April 7, 2025 • 22 mins
Running a studio often means wearing all the hats - teaching, managing, scheduling, and handling emails. But if you're stuck in this cycle and feeling overwhelmed, it’s time for a shift. In this episode of The Pilates Business Podcast, host Seran Glanfield shares how to transition from an overworked instructor to a confident studio CEO.
You’ll learn:
✔ The mindset shifts that will help you break free from the “I have to do it all” mentality
✔ Key leadership changes to help you build a sustainable, profitable studio
✔ Actionable steps to free up your time and focus on growth instead of just getting by
If you’re ready to stop feeling overwhelmed and step into your CEO role, this episode is a must-listen! 🎧
Got a question for Seran? Add it here 👉
~~~
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Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Well, hey there, studio owners.
Do you ever feel like yourbusiness won't grow unless you
are the one who does it all?
Maybe you find yourselfconstantly stuck in the
day-to-day and somehow you'restill not seeing the growth that
you want.
Well, it's pretty common, whichis why, in today's episode, I'm
(00:20):
diving into the three biggestmindset blocks that keep the
most passionate and talentedstudio owners, just like you,
stuck in a cycle of overwork,and I'm also going to share the
leadership shifts that willfinally help you step into your
role as successful CEO.
Well, hi there, I'm SarenGlanfield.
(00:43):
I'm a business and marketingstrategist just for boutique
fitness studio owners like you.
If you're ready to be inspiredand make a bigger impact, you're
in the right place.
All you need are a few keystrategies, the right mindset
and some support along the way.
Join me as I share thereal-life insights that will
(01:04):
help you grow a sustainable andprofitable studio.
This is the Pilates BusinessPodcast.
Well, hey there, and welcomeback to the Pilates Business
Podcast.
I'm your host, saren Glanfield,and if we've never met before,
welcome.
And you probably should knowthat I've been doing this a
(01:26):
while almost, I think, 13 yearsnow.
I've been helping boutiquefitness studio owners just like
you, to build profitable andsustainable, but perhaps most
importantly, deeply fulfillingstudio businesses, and every now
and again, we're going to comeacross some challenges.
We're going to find some thingsthat pop up and perhaps hold us
(01:46):
back a little bit, and so todayI want to share with you
particularly one of those thingsthat I see quite often and that
is a topic that many studioowners struggle with and I think
it's true for perhaps businessowners across many different
sectors and that is the shiftfrom being an instructor or a
teacher to becoming the CEO andleader of your business.
(02:11):
Now, I know from speaking tohundreds of studio owners over
the years that most of you didnot start your studio because
you just happen to love businessand marketing and numbers.
You probably started it becauseyou're passionate about the
movement, about Pilates, aboutyoga, about bar spin, dance,
cardio and all of the otherincredible modalities that you
(02:34):
offer in your studio.
And deep down underneath it all, you do what you do because you
want to share that with others.
You want others to feel theirbest as well, and I absolutely
love that about this industry.
But the reality is that you canbe the best instructor in the
(02:54):
world, but that doesn'tnecessarily make you a great
business owner.
In fact, what we find is thatthere are two very different
skill sets that you need to begood at both, and most likely
you've invested in your skillsas a teacher, as a movement
practitioner, as an instructor,and perhaps there has not been
(03:20):
quite as much of an investmentin developing your skills as a
business owner.
And that's very, very naturaland very normal, and that's
usually when people get in touchwith me, when they realize that
they've taken their business asfar as they can go or they're
uncertain about what's possibleor next for them.
And so that shift from being aninstructor, I think, to being a
(03:40):
CEO is actually one of thehardest transitions for boutique
fitness studio owners, becauseit requires you to do a couple
of things.
It requires you to not onlyhave the awareness of perhaps
that lack of skills, perhapsholding you back, but it also
requires you to do somethingabout it.
So I want to share with youtoday some of the things that
(04:03):
often are holding studio ownersback from really tapping into
that potential that theirbusiness holds.
So if you're constantly in theweeds, maybe you're the one
teaching a lot of the classes ora lot of the private sessions
that you're teaching.
You're adding the admin workalongside that and it's a
constant juggle.
Or maybe you have a small teamor are growing a team and you're
(04:25):
having a hard time steppinginto that leadership role.
