In this episode of Pitch, Build, Scale, we sit down with Peter Vasilion, CEO and IT Division Lead at Facet Interactive. Peter shares his journey from tinkering with Pentium 2s in his parents’ warehouse to leading a systems-first consultancy that helps organizations multiply their team’s effectiveness through automation, AI, and enterprise-grade web apps.
We dive into:
- Why Peter treats AI like an employee—and what that means for practical implementations.
- The generational shift changing how clients view marketing and IT partners.
- How Peter built scalable processes across ventures like FlightFX (a first-party Microsoft Flight Simulator partner).
- Why aligning AI with human oversight is critical for successful outcomes.
- Lessons on balancing business development, delivery, and relationship-building in a volatile economy.
Whether you’re a SaaS founder or run a dev agency, this conversation will reshape how you think about building systems that scale.
Resources:
Transform your business technology with Facet Interactive: https://facetinteractive.com
Get new aircraft for flight simulator at FlightFX: https://flightfx.io
Grow your revenue with Big North Marketing: https://bignorthmarketing.com
Chapters
00:00 Introduction to Facet Interactive and Peter Vasilion
05:53 The Impact of Technology on Business
10:29 Evolving Client Expectations in the Tech Landscape
13:37 Leveraging AI in Business Operations
16:45 Balancing AI and Human Interaction
21:26 Client Expectations and AI Limitations
25:57 Real-World AI Implementation Challenges
28:35 Understanding Typical Clients and Relationships
32:42 Customer Acquisition Strategies
36:03 Navigating Diverse Industries and Custom Solutions
39:18 Scaling Challenges in a Changing Economy
43:17 Building Authentic Relationships Post-Pandemic
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