How do you scale follow-up without scaling headcount?
In this episode of Pitch, Build, Scale, I talk with Jay Johnson, CEO of Click Loop Digital and creator of Alara, about the critical gap in modern lead generation: follow-up that actually converts.
We dig into:
- Why AI-powered voice systems like Alara are changing the game for real estate, legal, healthcare, and recruiting
- The shift from traditional SEO to GEO (Generative Engine Optimization) and what it means for your website
- How to build content that shows up in AI search (LLMO) across ChatGPT, Claude, Perplexity, and Google SGE
- Why lead gen isn't enough—and what happens when thousands of leads hit a wall without systems to handle them
Jay’s cross-industry background in media, real estate, and enterprise digital transformation gives him a unique lens on what it takes to move people - not just pixels.
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📚 Resources
Click Loop Digital: https://clickloopdigital.com
Alara: https://www.alaravox.com
Big North Marketing: https://bignorthmarketing.com
⏱ Chapters
00:00 From Media to AI: Jay Johnson’s Journey
05:45 Why Lead Gen Fails Without Follow-Up
08:30 Barriers to AI Adoption in Healthcare & Legal
13:20 Building Alara: AI Voice That Sounds Human
18:45 What Is GEO (Generative Engine Optimization)?
23:00 LLMO, Content Strategy & the New AI Search
26:00 Is SEO Dead?
29:15 Scaling Tech + Services Without Losing Agility
33:10 Jay’s “Magic Wand” for AI Adoption
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