You are not alone, and that'swhy today, I want to talk about
some of the mindset blocks thatoften will keep studio owners
stuck more in that overworkedinstructor role than in that
leadership role, and I'm alsogoing to share a little bit
about what it takes to be a goodleader and what those skills
look like.
And I'm also going to share alittle bit about what it takes
(04:45):
to be a good leader and whatthose skills look like.
And then, because I care aboutyour progress and growth and
having your business grow withyou, I'm going to share some
actionable steps designed toreally free up your time and
focus on that growth instead ofjust surviving.
So let's talk about perhaps thebiggest mindset block that I see
(05:08):
and this is something thatperhaps people are not even that
vocal about when we first talkand that is the mindset block of
the I have to do it allmentality or I am the only one
who can do this in my business,and this is the belief that
really you have to do everythingfor your studios to succeed.
Right, and this might soundfamiliar, especially if you have
(05:31):
been.
You've perhaps built yourbusiness up yourself and you
have been a teacher or are ateacher in the business.
Perhaps you're also the clientrelationship person.
You're the front desk scheduler, you are the social media
manager, you are HR, you're thefront desk scheduler, you are
the social media manager, youare HR, you're the cleaner and
all of those other things inbetween.
(05:51):
And I get it that perhaps whenyou start a business, you are
most likely going to wear many,many, many hats, but it's likely
that you might also still bethere many years later when your
business has grown.
And if you're still wearing allthe hats, then the reality is
you're not setting yourself upfor scale.
(06:11):
You're instead setting yourselfup for burnout, and that is not
a good place to be my friend.
So the truth is, if you aredoing everything, if you're the
only one who can do everything,then it's possible that you are
the bottleneck to growth in yourbusiness.
Now, the most successful studioowners, the most successful CEOs
(06:32):
they delegate, they buildsystems because they know that
their time is too valuable tospend on every single little
task.
So the mindset shift that youhave to make at some point in
your business and it might beday one, or it might be year one
or might be year four is that,instead of I have to do it all,
(06:55):
ask yourself what is one taskthat I can delegate this week?
Now I want you to start small,and maybe it's handing off,
perhaps putting together contentfor your marketing efforts,
maybe it's delegating to a frontdesk person more of that
scheduling, or more of thatsubbing requests and so on.
(07:19):
Bringing in someone to help youand sit in that role of being
able to perhaps you hand thingsoff to is going to help your
business to grow, without adoubt, and the goal is not to
overhaul your entire studioovernight.
It's likely this will be aprocess for you to as you
develop that skill of delegationand as you train folks in your
(07:41):
business, but it's it's aboutstarting to reclaim your time,
bit by bit, and allowingyourself to perhaps focus on
some of the, the, the needs thatyour business has of you that
you cannot focus on if you'redoing all of these small tasks
that you can perhaps delegate.
So, instead of thinking I haveto do it all.
(08:02):
I'm the only one who can do itthis way or this.
Well, think about what is onething that I can delegate this
week.
Now, that is really common.
And I think once you've brokenthrough that mindset block and
you realize actually how freeingit can be to have other people
in your business helping you,then we face the second mindset
block that is really common, andthat is the fear of fully
(08:25):
stepping into your CEO role.
Now, so many studio ownershesitate to call themselves
business minded.
In fact, more often than not, Ihear phrases like I'm not a
business person, numbers are notmy thing, I'm not cut out to be
a boss, I don't want to be aboss, I hate telling people what
(08:46):
to do I don't have, I'm notgood at marketing, and all of
these stories that we tellourselves actually often have an
impact on how we show up in ourbusiness.
And so if you've ever thoughtany of this to yourself, even if
you haven't said it out loud, Iwant to stop you right there,
because leadership is not aboutknowing everything.
(09:08):
It's actually about having avision for what you want for
your business and guiding yourteam and your business and your
clients toward it.
Toward it.
You do not need an MBA to leadTruly.
You do not.
In fact, some of the mostsuccessful business owners I
know do not have an MBA, butwhat they do have is a vision
(09:31):
and they have a direction.
And so often, instead of tellingyourself what you are not, why
not replace it with what you are?
So shift the story and insteadof saying I'm not a business
person, I'm not a numbers person, perhaps try saying to yourself
I'm learning to be the leadermy business needs, I'm becoming
(09:53):
the leader my business needs.
Or maybe you can even say I amthe leader of my business.
And these are powerful shifts.
