Justyna Torres of 360i on Leveraging Authentic Influencer-Brand Partnerships

Is an influencer right for this campaign? How do I find and choose an influencer to work with? How much value would an influencer really add to this project? Justyna Torres, senior manager of influencer marketing at 360i, asks these questions every day. 

We sat down with her to hear about the strategies she uses to lead successful campaigns at a viral scale while leveraging real, authentic influencer relationships such as the #DSWStyleSquad.