In this episode of the Phoenix Prosperity Podcast, Tim Fergestad sits down with Tracey Shaw Frost, president of Smart Document Solutions and the last remaining Xerox agent in Arizona. Tracey shares how selling Xerox machines became a family tradition, and how she carved her own path in a consolidating industry dominated by private equity and disappearing local service.
She discusses her journey from commission-based employee to owning her own Xerox agency, how she turned fear into motivation, and why she’s passionate about keeping customer service local and personal in an increasingly automated world. From burning out in her early years to learning how to scale her business with purpose, Tracey offers real-world wisdom for entrepreneurs navigating growth, technology, and work-life balance.
Key themes:
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Why local service still matters in a tech-driven world
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The surprising evolution of copiers and AI in office tech
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How Tracey built her business through grit, community ties, and trust
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What younger salespeople are missing—and why in-person skills still matter
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Her take on education, personal finance, and creating a meaningful legacy
------------------------------------------------ Interested in being part of this? Please visit our guest invitation page where you can learn more and fill out a brief questionnaire to get started: https://phoenixprosperitypodcast.com/guest It’s going to be enlightening and, most importantly, a lot of fun. I’d love for you to be a part of it!
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