And you'll find that as youstart to recognize some of these
thoughts popping up perhapsthey show up in random times,
perhaps when a team memberquestions you on your pricing or
(10:14):
a client pushes back onsomething Recognize these
thoughts as they sort of come toyou and be mindful and have
awareness for the way that thatmakes you feel.
Because if you can shift yourthinking towards being what is
possible for yourself and whatyou're capable of, you'll find
(10:34):
that it's really powerful foryour direction of your business.
You start showing up more asthe leader.
Decisions get clearer,boundaries get easier.
And what happens is everyonesteps up alongside you.
So you may not be quite in thatzone yet, you might not feel
like the leader yet, but if youtell yourself you're not that
(10:56):
leader, you will never becomethat leader.
Likewise, if you are preparedto try, you're prepared to
believe in yourself, then you'llfind it comes a whole lot
easier At some point along theway.
Everybody falls into this trapof this third mindset block, and
this one is really sneaky andoften it's tied to really a deep
(11:19):
sort of feeling, perhaps fromyou know, early in our lives,
and this is also somewhat of anaddictive mindset, I think too.
And there is this sort ofassociational belief that if you
do more, if you push harder, ifyou work harder, add more
classes, say yes to everything,push yourself a little bit more,
(11:42):
then your business will finallytake off.
And I want you to tell yousomething really important right
now that I want you to remindyourself, perhaps as you're
sending emails late into theevening, and that is that more
hours does not necessarily meanmore growth.
(12:02):
More hours does not necessarilymean more growth.
You might not need to workharder, you might just need to
work a little bit smarter.
And I want you to think abouthow you're spending your time.
Are you spending time on things, on tasks that actually move
the needle, or are you justperhaps doing the busy work?
(12:28):
And I would encourage you tothink about the way that you
spend your time over the courseof a week and think about what
it is that you're actually doing, perhaps over the course of the
next week that is actuallyrevenue generating.
And then what is just busy work?
And this kind of ties into someof the things I spoke about
earlier, which might help you toidentify what things you might
(12:50):
be able to hand off and delegatequite quickly, because once we
sort of disassociate that workhard to more growth or more
revenue or more income, then westart to see things a little bit
differently.
We start to see whereopportunities exist to perhaps
make things a little bit easierfor ourselves, and you start to
(13:11):
see a shift, perhaps in the waythat you think about your time.
Once you see the difference,you will start shifting your
focus to the things thatactually grow your business.
And again, all of this is tiedto the way that you see your
role and the way that you spendyour time in your business.
And so if you're just fillingyour time with busy work, with
(13:33):
more work, with more hours,hoping that's going to lead to
growth, then just know thatyou're setting yourself up for a
continuation of working thathard for as long as you can,
right, and that, again, is justthe fastest path to burnout.
So I want you to disassociatethat If I work harder, I'll make
more money.
I want you to disassociate thatand think about where can I
(13:56):
spend my time that will actuallymove the needle and have the
biggest impact.
So those are the three mindsetblocks.
Quick recap here Number one isthe I have to do it all
mentality.
We, we, we, that is, we don'twant that, we want to.
We want to be able to delegate,and that does mean that
sometimes you might have to takeB plus work from your team
(14:17):
members.
You might be able to make itlook prettier or do it better or
say it better, but you alsocannot do it all.
So the sooner you can hand offtasks, the better.
The second thing is the fear ofstepping into leadership, and
the more you tell yourselfyou're not a leader, the less
likely to become a leader youare.
So let's shift the story, let'schange that and lean more into
(14:42):
perhaps telling yourself,reminding yourself that you are
becoming a leader you are even,in fact, the leader of your
business and then, finally, thisvery deep rooted mindset of I
just need to work hard and thenI will be successful, or I need
to work harder in order to besuccessful, in where working
(15:03):
harder means more hours andthere is a time and a place for
that.
Perhaps in the early days, likeI said, when you're wearing a
lot of hats, that might be thecase, but if you're still doing
that, three, four, five years in, it's not ideal.
And even if you're in the earlyphase of business, you want to
make sure you're designing andbuilding your business in a way
that allows you to be able tostep back a little bit across
(15:27):
all of these different rolesthat you have.
Now that we know that, some ofthese sneaky mindset blocks that
can hold us back, I want totalk about the shifts that will
help you to step into your CEOrole.
Okay, and these aren't reallycomplex strategies, right, but
they are really powerful andthey are things that you want to
(15:49):
, or I would say, habits that Isee the most successful CEOs
utilize in their life.
