August 29, 2025 • 13 mins
Target has been under fire for its Pride displays — from merchandise being ripped down to employees harassed and media voices calling for boycotts. In this episode, unpacks the controversy around Target, Bud Light, and corporate Pride backlash.
You’ll hear:
- Why stock price swings don’t mean a company is collapsing.
- The difference between unrealized gains/losses and actual losses.
- Why most analysts still recommend Target as a solid long-term buy.
- How Pride support in corporate America has evolved since the 1990s.
A no-nonsense look at the myths linking LGBTQ+ people with “grooming” — and the hypocrisy behind it.
Jerry’s takeaway? Boycotts make headlines, but Target — and Pride — aren’t going anywhere.
💬 Have a question or comment? Contact Jerry here
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
UNKNOWN (00:01):
Music Playing
SPEAKER_00 (00:45):
Hey, hello,
SPEAKER_01 (00:57):
hello, hello.
And this is Jerry.
And welcome to the Pink MoneyPodcast, where we talk about all
things related to money from agay perspective.
And, you know, today, the topicthat I want to discuss is
Target.
And I'm talking about the store.
And the reason why Target is inmy thoughts is predominantly
(01:17):
because we've all heard about,you know, Target suffering, you
know, these pride displays thathave been violated by people
coming in there, ripping themdown.
Employees, Target employeesbeing assaulted, screamed at,
yelled at.
And you got even people likeCandace Owens out there saying
Target, you know, is a filthmonger and, you know, is a
(01:40):
perverted company that should goout of business.
So, you know, they got a lot ofgoing against them in terms of
their pride for, in particular,this year.
But, you know, Target in and ofitself is a great big, large
company.
I mean, what do they have?
Over a thousand stores.
They made over, what, in 20...
(02:00):
I believe I was taking a lookat, they made over, you know,$93
billion.
And so Target in and of itselfis not likely to go under
because of this.
You know, they make a big dealabout, you know, their stock
losing a significant amount ofits valuation.
And I mean, that is important.
(02:20):
And that does have real liferamifications, meaning, you
know, people may choose to selltheir stock if their price goes
down.
But on the other hand, When yourstock goes up and down, then you
have an unrealized gain and anunrealized loss, meaning any
gain you receive, if you buyyour stock at$10, it goes up to
(02:43):
$15, that$5 gain is just onpaper.
You don't have that$5 in yourpocket until you actually sell
that stock.
then you can pocket that$5difference.
Similarly, if the stock you buyit at 10, it goes down to$5.
That is an unrealized loss.
And again, you don't reallysuffer that loss until you sell
(03:07):
your stocks.
And then of course, all you getis five bucks and you can carry
forward that loss if you'reunable to write it all off in
one year.
So that aside, I'm not tooworried about Target in and of
itself because taking a look atTarget and whether it's a
(03:30):
company that most analystssuggest you either buy or hold
or sell, from everything I'vebeen able to read and see, and
I'm talking about here in thefirst week of June, that all the
analysts are pointing to itbeing a buy.
So that means that if theirstock has declined in price,
(03:52):
then most astute investors willbuy that stock because it is a
good opportunity.
So when a stock goes onquote-unquote sale because its
valuation goes down, then if youbelieve in the store, the
fundamentals are good, themanagement is good, the way they
(04:13):
run the company is solid, thereprobably isn't any reason to
bail on the company.
You might want to wait it outand see what the long-term
results are.
But again, these mini boycottsor whatever you want to call
this, it's probably a big adoabout nothing.
It's not like pride is going togo away.
It's not like gay people aregoing to go away.
(04:35):
And it's not like Target's goingto go away.
And people who shop at Target,where are they going to go?
Walmart?
Okay.
Amazon?
Okay.
Where else?
You know, I don't know whereelse you go.
But all I'm saying is for acompany that provides as much as
Target does and people go andyou know what happens when you
(04:58):
go to Target.
You go in with an empty cart andyou buy two things and you come
out with 20 things.
Because that's how it is, right?
We all love Target.
We all love going to Target.
And we all end up buying way toomuch crap at Target.
That's just how it goes.
So all I'm saying is it isdisappointing that that many
people are out there, you know,hating on Target right now, just
(05:20):
like all this big ado, in myopinion, about nothing regarding
Bud Light.
It's the number one beer in theworld.
And you're telling me thatbecause they put Dylan Mulvaney
on a single can or even a sixpack, whatever it is, a Bud
Light, that that's the reason togive up your favorite beer.
(05:41):
That's not happening.
I mean, if Kid Rock decidesnever to drink Bud Light again,
well, who gives a crap, right?
