585: Building Client Trust Through Niche Services with Niki Lepine & Steph

How do you build trust with clients while offering specialized pet care services? Niki Lepine and Steph Law of Dog Jogs share how they carved out a niche in pet care by focusing on reactive dogs, shift workers, and personalized dog jogging services. They discuss how they built a loyal client base by addressing unique pet care needs, the importance of clear communication, and why community engagement matters. From offering pet first aid courses to hosting monthly dog walk meetups, Niki and Steph break down the strategies that have helped them stand out in a crowded market. If you’re looking for ways to specialize your services and build stronger client relationships, this episode is packed with inspiration!

Main topics:

• Creating niche pet care services.
• The benefits of dog jogging for high-energy dogs.
• Setting client expectations with clear communication.
• Supporting shift workers with flexible pet care.
• Building a pet care community through engagement.

Main takeaway:

“We try to build those relationships and be close to our clients. It’s not just a job.” — Niki Lepine

Understanding your clients’ specific needs helps build trust and loyalty. By offering specialized services—like jogging for high-energy dogs or tailored care for reactive pets—you create solutions that make life easier for pet parents. Niki and Steph share how they’ve turned their passion into a thriving business by focusing on clear communication, strong client relationships, and creative community engagement. 🐾

✨ What’s one way you personalize your pet care services? Share in the comments!

About our guests:

Nikki Lepine: is the co-founder of Dog Jogs, a premier dog running and walking service in Edmonton, Alberta, created from her personal experience with her beloved rescue dog, Koda. After adopting Koda—a senior dog with a history of separation anxiety—Nikki discovered that exercise was key to keeping him calm and happy. However, balancing shift work and ensuring Koda received enough activity was a challenge, leading her to recognize a need for reliable pet care for busy pet parents. This inspired her to team up with Steph Law to launch Dog Jogs, helping pet owners provide the same peace of mind she sought for Koda. Today, Nikki is passionate about enriching dogs’ lives through movement, adventure, and companionship, ensuring every pup in their care stays happy, healthy, and well-loved.

Steph Law: is the co-founder of Dog Jogs, where she channels her love for dogs and passion for supporting pet parents into a thriving pet care service. She and Nikki started Dog Jogs after seeing firsthand the challenges of balancing work and pet care, especially for dogs with high energy or anxiety needs. Understanding how important regular exercise is for a dog’s well-being, Stephanie is dedicated to ensuring every client—both two- and four-legged—feels supported and cared for. With a strong background in client relations and team leadership, she helps guide the Dog Jogs team in providing reliable, high-quality exercise and companionship for dogs across Edmonton. Whether it’s a brisk jog or a leisurely walk, Stephanie is committed to making a positive impact in the lives of both pets and their people.

Links:

https://dog-jogs.ca

https://www.facebook.com/yegdogjogs/

https://x.com/yegdogjogs

https://www.instagram.com/dog_jogs/

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