Bette Ann of Lyft Marketing on Utilizing Influencers for Social Impact Campaigns

You probably know of Lyft as the popular rideshare service app. But did you know Lyft also owns most of the major bike shares across the country? Or that the company has a huge focus on social impact campaigns for food equity, voting access and job access programs?

In this episode of the Perlu Podcast, we sat down with Lyft’s director of influencer marketing, Bette Ann Schlossberg, to learn how she incorporates authentic and passionate influencers of every audience size to these meaningful campaigns. 

So ask to borrow your Lyft driver’s aux cord and learn about the heart behind what is so much more than a rideshare app – and be one of the first to hear about the new LyftUp program!