Because what has he done lately?
And I don't care how much of aninfluencer he may or may not be.
He didn't make Bud Light.
He's not going to break BudLight.
And so from that standpoint, hecan hate all he wants and not
(06:02):
drink it, and that's fine.
And you go over to whatever beeris next in line.
Because most of the beercompanies, just like most
companies in general...
do support pride.
There's over 6 million companiesin the US, and I don't know how
many of them actually supportpride, but a significant number
of companies have continued tocome out in support of pride.
(06:24):
I mean, I remember, shoot, Backin 1993, when I went to one of
the first marches on Washington,I think the first one took place
in 79.
But anyway, in 93, I went tothat one.
And there was nothing like whatit is today.
Nothing.
I mean, you couldn't go to astore and buy Pride merchandise.
(06:46):
I don't even think you couldhear the word gay on any kind of
press release from any companythat I can think of.
If it was, it was very brief andit was pretty obscure because it
certainly wasn't Target backthen.
It wasn't, you know, Bud backthen.
I think Coors maybe began tosupport the LGBTQ community
(07:14):
back, I want to say somewhere inmaybe the early 80s, mid 80s,
somewhere around there.
Maybe not even then.
Maybe it was towards the late80s, early 90s.
Anyway, my point being that itwasn't like all of a sudden it
just was there.
It took a long time to build up.
(07:36):
It's still not there.
It's going to take even longerreally to, I think, saturate it
where it becomes almost justsecond nature.
That's how I feel about it.
Anyway, the point I'm reallymaking here is...
It's just disappointing that somany people are trying to make a
big deal out of Target rightnow.
(07:56):
And I'm talking about...
Not just everyday people.
I'm talking about the news.
You know, when you hear on thenews that they are shouting this
from the rooftops and it's justa sensational story that they're
trying to drum up to make theirevening newscast and get more
people to watch their news or toread it online or whatever.
(08:17):
I mean, I'm not saying it'snothing, but all I'm saying is
it's not that big a deal, okay?
It's not.
In the grand scheme of things,it's not that big a deal.
Like I said, Target's not goingto go out of business tomorrow.
The CEO is not going to stepdown.
I think he's been there since2015 or something like that.
And even if Bud fired theirmarketing team because of the
(08:38):
Bud can, there's plenty of otherplaces they could get picked up
by.
It's a non-event, really.
It's just so stupid.
And just all the rest of thishate on the gay community and
the trans community right now,This will all pass, but
hopefully the people that aresupporting this and behind this,
what comes around goes around,and they will get theirs
(08:59):
eventually.
We don't really have to doanything.
It's just the universe will takecare of itself and take care of
them.
That's really all I have to sayabout that.
But if you are interested inbuying Target, let's say it's
stock in and of itself, then youcould go into your brokerage
account and you could buy asmany shares of Target as you
(09:20):
wish.
Even if you aren't really a hugefan of Target, but maybe you're
a supporter of Target becausethey took a stance and they are
taking it on the chin, so tospeak, in terms of their pride
displays.
Even if they moved it to theback of the store or threw away
some of the merchandise whateveryou know I think a swimsuit was
(09:41):
one of the big deals that it hada bigger piece on it or
something it's so stupid anywayand I don't know what the hell
you know people are reallythinking or trying to conjure up
in their mind you know of coursetrying to make the association
of gay people and groomers whereit has nothing to do with
anything and we all know who thebiggest groomers are right
(10:03):
straight people and the clergyright and And that's out there
for everyone to see.
What happened to the Boy Scouts,right?
Sued big time because whathappened?
They were groomers.
So it has nothing to do with gaypeople.
Gay people aren't interested inchildren.
They're not.
They're interested in eachother.
Or otherwise, cubs, bears,otters wouldn't be such a big
(10:24):
thing.
And that's how it goes.
So anyway, all I'm saying is,again, this is a big ado to me
about nothing.
If you want to buy Target, buyit.
If you're not sure about it, youcan go online and do your own
research.
And there's plenty, plenty,plenty of places that you can go
on and take a look at Target.
stock analysts and theirrecommendations like Zacks, you
(10:49):
can go on to Morningstar, youcan go on to Bloomberg, you can
go on to Motley Fool and on andon and on.
So there's plenty of places ifyou want to get unbiased
recommendations on whether tobuy, sell or hold any company,
especially Target, since that'swhat we're talking about.
And you can just see foryourself and don't take my word
(11:11):
for it.
You know, you don't even have totake their word for it.
If you go on your local Targetand you like what you see and
you want to own some stock, goahead and buy Target.
