In this episode, Tim Fergestad is joined by Vincent Orleck, a seasoned social media strategist and the founder of Not A Guru, to explore what’s really going on in modern social media marketing.
Vincent shares the origin of his “Not A Guru” brand, his career in higher ed and startups, and what he’s learned from working with both large institutions and local businesses. They dig into major shifts in digital marketing, like the rise of content-first algorithms (hello, TikTok) and the growing impact of AI and zero-click content on SEO and traffic strategies.
Vincent breaks down how different platforms demand different types of video content and why the best approach isn’t always about going viral—it’s about understanding your audience. He also discusses the unique challenges solopreneurs and small businesses face in hiring marketing help, and how his upcoming project “Micro CMO” aims to solve that gap.
They also touch on Vincent’s work with #yesphx, the Phoenix-area startup community, and why staying locally engaged has been key to his career.
Highlights include:
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Why TikTok’s algorithm changed the game
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What “zero-click content” means and why it matters
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How video content needs to match the platform
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The decision to go solo or stay employed
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Community-building with #yesphx
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Smart financial lessons from the school of hard knocks
------------------------------------------------ Interested in being part of this? Please visit our guest invitation page where you can learn more and fill out a brief questionnaire to get started: https://phoenixprosperitypodcast.com/guest It’s going to be enlightening and, most importantly, a lot of fun. I’d love for you to be a part of it!
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