In this episode of the Phoenix Prosperity Podcast, Tim Fergestad welcomes digital marketing veteran Giselle Aguiar, founder of AZ Social Media Wiz. With over 30 years of experience, Giselle shares her journey from early days in retail and graphic design to becoming a trusted guide for startups navigating social media and digital marketing.
She unpacks how the digital world evolved—from coding basic websites in the 90s to today's SEO strategies and AI tools—and how small businesses can adapt without getting overwhelmed. Giselle emphasizes the importance of knowing your audience, crafting content with intent, and having a website that converts. She also shares practical insights into cost-effective marketing, optimizing your online presence, and when to do it yourself versus hiring a pro.
Whether you’re a solopreneur, a growing startup, or just trying to keep up with tech changes, this episode is packed with stories, strategies, and resources to help you thrive in today’s digital landscape.
In This Episode, You’ll Learn:
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How Giselle pivoted from retail to digital marketing
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What small business owners get wrong about social media
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Why a good-looking website isn’t enough to drive conversions
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How startups can effectively leverage SEO and blogging
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How to avoid wasting money on ineffective marketing
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The difference between "doing social" and having a strategy
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Insights on AI, SEO trends, and evolving search behavior
------------------------------------------------ Interested in being part of this? Please visit our guest invitation page where you can learn more and fill out a brief questionnaire to get started: https://phoenixprosperitypodcast.com/guest It’s going to be enlightening and, most importantly, a lot of fun. I’d love for you to be a part of it!
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