And if it's on sale, hallelujah,because it's not going to stay
on the sale forever.
It's going to go back up becauselike I said, Target ain't going
anywhere.
So anyway, I think I've beatthat for long enough.
(11:33):
And I, all I'm, Hope everybodyhas a great Pride Month, and do
your part.
Go out, celebrate, and be seen.
I think it's important.
So you have a great day, and wewill talk at you later.
Music Playing
SPEAKER_00 (00:45):
Hey, hello,
SPEAKER_01 (00:57):
hello, hello.
And this is Jerry.
And welcome to the Pink MoneyPodcast, where we talk about all
things related to money from agay perspective.
And, you know, today, the topicthat I want to discuss is
Target.
And I'm talking about the store.
And the reason why Target is inmy thoughts is predominantly
(01:17):
because we've all heard about,you know, Target suffering, you
know, these pride displays thathave been violated by people
coming in there, ripping themdown.
Employees, Target employeesbeing assaulted, screamed at,
yelled at.
And you got even people likeCandace Owens out there saying
Target, you know, is a filthmonger and, you know, is a
(01:40):
perverted company that should goout of business.
So, you know, they got a lot ofgoing against them in terms of
their pride for, in particular,this year.
But, you know, Target in and ofitself is a great big, large
company.
I mean, what do they have?
Over a thousand stores.
They made over, what, in 20...
(02:00):
I believe I was taking a lookat, they made over, you know,$93
billion.
And so Target in and of itselfis not likely to go under
because of this.
You know, they make a big dealabout, you know, their stock
losing a significant amount ofits valuation.
And I mean, that is important.
(02:20):
And that does have real liferamifications, meaning, you
know, people may choose to selltheir stock if their price goes
down.
But on the other hand, When yourstock goes up and down, then you
have an unrealized gain and anunrealized loss, meaning any
gain you receive, if you buyyour stock at$10, it goes up to
(02:43):
$15, that$5 gain is just onpaper.
You don't have that$5 in yourpocket until you actually sell
that stock.
then you can pocket that$5difference.
Similarly, if the stock you buyit at 10, it goes down to$5.
That is an unrealized loss.
And again, you don't reallysuffer that loss until you sell
(03:07):
your stocks.
And then of course, all you getis five bucks and you can carry
forward that loss if you'reunable to write it all off in
one year.
So that aside, I'm not tooworried about Target in and of
itself because taking a look atTarget and whether it's a
(03:30):
company that most analystssuggest you either buy or hold
or sell, from everything I'vebeen able to read and see, and
I'm talking about here in thefirst week of June, that all the
analysts are pointing to itbeing a buy.
So that means that if theirstock has declined in price,
(03:52):
then most astute investors willbuy that stock because it is a
good opportunity.
So when a stock goes onquote-unquote sale because its
valuation goes down, then if youbelieve in the store, the
fundamentals are good, themanagement is good, the way they
(04:13):
run the company is solid, thereprobably isn't any reason to
bail on the company.
You might want to wait it outand see what the long-term
results are.
But again, these mini boycottsor whatever you want to call
this, it's probably a big adoabout nothing.
It's not like pride is going togo away.
It's not like gay people aregoing to go away.
(04:35):
And it's not like Target's goingto go away.
And people who shop at Target,where are they going to go?
Walmart?
Okay.
Amazon?
Okay.
Where else?
You know, I don't know whereelse you go.
But all I'm saying is for acompany that provides as much as
Target does and people go andyou know what happens when you
(04:58):
go to Target.
You go in with an empty cart andyou buy two things and you come
out with 20 things.
Because that's how it is, right?
We all love Target.
We all love going to Target.
And we all end up buying way toomuch crap at Target.
That's just how it goes.
So all I'm saying is it isdisappointing that that many
people are out there, you know,hating on Target right now, just
(05:20):
like all this big ado, in myopinion, about nothing regarding
Bud Light.
It's the number one beer in theworld.
And you're telling me thatbecause they put Dylan Mulvaney
on a single can or even a sixpack, whatever it is, a Bud
Light, that that's the reason togive up your favorite beer.
(05:41):
That's not happening.
I mean, if Kid Rock decidesnever to drink Bud Light again,
well, who gives a crap, right?
Because what has he done lately?
And I don't care how much of aninfluencer he may or may not be.
He didn't make Bud Light.
He's not going to break BudLight.
And so from that standpoint, hecan hate all he wants and not
(06:02):
drink it, and that's fine.
And you go over to whatever beeris next in line.
Because most of the beercompanies, just like most
companies in general...
do support pride.
