In this interview from WVC 2025, Peter Kenseth speaks with Bud Hanson from Freshpet about their approach to veterinary education. As the pioneer in refrigerated fresh pet food, Freshpet focuses on helping veterinarians understand that their products are fully cooked, not raw, addressing safety concerns around Avian flu and other pathogens.
Bud explains that Freshpet is now fed in approximately 13 million households, meaning roughly 1 in 5 canine patients that veterinarians see are already eating their products. The company emphasizes the nutritional benefits of their gently cooked approach, including higher amino acid availability compared to both kibble and raw diets.
The interview highlights how some veterinarians are recommending Freshpet as an alternative to home cooking, offering clients who want fresh food a complete and balanced option that's consistent batch to batch. With specialized formulations like Healthy Aging for senior dogs and solutions for sensitive stomachs, Freshpet continues to innovate after nearly 20 years in the market.
This conversation explores the growing trend of fresh pet nutrition and the importance of bridging the gap between veterinary recommendations and consumer preferences.
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