What happens when a tiny startup with one client grows into a customer-funded, enterprise-ready SaaS platform in healthcare?
In this episode of Pitch, Build, Scale, we sit down with Yossi Abraham, President & CEO of Zappix, to unpack how his team bootstrapped growth in one of the toughest markets: healthcare.
Yossi shares insights on:
- Overcoming the “pilotitis” problem in AI adoption
- Building customer-funded SaaS without venture backing
- Driving growth through partnerships and referrals
- Hyper-personalization in digital patient engagement
- Why lead generation is the single biggest constraint for SaaS founders in compliance-heavy markets
This conversation is a playbook for founders navigating complex sales, compliance barriers, and the messy reality of AI implementation.
Chapters
00:00 Intro & Yossi’s Background
03:25 Joining Zappix at Near Zero Revenue
06:09 From Visual IVR to Digital Engagement Platform
07:59 Scaling in Healthcare: Reducing No-Shows, Increasing Revenue
10:03 Where AI Fits into the Process
12:06 The AI “Implementation Gap” in Healthcare
15:38 Future of RAG and Conversational AI in Patient Journeys
18:26 Hyper-Personalization with Data
19:02 Growth Goals: 50–100% in 24 Months
21:30 Lead Gen Challenges & Partnerships
25:03 Outbound in Healthcare vs. Other Verticals
26:37 The Magic Wand: Fixing the Top of Funnel
26:50 Advice for Bootstrapped SaaS Founders
Resources
🔗 Automate patient engagement with Zappix: https://www.zappix.com
🔗 Grow your revenue with Big North Marketing: https://www.bignorthmarketing.com
#healthcare #saas #podcast #ai
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