There's over 6 million companiesin the US, and I don't know how
many of them actually supportpride, but a significant number
of companies have continued tocome out in support of pride.
(06:24):
I mean, I remember, shoot, Backin 1993, when I went to one of
the first marches on Washington,I think the first one took place
in 79.
But anyway, in 93, I went tothat one.
And there was nothing like whatit is today.
Nothing.
I mean, you couldn't go to astore and buy Pride merchandise.
(06:46):
I don't even think you couldhear the word gay on any kind of
press release from any companythat I can think of.
If it was, it was very brief andit was pretty obscure because it
certainly wasn't Target backthen.
It wasn't, you know, Bud backthen.
I think Coors maybe began tosupport the LGBTQ community
(07:14):
back, I want to say somewhere inmaybe the early 80s, mid 80s,
somewhere around there.
Maybe not even then.
Maybe it was towards the late80s, early 90s.
Anyway, my point being that itwasn't like all of a sudden it
just was there.
It took a long time to build up.
(07:36):
It's still not there.
It's going to take even longerreally to, I think, saturate it
where it becomes almost justsecond nature.
That's how I feel about it.
Anyway, the point I'm reallymaking here is...
It's just disappointing that somany people are trying to make a
big deal out of Target rightnow.
(07:56):
And I'm talking about...
Not just everyday people.
I'm talking about the news.
You know, when you hear on thenews that they are shouting this
from the rooftops and it's justa sensational story that they're
trying to drum up to make theirevening newscast and get more
people to watch their news or toread it online or whatever.
(08:17):
I mean, I'm not saying it'snothing, but all I'm saying is
it's not that big a deal, okay?
It's not.
In the grand scheme of things,it's not that big a deal.
Like I said, Target's not goingto go out of business tomorrow.
The CEO is not going to stepdown.
I think he's been there since2015 or something like that.
And even if Bud fired theirmarketing team because of the
(08:38):
Bud can, there's plenty of otherplaces they could get picked up
by.
It's a non-event, really.
It's just so stupid.
And just all the rest of thishate on the gay community and
the trans community right now,This will all pass, but
hopefully the people that aresupporting this and behind this,
what comes around goes around,and they will get theirs
(08:59):
eventually.
We don't really have to doanything.
It's just the universe will takecare of itself and take care of
them.
That's really all I have to sayabout that.
But if you are interested inbuying Target, let's say it's
stock in and of itself, then youcould go into your brokerage
account and you could buy asmany shares of Target as you
(09:20):
wish.
Even if you aren't really a hugefan of Target, but maybe you're
a supporter of Target becausethey took a stance and they are
taking it on the chin, so tospeak, in terms of their pride
displays.
Even if they moved it to theback of the store or threw away
some of the merchandise whateveryou know I think a swimsuit was
(09:41):
one of the big deals that it hada bigger piece on it or
something it's so stupid anywayand I don't know what the hell
you know people are reallythinking or trying to conjure up
in their mind you know of coursetrying to make the association
of gay people and groomers whereit has nothing to do with
anything and we all know who thebiggest groomers are right
(10:03):
straight people and the clergyright and And that's out there
for everyone to see.
What happened to the Boy Scouts,right?
Sued big time because whathappened?
They were groomers.
So it has nothing to do with gaypeople.
Gay people aren't interested inchildren.
They're not.
They're interested in eachother.
Or otherwise, cubs, bears,otters wouldn't be such a big
(10:24):
thing.
And that's how it goes.
So anyway, all I'm saying is,again, this is a big ado to me
about nothing.
If you want to buy Target, buyit.
If you're not sure about it, youcan go online and do your own
research.
And there's plenty, plenty,plenty of places that you can go
on and take a look at Target.
stock analysts and theirrecommendations like Zacks, you
(10:49):
can go on to Morningstar, youcan go on to Bloomberg, you can
go on to Motley Fool and on andon and on.
So there's plenty of places ifyou want to get unbiased
recommendations on whether tobuy, sell or hold any company,
especially Target, since that'swhat we're talking about.
And you can just see foryourself and don't take my word
(11:11):
for it.
You know, you don't even have totake their word for it.
If you go on your local Targetand you like what you see and
you want to own some stock, goahead and buy Target.
And if it's on sale, hallelujah,because it's not going to stay
on the sale forever.
It's going to go back up becauselike I said, Target ain't going
anywhere.
So anyway, I think I've beatthat for long enough.
(11:33):
And I, all I'm, Hope everybodyhas a great Pride Month, and do
your part.
Go out, celebrate, and be seen.
I think it's important.
So you have a great day, and wewill talk at you later.
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