I mean, especially when itcomes to their business, and
that will really help you toshow up as the CEO that your
business needs you to be right.
So, number one I want you to setboundaries around your time.
So the CEO time is not the sameas instructor time.
(16:11):
If you're teaching 25 hours aweek, that does not mean that
you are running a business for25 hours a week, because that
doesn't include the time forplanning, strategizing and
making high level decisions.
You want to carve out time tobe the CEO of your business,
especially if you are teachingmany hours, and that means you
probably need to block outaround one to two hours a week
(16:34):
for that CEO time, where there'sno classes, no client calls,
just focused business work.
This is where you're focused onyour growth strategies, on your
retention strategies, on yourlead generation strategies, on
your operations and so on, andthis one shift alone can change
everything.
So, action item block out thattime on your calendar.
(16:55):
If you're anything like me, ifit's not on my calendar, it will
never, ever happen, and soblock that time.
That is a quick, easy way tomake sure that you are finally
stepping into that CEO role andtaking control of your time.
Number two you cannot scale yourstudio alone.
You want to build a team thatsupports growth of your business
(17:18):
, whether it's a part-time frontdesk or a virtual assistant or
even additional teachers.
Bringing in support will freeyou up to lead your business
forward.
So perhaps start by choosingsome of those most energy
draining tasks for you Everybodyhas them, the things they least
get least excited about andwhen it comes to their business,
(17:40):
and then perhaps look for theeasiest way to delegate some of
those tasks, because, remember,you are not supposed to do it
all.
Number three if your studiofalls apart when you take a day
off, then you have a systemsproblem.
So you want to have systemsthat in your business, processes
(18:01):
and procedures that allow yourbusiness to run seamlessly
without you.
Start with just one areaperhaps new client onboarding or
class scheduling or marketingor subbing and map out a simple
three to five step process.
That's the beginning of asystem that you can automate or
(18:23):
delegate.
Simple, right, super simple.
So if you're listening andthinking, this all sounds great,
but I'm just not sure where tostart, not sure what's the right
way to do this, and it perhapsalso feels a bit overwhelming
and I'd like some direction,then I hear you and that's
exactly why I created Thrive.
If you haven't heard of Thrive,thrive is my business coaching
(18:45):
program that is specificallydesigned for boutique fitness
studio owners who are ready tostep up into that CEO role and
finally take control of thegrowth and scale trajectory.
Inside Thrive you get access tothat strategic guidance to help
you to become the businessowner that you want to be.
(19:07):
Perhaps you want to be runningyour business from out of town,
perhaps you want to grow yourbusiness to sell, or perhaps you
simply want to tap into thatpotential that you know is there
for growth.
You get access to processes,systems and templates to help
you streamline your operations.
You get coaching from me sothat you can help build a team,
(19:31):
build out your marketing plansand actually enjoy your business
.
Plus, you get access tomarketing strategies that will
attract clients without youhaving to be in hustle mode 24-7
.
And all the tools that you needto shift from being the doer to
being the CEO.
(19:53):
It may not be easy.
It might be slightlyuncomfortable for you, but it's
a whole lot easier when you'vegot someone alongside you and I
believe it's absolutely possiblefor you and you don't have to
do it alone.
So if you're ready to stopspinning your wheels and start
to build a studio business thattruly supports your life and
that is incredibly fulfillingfor you, then check out Thrive.
(20:16):
You can go to spring3.comforward slash Thrive.
I'll also link to it in theshow notes.
All righty, you guys.
So let's do a quick recapbefore I head out.
Today we covered those threemindset blocks that keep studio
owners stuck in that overwork,why doing it all and fearing the
leadership and over hustlingare really keeping your business
(20:39):
and yourself small.
I know there's more out therefor you and I want you to tap
into it, which is why I sharedsome of those leadership shifts
that will help you to step intoyour role as a CEO, those action
steps that are going to helpyou become the CEO that I know
that you can be.
And remember, your studioprobably doesn't need more of
you.
(20:59):
It might need just a differentversion of you, one that leads
with vision, not just effort.
And if you're ready to take thenext step, please check out
Thrive at spring3.com forwardslash Thrive.
Thanks so much for listening.
I would love to hear which ofthese mindset blocks you have
(21:20):
perhaps found awareness of inyour life, and let me know I'll
catch you in the next episode.
