Bruce Downes of Willie’s Superbrew on Brand Ambassadors as Influencers

*NOTE: This audio was recorded before social distancing regulations were implemented, and since the spread of COVID-19, your influencer marketing is probably looking a little different these days. We think you’ll still find Bruce's information valuable, and we look forward to seeing how you support your audience and your influencers and adjust your influencer marketing to stay safe during this crisis.

What exactly is the difference between a brand ambassador and an influencer? Well, according to Bruce Downes of Willie’s Superbrew, there shouldn’t be any difference at all. From the outrageous yet heartwarming origin story to their annual donation to an environmental charity, Willie’s Superbrew is all about passion, authenticity and fun. And they make sure their brand ambassadors reflect those values and have the product knowledge to speak in detail to consumers about what makes the company unlike any other brewery.

Crack open a cold one from Willie's Superbrew and listen in to the latest episode of our influencer marketing podcast.