In this episode of Petworking, host Peter Kenseth interviews Aeliya Mohsin, Senior Director of Marketing at Full Moon (Perdue Farms). Their conversation is emblematic of one of the biggest trends at Global Pet Expo 2025 - brands finding innovative ways to deliver premium nutrition at accessible price points.
Full Moon's Pure Protein air-dried recipe brings premium nutrition to mass retail at HALF the price of leading air-dried brands! Find out how their vertical integration with Perdue Farms makes this possible while maintaining human-grade quality.
Learn about:
- Their revolutionary pricing strategy (50% less than competitors!)
- How they're bringing premium nutrition to Walmart, Target & more
- Their mission to democratize high-quality pet food
Join the conversation about value innovation in the pet industry and follow Petworking for more insider interviews with the brands transforming pet care.
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