Let me know I'll catch you inthe next episode.
Did you love this episode andwant more?
Head to spring3.com and checkout my free resources that will
help you run a profitable andfulfilling studio business.
(21:41):
And before you go, one lastreminder there is no one way to
do what you do, only your way.
So whatever it is that you wantto do, create or offer, you've
got this.
Thanks again for joining metoday and have a wonderful rest
of your day.
Well, hey there, studio owners.
Do you ever feel like yourbusiness won't grow unless you
are the one who does it all?
Maybe you find yourselfconstantly stuck in the
day-to-day and somehow you'restill not seeing the growth that
you want.
Well, it's pretty common, whichis why, in today's episode, I'm
(00:20):
diving into the three biggestmindset blocks that keep the
most passionate and talentedstudio owners, just like you,
stuck in a cycle of overwork,and I'm also going to share the
leadership shifts that willfinally help you step into your
role as successful CEO.
Well, hi there, I'm SarenGlanfield.
(00:43):
I'm a business and marketingstrategist just for boutique
fitness studio owners like you.
If you're ready to be inspiredand make a bigger impact, you're
in the right place.
All you need are a few keystrategies, the right mindset
and some support along the way.
Join me as I share thereal-life insights that will
(01:04):
help you grow a sustainable andprofitable studio.
This is the Pilates BusinessPodcast.
Well, hey there, and welcomeback to the Pilates Business
Podcast.
I'm your host, saren Glanfield,and if we've never met before,
welcome.
And you probably should knowthat I've been doing this a
(01:26):
while almost, I think, 13 yearsnow.
I've been helping boutiquefitness studio owners just like
you, to build profitable andsustainable, but perhaps most
importantly, deeply fulfillingstudio businesses, and every now
and again, we're going to comeacross some challenges.
We're going to find some thingsthat pop up and perhaps hold us
(01:46):
back a little bit, and so todayI want to share with you
particularly one of those thingsthat I see quite often and that
is a topic that many studioowners struggle with and I think
it's true for perhaps businessowners across many different
sectors and that is the shiftfrom being an instructor or a
teacher to becoming the CEO andleader of your business.
(02:11):
Now, I know from speaking tohundreds of studio owners over
the years that most of you didnot start your studio because
you just happen to love businessand marketing and numbers.
You probably started it becauseyou're passionate about the
movement, about Pilates, aboutyoga, about bar spin, dance,
cardio and all of the otherincredible modalities that you
(02:34):
offer in your studio.
And deep down underneath it all, you do what you do because you
want to share that with others.
You want others to feel theirbest as well, and I absolutely
love that about this industry.
But the reality is that you canbe the best instructor in the
(02:54):
world, but that doesn'tnecessarily make you a great
business owner.
In fact, what we find is thatthere are two very different
skill sets that you need to begood at both, and most likely
you've invested in your skillsas a teacher, as a movement
practitioner, as an instructor,and perhaps there has not been
(03:20):
quite as much of an investmentin developing your skills as a
business owner.
And that's very, very naturaland very normal, and that's
usually when people get in touchwith me, when they realize that
they've taken their business asfar as they can go or they're
uncertain about what's possibleor next for them.
And so that shift from being aninstructor, I think, to being a
(03:40):
CEO is actually one of thehardest transitions for boutique
fitness studio owners, becauseit requires you to do a couple
of things.
It requires you to not onlyhave the awareness of perhaps
that lack of skills, perhapsholding you back, but it also
requires you to do somethingabout it.
So I want to share with youtoday some of the things that
(04:03):
often are holding studio ownersback from really tapping into
that potential that theirbusiness holds.
So if you're constantly in theweeds, maybe you're the one
teaching a lot of the classes ora lot of the private sessions
that you're teaching.
You're adding the admin workalongside that and it's a
constant juggle.
Or maybe you have a small teamor are growing a team and you're
(04:25):
having a hard time steppinginto that leadership role.
You are not alone, and that'swhy today, I want to talk about
some of the mindset blocks thatoften will keep studio owners
stuck more in that overworkedinstructor role than in that
leadership role, and I'm alsogoing to share a little bit
about what it takes to be a goodleader and what those skills
look like.
And I'm also going to share alittle bit about what it takes
(04:45):
to be a good leader and whatthose skills look like.
And then, because I care aboutyour progress and growth and
having your business grow withyou, I'm going to share some
actionable steps designed toreally free up your time and
focus on that growth instead ofjust surviving.
