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March 14, 2025 36 mins

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Join me for an inspiring and informative conversation about building family-sustaining careers in construction with Tracey Griffith, the new Executive Director of the Building and Construction Trades Council of South Central Wisconsin, the second woman to serve in that role. She is a dynamic leader with over 20 years of experience in workforce development and outreach, specializing in the union construction industry. In her new role, Tracey works with 17 local building trade unions, representing over 6,000 workers, to ensure fair wages, workplace safety, and worker protection on all construction projects. She supports union apprenticeship and initiatives that promote diversity and inclusion to expand the workforce. She also supports and advocates for ordinances and policies that promote and protect workers by building relationships with regional stakeholders.

Previously, she held leadership positions at Midwest Urban Strategies, Walbec Group, and WRTP | BIG STEP, where she worked with industry to develop strategies to meet their workforce needs, championed recruitment strategies, and successfully built diverse talent pipelines to ensure construction project success.

Tracey's contributions to workforce innovation have earned her prestigious accolades, including the 2022 Champions in Action Award and multiple Women in Construction Awards. A founding member of EmpowHER, she remains committed to driving diversity, collaboration, and growth in union trades.

Learn more about Building and Construction Trades Council of South Central Wisconsin here. Contact Tracey at executivedirector@btrades.com.

Learn more about apprenticeship here.

Learn more about the host Lauri Rollings here.
Lauri Rollings is the CEO of Lauri Rollings and Associates, LLC. She is a lawyer by trade who has more than 20 years of experience providing strategic advice and solutions as an attorney, an executive director of construction trade associations, and as a consultant. Her services help businesses run more efficiently and promote recruitment and retention of a diverse, productive workforce. Rollings previously served as Executive Director of the Plumbing and Mechanical Contractors Association of Oregon and Executive Director of the Plumbing Mechanical & Sheet Metal Contractors’ Alliance of Milwaukee. Before joining the construction industry, she practiced law for more than a decade representing clients in a broad range of industries. Before that, she was a newspaper reporter. Rollings graduated with honors from both Stanford Law School and the University of Wisconsin.
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