery, my personaltraining.
I'm big on recovery.

(50:36):
I mean, I do eight, nine hoursof sleep a night.
These guys that are that arepreaching four hours of sleep,
screw you.
You're going to be, you'regoing to burn out and die.
I don't care who you are.
This is.
There's a, there's a few thatfuse is going to burn out.
We prioritize sleep.
I do.
I have a hyperbaric chamber atmy house.
I do red light therapy, I domassage.

(51:03):
I mean you name it, Iprioritize it.
I spend a lot of money onself-care.
I mean it's the number onething.
We supplement, we eat.
Well, there's just so manythings that we do to prioritize
health and recovery.

How's your body holding up now?
Are you back into training?
Yes, we're actually coming upon the three-year anniversary of
the start of the and recovery.
How's your body holding up now,like are you back into?

training or are you?
Yes, we're actually coming upon the three-year anniversary of
the start of the 100.
And it took me that long torecover, both physically and
mentally.
Um, my, my, my it.
This is a this is another hourpodcast.
But, um, my brain got stuck infight or flight.
I couldn't get toparasympathetic and so I had to
go to cognitive therapy torewire the neurological pathways

(51:44):
of my brain and retrain mybrain.
But that's a whole that'sincredibly important point is
like I don't care what your pasthistory is.
Take the time, energy andeffort to rewire, rethink,
reprogram this guy.
It's so important.
And everybody has a financialplan, a physical plan, a
nutrition plan.
What's your mental game plan?
What are you doing on a dailybasis to strengthen your mind?

(52:07):
If this is our most importantasset, why are we doing nothing
with it?
And so I recently had a brain,a new brain scan done to where I
went from having one of theworst brain scans that I've ever
seen to having no signs of PTSDor concussions.
And that's because of two yearsworth of work on my mental game

(52:27):
plan and I'm finally to thepoint now where I feel totally
normal.
I'm completely invigorated, I'mfired up every single day when
I wake up.
I'm turning 48 this year andI'm going to do some physical
things that are going to be PRsin my career over the next two
years.

When you're 48, you do not.
For those who are watching onYouTube, you look like you're
bloody 28, man Investing in thehealth.
I'm a big fan of the red lighttherapy and those recovery
protocols.
But, James, for people who wantto, you know, I want to respect
your time.
For people who have beeninspired, they want to continue
following your journey and theyalso want to see what other, I

(53:03):
guess, life PRs you're going tohit over the next couple of
years.
Where can people find you?

Yeah, I'm most active on Instagram and Facebook
.
Iron Cowboy James is the handle.
Everything is on our website,ironcowboycom.
If you DM me, it's me or mydaughter that are active in
there every single day.
We're both running our page.

(53:28):
You can tune in to when thedocumentary is going to come out
, when the book is going to comeout.
You can sign up for ourretreats, our mastermind
coaching, our triathlon andracing coaching.
I mean, we do so much and wewant to give back.
We try to make everything superaffordable.
Those programs are not how Ifeed my family.
I do that through my speaking,through corporations, and so we

(53:49):
just want to really help people.
If I've learned anything as I'vetraveled around, I've been
fortunate enough to speak onover 50 different countries
around the world and everybodyis just stuck.
They're losing theconversations with themselves.
In fact, the number onequestion I get is how do I
become more mentally tough?
And it's through havingexperiences.
It's participating in life.

(54:11):
It's about doing that so youcan find your passion and get
closer and closer to happiness,in fact, joy.
And in order to do that, youhave to show up in life.
You have to take accountabilityfor where you're at.
I said this in a podcast theother day and I'm like, if you
don't like where you're at inlife right now, it's your fault.
And yes, life happens,situations happen that are

(54:32):
outside of our control, but thenumber one thing we all have
control of is how we react towhat's happening to us.
And the economic crash ithappened.
The pandemic it happened.
Trauma it happens, but guesswhat?
I have personal experience thatyou can reverse, you can rewire,
you can change the experiencesthat you have.
The greatest gift that you cangive to yourself right now is to

(54:54):
forgive yourself.
Figure out how to forgiveyourself for the mistakes that
you've made in the past and wakeup every single day and
understand that you have a blanksheet of paper in front of you.
Every single day.
You can be and create whoeveryou want to be.
If you're an adult, guess what?
You can do whatever you want,especially if you live in the
United States.
Nobody's putting anylimitations on you.
You can go, do and be whoeverthe freak you want, and so if

(55:18):
you're not doing or being thatperson, that's on you.

Iron Cowboy everybody.
I'll have all the links in theshow notes and definitely check
out the retreats.
I'm going to look at the SanDiego one for sure.
I'll be back in the country, soI'm pumped about that, Mate.
This has been a reallyinspiring conversation.
I'm glad we got to make ithappen.

Awesome man, Thank you.

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.css-14f5ked{margin:0;word-break:break-word;display:-webkit-box;-webkit-box-orient:vertical;box-orient:vertical;-webkit-line-clamp:2;overflow:hidden;}Iron Cowboy James Lawrence: Defying the Impossible #559

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Iron Cowboy James Lawrence: Defying the Impossible #559

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