So let's talk about perhaps thebiggest mindset block that I see
(05:08):
and this is something thatperhaps people are not even that
vocal about when we first talkand that is the mindset block of
the I have to do it allmentality or I am the only one
who can do this in my business,and this is the belief that
really you have to do everythingfor your studios to succeed.
Right, and this might soundfamiliar, especially if you have
(05:31):
been.
You've perhaps built yourbusiness up yourself and you
have been a teacher or are ateacher in the business.
Perhaps you're also the clientrelationship person.
You're the front desk scheduler, you are the social media
manager, you are HR, you're thefront desk scheduler, you are
the social media manager, youare HR, you're the cleaner and
all of those other things inbetween.
(05:51):
And I get it that perhaps whenyou start a business, you are
most likely going to wear many,many, many hats, but it's likely
that you might also still bethere many years later when your
business has grown.
And if you're still wearing allthe hats, then the reality is
you're not setting yourself upfor scale.
(06:11):
You're instead setting yourselfup for burnout, and that is not
a good place to be my friend.
So the truth is, if you aredoing everything, if you're the
only one who can do everything,then it's possible that you are
the bottleneck to growth in yourbusiness.
Now, the most successful studioowners, the most successful CEOs
(06:32):
they delegate, they buildsystems because they know that
their time is too valuable tospend on every single little
task.
So the mindset shift that youhave to make at some point in
your business and it might beday one, or it might be year one
or might be year four is that,instead of I have to do it all,
(06:55):
ask yourself what is one taskthat I can delegate this week?
Now I want you to start small,and maybe it's handing off,
perhaps putting together contentfor your marketing efforts,
maybe it's delegating to a frontdesk person more of that
scheduling, or more of thatsubbing requests and so on.
(07:19):
Bringing in someone to help youand sit in that role of being
able to perhaps you hand thingsoff to is going to help your
business to grow, without adoubt, and the goal is not to
overhaul your entire studioovernight.
It's likely this will be aprocess for you to as you
develop that skill of delegationand as you train folks in your
(07:41):
business, but it's it's aboutstarting to reclaim your time,
bit by bit, and allowingyourself to perhaps focus on
some of the, the, the needs thatyour business has of you that
you cannot focus on if you'redoing all of these small tasks
that you can perhaps delegate.
So, instead of thinking I haveto do it all.
(08:02):
I'm the only one who can do itthis way or this.
Well, think about what is onething that I can delegate this
week.
Now, that is really common.
And I think once you've brokenthrough that mindset block and
you realize actually how freeingit can be to have other people
in your business helping you,then we face the second mindset
block that is really common, andthat is the fear of fully
(08:25):
stepping into your CEO role.
Now, so many studio ownershesitate to call themselves
business minded.
In fact, more often than not, Ihear phrases like I'm not a
business person, numbers are notmy thing, I'm not cut out to be
a boss, I don't want to be aboss, I hate telling people what
(08:46):
to do I don't have, I'm notgood at marketing, and all of
these stories that we tellourselves actually often have an
impact on how we show up in ourbusiness.
And so if you've ever thoughtany of this to yourself, even if
you haven't said it out loud, Iwant to stop you right there,
because leadership is not aboutknowing everything.
(09:08):
It's actually about having avision for what you want for
your business and guiding yourteam and your business and your
clients toward it.
Toward it.
You do not need an MBA to leadTruly.
You do not.
In fact, some of the mostsuccessful business owners I
know do not have an MBA, butwhat they do have is a vision
(09:31):
and they have a direction.
And so often, instead of tellingyourself what you are not, why
not replace it with what you are?
So shift the story and insteadof saying I'm not a business
person, I'm not a numbers person, perhaps try saying to yourself
I'm learning to be the leadermy business needs, I'm becoming
(09:53):
the leader my business needs.
Or maybe you can even say I amthe leader of my business.
And these are powerful shifts.
And you'll find that as youstart to recognize some of these
thoughts popping up perhapsthey show up in random times,
perhaps when a team memberquestions you on your pricing or
(10:14):
a client pushes back onsomething Recognize these
thoughts as they sort of come toyou and be mindful and have
awareness for the way that thatmakes you feel.
Because if you can shift yourthinking towards being what is
possible for yourself and whatyou're capable of, you'll find
(10:34):
that it's really powerful foryour direction of your business.
You start showing up more asthe leader.
Decisions get clearer,boundaries get easier.
And what happens is everyonesteps up alongside you.
So you may not be quite in thatzone yet, you might not feel
like the leader yet, but if youtell yourself you're not that
(10:56):
leader, you will never becomethat leader.
Likewise, if you are preparedto try, you're prepared to
believe in yourself, then you'llfind it comes a whole lot
easier At some point along theway.
Everybody falls into this trapof this third mindset block, and
this one is really sneaky andoften it's tied to really a deep
(11:19):
sort of feeling, perhaps fromyou know, early in our lives,
and this is also somewhat of anaddictive mindset, I think too.
And there is this sort ofassociational belief that if you
do more, if you push harder, ifyou work harder, add more
classes, say yes to everything,push yourself a little bit more,
(11:42):
then your business will finallytake off.
And I want you to tell yousomething really important right
now that I want you to remindyourself, perhaps as you're
sending emails late into theevening, and that is that more
hours does not necessarily meanmore growth.
(12:02):
More hours does not necessarilymean more growth.
You might not need to workharder, you might just need to
work a little bit smarter.
And I want you to think abouthow you're spending your time.
Are you spending time on things, on tasks that actually move
the needle, or are you justperhaps doing the busy work?
(12:28):
And I would encourage you tothink about the way that you
spend your time over the courseof a week and think about what
it is that you're actually doing, perhaps over the course of the
next week that is actuallyrevenue generating.
And then what is just busy work?
And this kind of ties into someof the things I spoke about
earlier, which might help you toidentify what things you might
(12:50):
be able to hand off and delegatequite quickly, because once we
sort of disassociate that workhard to more growth or more
revenue or more income, then westart to see things a little bit
differently.
We start to see whereopportunities exist to perhaps
make things a little bit easierfor ourselves, and you start to
(13:11):
see a shift, perhaps in the waythat you think about your time.
Once you see the difference,you will start shifting your
focus to the things thatactually grow your business.
And again, all of this is tiedto the way that you see your
role and the way that you spendyour time in your business.
And so if you're just fillingyour time with busy work, with
(13:33):
more work, with more hours,hoping that's going to lead to
growth, then just know thatyou're setting yourself up for a
continuation of working thathard for as long as you can,
right, and that, again, is justthe fastest path to burnout.
So I want you to disassociatethat If I work harder, I'll make
more money.
I want you to disassociate thatand think about where can I
(13:56):
spend my time that will actuallymove the needle and have the
biggest impact.
So those are the three mindsetblocks.
Quick recap here Number one isthe I have to do it all
mentality.
We, we, we, that is, we don'twant that, we want to.
We want to be able to delegate,and that does mean that
sometimes you might have to takeB plus work from your team
(14:17):
members.
You might be able to make itlook prettier or do it better or
say it better, but you alsocannot do it all.
So the sooner you can hand offtasks, the better.
The second thing is the fear ofstepping into leadership, and
the more you tell yourselfyou're not a leader, the less
likely to become a leader youare.
So let's shift the story, let'schange that and lean more into
(14:42):
perhaps telling yourself,reminding yourself that you are
becoming a leader you are even,in fact, the leader of your
business and then, finally, thisvery deep rooted mindset of I
just need to work hard and thenI will be successful, or I need
to work harder in order to besuccessful, in where working
(15:03):
harder means more hours andthere is a time and a place for
that.
Perhaps in the early days, likeI said, when you're wearing a
lot of hats, that might be thecase, but if you're still doing
that, three, four, five years in, it's not ideal.
And even if you're in the earlyphase of business, you want to
make sure you're designing andbuilding your business in a way
that allows you to be able tostep back a little bit across
(15:27):
all of these different rolesthat you have.
Now that we know that, some ofthese sneaky mindset blocks that
can hold us back, I want totalk about the shifts that will
help you to step into your CEOrole.
Okay, and these aren't reallycomplex strategies, right, but
they are really powerful andthey are things that you want to
(15:49):
, or I would say, habits that Isee the most successful CEOs
utilize in their life.
I mean, especially when itcomes to their business, and
that will really help you toshow up as the CEO that your
business needs you to be right.
So, number one I want you to setboundaries around your time.
So the CEO time is not the sameas instructor time.
(16:11):
If you're teaching 25 hours aweek, that does not mean that
you are running a business for25 hours a week, because that
doesn't include the time forplanning, strategizing and
making high level decisions.
You want to carve out time tobe the CEO of your business,
especially if you are teachingmany hours, and that means you
probably need to block outaround one to two hours a week
(16:34):
for that CEO time, where there'sno classes, no client calls,
just focused business work.
This is where you're focused onyour growth strategies, on your
retention strategies, on yourlead generation strategies, on
your operations and so on, andthis one shift alone can change
everything.
So, action item block out thattime on your calendar.
(16:55):
If you're anything like me, ifit's not on my calendar, it will
never, ever happen, and soblock that time.
That is a quick, easy way tomake sure that you are finally
stepping into that CEO role andtaking control of your time.
Number two you cannot scale yourstudio alone.
You want to build a team thatsupports growth of your business
(17:18):
, whether it's a part-time frontdesk or a virtual assistant or
even additional teachers.
Bringing in support will freeyou up to lead your business
forward.
So perhaps start by choosingsome of those most energy
draining tasks for you Everybodyhas them, the things they least
get least excited about andwhen it comes to their business,
(17:40):
and then perhaps look for theeasiest way to delegate some of
those tasks, because, remember,you are not supposed to do it
all.
Number three if your studiofalls apart when you take a day
off, then you have a systemsproblem.
So you want to have systemsthat in your business, processes
(18:01):
and procedures that allow yourbusiness to run seamlessly
without you.
Start with just one areaperhaps new client onboarding or
class scheduling or marketingor subbing and map out a simple
three to five step process.
That's the beginning of asystem that you can automate or
(18:23):
delegate.
Simple, right, super simple.
So if you're listening andthinking, this all sounds great,
but I'm just not sure where tostart, not sure what's the right
way to do this, and it perhapsalso feels a bit overwhelming
and I'd like some direction,then I hear you and that's
exactly why I created Thrive.
If you haven't heard of Thrive,thrive is my business coaching
(18:45):
program that is specificallydesigned for boutique fitness
studio owners who are ready tostep up into that CEO role and
finally take control of thegrowth and scale trajectory.
Inside Thrive you get access tothat strategic guidance to help
you to become the businessowner that you want to be.
(19:07):
Perhaps you want to be runningyour business from out of town,
perhaps you want to grow yourbusiness to sell, or perhaps you
simply want to tap into thatpotential that you know is there
for growth.
You get access to processes,systems and templates to help
you streamline your operations.
You get coaching from me sothat you can help build a team,
(19:31):
build out your marketing plansand actually enjoy your business
.
Plus, you get access tomarketing strategies that will
attract clients without youhaving to be in hustle mode 24-7
.
And all the tools that you needto shift from being the doer to
being the CEO.
(19:53):
It may not be easy.
It might be slightlyuncomfortable for you, but it's
a whole lot easier when you'vegot someone alongside you and I
believe it's absolutely possiblefor you and you don't have to
do it alone.
So if you're ready to stopspinning your wheels and start
to build a studio business thattruly supports your life and
that is incredibly fulfillingfor you, then check out Thrive.
(20:16):
You can go to spring3.comforward slash Thrive.
I'll also link to it in theshow notes.
All righty, you guys.
So let's do a quick recapbefore I head out.
Today we covered those threemindset blocks that keep studio
owners stuck in that overwork,why doing it all and fearing the
leadership and over hustlingare really keeping your business
(20:39):
and yourself small.
I know there's more out therefor you and I want you to tap
into it, which is why I sharedsome of those leadership shifts
that will help you to step intoyour role as a CEO, those action
steps that are going to helpyou become the CEO that I know
that you can be.
And remember, your studioprobably doesn't need more of
you.
(20:59):
It might need just a differentversion of you, one that leads
with vision, not just effort.
And if you're ready to take thenext step, please check out
Thrive at spring3.com forwardslash Thrive.
Thanks so much for listening.
I would love to hear which ofthese mindset blocks you have
(21:20):
perhaps found awareness of inyour life, and let me know I'll
catch you in the next episode.
Let me know I'll catch you inthe next episode.
Did you love this episode andwant more?
Head to spring3.com and checkout my free resources that will
help you run a profitable andfulfilling studio business.
(21:41):
And before you go, one lastreminder there is no one way to
do what you do, only your way.
So whatever it is that you wantto do, create or offer, you've
got this.
Thanks again for joining metoday and have a wonderful rest
of your day.
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